Mexico Sustainable Tourism Market Outlook (2023 to 2033)

The Mexico sustainable tourism market value in Mexico is estimated to reach US$ 34.22 million in 2023. As per the report, sales are forecast to increase at a robust 13.8% CAGR. The total business of Mexico sustainable tourism market represents 3% to 4% of the sustainable tourism market.

Around 25 million tourists traveled the world 50 years ago; today, there are 1.18 billion travelers, and by the end of the decade, that number is expected to rise to 1.8 billion. Numerous advantages come from tourism for the local economy, as well as for overall economic growth and job creation.

Indeed, tourism has increased the global GDP by 10%, significantly influencing the overall market size. But at the same time, tourism has had a negative impact on the environment, and many regions are in danger of extinction due to climate change.

Attributes Details
Mexico Sustainable Tourism Market Valuation in 2022 US$ 29.3 million
Estimated Market Share in 2023 US$ 34.22 million
Forecasted Market Size by 2033 US$ 124.65 million
Projected Market Growth Rate from 2023 to 2033 13.8% CAGR
Historical Market Growth Rate from 2018 to 2022 12.5%

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2018 to 2022 Mexico sustainable tourism market Outlooks Compared to 2023 to 2033 Forecast

Tourism's Potential to Fund Development Remains Elusive, Market Faces Dilemmas.

Tourism's potential to uphold local and regional development remains unrealized, and the segment faces sustainability and competitiveness challenges. Attention to date has mainly focused on the development of highly concentrated coastal resorts, which in turn is redirected into promotion, demand for sustainable tourism, and marketing.

Mexico may need to develop this model to strive in the changing global sustainable tourism marketplace and to spread the economic and social development benefits more extensively, boosting the sustainable tourism market key trends and opportunities.

National tourism policy targets to encourage investment and promote balanced regional and economic development, Mexico sustainable tourism market growth inclusive, and stimulate more productivity.

Recommendations for Policy

Policy recommendations emphasize significant areas to help brace sustainable tourism market future trends. Moreover, take benefit of sustainable tourism opportunities with high potential for economic progress, development, and investment, with a specific focus on the following areas:

  • Governance arrangement and policy-making environment
  • Connectivity, transport, and mobility to bring visitors to and around the country
  • Regional and product diversification, inclusive tourism market growth, and destination development
  • SME financing and investment
  • However, these factors may lead to a rise in the demand for sustainable tourism in Mexico during the forecast period by a healthy CAGR growth of 13.8%.

What are the Key Drivers of the Mexico sustainable tourism market?

Prolific and Distinct Resource Base:

Mexico has strong alternatives for tourism development. The overall market enjoys a significant asset base in terms of its built, cultural heritage, and nature beyond its coastal surroundings. The latent to package new and innovative tourism experiences based on this rich and unique resource base is significant.

Looking beyond conventional tourism hubs, this asset base signifies sustainable tourism market opportunities to consider tourism destination development in new sites which can better upkeep the regional spread of sustainable tourism services.

Sustains Local Employment and Revenue:

Better support for local occupations and revenues, opens up new employment and entrepreneurship prospects, especially for women and indigenous populations. It offers micro-enterprises better options for opening local supply chains impacting the overall market key trends and opportunities.

A further progressive feature associated with this model of tourism product modification is that around the world, travelers are moving in this direction too.

Infrastructural Improvements:

Infrastructure development in Mexico sustainable tourism is the key trend to achieving a tourism industry profile. It is based on a more diversified portfolio of tourism products, with investment in tourism-supporting infrastructure equally important as a tourist-centric investment.

Ensuring tourism is considered in wider infrastructure planning, notably transport, and internet connectivity, is required to address the infrastructure deficits currently. Limiting the market growth potential along with sustainable tourism market future trends, particularly in regional areas.

Realizing the tourism infrastructure projects in the National Infrastructure Plan 2014-18 and other programs may also be important, escalating the sustainable tourism market trends. Mechanisms are also needed to develop visitor services, product development, and marketing and to enhance information provision.

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Why is Diversification Important for Mexican Sustainable Tourism Market?

Guaranteeing Regional Economic Gain:

Diversifying the tourism product and securing a greater regional spread of the economic gain associated with tourism may require different policies and support. It may mean greater involvement by government agencies with a more diverse and fragmented Assessment and recommendations of 10 groups of small and micro tourism enterprises boosting the market opportunities.

This may require government agencies to develop a new and quicker skill set focused on the business development needs of small businesses leading to ramping up of Mexico sustainable tourism market future trends.

Most importantly, it may require new management and leadership skills that help overcome the inherent fragmentation in the tourism sector and skills that may support small businesses to integrate and cluster, to build some local economic scale influencing the sales of Mexico sustainable tourism.

