The augmented reality (AR) shopping market is estimated to be valued at USD 4.9 billion in 2024. The augmented reality (AR) shopping is predicted to rise at a CAGR of 28% from 2024 to 2034. The global augmented reality (AR) shopping market is anticipated to reach USD 58 billion by 2034.
The widespread use of smartphones and other mobile devices makes AR shopping solutions accessible to a large audience. Consumers can easily engage with AR experiences without the need for specialized hardware, contributing to the broad adoption of these solutions.
As online shopping continues to grow, AR solutions are integrated into e-commerce platforms and mobile applications. This integration allows consumers to access AR features seamlessly, making it convenient for them to experience augmented reality while browsing products online.
The integration of AI technologies with AR shopping can enhance personalization and recommendation systems. AI algorithms can analyze user preferences, behaviors, and purchase history to deliver more accurate and tailored AR shopping experiences.
Continued advancements in AR technology, including more sophisticated tracking, rendering, and object recognition capabilities, will contribute to enhanced AR shopping experiences. The technology's ability to seamlessly integrate with the real world is expected to improve.
| Attributes | Key Insights |
|---|---|
| Estimated Market Size in 2024 | USD 4.9 billion |
| Projected Market Value in 2034 | USD 58 billion |
| Value-based CAGR from 2024 to 2034 | 28% |
From 2019 to 2023, the augmented reality (AR) shopping market experienced a CAGR of 30.8% in market value. The progress in AR technology, specifically in the domains of enhanced tracking, rendering capabilities, and user interfaces, has played a pivotal role in creating smoother and seamless AR shopping experiences.
The prevalent use of smartphones and the existence of advanced digital infrastructure further enhance the favorable conditions for the integration of AR in the shopping landscape. Fashion and beauty brands increasingly adopted virtual try-on solutions, allowing users to try on clothing, accessories, and makeup virtually. E-commerce platforms and major retailers integrated AR features into their apps and websites to differentiate themselves and attract tech-savvy consumers.
AR shopping is likely to extend beyond fashion and furniture to encompass a broader range of product categories. Virtual try-on experiences and product visualization will likely become more prevalent in areas such as electronics, home appliances, and even groceries. Projections indicate that the global augmented reality (AR) shopping market is expected to experience a CAGR of 28% from 2024 to 2034.
| Historical CAGR from 2019 to 2023 | 30.8% |
|---|---|
| Forecast CAGR from 2024 to 2034 | 28% |
The following table shows the top five countries by revenue, led by South Korea and the United Kingdom. The growing demand for personalized and immersive shopping experiences in the United Kingdom contributing to the growth of AR in Shopping.
The widespread use of smartphones and advanced digital infrastructure creates a favorable environment for the adoption of AR shopping experiences in South Korea.
| Countries | The Forecast CAGRs from 2024 to 2034 |
|---|---|
| The United States | 28.4% |
| The United Kingdom | 29.3% |
| China | 28.6% |
| Japan | 28.7% |
| South Korea | 31.3% |
The augmented reality (AR) shopping market in the United States is expected to grow with a staggering CAGR of 28.4% from 2024 to 2034. The growth of the market in the country is attributed to the presence of tech-savvy consumers who are early adopters of new technologies.
The willingness of consumers to embrace innovative shopping experiences, including AR, contributes to the growth of the market. The well-established and highly competitive e-commerce market drives the market growth in the United States.
Many retailers and e-commerce platforms in the country are integrating AR features to enhance the online shopping experience, providing consumers with virtual try-on options and interactive product visualizations. Prominent retailers and brands in the United States are increasingly adopting AR shopping solutions to differentiate themselves and stay competitive.
The augmented reality (AR) shopping market in China is expected to grow with a CAGR of 28.6% from 2024 to 2034. High smartphone penetration in China provides a favorable environment for the adoption of mobile AR applications. Consumers can easily access AR shopping features on their mobile devices, contributing to widespread adoption.
China has a massive and rapidly growing e-commerce market, with platforms like Alibaba's Taobao and JD.com leading the way. These platforms have been quick to adopt AR shopping features to enhance the online shopping experience, including virtual try-on and product visualization.
The augmented reality (AR) shopping market in the United Kingdom is expected to grow with a CAGR of 29.3% from 2024 to 2034. The United Kingdom is a major hub for fashion and retail, and the industry's influence contributes to the adoption of AR shopping solutions. Virtual try-on experiences for clothing, accessories, and beauty products are particularly popular in the country.
The United Kingdom government's support for innovation and technology adoption can create an environment conducive to the growth of AR shopping. Policies and initiatives that promote digital innovation may contribute to the market's expansion.
The augmented reality (AR) shopping market in Japan is expected to grow with a CAGR of 28.7% from 2024 to 2034. E-commerce platforms and retailers in Japan are integrating AR features to enhance the online shopping experience. Virtual try-ons, product visualizations, and AR-powered advertisements are becoming more common in Japan.
Japan has a dynamic retail industry that values innovation. Retailers in the country are increasingly adopting technology, including AR, to enhance the customer experience and stay competitive.
