Online Gambling Market

How big is Online Gambling Market in 2026?

Demand for online gambling is projected to expand at 10.5% CAGR between 2026 and 2036. Industry value grows from USD 105.5 billion in 2025 to USD 116.6 billion in 2026 and is projected to reach USD 316.4 billion by 2036.

According to FMI, sports betting held the leading 48% share of game type demand in 2026, with the sports betting product still serving as the first licence in most newly regulated markets. Global online gambling sales totalled USD 105.5 billion in 2025, moving to USD 116.6 billion in 2026 and a projected USD 316.4 billion by 2036, a compound rate of 10.5% a year. Regulator and trade body figures show licensed online sales still rising in the US, Great Britain and France. US commercial iGaming sales reached a record USD 10.7 billion across seven states in 2025, up 27.6%, and sports betting sales climbed 22.6% to USD 16.9 billion out of total commercial gaming sales of USD 78.6 billion [1].

Operator results for 2026 show sales still rising but margins absorbing tax resets. Flutter's second-quarter 2026 sales reached USD 4,326 million, up 3%, as international sales grew 10% and US sales fell 6% on a 15% sportsbook decline that outweighed 14% iGaming growth, taking the full-year sales guidance midpoint down to USD 17.91 billion. Entain's underlying EBITDA fell 2% to GBP 479.3 million in the first half of 2026 on higher UK and international duties, even as group net gaming sales grew 7% to GBP 2.55 billion (5% at constant currency). At evoke, a GBP 46 million rise in UK gaming duties cut first-half adjusted EBITDA by 10%, and shareholders approved the GBP 243.1 million all-share offer from Bally’s Intralot in August 2026, with court sanction pending. FDJ United's online betting and gaming sales declined 7.4% to EUR 431 million in the first half of 2026, led by the Netherlands and the UK. FMI expects licence breadth, iGaming depth in regulated US states and the capacity to absorb duty increases to separate the leading operators from mid-sized groups over the forecast period.

Key Market Trends & Insights

• Sports betting held 48% of game type demand in 2026 on the strength of new sportsbook launches, though US results now swing with hold. FanDuel's US sportsbook gross gaming share eased to 39% in the second quarter of 2026 from 41% in the fourth quarter of 2025.
• Mobile and tablets accounted for 57% of device type demand in 2026. DraftKings had mobile sports betting live in 27 states, Washington, D.C. and Puerto Rico during the second quarter of 2026, covering about 53% of the US population, and DraftKings' monthly unique payers rose about 9% to 3.6 million.

Regional Highlights

• The United States posts the fastest profiled growth in the country set, an 11.4% CAGR through the forecast decade, powered by iGaming expansion in newly legal states.
• India's Promotion and Regulation of Online Gaming Act, 2025, along with the 2026 Rules, took effect on 1 May 2026, prohibiting online money games of skill or chance across the country.

Market Size & Forecast

Table 1: Market Size and Forecast for the Online Gambling Market (USD billion and percentage), 2025 to 2036

Metric	Value
2025 Market Size	USD 105.5 billion
Estimated Market Size in 2026	USD 116.6 billion
Projected Market Size by 2036	USD 316.4 billion
CAGR, 2026 to 2036	10.5%
Added Revenue, 2026 to 2036	USD 199.8 billion
Market Expansion Multiple	2.7x

Licensing in Latin America and the US continues to move wagering into taxed channels. Brazil counted 87 fully licensed operators by February 2026 against 49 in early 2025, and betting tax receipts for January and February 2026 reached R$2.5 billion, more than three times the R$756 million collected a year earlier. Missouri opened online sports betting on 1 December 2025, taking BetMGM's footprint to 30 states. Prediction markets have opened a further channel, and DraftKings reported in August 2026 that the Predictions product, launched in December 2025, was growing faster than anticipated. In-play wagering is likely to stay closely linked to the sports streaming platform ecosystem. However, Great Britain doubled Remote Gaming Duty from 21% to 40% in April 2026 and will apply a 25% remote betting rate from April 2027, cutting operator margins on online casino play. FMI expects licensed volumes to keep rising across the forecast period, with operator earnings tracking tax rates more closely than wagering growth.

Regulatory and Revenue Evidence

The six indicators below combine regulator yield data, tax changes and licensing status for the profiled countries, covering 2025 and 2026 reporting periods.

