On-Demand Laundry Service Market Snapshot 2022 - 2032

The On-Demand Laundry Service Market is likely to hold the global market at a moderate CAGR of ~30.4% during the forecast period. The global market holds a forecasted revenue of ~US$ 25.5 Billion in 2022 and is likely to cross ~US$ 362.51 Billion by the end of 2032.

The On-Demand Laundry Service market is anticipated to show promising growth prospects during the forecast period, expanding the On-Demand Laundry Service market size.

Attribute Details
The On-Demand Laundry Service Market Estimated Size (2021) ~US$ 20.1 Billion
The On-Demand Laundry Service Market Estimated Size (2022) ~US$ 25.5 Billion
The On-Demand Laundry Service Market Projected Size (2032) ~US$ 362.51 Billion
The On-Demand Laundry Service Market CAGR (2022 to 2032) ~30.4%

Laundry industry trends have altered as a result of changing consumer lifestyle evolution and societal adoption of the luxury lifestyle. The laundry business has had tremendous value expansion over the last few decades, which has in turn encouraged growth of the services associated with it.

People, especially those who work, find laundry to be a time-consuming activity and a hassle. Over the past few years, there has been a considerable rise in the working-class population, which has contributed to the expanding demand for online laundry services because of their convenience. People can't do their laundry because of time constraints brought on by the increased workload and hours worked. Globally, there are more and more working women, which is a major driver of the market for online washing services.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

The market is expanding as a result of the hectic lives of working people and appealing supplier services.

Increasing urbanisations, employment and busy life of working population are some factors that have helped the on-demand laundry services market to grow. People are depending upon machineries and other service providers for their daily work. Availability of washing machines are abundant in cities, but getting clothes ironed and dry cleaned is not possible at home. As working population have high disposable income and are ready to spend money for convenience, on-demand laundry services are gaining popularity in several countries.

The laundry service providers are engaging customers by offering different services and building interactive apps and websites. Via these media, service providers can take orders, promote offers and special services and also take complaints and use the feedbacks to improve themselves.

The on-demand laundry services pick up the laundry load and deliver it after work is done. This saves lots of time and effort of customer to personally drive to laundry shops and pick clothes after done. Busy working people are the main customer that utilize this service and heavily rely on them for daily laundry needs. Along with personal uses, hospitality and healthcare sectors also utilise these services.

Initial investments, high risk and less margin form the business are the restraining factors for the on-demand laundry services.

On-demand laundry services require planning and initial investments. These both factors are very important.

New comers to the market have to invest large amount of money to keep the services running. They have to invest in machines, labours and logistics, which are the main pillars for the on-demand laundry service. Out of these three, logistics require highest capital and proper management, making it a challenging task for service providers.

Acquiring and maintaining the customers is another problem faced by on-demand laundry services. Sometimes, the laundry might require more time or the service cost might increase as a result of changes in other related factors. At such times, customers might search for other cheaper laundry service providers or stop using the service.

There are multiple strict policies and regulations from different governments all over the world. The main concern of these regulations is toward environment safety, regarding use of products and regulated use of water and energy.

The on-demand laundry service has high risk and reward ratio, as the initial investment and customer loyalty is not guaranteed.

Sudip Saha
Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Country Insights       

American population is relying on on-demand laundry services for laundry needs.

United States is the biggest market for the on-demand laundry services. These services are attracting working population. Awareness of hygiene and self-care during the pandemic has led to surge in cleaning and hygiene services, including laundry. Additionally, high living standards and disposable income of customers are helping the market growth.  

India is observing surge for on-demand laundry services.

The on demand laundry services are on surge in India. Increasing women employment along with hectic lifestyle of population from developing cities are fuelling in expansion of these services. Willingness of people to spend on services helping in daily work load is increasing in Indian consumers.

Competitive Landscape

Some key players in the On-Demand Laundry Service market are Procter & Gamble, Hamperapp, Rinse Inc., The Hustle, FlyCleaners, DRVY CLEANLY, Hampr, Mulberrys Garment Care, IHATEIRONING, Edaixi, WASHMEN, PML Solutions and others.

  • Hamperapp is providing on demand laundry services including washing and dry cleaning and folding laundry items. The providers ensure that pickup and drop of laundry load is on time. Also, they take care that colored clothes and white clothes are washed separate. The service provider also ensure that they will wash clothes again if customers are not satisfied with the service.
  • IHATEIRONING are providing services like washing and ironing clothes and other laundry items as bedding, in affordable prices. They are also offering repairing and patching services along with daily laundry needs.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Scope of Report

Attribute Details
Growth Rate CAGR of ~30.4% from 2022 to 2032
Base year for estimation 2021
Historical Data Available for 2017 to 2021
Forecast Period 2022 to 2032
Quantitative units Revenue in USD Billion, volume in Units, and CAGR from 2022 to 2032
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis
Segments covered Components, Services, Laundry Items, End-Users, Region
Country scope USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, India, Thailand, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, South Africa
Key Companies Profiled Procter & Gamble; Hamperapp; Rinse Inc.; The Hustle; FlyCleaners; DRVY CLEANLY; Hampr; Mulberrys Garment Care; IHATEIRONING; Edaixi; WASHMEN; PML Solutions; Others
Customization scope Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the On-Demand Laundry Service Market

By Components:

  • Apps
  • Services
  • Dry cleaning
  • Wash & Fold
  • Hang Dry
  • Others

By Services:

  • General Washing
  • Wash & Fold
  • Dry Cleaning
  • Delivery Services
  • Others

By Laundry Items:

  • Casual Wears
  • Bedding
  • Robes
  • Hang Dry items
  • Suits, Coats and Blazers
  • Home Decoration Clothes
  • Others

By End-User:

  • Residential
  • Commercial

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the current On-Demand Laundry Service market value?

The On-Demand Laundry Service market is expected to reach a valuation of ~US$ 25.5 Bn in 2022.

What are the key trends driving the On-Demand Laundry Service Market?

The primary market-driving trends for on-demand laundry services include the busy lifestyles of working people, the rise in the employment of women, different services offered by providers, and consumer preferences for convenient services.

Who are the leading players in the On-Demand Laundry Service Market?

Leading players operating in On-Demand Laundry Service market are Procter & Gamble, Hamperapp, Rinse Inc., The Hustle, FlyCleaners, DRVY CLEANLY, Hampr, Mulberrys Garment Care, IHATEIRONING, Edaixi, WASHMEN, PML Solutions and among others.

Explore Consumer Product Insights

View Reports
Future Market Insights

On-Demand Laundry Service Market

Schedule a Call