Global Online Advocacy Platform Market Snapshot (2023 to 2033)
The online advocacy platform market was estimated at US$ 310 million in 2022. Demand is expected to reach US$ 328.77 million in 2023, growing at a CAGR of 10% during the forecast period. The market is expected to reach a market value of US$ 853 million by 2033.
Data Points
Key Statistics
Estimated Base Year Value (2022)
US$ 310 million
Expected Market Value (2023)
US$ 328.77 million
Anticipated Forecast Value (2033)
US$ 853 million
Projected Growth Rate (2023 to 2033)
10% CAGR
Demand for online advocacy platforms continues to grow as people seek a convenient and accessible way to sign petitions, donate to organizations, and contact elected officials. To expand the market for online advocacy platforms, market engagement, and mobilization must be increased.
By contacting elected officials through email and phone campaigns to raise awareness of issues and hold them accountable, individuals can create change and influence policy decisions. As a result, the demand for online advocacy platforms will likely continue to grow as more individuals become actively involved in politics and social issues.
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The market is supported By
Accessible and convenient way to contribute to social and political causes.
Enhances individual engagement and mobilization.
Campaigns on social media and email can quickly spread information.
Participation in advocacy efforts can be expanded to a larger, more diverse group.
Social media and email campaigns
Influence policy decisions and create change through accountability.
Opportunity to voice opinions and advocate for change at home.
Establish connections through online advocacy platforms.
Streamlines and simplifies advocacy efforts
The media have revolutionized communication by providing platforms to connect people around the world. In the digital age, advanced and innovative technology tools have made it easy to share information, create content and advocate online. Through the removal of communication barriers and the emergence of decentralized channels, individuals can engage in conversations that are bordering on development, which has a positive impact on business development.
Various North American and European regions are expected to hold a significant share of the market over the coming years. Due to the presence of key players and digital transformation initiatives across multiple industries, the online advocacy platform market is forecast to grow steadily during the forecast period.
With New/Mode, subscribers can engage local, state, provincial, and federal elected officials through multi-channel campaigns, which can be launched in the USA, Canada, United Kingdom, EU, or Australia. A few of the top advocacy software platforms in Europe in 2023 include Extole, Zinrelo, Kangaroo Rewards, and Influitive, which help companies and activists promote their products and increase audience engagement through online platforms.
Technology advancements will boost youth's empowerment and advocacy skills, enhancing youth self-efficacy and motivation to participate in community-based initiatives. Additionally, it will enhance the youth's perception of sociopolitical control and assertiveness by enhancing their knowledge and critical understanding of community issues.
The online advocacy sector represents a major opportunity for savvy organizations, along with crisis response programs like #GivingTuesdayNow and emergency loan and relief programs. Optimizing the online platform to enhance the user experience and engagement of the users on mobile devices. With the help of personalization, the mobile responsiveness for the market will be further expanded via tailored content and messages that cater to the interests and behaviors of the users.
By integrating data analytics and insights from user activity and engagement, companies can gain actionable intelligence from their data. Automated campaigns aimed at generating leads, acquiring new users, and nurturing existing users will boost the market for online advocacy platforms.
Expanding reach, increasing engagement, and building communities through social media integration will help the market to expand globally. Improving the platform's security measures to protect the privacy of its users and their data will further grow the market.
Online advocacy is also known as internet advocacy, activism advocacy, or electronic advocacy. An online advocacy platform is an efficient route for nonprofits specifically because it relies on grassroots support from individual advocates to develop the advocacy process.
The online advocacy platform allows organizations to influence the policy or regulation process through collective civic engagement. The online advocacy software includes custom from builders, online petition creators, and tools enabling supporters to contact their legislators. The rising awareness of social support for new legislation and mobilizing political agendas, is increasing the demand of the market.
Online Advocacy Platform Market: Drivers and Restraints
Increasing Use of Online Advocacy Platform for Nonprofit Organizations
Online advocacy is the core of every nonprofit organization in one form or another. Online advocacy platform to yield long-term benefits for organizations to collect the right data. Online advocacy platforms move all advocacy needs to a single location in order to keep the organization organized.
This saves time and cost by consolidating discrete processes, communication, and data into one, comprehensive cloud solution that is accessible to the entire organization anytime, anywhere on any device. Such features and capabilities are increasing the adoption of advocacy platforms for non-profit organizations.
Demand for Customer Advocacy Drives the Online Advocacy Platform Market
Customer advocacy connects and improve brand accounts, thereby driving more revenue and beneficial relationships with existing customers. Customer satisfaction is important for any brands, and utilizing a customer advocacy strategy improves the company relationships with its customers.
The increasing adoption of customer advocacy for providing real-time legal services to the customer is expected to drive online advocacy platform market growth, during the forecast period.
On a geographic basis, the online advocacy platform market has been segmented into North America, Latin America, East Asia, Europe, South Asia & Pacific, and MEA. North America is holding the large market for online advocacy platform due to the technological advancement and presence of various key players in the region, and high political campaign activities in the US.
The surge in e-business and evolution of IT infrastructure in various countries in East Asia, and South Asia & Pacific would drive the online advocacy platform market, during the forecast period.
The online advocacy platform market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with online advocacy platform market attractiveness as per segment. The online advocacy platform market report also maps the qualitative impact of various market factors on online advocacy platform market segments and geographies.
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The report covers exhaustive analysis on
Online Advocacy Platform Market Segments
Online Advocacy Platform Market Dynamics
Online Advocacy Platform Market Size
Supply & Demand Analysis
Current Trends/Issues/Challenges
Competition & Companies Involved in the Market
Impact of COVID-19 on market growth
Value Chain Analysis
Online Advocacy Platform Market Drivers and Restraints
Regional analysis includes
North America (USA, Canada)
Latin America (Mexico, Brazil, Rest of Latin America)
Europe (Germany, Italy, United Kingdom, Spain, France, BENELUX, Russia, Rest of Europe)
East Asia (China, Japan, & South Korea)
South Asia & Pacific (India, ASEAN, Australia & New Zealand, Rest of South Asia)
Middle East and Africa (GCC Countries, Turkey, South Africa, Rest of MEA)
Online Advocacy Platform Market: Segmentation
The Online Advocacy Platform market has been segmented on the basis of Solution, Application and Region.
