Online Food Delivery and Takeaway Market Outlook from 2024 to 2034

The online food delivery and takeaway market is expected to reach a valuation of US$ 28,295.9 million in 2024. Expanding online platforms in emerging economies are projected to be the market's primary growth drivers. The market is further projected to develop at a CAGR of 7.20% from 2024 to 2034, totaling around US$ 56,828.1 million by the end of 2034.

Key Market Drivers

In the post-pandemic world, individuals all around the world are increasingly seeking comfort and convenience, even when it comes to food. This has pushed the demand for online food delivery and takeaway market. Besides this, the market is also exhibiting a healthy growth rate due to these reasons:

  • The population in the urban areas of the developing and developed parts of the world is growing rapidly. People residing in cities often have demanding schedules with limited time for cooking. This makes ordering food online a convenient option for meals.
  • Individuals, especially the ones living away from their families, also prefer online food delivery platforms as they offer a plethora of options, restaurants, cuisines, preferences, etc., to choose from. This has also been one of the main reasons for the increasing adoption of online food and takeaway delivery platforms.
  • To respond to this growing demand for online-ordered food, restaurants are also joining these platforms to reach a wider customer base. Hotels and restaurants, with the help of these platforms, are able to reach a wider consumer base without investing large capital in marketing.
  • Technology has also played a crucial part in the expansion of the online food delivery and takeaway market. With the penetration of mobile phones and easy access to the internet, people in urban and semi-urban setups are also seen increasingly relying on these platforms for their everyday meals.
Attributes Key Statistics
Expected Base Year Value (2024) US$ 28,295.9 million
Anticipated Forecast Value (2034) US$ 56,828.1 million
Estimated Growth (2024 to 2034) 7.20% CAGR

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Trends in the Online Food Delivery and Takeaway Market

With the growth of online food delivery and takeaway platforms, ghost kitchens and virtual restaurants are also experiencing a notable surge. These establishments operate exclusively for delivery and takeaway orders. These restaurants are offering contactless delivery options to prioritize safety and convenience. Besides this, online food delivery applications are also using AI and machine learning algorithms to improve personalized recommendations.

The ongoing trend of health-conscious dietary habits has also influenced the online food delivery and takeaway market. Food delivery platforms are also offering vegan, vegetarian, gluten-free, and keto options to cater to the demands of people with specific dietary preferences. Apart from this, these companies are also focusing on sustainable packaging and eco-friendly delivery practices to meet the needs of eco-conscious consumers.

High Costs and Cut-throat Competition to Slow down the Market Growth for Online Food Delivery and Takeaway

The online food delivery and takeaway market is heavily dependent on partnerships between delivery platforms and restaurants. Any disruptions in this partnership due to improper distribution of profits impede the adoption of these platforms for future food deliveries. Individuals also find online-ordered food expensive due to various charges, such as delivery charges, taxes, etc., included in them. This also is a key deterrent for the online food delivery and takeaway market.

The online food delivery and takeaway platform market is also very competitive due to the presence of numerous players. This cut-throat competition leads to reduced profit margins for restaurants. Besides this, changing the dietary preferences of health-conscious individuals who prefer home-cooked food over restaurant food is also slowing down the adoption of this market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative View of Adjacent Industries

Two markets in the international marketplace, other than the online food delivery and takeaway market have the potential to have a plethora of opportunities in the coming decade. These markets are the online food delivery service market and hyperlocal food delivery market.

The growth factors and trends of all these markets have been jotted down below. According to these numbers, it can be inferred that the market for online food delivery services is very likely to have a promising future in the coming decade as demand for delivery is higher than takeaway.

Online Food Delivery and Takeaway Market:

Attributes Online Food Delivery and Takeaway Market
CAGR (2024 to 2034) 7.20%
Growth Factor Individuals, in urban areas, seeking comfortable and convenient food services
Trends Integration of AI algorithms for personalized food recommendations

Hyperlocal Food Delivery Market:

Attributes Hyperlocal Food Delivery Market
CAGR (2024 to 2034) 7.00%
Growth Factor Bachelors, living in the urban areas and away from families seeking home-made food
Trends A growing number of ghost kitchens on the food delivery platforms are dedicated to providing food options at nominal prices.

Online Food Delivery Service Market:

Attributes Online Food Delivery Service Market
CAGR (2024 to 2034) 10.00%
Growth Factor Exclusive offers and subscription-based services attracting more consumers to the market
Trends Sustainable packaging and delivery practices, catering to the demand of eco-conscious consumers

Category-wise Insights

People Typically Order Non-vegetarian Food from Online Food Delivery and Takeaway Platforms

On the basis of product type, the market is segmented into vegetarian and non-vegetarian. The non-vegetarian segment is anticipated to hold a share of 89.40% of the overall online food delivery and takeaway market.

