The Europe pet food supplements market is projected to grow to USD 275.7 million by 2025, and is also expected to reach USD 489.0 million by 2035 growing at a CAGR of 5.9% from 2025 to 2035.
| Attributes | Value |
|---|---|
| Estimated Europe Value (2025E) | USD 275.7 Million |
| Projected Europe Value (2035F) | USD 489.0 Million |
| Value-based CAGR (2025 to 2035) | 5.9% |
The Europe pet food supplements market is estimated to be steady growing through 2035, owing to the growing pet humanization trend, preventive health measures and rising focus on pets natural and functional nutrition. Pet owners are treating their pets as family, resulting in an increased interest in joint health, digestion, immunity, and skin & coat supplements.
Consumer demand for clean-label, breed-specific and age-targeted formulas, as well as increased recommendations from veterinarians are driving product innovation. An additional key driver for product availability and variety growth in Europe is the rise of online shopping platforms, allowing pet parents to conveniently access trustworthy brands of supplements.
Explore FMI!
Book a free demo
The table below is a detailed comparative assessment tracking the variance in Compound Annual Growth Rate (CAGR) for the base year(2024) and current year (2025) specifically for the European pet food supplements market. This bi-annual review showcases the most significant changes in competitive landscapes and revenue capture trends, enabling all industry participants with much needed clarity around likely growth drivers throughout the year. H1 is January to June, H2 is July to December
Across the European pet food supplements market, the segment is set to expand with a compound annual growth rate (CAGR) of 5.6% in H1 of 2024 and 6.1% in H2 of 2024. For 2025, GDP growth is projected to 5.8% in H1 and 6.2% in H2. The rise is indicative of increased consumer confidence, strong e-commerce penetration, and innovations in specialized pet nutrition products.
| Date | Development/Event & Details |
|---|---|
| July 2024 | The UK became the first European country to approve lab-grown meat for use in pet food. The approval was granted to Meatly, a startup focused on cultivated meat, signaling growing momentum for sustainable, ethical alternatives in pet nutrition. |
| February 2025 | Meatly launched “Chick Bites,” the world’s first cultivated meat dog treats. Initially available in select UK pet stores, this innovation demonstrates increasing consumer acceptance of novel proteins for pets. |
| January 2025 | Zoomark 2025 industry discussions emphasized the expanding role of pet food supplements in supporting joint health, digestive well-being, immunity, and aging-related conditions, with demand particularly strong in Western Europe. |
| 2024 | The European pet nutraceuticals market is growing steadily, driven by rising pet ownership, the humanization of pets, and increased awareness around preventive health. Supplements are being integrated more frequently into daily feeding routines. |
| 2024 | Personalized pet nutrition continues to shape the market, with a notable increase in demand for breed-specific supplements, probiotics, omega-3s, and glucosamine-based formulas. E-commerce channels are also boosting accessibility and awareness. |
Europe Pet Food Supplements Market
The Europe pet food supplements market is taking off, supported by booming pet ownership, growing knowledge about their pets' health and nutrition, and the verticalization of pets. From digestive health to skin and coat health, and energy, pet parents are looking for solutions to help their pet feel their best.
The growth is being led by Germany, the UK, France, and Italy, due to large pet populations and increased spending on pet health products. Furthermore, increasing penetration of e-commerce platforms has made it easier for customers to obtain a wide variety of pet supplements, which in turn is expected to help market growth.
Trending: Natural Ingredients and Vet Endorsements
The rising demand for natural and organic pet food supplements is a prominent trend in the European market for pet food supplements. Pet supplements prepared with high-quality, naturally derived ingredients without the inclusion of synthetic additives and preservatives are becoming more popular among pet owners. This turn of events reflects a wider consumer preference for clean-label products. This is because veterinarians are well-positioned to affect purchasing decisions-the words of a vet can make or break a pet supplement product.
The following table shows the estimated growth rates of the top two markets. These countries are set to exhibit high consumption, recording high CAGRs through 2035.
The country is still leading the scene globally for pet food supplements with preventive pet care in focus and significant attention towards functional nutrition. Pet owners are opting for scientifically formulated supplements to address specific health concerns such as joint health, digestive support, immune function, and skin & coat care.
A well-regulated supplement industry and a highly developed veterinary infrastructure gives it an extra boost. Consumer trust is high in clinical research-backed and veterinarian-recommended products. At the same time, leading brands are aligning with trends in clean-label and natural ingredients, a key driver of Germany’s premium pet segment.
