USA Sustainable Tourism Market Outlook (2022-2032)
[333 Pages Report] The USA sustainable tourism market is valued at US$ 228 Million in 2022. As per the report, sales are forecast to increase at a robust 10.2% CAGR, and the market is expected to valued at US$ 602.21 Million in 2032.
“A continuous effort to indulge in meaningful and environment friendly enjoyment, coupled with awareness regarding carbon footprints and many other factors are expected to surge the demand for USA sustainable tourism.”
USA Sustainable Tourism Market Valuation (2022)
US$ 228 Million
USA Sustainable Tourism Market Anticipated Valuation (2032)
US$ 602.21 Million
USA Sustainable Tourism Market Anticipated CAGR (2022-2032)
The USA sustainable tourism market has a share of nearly 7.5% in the global sustainable tourism market, which is composed of Australia sustainable tourism market, Canada sustainable tourism market, India sustainable tourism market etc.
Some of the positives associated with the USA sustainable tourism market include conservation of the resource, education of the public and vendors, and good business plans and operations which lay emphasis on sustainable development. This is anticipated to increase the demand for USA sustainable tourism during the forecast period.
The latest trends in the USA sustainable tourism market include growing number of educated sustainable tourists with average or above-average annual family incomes and rises in the number of nature education and conservation agendas.
Despite the variety of aquatic and terrestrial areas that are still open to the significant expansion of USA sustainable tourism market, careful planning, guidelines, raising awareness of better practices, and observation are required.
What are the Key Trends Driving the USA Sustainable Tourism Market?
Awareness about organic food: The popularity of organic sustainable tourism is rising due to the growing awareness about organic food and its low environmental impact. The rising adoption of sustainability practices is driving the demand for sustainable tourism in the USA globally, especially from European tourists. Although sustainable tourism in USA is a niche market, tourism operators can gain a competitive edge over other market players by providing organic options concerning food, drinks, and accommodation.
Willingness to explore local sites: The shifting preference toward local and authentic experiences is notably driving the USA sustainable tourism market growth. This will give tourists about an idea of certain cultures and traditions in certain parts of USA, and this is something which might push the tourists to know more about the region. This as well is expected to increase the demand for USA sustainable tourism.
Taking in fresh air: The demand for sustainable tourism in USA for outdoor recreation activities such as backpacking and wildlife observation is anticipated to rise during the forecast period. Overall, USA sustainable tourism market is strongly driven the affluent demographics, ranging from dense forests to mesmerizing river banks. This provides complete rejuvenation to the travelers as they remain connected with nature.
Proactive community: Surges in ecotourism in particular locations are due to the marketing activities of local, regional, and state tourist agencies, which include internet sites and tourist advertisement brochures in welcome centers along major roadways, hotels, and airports. As a result of this, the adoption of sustainable tourism in USA is projected to grow at a rapid pace till 2032.
Awareness regarding sustainable usage of resources: Furthermore, the USA sustainable tourism market is anticipated to witness growth opportunities due to growing concern among the population about the dilapidation of resources due to poor management or misuse of popular sustainable tourism destinations.
The tourists would certainly be interested in taking a cue from the stakeholders involved in sustainable tourism as they would be adopting every possible practice to ensure a safe future for the coming generations. This as well is expected to drive the demand for USA sustainable tourism.
Increase in the disposable income: The demand for sustainable tourism in the USA is projected to grow as the disposable income of people across the world continues to rise. As a result, the expenditure on leisure events in general and sustainable tourism are anticipated to grow as well.
Willingness to book local: Many hotels are now employing the strategy of adopting sustainable practices right from construction, which includes usage of eco friendly materials. Moreover, an effort is being made to keep these establishments amongst the nature. This will ensure that right from having food to engaging in various other recreational activities, only sustainable methods are put into use. Consequently, the demand for USA sustainable tourism might increase in the future.
Reduced ecological impact: One of the main motives of sustainable development is to only consume local produce, and buying food from local restaurants. This will help in the development of the concerned area, as a result of which the conditions of such areas would start improving. This will help achieve the goal of sustainable development.
What are the Challenges in the USA Sustainable Tourism Market?
Lack of infrastructure: One of the biggest challenges in the USA sustainable tourism market is the lack of suitable infrastructure at ecotourism locations, such as poor air, train, or road access to diverse sustainable tourism destinations in USA.