Attributes Details
Product Type Non-vegetarian
Market Share in 2024 89.40%

Non-vegetarian food is being increasingly consumed by people in the developed and developing parts of the world. Individuals are also ordering non-vegetarian food through online food delivery and takeaway platforms as they get to enjoy diverse cuisines within a few clicks. Non-vegetarian food is also increasingly visible and celebrated on these platforms, which has also led to people preferring it over vegetarian alternatives.

Exclusive Offers on Food Delivery Platforms Now Facilitate Cost-effective Food Options

Based on the price range, low priced segment takes the maximum share of the online food delivery and takeaway market. It is anticipated to hold a market value of 55.30%.

Attributes Details
Price Range Low
Market Share in 2024 55.30%

Consumers of online food delivery and takeaway platforms often find low-cost food options more affordable than dining out at restaurants or preparing meals at home. These platforms also offer convenience by allowing users to order food with just a few clicks or taps on their smartphones or computers.

Besides this, meal delivery platforms offer a wide variety of low-cost food options such as fast food, street food, and budget-friendly meals from local eateries. These options also attract cost-sensitive consumers to the market, augmenting the overall adoption.

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Country-wise Insights

This section offers a comprehensive analysis of the online food delivery and takeaway market across various countries, including the United States, China, Germany, Japan, and India. The table presents the forecasted CAGR for each country, depicting the estimated market growth in these countries until 2034.

Countries Forecasted CAGR from 2024 to 2034
India 6.90%
Japan 6.40%
Germany 5.10%
United States 4.20%
China 3.90%

India’s Online Food Delivery and Takeaway Market to Benefit from the Growing Middle Class and Youth Population

India also exhibits a promising future in the online food delivery and takeaway industry. The online food delivery and takeaway industry in India is anticipated to retain its ascendency by progressing at a CAGR of 6.90% till 2034.

India has a large youth population, which is tech-savvy and prefers the convenience of ordering food online. The expanding middle class in India, with more disposable income, is one of the main reasons why the Indian market for online food delivery and takeaway platforms has been experiencing a surge. This demographics’ willingness to spend a little extra on online-ordered food has contributed to the growth in the past few years.

Aging Population to Open New Doors for Online Food Delivery and Takeaway Platforms in Japan

Japan is also one of the lucrative markets when it comes to the online food delivery and takeaway industry. The online food delivery and takeaway market in Japan is anticipated to develop at a CAGR of 6.40%.

Japan's aging population is one of the main reasons for the proliferation of online food delivery and takeaway platforms in the country. This is because the geriatric population is increasingly turning to online food delivery services for convenience and accessibility. Besides this, the compact urban living spaces and long working hours make online food delivery a convenient option for busy urban dwellers.

Advent of Multinational Food Chains to Augment Market Growth in Germany

Germany also is a promising market in the online food delivery and takeaway industry. Over the next ten years, the demand for online food delivery and takeaway in Germany is projected to rise at a 5.10% CAGR.

People, in general, have become more accustomed to using digital technology for various aspects of their lives, especially for ordering food in Germany. This factor is considered one of the main reasons for the growth of the online food delivery and takeaway market in the country. The entry of multinational food chains and eateries in the country has also pushed the delivery culture in the general population, further augmenting the adoption in Germany.

Culinary Diversity to Boost the Online Food Delivery and Takeaway Industry in the United States

The United States is expected to exhibit significant market growth over the forecast period. The United States online food delivery and takeaway market is anticipated to progress at a CAGR of 4.20% through 2034.

The United States has a well-established chain of hotels and restaurants. Even before the advent of the Internet, these restaurants offered last-mile delivery options through phone calls. This familiarity with food delivery and takeaway culture has made it easier for online platforms to manage the logistics in the country.

Besides this, culinary diversity contributes to the healthy growth of the online food delivery and takeaway industry in the United States. Additionally, the affluent population, who can afford costly food items, further boosts this trend.

Rapid Urbanization and Mobile Payment Adoption to Augment Online Food Delivery in China

China is also one of the lucrative markets in the East Asia online food delivery and takeaway industry. The online food delivery and takeaway market in China is anticipated to roar at a CAGR of 3.90% through 2034.

In the last few decades, China has undergone serious urbanization. This has led to immense migration of people to the urban areas, leaving their families and homes behind. As more and more individuals seek home-cooked food, the demand for online food delivery and takeaway platforms is anticipated to experience a surge. Apart from this, the increasing adoption of online mobile payment systems, such as Alipay and WeChat Pay, has also facilitated the growth of online food delivery platforms in China.

Competitive Landscape

Uber Eats, DoorDash, Grubhub, Just Eat Takeaway.com, Zomato, Swiggy, Meituan Dianping, Delivery Hero, Deliveroo, Ele.me are some of the most prominent companies in the global market for online food delivery and takeaway systems. These companies are coming up with exclusive offers and discount plans to attract more consumers to their platforms.

