The Europe pet food market is estimated to be worth USD 39.8 billion in 2025. It is projected to reach a value of USD 69.4 billion by 2035, expanding at a CAGR of 5.8% over the assessment period from 2025 to 2035.
The industry shows consistent growth with increasing pet ownership and the growing trend of pet humanization. With pet owners looking for quality, nutritious, and specialized pet diets, the demand for high-quality pet food products such as organic, grain-free, and functional foods continue to grow in the region.
Among the key drivers accelerating this growth are heightened consumer perceptions of pet well-being and health. More and more, consumers tend to opt for pet foods fortified with extra vitamins, probiotics, and a high protein component to fuel pet nutrition. Enhanced disposable incomes, as well as the expenditure on expensive pet care products, are also catalyzing growth.
Even with its expansion, there are some challenges. Among the key restraints is premium and organic pet food being relatively expensive, and this could deter accessibility in price-sensitive markets. Another manufacturing challenge is rigorous European regulations concerning pet food ingredients and labeling requirements, which create compliance and entry issues.
Yet, there are huge opportunities. Rising demand for sustainable and environmentally friendly pet food packaging is compelling manufacturers to utilize biodegradable and recyclable packaging materials. Furthermore, online retailing of pet food and the popularity of direct-to-consumer brands offer convenience and variety, thereby driving the growth further.
There is an increasing popularity of plant-based and insect-based pet food as sustainable options to conventional protein sources. Furthermore, the growth of customized and breed-specific pet food formulations is on the rise. With further innovation, the industry is likely to transform with healthier, more sustainable, and personalized pet nutrition solutions.
The industry is fueled by increasing pet ownership and a shift towards high-quality nutrition. The manufacturers focus more on product quality and nutritional content and incorporate natural ingredients, grain-free options, and personalized formulas for different pet needs. Compliance with regulations is key to ensuring safety and EU food standards.
Distributors are concerned with supply dependability and cost control. With the increased demand for specialized pet food, they engage manufacturers closely to facilitate a smooth stream of products and optimize logistics and pricing structures. Distributors are also critical to increasing the reach, especially for organic and sustainable pet food products.
Retailers accommodate various customer tastes with combinations of economy, premium, and specialized pet foods. Online business expansion further deepened retail products with the trend toward personalized subscription offerings.
End consumers value nutrition, ingredient clarity, and value. Pet owners look for high-protein, additive-free, and breed-specific products to maintain pet health. As there is a growing trend toward human-grade and sustainable pet food, there is a transformation to address the ever-increasing demand for ethically sourced and functional pet nutrition products.
Pet food sales in Europe experienced a revolution from 2020 to 2024 as a result of rising pet ownership, human interest in pets' well-being, and the quest for good-quality nutrition. Royal Canin, Purina, and Hill's Science Diet are among the brands whose product lines they expanded with breed-specific, grain-free, and functional food promoting digestive health, joints, and weight.
The demand for organically produced, ethically grown ingredients rose as a result, and Yora and Entoma's insect protein foods led them. Online pet shops such as Zooplus and Fressnapf witnessed a sharp rise, with doorstep delivery and subscription schemes being all the rage. Sustainability, too, became a space that gained importance, with companies greenifying by carbon emission reductions via recyclable packs and plant-based food.
During 2025 to 2035, the sector will further transform with a hyper-personalized diet, intelligent feeding solutions, and alternative protein platforms. Pet health diagnostics will be designed, which will result in personalized pet diets through DNA tests and microbiome studies. Pet nutrition apps powered by artificial intelligence will be funded by companies that will track the health of pets and suggest food modification in real time.
Lab-grown meat and algae-based proteins will also become sustainable alternatives. Functional pet food supplemented with probiotics, antioxidants, and immunostimulant additives will be mainstream, indicating a rising focus on preventive health. Markets for veterinary prescription diets, vegetarian pet food, and holistic health products will set the trend.
A Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Pet adoption and premiumization . Organic, grain-free, and high-protein diet requirements. | Personalized nutrition and smart feeding systems development. |
| Increased AI-based pet health monitoring. | Introduction of breed life-stage and life-stage diets. Use of insect protein as an alternative. |
| Consumption of lab-grown meat and algal-based proteins. Incorporation of DNA-based customized pet diets. | Use of natural, premium, and raw pet food. Greater use of e-commerce and subscription services. |
| Increased demand for holistic, veterinarian-formulated therapeutic pet food. Increased adoption of gut-health and immunity-focused pet food. | Creation of recyclable and biodegradable packaging. Focus on local sourcing of ingredients. |
| Carbon-neutral pet food manufacturing is growing. Increased use of plant-based and sustainable protein sources. | Online digital retail websites like Zooplus and Pets at Home m ake online shopping convenient. |
| AI-powered smart pet bowls and real-time nutrition monitoring apps. | Tighter pet food labeling and ingredient disclosure regulations. Laws promoting natural preservatives. |
| Increased enforcement of sustainable sourcing and a nimal welfare regulations. | Firms investing in digestive health formulas and veterinary diets. Plant-based pet food alternatives expansion. |
The pet food market in Europe is also challenged by different risks, such as changing consumer demands, supply chain issues, regulatory demands, pricing instability, and sustainability issues. Businesses need to strategically address these risks to stay competitive and maintain stability.
Changing consumer interests are the foremost risk, and pet owners call for organic, grain-free, functional, and customized nutritional sources. If they do not address these changing requirements, the failing brands could risk losing consumers. To offset such a threat, firms can place investments in product diversification as well as in research to fit various nutritional diets and health considerations of pets.
Raw material price fluctuations for meat, fish, and grains can affect production costs and profitability. Inflation, trade tariffs, and unstable currency exchange rates as economic drivers make it even more challenging for pricing strategies. To cope with it, companies must implement dynamic pricing models, strategic buying contracts with suppliers, and cost-effective manufacturing processes.
Sustainability concerns are increasingly driving consumer choices, with consumers demanding green packaging, plant-based ingredients, and carbon-neutral manufacturing. The companies that fail to address these concerns do face a decline. Investment in sustainable ingredient procurement, biodegradable packaging, and carbon footprint reduction initiatives will be essential to long-term success.
European pet food companies must turn to product innovation, supply chain strength, regulatory adherence, price resilience, and sustainability efforts alongside strong brand positioning in a competitive industry in order to survive.
| Countries | CAGR (2025 to 2035) |
|---|---|
| Germany | 4.8% |
| UK | 4.6% |
| France | 4.4% |
| Italy | 4.2% |
| Spain | 4.1% |
Germany has the largest pet food market in Europe, and there is high demand due to a gigantic population of pets and a desire for high-quality, specialty pet foods. The growth of the pet food sector in the country will be higher than the regional rate, at 4.8% between 2025 and 2035.
The industry is also experiencing a trend towards a premium trend for dry and wet pet foods, as there is increasing demand for health-focused formulations like grain-free, organic, and fortified. Recipe reformulation, functional ingredients, and packaging remain key drivers of growth; since Germany is a trendsetter in Europe, its pet food industry will likely have a high growth rate toward pets' health and wellness.
The UK is experiencing an unprecedented surge in premium foodstuffs, spearheaded by the pet humanization trend, where pets are being regarded more and more as part of the family. The UK will have a CAGR of 4.6% from 2025 to 2035. Natural ingredients and high-protein pet foods, particularly in the cat food category, are top-selling items, led by increasing demand for functional nutrition.
Product extension to incorporate gourmet and specialist products is in line with the UK's growing emphasis on high-quality, health-oriented pet food. Pet shops, both online and online, offer wide accessibility, driving successive growth of the premium sector and driving consumer commitment.
France will develop at a 4.4% CAGR from 2025 to 2035. Demand for specific products addressing distinctive pet needs remains robust, and there is consistent momentum toward therapeutically driven, breed-niche, or organic/hypoallergenic diets. Wet food is especially overbearing because its perceived nutritional quality and taste are well-known by pet owners.
Pet health education for consumers increases every year, creating a call for functional foods that address complications like allergies, aging, and weight control. This demand is fulfilled by companies that possess knowledge about the incorporation of new ingredients and formulations catering to the special needs of pets, which helps the industry evolve and improve in France.
Italy will grow at a CAGR of 4.2% between 2025 and 2035. There is a steady demand for both regular and high-end pet foods. Italians are also more concerned with natural, organic, and functional products as part of a larger trend towards healthier lifestyles.
Expansion is fueled by increasing pet health awareness and product innovation centered on nutritional value and taste. Retail distribution, particularly online, continues to grow, and premium pet food products reach a broad consumer base, driving steady growth.