Table 2: Regulatory and Revenue Indicators for the Online Gambling Market (mixed units), mixed reporting years from 2025 to 2026

Indicator	Data Point	Market Significance	Source
US commercial iGaming revenue, 2025	USD 10.7 billion, up 27.6%, in seven states	Online casino growth remains concentrated in a small group of legal states	[1]
UK Remote Gaming Duty	21% to 40% from April 2026; remote betting 25% from April 2027	Resets operator margins and bonus budgets in Great Britain	See Country-wise Analysis
India online money games	Nationwide prohibition in force from 1 May 2026	Leaves no licensed real-money channel as the Supreme Court challenge is pending	See Country-wise Analysis
Brazil licensed operators	87 by February 2026; GGR tax 12% in 2025 rising to 13% in 2026, 15% targeted by 2028	Licensed channel widens as the tax load steps up	See Country-wise Analysis
Germany regulated online GGR, 2025	EUR 3.5 billion, up 2%; channelisation about 77% per GGL	Licensed growth lags offshore competition in online slots	See Country-wise Analysis
France online GGR, 2025	EUR 2.617 billion, up 8.5%; 18.5% of total gambling GGR	Growth comes without online casino, which remains unlicensed	See Country-wise Analysis

Analyst Perspective

“The 40% remote duty in Britain and India's money-gaming ban have shifted the contest from marketing spend to the economics of each licence. Groups with online casino scale in legal US states and local payment rails in Latin America hold the firmer earnings base through 2036.”

- Rahul Pandita, Principal Consultant, Future Market Insights.

How is the Online Gambling Market segmented?

Online gambling market is segmented by two primary commercial axes and region: game type, device type, and region. In 2026, sports betting is projected at 48% and mobile and tablets at 57%.

By game type: sports betting, casino, and lottery.

By device type: mobile and tablets, and desktop.

By region: North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, and Middle East and Africa.

Why does sports betting retain a notable game type share?

Sports betting holds 48% of game type demand in 2026, as sportsbook licences open most new jurisdictions and major tournaments raise handle.

Table 3: Game Type Share for the Online Gambling Market (percentage share), 2026

Game Type	Share (2026)
Sports Betting	48%
Other Segments Combined	52%*
Total	100%

Table 4: Game Type Leadership and Market Growth for the Online Gambling Market (segment and CAGR percentage), 2026 to 2036

Metric	Value
Global CAGR (2026 to 2036)	10.5%
Leading Segment	Sports Betting

In the FMI report, sports betting accounts for 48% of game type demand in 2026. Handle keeps rising even when results go against operators, as US sports betting handle grew 7.8% to USD 38.84 billion in the second quarter of 2026 as revenue was flat [2]. Flutter's US sportsbook revenue fell 15% in the same quarter, and DraftKings attributed a 5% revenue decline to customer-friendly sport outcomes and higher promotional spending. Pricing tools built on live data and sports analytics are likely to shape how much of that handle converts into yield.

• Sports betting accounts for 48% share in 2026, carried by Missouri, Brazil and other recent sportsbook-first launches.
• Quarterly hold swings of close to one percentage point move US sportsbook revenue more than handle growth does.[2]

Why do mobile and tablets lead device type demand?

Mobile and tablets hold 57% of device type demand in 2026, with app onboarding, wallets and in-play markets built for the phone.

As per FMI, mobile and tablets take 57% of device type demand in 2026, and desktop keeps the balance among longer casino and poker sessions. British operators have applied online slots stake caps of GBP 5 per spin for players aged 25 and over since 9 April 2025 and GBP 2 for those aged 18 to 24 since 21 May 2025. Average slots session length fell by two minutes to 15 minutes in January to March 2026, and sessions longer than an hour dropped to 4.4% from 5.9% [3]. Shorter sessions are likely to favour app-based play over the forecast period.

• App-led sign-up and deposit flows keep phones and tablets at 57% of 2026 demand.
• Desktop keeps a role in poker and live dealer casino, which keeps cross-device account access in demand.

What are the drivers, restraints, and opportunities in the Online Gambling Market?

In the online gambling market, state and national licensing widens legal access, remote duty increases and outright bans compress margins and addressable demand, and Latin American regulated markets offer the principal commercial opportunity.

• Driver: New US state and national licences bring wagering into taxed online channels.
• Restraint: Duty resets in Great Britain and the money-gaming ban in India.
• Opportunity: Regulated Latin American markets, with licensed operators posting record revenue..

Licensing expansion widens legal access

Missouri's launch on 1 December 2025 was the 26th US sports betting state for DraftKings and raised BetMGM to 30 legal states. Brazil's licensed roster nearly doubled from 49 operators in early 2025 to 87 by February 2026. Licensed operators are expected to extend these launches toward esports audiences as markets mature.

Gaming duties and prohibitions constrain margins

Flutter put the 2026 adjusted EBITDA cost of the UK iGaming tax change at USD 320 million, with USD 85 million of first-order mitigation, and the exit from Indian real-money gaming removes about USD 250 million of 2026 revenue. Entain plans to offset about 25% of the higher UK online duty during 2026. Bally's Intralot reported a gross effect of about USD 39 million on second-quarter 2026 B2C EBITDAR from the same duty rise. The Indian ban remains in force as the Supreme Court prepares a final hearing on the challenges, with no stay reported in August 2026.

