Massive Open Online Course Market

2020 Analysis and Review: Massive Open Online Course Market by Component – Platform and Services for 2020 – 2030

About the Report

The massive open online course (MOOC) market is forecast to exhibit impressive growth between 2020 and 2030. While most markets are struggling to cope with the implications of COVID-19 pandemic, the MOOC market is expected to thrive. The demand for online classes and training module has surged exponentially amid COVID-19 crisis, especially as schools and institutions remain shut on government orders to contain the spread of the virus. According to Future Market Insights (FMI), North America has emerged dominant in the MOOC market.

Introduction

The global massive open online course (MOOC) market has expanded rapidly amid the COVID-19 pandemic. According to Future Market Insights (FMI), the global MOOC market is expected to rise at 16.5% CAGR during the forecast period between 2020 and 2030.

The rapid digitization across the globe has been aiding the growth of MOOC market over the last decade. The leaders of the most powerful economies in the world met in Osaka, Japan on 29-30 June 2019 for the G20 Summit to discuss digitization, its outcome, and ways of improving it. As the advancement in digitization has significant contribution in making the MOOC system more effective, initiatives like this are expected to cater to the growth of the market.

Soon after the G20 summit, last year over 100 organizations such as Udacity, Alison, and others joined hands in order to build an advanced, open, and secure digital society empowering everyone. The initiatives like this have significant contribution to the growth of the MOOC market.

COVID-19 Giving Tailwinds to Growth

The outbreak of COVID-19 pandemic has changed the approach of educational systems around the world. The extended periods of lock down followed by the shutting down of schools, colleges, and other educational institutions has impacted the traditional ways in which education was made available through various courses offered by these institutions.

With the remote educational system gaining traction, more people are inclining towards online courses including students, corporate professionals, and others. The United Nations Educational, Scientific, and Cultural Organization (UNESCO) has launched their distance learning solutions in March, 2020 in order to minimize the obstacles related to MOOCs. According to their data, nearly 1.5 billion students got affected due to closing down of schools for indefinite time. And this program aims to reach out to the maximum possible students with effective online solutions.

Digital Advancements Propelling Growth

The digital advancements in online courses over the past decade have boosted the growth of the MOOC market substantially. Advantages such as, lesser cost, availability in different languages, availability of demo classes, special attention to every student, open for everyone, and others are fuelling the demand for MOOC worldwide.

Shift to digital learning has helped in personalizing education. Digital advancements have helped students to set both pace and path of their learning. Besides this, it has enabled tutors to customize learning sequence as per requirement of each student to make them more productive. One of the crucial benefits of digitization lies in connected learning.

The advent of tools such as Zoom and Microsoft Teams has helped classmates to connect with each other and their trainers or tutors to find answers to their query instantly. Finally, amid COVID digital learning has helped students to stay in touch of each other via online medium despite maintaining physical distance.

Key Challenges

MOOCs are yet to be universally adopted in rural and underdeveloped areas due to the lack of proper infrastructure and resources. As internet connection, laptop, personal computer, or smart phones are integral parts of the MOOC system, it is yet to be easily accessible by people living in remote locations who might need of online courses.

Furthermore, online classes are often not considered a good alternative of institutional training, especially for the school going kids. A Brookings Institution report has found that performance of students taking online classes is substantially worse than students taking traditional in-person courses. Lack of concentration and disciplines are common downsides of online courses. 

Region-Wise Analysis

North America MOOC Market

Presently North America is leading in the global MOOC market and is expected to remain in the position throughout the forecast period. The region’s highly developed Internet of Things (IoT) infrastructure, increase in demand for online courses, and others are fuelling the growth in North America.

According to the International Statistics of North America, the North America MOOC industry has grown at over 30% CAGR in the past 10 years and is likely to exhibit higher growth rate in the coming years. The Countries such as the U.S, Canada, and others are expected to spur the growth further due to the high demand in the coming years.

Europe MOOC Market

Europe is the second-leading market of MOOC owing to the surge in demand in the countries such as the U.K, Germany, Italy, France, and others. Increasing demand from post graduates, under graduates, corporate, and others students is forecast to cater to the growth of Europe MOOC market.

Furthermore, various initiatives and programs launched in Europe to strengthen MOOC system are aiding to the growth of the market. For instance, the recently launched European MOOC Consortium is strengthening the credibility of MOOCs as a learning approach in higher education by taking a leading role in developing the discourse relating to MOOCs and other innovative developments in online learning in Europe. According to FMI, Germany is expected to lead in the Europe MOOC market followed by Spain and the U.K.

East Asia MOOC Market

East Asia is another lucrative market for MOOC and is set to exhibit high growth rate through 2030. The increasing requirement for online courses starting from school subjects to corporate courses is aiding to the growth in East Asia.