The Tourism Industry's Fragmentation:

The fragmentation of the tourism industry tends to limit the efficacy of centrally planned policy interventions - locally based tourism entities can remain beyond the influence of central government planning.

Such a diversification approach should be complementary to the prevailing sun-sea-sand product and not be considered to replace it. This product may remain to be central to Mexico sustainable tourism market offer.

Mexico has a prospect to build on this to develop more diversified, greater-value tourism offers. In the future, tourism development may necessitate a refresh of the existing product and a focus on Mexico's considerable asset base to facilitate product diversification, greater inclusivity in terms of tourism employment, and greater regional spread of tourism influencing the overall market trends and forecast.

Comparative View of Adjacent Mexico Sustainable Tourism Market

Mexico Sustainable Tourism Market:

Attributes Mexico Sustainable Tourism Market
CAGR (2023 to 2033) 13.8%
Market Value (2023) US$ 34.22 million
Growth Factor Government initiatives to draw more environmentally concerned tourists looking for genuine and sustainable experiences
Future Opportunities By making significant investments in sustainable tourism programs to take advantage of the new trend of biodiversity conservation
Market Trends The worldwide trends favoring responsible travel are proving advantageous for Mexico's sustainable tourism sector in recent times.

Sustainable Tourism Market:

Attributes Sustainable Tourism Market
CAGR (2023 to 2033) 23.4%
Market Value (2023) US$ 1,234 billion
Growth Factor Many countries are making higher investments in sustainable projects to comply with their nationally determined commitments.
Future Opportunities By utilizing natural and cultural resources and taking advantage of the rising demand for responsible travel
Market Trends Leading tourism service providers are promptly entering the sustainable tourism sector with government support

Indigenous Tourism Market:

Attributes Indigenous Tourism Market
CAGR (2023 to 2033) 4%
Market Value (2023) US$ 41.6 billion
Growth Factor It has become a popular vacation plan for city dwellers to discover their real calling and uphold a good work-life balance.
Future Opportunities Demand can stimulate by the establishment of places that serve Indigenous cuisine, hotels, vineyards, resorts, or casinos run by Indigenous people
Market Trends its adoption is on the rise as this segment is growing faster in the overall tourism sector and offers better employment prospects

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Country Insight

Government Initiatives and Policies are Boosting the Sustainable Tourism Industry in Mexico

Under Mexico’s federal government structure, certain tourism policies, planning, and development activities are under the responsibility of the state and municipal authorities, which play a central role in implementing national tourism policy.

The Sectoral Program for Tourism 2013 to 2018 provided the policy framework for state and municipal-level tourism plans and programs. Coordination between different levels of government mainly occurs within the context of specific programs and initiatives, notably the Program for Sustainable Regional Tourism Development and Magic Towns (PRODERMAGICO).

Mexico's multi-level government structure has implications for tourism governance and the implementation of tourism policy. Strengthening coordination with each government and private sector level and adopting a more participative and collaborative approach provides more effective policy-making.

Such horizontal and vertical coordination is legally underpinned by the General Tourism Law 2009 but is challenging to achieve in practice affecting Mexico sustainable tourism market opportunities.

Category based Insights

The Consumer Mostly Prefer Package Travel

Tourists primarily choose packaged travel because it is cheaper than traveling individually. Packaged travel includes expenses of accommodations, transportation, and sight entrance fee with heavy discounts and offers getting influenced by Mexico sustainable tourism market trends and forecasts.

Category By Tourist Type
Top Segment Independent Traveler
Market Share in Percentage 27.8%
Category By Age Group
Top Segment 26 to 35 Years
Market Share in Percentage 34.5%

Online Booking is More Preferred by Tourists

Tourists prefer to book online or use a mobile application platform. This is to provide hassle-free digital payment transfer, live tracking, and enhanced security. In addition, online booking is becoming an increasingly popular approach worldwide. As travelers can use the Internet to search and compare information about vacation spots, accommodations, restaurants, and more, boosting Mexico sustainable tourism.

The Popularity of Sustainable Tourism among Middle-aged People Remains High

People from the age group 26 to 35 are more likely to travel, and it may remain the same, as people of this age are more like to get attracted and are ready to travel. They want to explore islands and new adventures experiences like scuba diving, water rafting, kayaking, surfing, etc., and visit popular sites according to destination ratings boosting the Mexico sustainable tourism market key trends and opportunities.

Competitive Landscape

Leading companies operating in this market and Latin American government countries are focusing on making the country more sustainable, so they are launching new ways to make eco-friendly and sustainable tourism nature in the country.