The popularity of e-commerce in South Korea, along with the presence of major e-commerce platforms, has led to the integration of AR features. AR shopping solutions, including virtual try-ons and interactive product displays, enhance the online shopping experience. The augmented reality (AR) shopping market in South Korea is expected to grow with a CAGR of 31.3% from 2024 to 2034.
Developments in AR glasses and smart eyewear contribute to the demand for AR shopping experiences. The potential adoption of AR glasses in South Korea may open up new possibilities for immersive and hands-free shopping interactions.
The below section shows the leading segment. The solutions segment accounts for a CAGR of 27.8% from 2024 to 2034. Based on application, the automotive segment is anticipated to hold a dominant share through 2034. It is set to exhibit a CAGR of 27.5% from 2024 to 2034.
| Category | CAGR |
|---|---|
| Solutions | 27.8% |
| Automotive | 27.5% |
Based on components, the solutions segment is anticipated to thrive at a CAGR of 27.8% from 2024 to 2034. AR shopping solutions provide a highly engaging and interactive experience for customers. Shoppers can visualize products in their real-world environment, try them virtually, and interact with digital content, leading to a more immersive and enjoyable shopping experience.
Virtual try-on solutions, particularly in the fashion and beauty industries, allow customers to see how clothing, accessories, or makeup will look on them before making a purchase. This feature addresses uncertainties related to size, fit, and style, increasing confidence in online shopping.
By offering virtual try-on experiences, AR shopping solutions help reduce the likelihood of returns due to mismatched expectations. Customers are more likely to make informed decisions, leading to higher conversion rates and improved overall customer satisfaction.
Based on application, the automotive segment is projected to rise at a 27.5% CAGR through 2034. AR shopping in automotive applications provides an immersive and interactive user experience. It allows drivers and passengers to access real-time information, navigation guidance, and contextual data, making the driving experience more engaging and enjoyable.
AR is commonly used in Head-Up Displays, where relevant information is projected onto the windshield, allowing drivers to receive crucial data without taking their eyes off the road. This includes navigation instructions, speed, and other important vehicle information.
Automotive manufacturers leverage AR for virtual showrooms and product customization. Customers can use AR apps to visualize different car models, explore interior options, and even virtually test-drive vehicles, enhancing the pre-purchase experience.
The market players are investing in the development of advanced AR features, such as virtual try-ons, interactive product visualizations, and AR-powered navigation, to provide users with compelling and immersive experiences.
The leading players are collaborating with retailers, e-commerce platforms, and fashion brands to integrate AR shopping solutions directly into their platforms, enhancing the overall shopping experience for consumers.
| Attributes | Details |
|---|---|
| Estimated Market Size in 2024 | USD 4.9 billion |
| Projected Market Valuation in 2034 | USD 58 billion |
| Value-based CAGR 2024 to 2034 | 28% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | Value in USD billion |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East and Africa |
| Key Market Segments Covered | Component, Application, Region |
| Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel |
| Key Companies Profiled | Apple Inc.; Augment; Blippar Ltd; Google LLC; Holition Ltd.; Imaginate Technologies; Marxent Labs LLC; Microsoft; PTC; ViewAR GmbH; Wikitude GmbH; Zugara Inc. |
Table 1: Global Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 2: Global Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 3: Global Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 4: North America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 5: North America Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 6: North America Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 7: Latin America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 8: Latin America Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 9: Latin America Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 10: Western Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 11: Western Europe Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 12: Western Europe Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 13: Eastern Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 14: Eastern Europe Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 15: Eastern Europe Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 16: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 17: South Asia and Pacific Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 18: South Asia and Pacific Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 19: East Asia Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 20: East Asia Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 21: East Asia Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 22: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 23: Middle East and Africa Market Value (US$ Million) Forecast by Component, 2019 to 2034
Table 24: Middle East and Africa Market Value (US$ Million) Forecast by Application, 2019 to 2034
Figure 1: Global Market Value (US$ Million) by Component, 2024 to 2034
Figure 2: Global Market Value (US$ Million) by Application, 2024 to 2034
Figure 3: Global Market Value (US$ Million) by Region, 2024 to 2034
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2019 to 2034
Figure 5: Global Market Value Share (%) and BPS Analysis by Region, 2024 to 2034
Figure 6: Global Market Y-o-Y Growth (%) Projections by Region, 2024 to 2034
Figure 7: Global Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 8: Global Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 9: Global Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 10: Global Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 11: Global Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 12: Global Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 13: Global Market Attractiveness by Component, 2024 to 2034
Figure 14: Global Market Attractiveness by Application, 2024 to 2034
Figure 15: Global Market Attractiveness by Region, 2024 to 2034
Figure 16: North America Market Value (US$ Million) by Component, 2024 to 2034
Figure 17: North America Market Value (US$ Million) by Application, 2024 to 2034
Figure 18: North America Market Value (US$ Million) by Country, 2024 to 2034
Figure 19: North America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 20: North America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 21: North America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 22: North America Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 23: North America Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 24: North America Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 25: North America Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 26: North America Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 27: North America Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 28: North America Market Attractiveness by Component, 2024 to 2034
