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Learning Analytics Solution Market Outlook

The learning analytics solution market revenue by the end of 2022 was US$ 256.7 Million. The learning analytics solution market is expected to reach US$ 2,984.2 Million by 2033, growing at a CAGR of 25.1% for 2023 to 2033.

Estimated Year (2023) Market Value

US$ 317.0 Million

Projected Year (2033) Market Value

US$ 2,984.2 Million

CAGR% (2023 to 2033)


Top 5 Vendor Market Share

Around 25%

Learning analytics solution is a software or system that uses data, statistical models, and other computational techniques to understand and improve the process of learning. This can include tracking student progress, identifying areas of difficulty, and providing personalized feedback and recommendations to students and teachers. The goal of a learning analytics solution is to improve the efficiency and effectiveness of the learning process and ultimately lead to better outcomes for students. Learning analytics is around 10% of learning technology market

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2018 to 2022 Learning Analytics Solution Market Demand Outlook Compared to 2023 to 2033 Forecast

The learning analytics solution market is estimated to show a growth of CAGR of 18.0% over the forecast period of 2023 to 2033, in comparison to the 25.1% growth of learning analytics solutions for the historic period 2018 to 2022.

Learning analytics solutions have a growing demand in the future due to several reasons such as, increasing amount of data generated by learners through various digital platforms and devices providing a wealth of information that can be used to personalize learning and improve educational outcomes. Advances in technology have made it possible to process and analyse this data in real-time, allowing for immediate feedback and adjustments to the learning experience.

The use of learning analytics can help institutions to demonstrate the effectiveness of their programs and make data-driven decisions about curriculum and instruction

Due to Online and Blended Learning, There Is a Growing Need for Tools to Monitor and Track Student Progress Remotely

Learning analytics solutions gives the ability to track and analyse student data in real-time, allowing for the creation of personalized learning experiences that are tailored to individual student needs and preferences. It can use historical data to predict student outcomes and help institutions take proactive steps to improve student success.

Sudip Saha
Sudip Saha

Principal Consultant

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Regional Analysis

North America is the region that had the largest market share in 2022, with a market share of 25.6%.

North America has a large market share in the learning analytics solutions industry due to a number of factors, including the presence of a large number of educational institutions and technology companies in the region, as well as a strong emphasis on data-driven decision-making in education.

Increased technological investment in education and the presence of a large number of analytics vendors in the regions are driving and contributing to the growth of the market in the North American region.

The South Asia and Pacific region is estimated to witness the highest growth of CAGR at 27.6%.

Country wise insights

The High Level of Technology Adoption and a Culture that Values Innovation and Education in the USA

There are many companies in the United States that offer to learn with analytics solutions. Some of them include Blackboard, D2L (Desire2Learn), and Canvas. These companies provide software and services that help educators and administrators track student progress, measure the effectiveness of their instruction, and improve educational outcomes.

These solutions typically include features such as data visualization, student tracking, and reporting tools. Additionally, there are many consulting firms and education technology companies that specialize in providing learning analytics services to schools and universities.

The USA estimated market share value was 21.7% in 2022, with a 20.2% CAGR over the forecast period.

Increased Adoption of Learning Analytics Solutions in Schools Drive the Learning Analytics Solution market in India

The Learning Analytics Solutions market in India is a rapidly growing industry, with an increasing demand for data-driven decision-making in education. Some of the key players in this market include Educomp Solutions, NIIT Limited, Tata Interactive Systems, and MeritTrac Services.

The increasing adoption of technology in education, the growing need for data-driven decision-making, and the rising emphasis on student engagement and personalized learning. The market is expected to continue to grow over the years, it is driven by the increasing adoption of online learning and the growing demand for analytics in higher education.

This allowed India to have held the market to grow at a CAGR of 26.5%.

The Chinese government has invested in the development of national education big data platforms

The Learning analytics market in China is a rapidly growing industry, driven by the increasing adoption of technology in education and the government's emphasis on digitalization. Chinese education technology companies are developing a wide range of analytics solutions, such as data-driven personalization, adaptive learning, and intelligent tutoring systems.

The Chinese government has also invested in the development of national education big data platforms to support the implementation of learning analytics in schools and universities. Overall, the market for learning analytics in China is expected to continue growing in the coming years.

Due to the above-mentioned reasons, China was estimated to have held a market share of 17.5% in 2022.