The adoption of sustainable tourism in USA is also hampered by the poor availability of lodging, along with the restricted supply of high-quality, hygienic restaurants, food outlets, and motels at destinations.
Existence of monopoly: Additionally, the risk of exploiting tourists is made worse by the monopoly of a select few tour guides and the shortage of certified and educated tour guides.
These guides would charge unfairly higher amounts, as a result of which the tourists might experience declining interest in exploring further.
Lack of funding: Staffing and funding constraints make it difficult to keep up with the maintenance and improvement of recreation facilities and infrastructure, and provide quality service to the tourists.
Lack of awareness: Unlike many other forms of tourism, the sustainable tourism is not that popular, because of which it might be missing out on certain prospects that might give huge returns. This is hurting the demand for USA sustainable tourism.
How are Government Initiatives Boosting the USA Sustainable Tourism Market?
A number of factors are crucial for organizing, creating, and maintaining effective ecotourism businesses. Supply and demand, marketing, accessibility, lodging costs, transportation issues, community support, and dependence on tourism, are among the most important factors that considered by Government in order to boost the USA sustainable tourism market share.
Government understands that involvement of the community is crucial in the development and planning of USA sustainable tourism policies. Federal and state land management organisations understand the advantages of promoting a clear understanding of potential socioeconomic and environmental implications of sustainable tourism operations among stakeholders.
Therefore, there are a lot of awareness programs being funded by the government to convey the importance of sustainable tourism
This is projected to propel the adoption of sustainable tourism in USA during the forecast period.
For instance, the National Training Center for the Bureau of Land Management provides unique seminars on dealing with communities to its personnel. Another illustration is the "Rivers and Trails" programme of the National Park Service, which is intended to help communities with outdoor recreation planning related to river conservation, open space preservation, and the development of trails and greenways.
Moreover, the government is also reaching out to local communities. This is done to provide them an assurance that they will not be displaced from their communities. This step is taken to stop major businesses from unnecessarily exploiting such places.
Which Age Group is Leading the USA Sustainable Tourism Market?
“The age group of 26-35 has the highest market share.”
People in the age group 26–35 are anticipated to dominate the USA sustainable tourism market and this trend is likely to proceed. People in this age group are more likely to be attracted to travel and are eager to experience new adventures like scuba diving, water rafting, kayaking, surfing, etc. This age group also prefers to visit popular sites based on destination ratings, which is likely to boost the demand for sustainable tourism in USA.
What Type of Booking Channel is the Most Prominent Channel?
“Online Booking is More Preferred by Tourists”
As tourists prefer to book online or use a mobile application platform to provide hassle-free, digital payment transfer, live tracking, and enhanced security. In addition, online booking is becoming an increasingly popular approach worldwide, as travelers can use the Internet to search and compare information about vacation spots, accommodations, restaurants, and more.
Which Tour Type is More Preferred in the USA Sustainable Tourism Market?
“Package travel is mostly preferred by the consumer”
Package travel is leading the USA sustainable tourism market due to its cost effectiveness. Furthermore, packaged travel includes expenses of accommodations, transportation, sight entrance fee with heavy discounts and offers, thereby becoming a single point of contact. Due to these factors, the USA sustainable tourism market share is projected to witness growth during 2022-2032.
Which Tourist Type has the Highest Market Share in the USA Sustainable Tourism Market?
“The domestic travelers have the highest market share in the USA sustainable tourism market.”
The reason being better awareness about the places. Additionally, the domestic tourists do not have to spend money like the international travelers do. The reason being the international travelers have to spend money right from booking flight tickets to making arrangements for lodging.
Additionally, the domestic tourists will be able to deal with certain unprecedented situations better as compared to foreign tourists, because of which they have higher share.
By consumer orientation, which Segment is Expected to have the Highest Market Share in the USA Sustainable Tourism Market?
“Men have the highest market share based on the consumer orientation.”
But, with increasing awareness pertaining to sustainable development, women as well form a considerable market share. There has been an increase in the market share of women, and experts do believe that in the future, the market dynamics based on consumer orientation might see a shift. The reason being women are much more aware in the current times, and in many cases are the sole bread winners for their house, because of which they are in a position to take decision independently.
Which Type of USA Sustainable Tourism has the Highest Market Share?
“The Eco-tourism has the highest market share in the USA sustainable tourism market.”