Figure 29: North America Market Attractiveness by Application, 2024 to 2034
Figure 30: North America Market Attractiveness by Country, 2024 to 2034
Figure 31: Latin America Market Value (US$ Million) by Component, 2024 to 2034
Figure 32: Latin America Market Value (US$ Million) by Application, 2024 to 2034
Figure 33: Latin America Market Value (US$ Million) by Country, 2024 to 2034
Figure 34: Latin America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 35: Latin America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 36: Latin America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 37: Latin America Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 38: Latin America Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 39: Latin America Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 40: Latin America Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 41: Latin America Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 42: Latin America Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 43: Latin America Market Attractiveness by Component, 2024 to 2034
Figure 44: Latin America Market Attractiveness by Application, 2024 to 2034
Figure 45: Latin America Market Attractiveness by Country, 2024 to 2034
Figure 46: Western Europe Market Value (US$ Million) by Component, 2024 to 2034
Figure 47: Western Europe Market Value (US$ Million) by Application, 2024 to 2034
Figure 48: Western Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 49: Western Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 50: Western Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 51: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 52: Western Europe Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 53: Western Europe Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 54: Western Europe Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 55: Western Europe Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 56: Western Europe Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 57: Western Europe Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 58: Western Europe Market Attractiveness by Component, 2024 to 2034
Figure 59: Western Europe Market Attractiveness by Application, 2024 to 2034
Figure 60: Western Europe Market Attractiveness by Country, 2024 to 2034
Figure 61: Eastern Europe Market Value (US$ Million) by Component, 2024 to 2034
Figure 62: Eastern Europe Market Value (US$ Million) by Application, 2024 to 2034
Figure 63: Eastern Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 64: Eastern Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 65: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 66: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 67: Eastern Europe Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 68: Eastern Europe Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 69: Eastern Europe Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 70: Eastern Europe Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 71: Eastern Europe Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 72: Eastern Europe Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 73: Eastern Europe Market Attractiveness by Component, 2024 to 2034
Figure 74: Eastern Europe Market Attractiveness by Application, 2024 to 2034
Figure 75: Eastern Europe Market Attractiveness by Country, 2024 to 2034
Figure 76: South Asia and Pacific Market Value (US$ Million) by Component, 2024 to 2034
Figure 77: South Asia and Pacific Market Value (US$ Million) by Application, 2024 to 2034
Figure 78: South Asia and Pacific Market Value (US$ Million) by Country, 2024 to 2034
Figure 79: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 80: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 81: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 82: South Asia and Pacific Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 83: South Asia and Pacific Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 84: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 85: South Asia and Pacific Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 86: South Asia and Pacific Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 87: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 88: South Asia and Pacific Market Attractiveness by Component, 2024 to 2034
Figure 89: South Asia and Pacific Market Attractiveness by Application, 2024 to 2034
Figure 90: South Asia and Pacific Market Attractiveness by Country, 2024 to 2034
Figure 91: East Asia Market Value (US$ Million) by Component, 2024 to 2034
Figure 92: East Asia Market Value (US$ Million) by Application, 2024 to 2034
Figure 93: East Asia Market Value (US$ Million) by Country, 2024 to 2034
Figure 94: East Asia Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 95: East Asia Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 96: East Asia Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 97: East Asia Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 98: East Asia Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 99: East Asia Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 100: East Asia Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 101: East Asia Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 102: East Asia Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 103: East Asia Market Attractiveness by Component, 2024 to 2034
Figure 104: East Asia Market Attractiveness by Application, 2024 to 2034
Figure 105: East Asia Market Attractiveness by Country, 2024 to 2034
Figure 106: Middle East and Africa Market Value (US$ Million) by Component, 2024 to 2034
Figure 107: Middle East and Africa Market Value (US$ Million) by Application, 2024 to 2034
Figure 108: Middle East and Africa Market Value (US$ Million) by Country, 2024 to 2034
Figure 109: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 110: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 111: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 112: Middle East and Africa Market Value (US$ Million) Analysis by Component, 2019 to 2034
Figure 113: Middle East and Africa Market Value Share (%) and BPS Analysis by Component, 2024 to 2034
Figure 114: Middle East and Africa Market Y-o-Y Growth (%) Projections by Component, 2024 to 2034
Figure 115: Middle East and Africa Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 116: Middle East and Africa Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 117: Middle East and Africa Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 118: Middle East and Africa Market Attractiveness by Component, 2024 to 2034
Figure 119: Middle East and Africa Market Attractiveness by Application, 2024 to 2034
Figure 120: Middle East and Africa Market Attractiveness by Country, 2024 to 2034
As of 2024, the market for augmented reality (AR) shopping is expected to be valued at USD 4.9 billion.
By 2034, the market value of augmented reality (AR) shopping is expected to reach USD 58 billion.
From 2024 to 2034, the augmented reality (AR) shopping market is expected to flourish at a CAGR of 28%
The solutions segment is expected to account for a CAGR of 27.8% from 2024 to 2034.
South Korea is likely the top-performing market, with a CAGR of 31.3%.
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