Augmented Reality and Virtual Reality Market

Report Synopsis

Future Market Insights provides analysis and forecast for the augmented reality and virtual reality market between 2017 and 2025 in its latest report. The market value is expected to expand at a CAGR of 42.2% during forecast period. The study demonstrates the market dynamics and trends being witnessed across five regions: North America, Latin America, Europe, Asia Pacific and Middle East and Africa, and which are influencing the current nature and will influence the future status of the augmented reality and virtual reality market over the forecast period.

Report Description

This Augmented Reality and Virtual Reality market report provides detailed insights on the various factors driving popularity of these technologies. The market study provides comprehensive assessment of stakeholders’ strategies and imperatives for succeeding in the business. The report segregates the market based on technology, component, end-user, device and application using augmented reality and virtual reality platform across different regions globally.

The Augmented Reality and Virtual Reality market is anticipated to witness significant revenue growth during the forecast period, owing to growing adoption of Augmented Reality and Virtual Reality technology in gaming and high investments from technology companies.

The report provides an overview of the global augmented reality and virtual reality market in terms of value. In addition, a section of the report also includes analysis of key trends, drivers and restraints, which are influencing the augmented reality and virtual reality market. Impact analysis of key growth drivers and restraints (based on the weighted average model) has been included in this report to facilitate clients with crystal clear decision-making insights.

The global augmented reality and virtual reality market is classified on the basis of technology, component, end-user, device and application. On the basis of technology, the global augmented reality and virtual reality market is segmented into augmented reality and virtual reality. On the basis of component, the market is segmented into hardware, software and services. On the basis of end-user, the global market is segmented into consumer and commercial. On the basis of device, the augmented reality and virtual reality market is segmented into head mounted display, handheld devices, head-u display, smart glasses and others.

On the basis of application type, the Augmented Reality and Virtual Reality market is segmented into gaming, media & entertainment, retail, real estate, education, healthcare, engineering and others.

A detailed analysis has been provided for every segment in terms of market size analysis for augmented reality and virtual reality across different regions. The section provides a detailed analysis covering key trends, absolute dollar opportunity and BPS Analysis.

The next section highlights detailed analysis of augmented reality and virtual reality market across various countries in the region. This section provides market outlook for 2017–2025 and sets the forecast within the context of the augmented reality and virtual reality while analysing latest technological developments as well as service offerings in the Augmented Reality and Virtual Reality market. This study discusses key trends within countries contributing to growth of the market as well as analyses the degree to which drivers are influencing Augmented Reality and Virtual Reality market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Argentina, Brazil, Mexico, Rest of Latin America), Europe (Germany, UK, France, Italy, Spain, Nordic, Benelux, Russia, Poland and Rest of Europe), Eastern Europe (Russia, Poland, Rest of Eastern Europe, Asia Pacific (China, India, ASEAN, and Australia and New Zealand Japan), Middle East and Africa (North Africa, South Africa, GCC, Rest of Middle East and Africa).

This report evaluates the present scenario and the growth prospects of the Augmented Reality and Virtual Reality market across various regions globally for the period 2017 –2025. We have considered 2016 as the base year and provided data for the trailing 12 months.

To calculate the global Augmented Reality and Virtual Reality market size, we have considered country wise adoption rate of augmented reality and virtual reality across different verticals. Further, we have also analysed the revenue contribution from augmented reality and virtual reality players.  The forecast presented here assesses the total revenue by value across the market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the Augmented Reality and Virtual Reality market will develop in the future. Given the characteristics of the market, we triangulated the outcome of different types of analyses, based on adoption trends.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecast in terms of CAGR, but also analyse on the basis of key parameters, such as year-on-year (Y-o-Y) growth, to understand the predictability of the market and identify the right opportunities across the market.

As previously highlighted, the global augmented reality and virtual reality market is split into a number of segments. All segments in terms of technology, component, end-user, device and application based on different regions have been analysed in terms of basis point to understand individual segment’s relative contribution to market growth. This detailed level of information is important for identification of the various key trends in the global augmented reality and virtual reality market.

Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve as well as to identify potential resources from a sales and delivery perspective in the global Augmented Reality and Virtual Reality market.

In the final section of the report, we have included a competitive landscape to provide clients with a dashboard view, based on categories of provider in the value chain, presence in augmented reality and virtual reality portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the augmented reality and virtual reality value chain and the potential players of the same. Report audiences of Augmented Reality and Virtual Reality Market can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers have also been included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the augmented reality and virtual reality market space. Key competitors in the Augmented Reality and Virtual Reality market covered are Vuzix Corporation, Samsung Electronics Co. Ltd, Microsoft Corporation, Google Inc., EON Reality Inc., Oculus VR, LLC, Magic Leap, Inc., DAQRI LLC, Blippar.Com Limited and Osterhout Design Group, Inc. (ODG).

• Key Segments Covered in the Augmented Reality and Virtual Reality Market are :
• By Technology Type
  • Augmented Reality
  • Virtual Reality
• By End-user Type
  • Commercial
  • Consumer

• By application

  • Gaming

  • Media & Entertainment

  • Real Estate

  • Education

  • Retail

  • Healthcare

  • Engineering

  • Others

• By Device

  • Head Mounted Display

  • Handheld Devices

  • Head-up display

  • Smartglasses

  • Others

• By Component

  • Hardware

    • Display

    • Processor

    • Sensors

    • User interface ICs

    • Power Management ICs

    • Others

  • Software

  • Services

Key Regions covered:

• North America Augmented Reality and Virtual Reality Market
  • U.S.
  • Canada
• Latin America Augmented Reality and Virtual Reality Market
  • Mexico
  • Brazil
  • Rest of Latin America

• APAC Augmented Reality and Virtual Reality Market
  • China
  • India
  • ASEAN
  • Australia & New Zealand
  • Rest of APAC
• Europe Augmented Reality and Virtual Reality Market
  • Germany
  • France
  • U.K.
  • Spain
  • Italy
  • Nordic
  • Benelux
  • Russia
  • Poland
  • Rest of Europe
• Middle East & Africa Augmented Reality and Virtual Reality Market
  • North Africa
  • South Africa
  • GCC
  • Rest of Africa

Key Companies

Key companies profiles covered in the Augmented Reality and Virtual Reality are:

• Vuzix Corporation

• Oculus VR, LLC

• Google Inc.

• Samsung Electronics Co. Ltd

• EON Reality Inc.

• Osterhout Design Group, Inc. (ODG)

• Com Limited

• Microsoft Corporation

• Magic Leap, Inc.

• DAQRI LLC