One of the primary reasons why tourists go in for eco-tourism is because this kind of tourism provides a perfect platform for the tourists to be in synchronization with the nature. This helps in achieving rejuvenation, and a lot of spiritual tourists are a part of this kind of tourism.
This is mainly selected by those who want to cut off from the daily hustle and want to spend some quality time being immersed in nature.
Start-Up Ecosystem of the USA Sustainable Tourism Market
With special focus on reducing the impact of Carbon footprints and authorities promoting such steps, the start-up environment is working on every possible aspect of ensuring that tourists get to experience the beauty of sustainable tourism.
|Name of the startup||Jet-Set Offset|
|Description||Provides mileage-based Carbon offsetting solutions for contributors. The start-up provides a platform to offset employ air travel emissions to HR departments and travel managers.|
|Name of the startup||MURMURATION|
|Description||The startup provides sustainable tourism solution based on satellite imagery. Flockeo, which is the platform utilized, uses satellite data to identify number of tourists in a given destination. Because of this the tourists can pursue alternative destinations as well.|
Some other start-ups are: Green Tickets, Tripian, and CO2 cards, and these start-ups are providing sustainability routes for travelling.
Major companies operating in USA are focusing to make the country more sustainable so they are launching new ways to make eco-friendly and sustainable tourism nature in the country. Moreover, the government is providing every possible support to the key players to promote the USA sustainable tourism market.
- In June 2020, Bouteco launched their #BOUTECOWORLDSTORIES series on Instagram to share stories from hoteliers and travel change makers from every country in the world, one at a time.
- In January 2022, Kind Traveler launched a newly optimized system that features multiple ways for tourists to give back and contribute to the communities they visit. It is the world’s first socially conscious Give + Get hotel booking platform.
Key Companies Profiled
USA Sustainable Tourism Market by Category
By Tourism Type:
- Green Tourism
- Soft Tourism
- Community Tourism
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourism Type:
By Tourist Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Consumer Orientation:
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The USA sustainable tourism market is expected to reach a valuation of US$ 228 Million in 2022.
The USA sustainable tourism market is anticipated to expand at a CAGR of 10.2% over the forecast period.
The USA sustainable tourism market is expected to be valued at US$ 602.21 Million in 2032.
The online booking segment is likely to dominate the US sustainable tourism market through 2032.
Lack of infrastructure and lack of awareness are the main restraints faced by the USA sustainable sports tourism market.
Table of Content
1. Executive Summary
1.1. USA Sustainable Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Sustainable Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Sustainable Tourism Industry Analysis
3.1. Sustainable Tourism Industry Overview
3.1.1. Sustainable Tourism Industry Contribution to USA GDP
3.1.2. Sustainable Tourism Sector Contribution to USA’s Overall Employment
3.1.3. Impact of Covid-19
4. USA Sustainable Tourism Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. The Key Trends Driving the USA Sustainable Tourism Market
4.1.2. The challenges faced by the Sustainable Tourism Industry in the USA
5. Market Background
5.1. Macro-Economic Factors
5.1.1. USA GDP Growth Outlook
5.1.2. USA Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. USA Direct contribution of Sustainable Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Sustainable Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of USA Sustainable Tourism Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Tourist Type
6.3. Current Market Analysis by Tourism type
6.3.2. Green Tourism
6.3.3. Soft Tourism
6.3.4. Community Tourism
6.4. Current Market Analysis by Tour Type
6.4.1. Independent Traveller
6.4.2. Tour Group
6.4.3. Package Traveller
6.5. Current Market Analysis by Consumer Orientation
6.6. Current Market Analysis by Age Group
6.6.1. 15-25 Years
6.6.2. 26-35 Years
6.6.3. 36-45 Years
6.6.4. 46-55 Years
6.6.5. 66-75 Years
6.7. Current Market Analysis by Booking Channel
6.7.1. Phone Booking
6.7.2. Online Booking
6.7.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
8.4.2. Kind Traveler
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8.4.3. Responsible Travel
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.4. Wild Frontiers Adventures Travel
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.5. Wilderness Holding Limited
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.6. Beyonder Experiences
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.7. Undiscovered Mountains
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
8.4.8. Gondwana Ecotours
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8.4.9. Row Adventures
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.10. Natural Habitat Adventures
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.11. Cheeseman's Ecological Safaris
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.12. Sustainable Travel International
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.13. NATIVE TOURS, INC. (As per request)
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
9. Assumptions and Acronyms Used
10. Research Methodology
List of Tables
List of Charts