Although e-commerce platforms and specialty pet retailers dominate the distribution landscape, veterinary clinics contribute heavily to product endorsement. Germany will continue to lead in pet supplements innovation and adoption, driven by rising disposable income and the increasing prevalence of pet ownership, especially among senior dogs and cats.
Pet Food Supply Supplements Market in the United Kingdom is one of the prominent market trends in the Europe region owing to cultural shift towards pet humanization where pet treated as family and consumer is growing through the positive response. This trajectory is apparent in the growing demand for natural, vegan and plant-based supplements that reflect human health trends.
Growing demand for offerings targeting anxiety, mobility, and general vitality has become prominent among the UK’s increasingly preventative and quality-of-life centric pet owner demographic. The trend is toward functional soft chews, calming products and probiotic formulations. The survey also showed a particular penchant among consumers for formats that are easily administered and palatable, such as chewables and liquids.
Distribution is dominated by online channels, including Amazon, subscription services, and brand-direct platforms. There is also growing activity in the UK market from startups and D2C brands providing customized supplement solutions. The UK is an important market for pet nutrition innovation, with a strong consumer preference for products that are eco-conscious, transparent and clinically supported.
% share of Individual Categories by Nature and Form in 2025
Although conventional supplements are leading in the European market, organic is taking a bigger share of the pie as pet owners become increasingly mindful in terms of quality and traceability of ingredients. Organic offerings are marketed as healthier and safer for long-term pet wellness-especially in markets such as Germany, the UK, and the Nordics.
Chewable formats are leading due to the convenience they offer and acceptance by pets, especially dogs. Liquid pet supplements, however, are seeing appreciable growth as they are easy to mix with food and have better absorption rates and diverse application for all stages of pets. Liquid products are particularly favored in senior and kitten formulas, where digestive support and joint health need faster-acting, bioavailable solutions. Leading players including Nestlé Purina, Zesty Paws, and Vetoquinol are advancing new concepts such as flavor masking, soft chew technologies, and clean-label formulations that address changing consumer preferences.
2025 Market share of Europe Pet Food Supplement Suppliers
Note: Above chart is indicative in nature
The Europe pet food supplements market is moderately or highly concentrated. The key players that dominate the market share are Nutramax Laboratories, VetriScience, and Zesty Paws, owing to their well-established formulations of veterinary supplements, high brand loyalty, targeted supplements such as joint health, digestion, and immunity.
Tomlyn and NaturVet hold a strong presence through multi-function supplements and increasing e-commerce penetration. Significantly smaller than Zesty Paws, Pet Naturals of Vermont keeps growing through a natural ingredient positioning and growing European distribution.
The Europe pet food supplements market is estimated to reach USD 275.7 million by 2025.
The market is expected to grow to USD 489.0 million by 2035, reflecting strong demand for pet wellness products.
The Europe pet food supplements market is projected to expand at a CAGR of 5.9% over the period.
Top companies include Nutramax Laboratories, Pet Naturals of Vermont, NaturVet, Tomlyn, VetriScience, Zesty Paws, VetIQ, MPP, Pro-Sense, Makondo Pets, and Gimborne.
Key drivers include rising pet humanization, increased awareness of pet health, growth in preventative veterinary care, and a surge in demand for supplements targeting joint health, digestion, skin & coat, and immunity.
As per Nature, the industry has been categorized into Organic and Conventional.
As per Form, the industry has been categorized into Capsules, Chewable, Gel, and Liquid.
As per Pet Type, the industry has been categorized into Cat (Kitten, Senior) and Dog (Puppy, Adult, Senior).
As per Distribution Channel, the industry has been categorized into Store-Based Retailing, Hypermarkets/Supermarkets, Convenience Stores, Mom & Pop Stores, Pet Food Stores, Independent Grocery Retailers, Other Retail Formats, and Online Retailers.
Industry analysis has been carried out in key countries of Germany, The United Kingdom, France, Italy, Spain, BENELUX, Nordic, Russia, Poland, and Rest of Europe.
Extra Neutral Alcohol (ENA) Market Analysis – Growth, Applications & Outlook 2025-2035
Analysis and Growth Projections for Arrowroot Starch Market
Analysis and Growth Projections for Fructo-Oligosaccharides Market 2025 to 2035
Analysis and Growth Projections for Beverage Flavoring Agent
Plant-Based Collagen Market Analysis by Sources, Form and End-use Industry Through 2035
Analysis and Growth Projections for Fish Gelatin Market
Europe Pet Food Supplements Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