The only operating pearl farm in the Caribbean is located at Cozumel Pearl Farm. The farm uses environmentally friendly products instead of chemicals because it is concerned with sustainability.

Even the infrastructure is environmentally friendly, with buildings built on stilts out of recycled telephone poles and other locally and sustainably sourced materials. The family-run project, which has been operating since roughly the turn of the century, has extended these sustainable practices to the ocean, where it has implemented ‘environmentally friendly anchoring systems that are used in all underwater installations today.’

Even an ‘artificial reef for coral gardening’ that boosts the economy was concocted. This is because fish are attracted to the area, which increases its appeal to tourists who enjoy fishing, diving, and snorkeling.

Recent Developments

  • In 2019, Frommer's released a guide stating the various travel trends shaping tourism.
  • In 2018, SAT Mexico Tours and Travel organized incentive travel named #justdare - BVLGARI with BVULGARY Mexico. The main objective was to show the attributes of a product to the leading fashion influencers in Mexico.

Priority Tourism Programs

  • Enjoy Mexico: The program may aim to strengthen the national market and ensure that all Mexicans have the right to appreciate and enjoy their heritage. It may form partnerships with tour operators and national strategic partners to provide low-cost tour packages. Tourism flows may be redirected to emerging and developing destinations, while seasonality in low and shoulder seasons may be improved.
  • Smiles for Mexico: This program may make tourism accessible to all, with a focus on the most vulnerable segments of the population.
  • The Mayan train: A high-impact project and the sector's leading investment in recent years.
  • Operation Touch Doors: This Program is aimed at diversifying markets and positioning Mexico as a reference destination for international markets, particularly in high-purchase-power niches such as the United States, the United Kingdom, and France.
  • Reunion With My Roots: A program to attract the Mexican diaspora in North America, to increase trips and spending by the Mexican-American population.
  • Sustainable Mexico Reborn: The goal of this program is to establish Mexico as an international model of best practices by developing a new generation of sustainable tourist routes.

Scope of the Market Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million or US$ billion for Value
Key Region Covered Latin America
Key Countries Covered Mexico
Key Segments Covered By Tourism Type, By Booking Channel, By Consumer Orientation, By Tourist Type, By Tour Type, and By Age Group
Key Companies Profiled Frommer's; EcoColors Tours; SAT Mexico Tours and Travel; Intrepid Travel; G Adventures; Project Expedition; ROW Sea Kayak Adventures; Discover Corps; Titan Travel; Indus Travels; Global Basecamps; Exodus Travels; Explore
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Segments Covered in Mexico Sustainable Tourism Industry Survey Report

By Tourism Type:

  • Eco-Tourism
  • Green Tourism
  • Soft Tourism
  • Community Tourism

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourism Type:

  • Domestic
  • International

By Tourist Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

Frequently Asked Questions

What is the Growth Outlook of the Mexico Sustainable Tourism Market?

The overall market is to grow at 13.8% during the forecast period.

What is the projected Value of Mexico Sustainable Tourism Market by 2033?

The overall market is predicted to be valued at US$ 124.65 million by 2033.

What was the Historical Size of the Mexico Sustainable Tourism Market?

The overall market was valued at US$ 29.3 million in 2022.

What is the Share of Mexico in the Overall Global Tourism Market?

Mexico accounts for almost 3% to 4% revenue share of the global tourism market.

Which Types of Tourist Present Higher Growth Potential in Mexico?

The Independent travelers' segment held 27.8% of the total business in 2022.

Table of Content

1. Executive Summary

    1.1. Mexico Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Country

        3.6.2. By Key Countries

    3.7. Country Parent Market Outlook

4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Eco-Tourism

        5.3.2. Green Tourism

        5.3.3. Soft Tourism

        5.3.4. Community Tourism

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. In-Person Booking

    6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourism Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2023 to 2033

        7.3.1. Domestic

        7.3.2. International

    7.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Tourism Type, 2023 to 2033

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Traveler Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Traveler Type, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Traveler Type, 2023 to 2033

        8.3.1. Independent Traveler

        8.3.2. Tour Group

        8.3.3. Package Traveler

    8.4. Y-o-Y Growth Trend Analysis By Traveler Type, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Traveler Type, 2023 to 2033

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033

        9.3.1. Men

        9.3.2. Women

    9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        10.3.1. 15-25 Years