China is expected to remain the epicenter of the MOOC market in the region, contributing to its growth significantly. According to the International Statistics of East Asia, as of May 2020 Brunei has the highest internet penetration within the South East Asia region, with 95.3%, while the internet penetration in South Korea is 95.1%. Rising penetration of the internet in East Asia is expected to support the growth of the market.

Category-wise Insights

Platform to Maintain the Lead

Platform segment is presently leading the market in terms of component owing to the rise in demand from the key end users such as post graduates, under graduates, corporate, and others.

As various platforms provide efficient learning solutions including one to one courses, live projects, practical lessons, and others, they are highly preferred by students and working professionals.

Some of the popular MOOC platforms are Udemy, Edx, FutureLearn, and others. As the demand for real-time learning solutions is likely to increase consistently, even in the post-pandemic world, this segment is expected to sustain its position through the forecast period.

Education & Training to Exhibit Hegemony

Education & training segment is dominating in the market in terms of course. With the rising need for  proper education and related training, especially for school, college, and university students, the demand for this segment is sky-rocketing. The outbreak of the COVID-19 pandemic has further pushed demand due to the temporary closing of physical classes across educational & training institutes.

According to the United Nations Educational, Scientific, and Cultural Organization, the sudden closure of the educational institutes has affected about 70% of the total student population worldwide. This has significantly catalyzed the growth of this segment due to the sudden surge in demand.

Post Graduates to Emerge Dominant

Post graduates exhibited the highest demand for MOOCs and are expected to remain the key end user during the forecast period. The surge in demand for various post-graduation courses such as science, arts, computer, and others is boosting the growth of the market substantially.

The rise in number of post graduate students are catering to the growth of the market due to their demand for various MOOCs. According to the European Commission (EC) Tertiary Education Statistics, in Europe there were 17.5 million tertiary education students in 2018 of which 40% were studying masters degrees and this rate is expected to rise through 2030. The rise in number of post graduate students will offer lucrative prospects for the market’s growth.

Competitive Landscape

Competition in the MOOC market is expected to rise further in the coming years with the entry of new players. Established companies are therefore launching an extensive variety of MOOCs to capitalize on the opportunities of the market.

For instance, Udacity launched its new extensive range of MOOCs focused on various topics such as HTTP & web servers, self-driving fundamentals, iOS app making course, and others with special focus on democratizing education in 2020.

EdTech launched its new range of MOOCs by adopting advanced virtual learning management systems in 2020. EdTech also had its investment at peak with $1.45 billion raised in 2018.

Some of the key market players are-

  • EDX
  • Udacity
  • Futurelearn
  • Edmodo
  • Edureka
  • Intellipaat
  • Iversity
  • LinkedIn
  • Pluralsight
  • Udemy
  • Xuetangx
  • Novoed
  • Alison
  • Federica EU
  • EdTech

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report

MOOC Market Report: Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

USD Million for value

Key Regions Covered

North America, Latin America, Europe, South Asia, East Asia, Middle East & Africa, Oceania

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa

Key Segments Covered

Component, Course, End User, and Region

Key Companies Profiled

  • EDX
  • Udacity
  • Futurelearn
  • Edmodo
  • Edureka
  • Intellipaat
  • Iversity
  • LinkedIn
  • Pluralsight
  • Udemy
  • Xuetangx
  • Novoed
  • Alison

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • At what CAGR is the MOOC market expected to grow?

    According to Future Market Insights (FMI), the MOOC market is expected to grow at 16.5% CAGR during the forecast period between 2020 and 2030.

  • Which are the top companies in MOOC market?

    Some of the top companies in global MOOC market are EDX, Udacity, Edmodo, Edureka, and others.

  • Which component type of MOOC is highly sought-after?

    Platform is the highly sought-after component and is expected to maintain the lead throughout the forecast period.

  • Which is the most preferred course in the MOOC market?

    Education & training is the most preferred course in the MOOC market and is expected to exhibit hegemony in the coming years.

  • Which is the largest market for MOOC?

    Currently North America is the largest market for MOOC followed by Europe.

  • Which is the leading end user for MOOC?

    Post graduates are the leading end user for MOOC followed by under graduates.

  • What are the key challenges for MOOC market?

    Reaching out to the students in the rural and underdeveloped areas is still a point of concern for market players. The lack of proper internet connection, devices, and others often work as restraints to the market in this areas. However, with the various governmental initiatives, investments, and the initiatives taken by the key market players, the market is expected to overcome these restraints in the coming years.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst.

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology.

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request

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Key Segments

Component

  • Platform
  • Services

Course

  • Humanities
  • Computer Science & Programming
  • Business Management
  • Science
  • Health & Medicine
  • Education & Training
  • Engineering
  • Others

End User

  • High School
  • Under Graduate
  • Post Graduate
  • Corporate

Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

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