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Category wise Insights

Why Does the Predictive analytics Solution of the Learning Analytics Solution Market Have a High Market Share?

Predictive analytics solution is analysed to dominate the learning analytics solution market with the share of 33.1% in 2022. Predictive analytics can be used to identify students who are at risk of falling behind or not achieving their goals and to provide early interventions to help those students succeed. This can be done by analysing student data and identifying patterns or trends that are associated with student success or failure, and then using that information to make predictions about which students are likely to struggle and need extra support.

Due to the above reason predictive analytics solutions held the highest market share.

Why Consulting Services Segment Hold the Largest Market Share for the Learning Analytics Solution Market?

Consulting services are analysed to hold the major market share of 19.9% in 2022, as it provides expertise and guidance to organizations in implementing and utilizing these solutions effectively. Consulting firms have the resources and knowledge to help organizations understand the data and insights generated by learning analytics tools, and they can provide recommendations on how to use this information to improve learning outcomes and make data-driven decisions.

Consulting firms can assist with the university design and implementation of learning analytics systems, as well as provide ongoing support and maintenance.

Competitive Landscape

Market participants are focusing on growth strategies in order to boost their penetration in key markets. This included trying to expand regional and worldwide distribution channels, launching new products, forming acquisition alliances, and collaborating with key players.

  • In May 2022, PowerSchool the leading source of cloud-based software for K-1212 education in North America announced that Southeastern Career Center in Versailles, Indiana has preferred PowerSchool Student Information System and PowerSchool ECollect forms as its main learning management tools for the next academic year.
  • In January 2022, Lightspeed Systems announced the acquisition of ENA affiliate CatchOn Inc. CatchOn provides learning analytics for schools, with this development, Lightspeed increases its goal of offering technology to K-12 students all over a network of more than 32,000 schools. This acquisition will aid the company's growth in the learning analytics market.

Scope of report



Market value in 2023

US$ 317.0 Million

Market CAGR 2023 to 2033


Share of top 5 players

Around 25%

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, South Asia & Pacific, East Asia, and the Middle East & Africa

Key Countries Covered

USA, Canada, Germany, United kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Australia & New Zealand, GCC Countries, Turkey, and South Africa

Key Segments Covered

Solution, Deployment Mode, Service, End User, and Region

Key Companies Profiled

  • SAS Institute Inc.
  • IBM Corporation
  • Oracle Corporation
  • Tableau Software Inc.
  • Blackboard Inc.
  • McGraw-Hill Education Inc.
  • Desire2Learn Inc.
  • Saba Software Inc.
  • Pearson PLC, Moodlerooms Inc.
  • Others.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Learning Analytics Solution Market by Category

By Solution:

  • Predictive analytics
  • Content analytics
  • Adaptive Learning Analytics
  • Social Learning Analytics

By Deployment Mode:

  • Premise
  • Cloud Base

By Service:

  • Consulting
  • Implementation & Integration
  • Maintenance

By End User:

  • Small institute
  • Medium institute
  • Large organization

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Frequently Asked Questions

Which are some leading companies which offer to learn analytics solutions?

Some leading companies are SAS Institute Inc., IBM Corporation, Oracle Corporation, Tableau Software Inc., and Blackboard Inc.

Which region is expected to showcase high CGAR in learning analytics solution market demand?

South Asia and the Pacific region are expected to showcase the highest growth.

Which solution has the largest market share in the learning analytics solution market?

Predictive analytics solution is analysed to dominate the learning analytics solution market with the share of 33.1% in 2022.

Which service hold the largest market share in learning analytics solution market?

Consulting services are analysed to hold the major market share of 19.9% in 2022.

Which are the top five countries for the learning analytics solution market?

USA, Germany, Japan, India, and China.

What is the market share for the South Asia and Pacific region for the year 2022?

The market share of South Asia and the Pacific for the year 2022 is 25.6%.

Which country has the highest CAGR for the forecast period?

India has the highest CAGR for the forecast period, which is 26.5%.

What was the CAGR for the forecast period 2018 to 2022 for the learning analytics solution market?

The CAGR for the forecast period 2018 to 2022 for the learning analytics solution market was 18.0%.

Which East Asian Country had the largest market share for the learning analytics solution market for the year 2022?

China had the largest market share in East Asia in 2022, in the learning analytics solution market with a market share of 17.5% in the region.

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