Augmented Learning Market

Augmented Learning Market Overview

Augmented Learning is the use of real-life objects, elements and experiences that are recreated on mobile or computer device for enhancing the concepts. Augmented learning is a next step in evolution of e-learning that enhances the learner’s experience and helps the learner to understand the information, which results in higher retention and better engagement with the learning audience.

Augmented learning is the combination of content like audio, video, images, text and interactivity with the learner’s inputs. Augmented learning provides the learners with an interactive environment that is aligned with the subject which the learner wants to study. In augmented learning the environment is not restricted to physical location and can be accessed from smartphone, laptops and AR/VR headset.

Impact of COVID-19 Pandemic Outbreak on Augmented Learning Market

COVID-19, the global health pandemic has largely impacted every sectors and have created significant disruption. Under the threat of pandemic, the augmented reality industry is playing important role in supporting digital transformation and helping learners to learn in easy way.

Businesses in various sectors are adopting augmented reality as it helps learners to improve their performance and productivity. During the COVID-19 crisis, the adoption of augmented reality is estimated to grow by 1.5X in 2020, as compared to 2019. The impact of pandemic will remain for many years and due to this there will be surge in demand for augmented reality in 2021 as well.

Augmented Learning Market: - Market Dynamics

Adoption of Augmented Reality for Performance Support in Organization is Spurring the Market Growth

In organization the employees are given training by on the job experience and for this performance support is necessary for employees. Performance support help the employees to perform the task in the right way and help to solve the doubts.

Nowadays employees in the organizations are more attracted towards the technology used for engaging learning content so the adoption of augmented reality is increasing. Employees are being provided the performance support in the form of bit-sized videos, infographics, and checklists that caters the employees need.

Employees can access information just by holding the smartphone in front of the particular product or object and the needed information is shown on the screen.

Augmented Learning Market: - Regional Analysis

In North America, augmented learning market dominated in 2019 in terms of market value, owing to the technological advancements have led to rising adoption of smart education in the region. Due to increasing adoption of digital learning the educational hardware and software vendors are entering in collaboration in the region.

North America followed by Europe and East Asia as second and third largest market for augmented learning. South Asia and Pacific is estimated to witness higher growth rate, owing to adoption of technology in education sectors and increasing penetration of augmented reality for learning.

Augmented Learning Market: - Key Players

The key players in the Augmented Learning market are

• Google
• Microsoft Corporation
• Blackboard Inc
• HTC
• Panasonic
• Cisco
• IBM Corporation
• WizIQ
• TutorRoom.

These players are launching new smart learning products and solutions while focusing on R&D activities, to attract new customers and fulfill their demands for augmented learning.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global Augmented Learning market.

The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with Augmented Learning market attractiveness as per segments. The report on Augmented Learning market also maps the qualitative impact of various factors on Augmented Learning market segments and geographies.

Regional analysis includes

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of Latin America)
• Europe (Germany, Italy, U.K, Spain, France, BENELUX, Russia, Rest of Europe)
• East Asia (China, Japan, & South Korea)
• South Asia & Pacific (India, ASEAN, Australia & New Zealand, Rest of South Asia)
• Middle East and Africa (GCC Countries, Turkey, South Africa, Rest of MEA)

Augmented Learning Market: - Segmentation

By Component:

• Hardware
  • Mobile Computing Devices
  • Virtual Reality Devices
  • Displays and Projectors
  • Others
• Software
  • Content Management
  • Analytics and Data Visualization
  • Others
• Services
  • Professional Services
  • Managed Services

End user:

• Academic institution
• Enterprises
• Others