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Beach Towels Market Snapshot (2023 to 2033)

The beach towels market is anticipated to expand to a valuation of US$ 27.94 million in 2023 and is estimated to exhibit a compound annual growth rate (CAGR) of 3.5% from 2023 to 2033 and reach US$ 39.42 million in 2033.

Beach towels are also used by individuals who need to alter their clothing on the beach and do not desire to travel indoors to do so. Beach towels are available in an array of tones and hues, making them simple to distinguish.

One prevalent but remarkable factor driving the expansion of the beach towel business is the growing focus among travelers on beach excursions. Beach towel revenue is also expanding as more couples visit beach tourist spots all over the globe.

Consumers tend to favor buying beach towels digitally since it allows them to choose towels from a wide range of top beach towel categories and brands. These days, each item's sales are moving from conventional stores to online platforms. This can be attributed to the worldwide expansion of online shopping sites. As per research, for every US$ 5 expended on beach towels, an additional US$ 1 was spent online. Online beach towel sales have more than doubled over the past few years.

Beach towels are now obtainable in an array of styles, including children's beach towels, cotton beach towels, Turkish beach towels, quick-dry beach towels, personalized beach towels, robed beach towels, sand-free beach towels, ultra-soft beach towels, wearable beach towels, beach towel ponchos, and many more.

Sunbathing is strongly advised because of its medicinal benefits. Sunbathing can kill bacteria. As a result of the therapeutic benefits of sunbathing, most vacationers prefer to visit beaches, which boosts sales of beach towels.

The beach towel business is growing rapidly in evolved regions such as North America and Europe as a result of increased spending power, urbanization, and economic output. The beach towel industry in these two regions is expected to expand over the coming decades. Beach tourism is growing in popularity across Europe. As reported by the Ministry of Foreign Affairs (EU), roughly 60% of European tourists desired beachside vacations in 2019, with 29% preferring beach vacations.

Furthermore, growing purchasing power, which leads to increased spending on products for personal use, is contributing to the expansion of the beach towels market in the Asia Pacific. The Asia Pacific consumer disposable income has been modified to 7.9%, based on the World Bank Organization 2021. These aspects are propelling the growth of beach towels.

Microfiber beach towels are usually utilized by the vast majority of individuals because they have several asserted benefits, such as their efficacious capacity to successfully grasp microorganisms and avert cross-contamination. Therefore, the microfiber segment is expected to dominate the market based on fiber type.

Numerous fabric automakers are trying out novel components for beach towels. Several companies use recycled cloth to create towel sand repellent, eco-friendly, antimicrobial, flexible, and quick to dry. Sand can easily push off towels produced of cutting-edge components instead of getting entangled in the fibers as it would with a traditional cotton towel.

Furthermore, companies are working to develop towels that can keep three times their weight in liquid and are highly lightweight, permitting a full-sized towel to be compressed into the shape of a large burrito when space is limited. As a result, the advancement of textile advancements used in towel layout would aid producers' sales growth.

To collaborate on providing high-quality beach towels, key players in the beach towel market are focusing on item creativity and commercial alliances with technology companies.

Data Points Key Statistics
Expected Market Value (2023) US$ 27.94 million
Anticipated Forecast Value (2033) US$ 39.42 million
Projected Growth Rate (2023 to 2033) 3.5% CAGR

Beach towels are highest quality towels, which are typically larger than a normal household towel so that a person having this towel can use it to lie on the sand at beach side. These towels are usually used for drying off after swimming, lying down on the sand, or laying out in the sun.

These towels has some extra advantages over the simple household towels that are these towels are bigger in size, variations in appearance that is color differences, very thick as absorbency the wetness, and many others.

Microfiber beach towels are generally preferred by the majority of the people for its proven benefits including effectiveness capturing of microbes and prevention of cross contamination. Rise in technological innovation and rise in e-commerce industry would drive the growth of the beach towel market.

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Beach Towels Market: - Market Dynamics

Nowadays, the sales of each product are shifting from traditional shops to the internet. This can be credited to the rise of e-commerce sites globally. According to research stats for every US$ 5 spent on beach towels, US$ 1 was spent online. Over the last few years the sales of online beach towels has been doubled.

Customers usually prefer buying beach towels online as it offers customers an option of choosing towels from a huge number of varieties and among a huge number of brands. Even online purchase can offer customers with huge discounts and credit points. Thus the rise in online channel sales would drive the growth of the beach towel market.

Rising innovation in terms of quality and design of Beach Towels would propel the market growth

Various fabric companies are trying new innovations on the fabrics used for designing beach towels. Various companies are even using recycled fabric to make the towel eco-friendly, sand repellent, antimicrobial, lightweight and rapid drying in features.

The innovative fabrics used in towels allow sand to slip easily off, without becoming lodged in the fibers like a traditional cotton towel.

Moreover, companies are trying to develop towels that can hold three times its weight in water and is ultra-portable so that full-sized towel can be folded up to the size of a large burrito, making it the perfect towel for travelling, when space is at a premium. Thus the rise in innovations in fabrics used to design towels would propel that market growth in the coming years.

Sudip Saha
Sudip Saha

Principal Consultant

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Beach Towels Market: - Key Players

Key players in the beach towels market are focusing on product innovation and strategic partnerships with the technology vendors to collaborate for offering high quality beach towels. The major players offering beach towels include

  • Laguna Beach Textile
  • Dock & Bay
  • Snappy Towels
  • Tofino Towel Co.
  • Canningvale
  • Round Towel Co

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global beach towels market.

The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with beach towels market attractiveness as per segments. The report on beach towels market also maps the qualitative impact of various factors on beach towels market segments and geographies.

Beach Towels Market: - Segmentation

By Shape:

  • Rectangular
  • Round
  • Others

By Size:

  • Large
  • Extra Large

By Fabric Type:

  • Cotton Velour
  • Microfiber
  • Chamois
  • Others

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