Spain is expected to register a CAGR of 4.1% and show modest growth in the pet food market during the forecast period of 2025 to 2035. Though the pet food industry is increasingly growing, Spain falls behind Germany and the UK in terms of premium pet food product demand. Nonetheless, there is an emerging trend for products related to health, particularly organic foods and natural foods.
Spain is witnessing an emerging demand for convenient pack sizes, e.g., single-serve pouches. Physical outlets and online outlets are the distribution channels, fueling additional industry growth since pet owners increasingly want to offer their pets proper nutrition.
| Segment | Value Share (2025) |
|---|---|
| Dry pet food (Product) | 38% |
The pet food industry in Europe will see strong demand in 2025, with a dominant share of kibble/dry food occupying 38%, followed by wet foods at a 15% share. Kibble/dry foods are mostly preferred in the marketplace due to cost-effectiveness, long shelf-life, and user-friendliness for pet owners. Such foods are very popular among dog and cat owners since they supply the required nutrients, assist in dental care, and are easy to store.
Lead brands like Royal Canin, Hill's Pet Nutrition, and Purina produce functional dry pet food that addresses health problems such as digestibility, weight-loss management, or breed-specific formulae. Acana, Orijen, and Farmina largely produce high-protein, grain-free kibbles that have helped increase the sales of natural and high-meat-content formulas.
In contrast, wet food's share of 15% is mainly attributable to those properties that make it great for the hydration-based needs of pets and aged animals with dental issues: its high moisture and palatability. The wet food segment is dominated by companies like Mars Petcare (Pedigree, Whiskas), Nestlé Purina (Felix, Gourmet), and Animonda, which provide canned and pouch wet food products in a wide array of flavors and nutrition profiles.
The premiumization trend has also pushed higher demand for human-grade, organic, and fresh wet food; brands such as Lily's Kitchen, Butcher's, and Edgard and Cooper are paving the way for natural and quality nutrition for your pet.
| Segment | Value Share (2025) |
|---|---|
| Organic (Nature) | 46.6% |
By nature, organic pet food dominates with a share of 46.6% in 2025, while that made conventionally will capture 35.4%. Organic pet foods show good sales because of the current market trend of consumer's preference for natural, chemical-free, and ethically sourced ingredients. Brands like Lily's Kitchen, Yarrah, and Edgard & Cooper have fed into this demand by providing certified organic pet food from grass-fed meats and non-GMO ingredients.
At the same time, other pet owners looking for healthier diets without preservatives are turning towards organic formulations that minimize allergy and digestive risks. Again, EU regulations on organic certification, along with thepremiumization trend in pet nutrition, are enhancing the stronghold of this segment.
Conventional pet foods, with a 35.4% share, still have their fair share of strength, principally due to the same reasons, like low price, long shelf life, and balanced nutrition. Leading brands like Pedigree (Mars Petcare), Purina (Nestlé), and Royal Canin continue to produce affordable and easily available formulations responding to the different dietary needs of pets.
Traditional pet food is being supplemented with necessary nutrients. Still, some people shift from conventional pet food to natural or organic alternatives since they are concerned about artificial additives and inferior ingredients. Despite this, affordability and availability will always guarantee the relevance of traditional pet feeds.
The European pet food market has been growing fast due to factors such as an increase in pet ownership and an enhanced focus on pet health and nutrition. Leading companies have expanded their portfolio with premium, functional, and clean-label products in response to the changing preferences of pet owners. Sustainability has become a major focus, with companies investing in biodegradable and recyclable packaging and responsibly sourced ingredients, answering to the consumer demand for eco-consciousness.
Innovation is the next key competitive strategy, with big companies working towards special diets for specific health needs, life stages, and breed requirements. Digital technologies, including e-commerce as well as personalized online services, have helped augment customer engagement and streamline distribution channels to provide more convenient options for consumers.