        10.3.2. 26-35 Years

        10.3.3. 36-45 Years

        10.3.4. 46-55 Years

        10.3.5. 66-75 Years

    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By States

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By States

        11.2.2. By Type

        11.2.3. By Booking Channel

        11.2.4. By Tourism Type

        11.2.5. By Traveler Type

        11.2.6. By Consumer Orientation

        11.2.7. By Age Group

    11.3. Market Attractiveness Analysis

        11.3.1. By States

        11.3.2. By Type

        11.3.3. By Booking Channel

        11.3.4. By Tourism Type

        11.3.5. By Traveler Type

        11.3.6. By Consumer Orientation

        11.3.7. By Age Group

    11.4. Key Takeaways

12. Market Structure Analysis

    12.1. Competition Dashboard

    12.2. Competition Benchmarking

    12.3. Market Share Analysis of Top Players

        12.3.1. By States

        12.3.2. By Type

        12.3.3. By Booking Channel

        12.3.4. By Tourism Type

        12.3.5. By Traveler Type

        12.3.6. By Consumer Orientation

        12.3.7. By Age Group

13. Competition Analysis

    13.1. Competition Deep Dive

        13.1.1. Frommer's

            13.1.1.1. Overview

            13.1.1.2. Product Portfolio

            13.1.1.3. Profitability by Market Segments

            13.1.1.4. Sales Footprint

            13.1.1.5. Strategy Overview

                13.1.1.5.1. Marketing Strategy

        13.1.2. EcoColors Tours

            13.1.2.1. Overview

            13.1.2.2. Product Portfolio

            13.1.2.3. Profitability by Market Segments

            13.1.2.4. Sales Footprint

            13.1.2.5. Strategy Overview

                13.1.2.5.1. Marketing Strategy

        13.1.3. SAT Mexico Tours and Travel

            13.1.3.1. Overview

            13.1.3.2. Product Portfolio

            13.1.3.3. Profitability by Market Segments

            13.1.3.4. Sales Footprint

            13.1.3.5. Strategy Overview

                13.1.3.5.1. Marketing Strategy

        13.1.4. Intrepid Travel

            13.1.4.1. Overview

            13.1.4.2. Product Portfolio

            13.1.4.3. Profitability by Market Segments

            13.1.4.4. Sales Footprint

            13.1.4.5. Strategy Overview

                13.1.4.5.1. Marketing Strategy

        13.1.5. G Adventures

            13.1.5.1. Overview

            13.1.5.2. Product Portfolio

            13.1.5.3. Profitability by Market Segments

            13.1.5.4. Sales Footprint

            13.1.5.5. Strategy Overview

                13.1.5.5.1. Marketing Strategy

        13.1.6. Project Expedition

            13.1.6.1. Overview

            13.1.6.2. Product Portfolio

            13.1.6.3. Profitability by Market Segments

            13.1.6.4. Sales Footprint

            13.1.6.5. Strategy Overview

                13.1.6.5.1. Marketing Strategy

        13.1.7. ROW Sea Kayak Adventures

            13.1.7.1. Overview

            13.1.7.2. Product Portfolio

            13.1.7.3. Profitability by Market Segments

            13.1.7.4. Sales Footprint

            13.1.7.5. Strategy Overview

                13.1.7.5.1. Marketing Strategy

        13.1.8. Discover Corps

            13.1.8.1. Overview

            13.1.8.2. Product Portfolio

            13.1.8.3. Profitability by Market Segments

            13.1.8.4. Sales Footprint

            13.1.8.5. Strategy Overview

                13.1.8.5.1. Marketing Strategy

        13.1.9. Titan Travel

            13.1.9.1. Overview

            13.1.9.2. Product Portfolio

            13.1.9.3. Profitability by Market Segments

            13.1.9.4. Sales Footprint

            13.1.9.5. Strategy Overview

                13.1.9.5.1. Marketing Strategy

        13.1.10. Indus Travels

            13.1.10.1. Overview

            13.1.10.2. Product Portfolio

            13.1.10.3. Profitability by Market Segments

            13.1.10.4. Sales Footprint

            13.1.10.5. Strategy Overview

                13.1.10.5.1. Marketing Strategy

        13.1.11. Global Basecamps

            13.1.11.1. Overview

            13.1.11.2. Product Portfolio

            13.1.11.3. Profitability by Market Segments

            13.1.11.4. Sales Footprint

            13.1.11.5. Strategy Overview

                13.1.11.5.1. Marketing Strategy

        13.1.12. Exodus Travels

            13.1.12.1. Overview

            13.1.12.2. Product Portfolio

            13.1.12.3. Profitability by Market Segments

            13.1.12.4. Sales Footprint

            13.1.12.5. Strategy Overview

                13.1.12.5.1. Marketing Strategy

        13.1.13. Explore

            13.1.13.1. Overview

            13.1.13.2. Product Portfolio

            13.1.13.3. Profitability by Market Segments

            13.1.13.4. Sales Footprint

            13.1.13.5. Strategy Overview

                13.1.13.5.1. Marketing Strategy

14. Assumptions & Acronyms Used

15. Research Methodology

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