To stay more competitive in the market, these companies are also embracing sustainable packaging and delivery practices. Apart from this, key players are also offering additional coupons and cashback if the food is not delivered at the aforementioned time.

Recent Developments

  • In March 2022, Foodhub, the United Kingdom's third-largest online food delivery service, partnered with MoEngage to enhance customer engagement. Leveraging AI-powered solutions, it improved conversions, reduced basket abandonment, and personalized promotions to encourage repeat customs and reduce churn.
  • In December 2023, Just Eat Takeaway.com announced its plan to trial a new in-car food ordering service in Europe, set to roll out in the first half of 2024. The service allowed drivers to place orders via their car screens while stationary.
  • In March 2024, Zomato ventured into delivering food to cinema halls, following Swiggy's announcement of train food delivery services.

Key Companies in the Market

  • Uber Eats
  • DoorDash
  • Grubhub
  • Swiggy
  • Meituan Dianping
  • Delivery Hero
  • Deliveroo
  • Ele.me
  • Foodpanda GmbH
  • Just Eat Holding Limited
  • Takeaway.com Holding B.V
  • Grubhub Inc.
  • Domino’s Pizza Inc.
  • Snapfinger Inc.
  • Pizza Hut Inc.
  • Foodler Inc.
  • Mobo Systems Inc.
  • Zomato Media Private Limited

Key Coverage in the Online Food Delivery and Takeaway Industry Report

  • Top Online Restaurant Delivery Platforms
  • Trends in the Online Food Delivery and Takeaway Market
  • Impact of Digitalization on Takeaway Market
  • Market Dynamics of Meal Delivery Services
  • Industrial Analysis of Food Delivery Platforms

Key Segments in the Global Online food delivery and takeaway Market

By Product Type:

  • Vegetarian
  • Non-vegetarian

By Price Range:

  • High
  • Mid
  • Low

By Distribution Channel:

  • Fast Food
  • Chain Restaurants
  • Online Channels
  • Independent Restaurants
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

How Big is the Online Food Delivery and Takeaway Market?

The current worth of the online food delivery and takeaway market is expected to be US$ 28,295.9 million in 2024.

What is the Sales Forecast for Online Food Delivery and Takeaway through 2034?

The market is expected to reach US$ 56,828.1 million by 2034.

At What Rate is the Online Food Delivery and Takeaway Market Growing?

The market is growing at a CAGR of 7.20% from 2024 to 2034.

Who are the key Companies in the Online Food Delivery and Takeaway Market?

Uber Eats, DoorDash, Grubhub, Zomato, Swiggy, Meituan Dianping, Delivery Hero, and Deliveroo are some of the key players in the market.

What was the overall Value of the Online Food Delivery and Takeaway Market in 2023?

The valuation for the online food delivery and takeaway market in 2023 was US$ 25463.2 million.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Store Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Store Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Store Type, 2024 to 2034

        5.3.1. Google Play Store

        5.3.2. Apple Store

        5.3.3. Others

    5.4. Y-o-Y Growth Trend Analysis By Store Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Store Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034

        6.3.1. Gaming

        6.3.2. Music & Entertainment

        6.3.3. Health & Fitness

        6.3.4. Productivity

        6.3.5. Communication

        6.3.6. Security

        6.3.7. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Store Type

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Store Type

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Store Type

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Store Type

        9.3.3. By Application

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Store Type

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Store Type

        10.3.3. By Application

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Store Type

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Store Type

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Store Type

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Store Type

        12.3.3. By Application

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Store Type

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Store Type

        13.3.3. By Application

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Store Type

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Store Type

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Store Type

            15.1.2.2. By Application

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Store Type

            15.2.2.2. By Application

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Store Type

            15.3.2.2. By Application

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Store Type

            15.4.2.2. By Application

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Store Type

            15.5.2.2. By Application

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Store Type

            15.6.2.2. By Application

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Store Type

            15.7.2.2. By Application

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Store Type

            15.8.2.2. By Application

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Store Type

            15.9.2.2. By Application

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Store Type

            15.10.2.2. By Application

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Store Type

            15.11.2.2. By Application

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Store Type

            15.12.2.2. By Application

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Store Type

            15.13.2.2. By Application

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Store Type

            15.14.2.2. By Application

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Store Type

            15.15.2.2. By Application

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Store Type

            15.16.2.2. By Application

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Store Type

            15.17.2.2. By Application

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Store Type

            15.18.2.2. By Application

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Store Type

            15.19.2.2. By Application

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Store Type

            15.20.2.2. By Application

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Store Type

            15.21.2.2. By Application

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Store Type

            15.22.2.2. By Application

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Store Type

            15.23.2.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Store Type

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Amazon Appstore

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Windows Store

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Apple iTunes

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Google Play

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. BlackBerry World.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. GetJar

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Aptoide

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Opera Mobile Store

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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