Strategic mergers and acquisitions have also contributed to the shaping of the competitive landscape, thereby enabling companies to consolidate their industry positions as well as expand their offerings. Collaborations with veterinary professionals and pet nutritionists have played a key role in developing science-based offerings that attract health-conscious consumers.Though big brands dominate, niche players are coming up with raw, natural, and alternate protein sources.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Mars Incorporated | 24% |
| Nestlé Purina PetCare | 21% |
| Colgate-Palmolive (Hill's) | 16% |
| Affinity Petcare SA | 11% |
| Canagan Group | 9% |
| Other Companies | 19% |
| Company Name | Key Offerings/Activities |
|---|---|
| Mars Incorporated | It offers brands like Pedigree and Whiskas and focuses on sustainability and innovation in pet nutrition. |
| Nestlé Purina PetCare | Provides Purina brands emphasize research-driven nutrition and pet welfare initiatives. |
| Colgate-Palmolive (Hill's) | Specializes in Hill's Science Diet and invests in veterinary partners hips and clinical nutrition research. |
| Affinity Petcare SA | Develops premium pet food that integrates sustainable practices as well as community engagement programs. |
| Canagan Group | It focuses on grain-free recipes and sources high-quality ingredients for na tural pet nutrition. |
Key Company Insights
Mars, Incorporated (24%)
Mars Incorporated, which includes Pedigree and Whiskas in a varied array of products, is Europe's leading pet food company. The company is also gravely concerned about sustainability and aims to do so by making responsible sourcing choices and providing eco-friendly packaging.
Nestlé Purina PetCare (21%)
Nestlé Purina PetCare is another major player with Purina brand names. The company prides itself on science-based nutrition, working with veterinarians and pet experts to create products geared toward the health as well as longevity of pets.
Colgate-Palmolive (Hill's Pet Nutrition) (16%)
Hill's Pet Nutrition from Colgate-Palmolive caters to prescription diets and well-being products under Hill's Science Diet. The company conducts clinical studies on its diet formulations that target specific health issues and works closely with veterinary professionals to ensure both efficacy and safety.
Affinity Petcare SA (11%)
Affinity Petcare SA focuses on the high-end of the pet food market, marketing products that highlight natural ingredients and customized nutrition. It is committed to sustainability, promoting eco-friendly production and packaging practices, and is actively engaged in community programs that encourage responsible pet ownership.
Canagan Group (9%)
Canagan Group offers grain-free pet food formulas, sourcing premium ingredients to give natural and balanced nutrition. Its commitment to biologically appropriate nutrition is successful with customers who want premium alternatives to traditional pet food.
Other Key Players (19.0% Combined)
The industry is segmented into Organic, Mono Protein, and Conventional, catering to different consumer preferences and dietary requirements for pets.
The industry is segmented into Kibble/Dry (Extruded, Baked, Cooked), Dehydrated Food, Freeze-Dried Food, Freeze-Dried Raw, Wet Food, Frozen, Raw Food, Powder, and Treats & Chews (Dog and Cat), offering diverse options for pet nutrition.
The industry is segmented into Animal-derived (Fish, Chicken, Duck, Beef, Pork, Venison/Game, Lamb, Turkey), Plant-derived, and Insect-derived (Crickets, Mealworms, Black Soldier Flies), reflecting the growing demand for sustainable and alternative protein sources.
The industry is segmented into Cat (Kitten, Senior), Dog (Puppy, Adult, Senior), Birds, and Others (Rabbits, Hamsters, etc.), ensuring specialized nutrition for different pet species and life stages.
The segmentation is into Pouches, Bags, Folding Cartons, Tubs & Cups, and Cans, emphasizing convenience and preservation.
This industry is segmented into store-based retailing and online retailers. Store-based retailing includes hypermarkets/supermarkets, convenience stores, mom-and-pop stores, pet stores, discounters, independent grocery retailers, drugstores, and other retail formats, offering consumers the advantage of in-person shopping and immediate product availability. Meanwhile, online retailers represent the rapidly growing digital commerce landscape, providing convenience, a wider product selection, and home delivery options for pet owners.
The report covers Germany, the United Kingdom, France, Italy, Spain, Russia, and Poland, reflecting key regional demand and market growth.
The industry is expected to reach USD 39.8 billion in 2025.
The market is projected to grow to USD 69.4 billion by 2035.
Germany is expected to experience significant growth with a 4.8% CAGR during the forecast period.
Dry pet food is one of the most popular categories.
Leading companies include Mars Incorporated, Nestlé Purina PetCare, Colgate-Palmolive (Hill's Pet Nutrition), Affinity Petcare SA, Canagan Group, Evanger’s Dog & Cat Food Company, Roll Over Pet Food Ltd., The Pet Food Market, Wagg Foods Ltd., McAdams Pet Foods Limited, Sabre Pet Food, Mera Pet Food Family, and Symrise.
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Europe Pet Food Market
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