Latin American regulated markets open growth

Betsson's Latin American revenue rose 32.3% to a record EUR 112.1 million in the second quarter of 2026, 36% of group revenue, with Argentina, Peru and Colombia each posting record quarterly revenue. Results are uneven across the region, as Entain's Brazil net gaming revenue fell 25% at constant currency in the first half of 2026. Local payment methods, licence-by-licence compliance and Spanish and Portuguese product depth are likely to shape which operators lead the region.

Which country CAGRs are profiled in the Online Gambling Market?

Table 5: Country CAGR Comparison for the Online Gambling Market (CAGR percentage), 2026 to 2036

Country	CAGR
United States	11.4%
United Kingdom	10.6%
Brazil	9.8%
France	9.2%
Germany	7.4%
China	1.2%

How do country-level CAGRs compare in the Online Gambling market?

Legal status, tax burden and the range of licensed products separate the profiled countries. The United States (11.4%) and the United Kingdom (10.6%) post the highest rates among the profiled set, with new state-by-state iGaming legalisation and rising regulated yield driving the gains despite higher duty. Brazil (9.8%) and France (9.2%) follow on licensed sports betting bases, while Germany (7.4%) trails the regulated group as 2025 online GGR grew only 2%. China (1.2%) and India (-1.5%) rank lowest: neither offers a licensed online real-money channel, so both depend heavily on enforcement and court outcomes.

• China has no legal domestic online channel, which leaves enforcement as the main variable.
• Germany adds yield through licensed virtual slots as sportsbook margins tighten.
• France grows on sports betting and poker, with online casino still barred.
• The United Kingdom carries the heaviest new remote duty in the group.
• The United States adds volume through state-by-state legalisation.
• Brazil builds on the licensed regime as the GGR tax rate climbs.

Full report country CAGRs cover: North America; Latin America; Western Europe; Eastern Europe; East Asia; South Asia and Pacific; Middle East and Africa.

Country-wise Analysis

• China is estimated to expand at just 1.2% CAGR through 2036, the slowest rate in the profiled group, reflecting that online gambling remains illegal on the mainland. The Ministry of Public Security reported destroying more than 4,500 online gambling platforms and probing 73,000 cross-border gambling cases in 2024. With no licensed domestic online channel, the FMI estimate reflects enforcement activity rather than market expansion.
• German online gambling revenue is estimated to compound at 7.4% a year to 2036, the slowest rate among the regulated European markets profiled. Regulated online revenue reached EUR 3.5 billion in 2025, up just 2%, with virtual slots up 11% to EUR 543 million offset by sports betting GGR down 4% to EUR 1.89 billion on higher payouts. The GGL puts channelisation near 77%, a figure industry groups dispute for online slots.
• France is projected to record 9.2% CAGR through 2036 from a market capped at three online products. Online sports betting generated EUR 1.766 billion in 2025, about 68% of online revenue, and poker rose 6.5% to EUR 525 million. Online casino remained illegal as of August 2026, with legalisation not expected during the year.
• The United Kingdom is predicted to rise at 10.6% CAGR through 2036, the second-fastest rate in the profiled group. Remote casino, betting and bingo produced GBP 5.55 billion of gross gambling yield in 2025, and remote casino made up 70% of fourth-quarter remote yield. With Remote Gaming Duty at 40% since April 2026, FMI expects British growth to keep tracking player volume even as margins reset lower.
• US online gambling is projected to post the fastest profiled CAGR, 11.4%, to 2036. iGaming revenue rose 27.6% in 2025 to USD 10.7 billion across seven legal states, and DraftKings' online casino reached about 11% of the population in the second quarter of 2026 [1]. Each further state that legalises online casino would widen the base faster than additional sportsbook launches.
• Brazil is projected to grow at 9.8% CAGR through 2036, among the faster profiled rates as licensing widens the taxed channel. The GGR tax rate moved from 12% in 2025 to 13% in 2026 and is set to reach 15% by 2028, and 2025 betting tax receipts totalled R$9.95 billion. The rising tax path is expected to slow the gain from channelisation later in the forecast period.

Who are the notable companies in the Online Gambling Market?

The FMI company set covers Flutter Entertainment, bet365, Entain, DraftKings, MGM Resorts International, evoke plc, FDJ United, Betsson AB, Super Group (SGHC) Limited, Penn Entertainment, Caesars Digital, and Fanatics Betting & Gaming.

Ten operators span three business models. Global groups hold licences across dozens of markets, US operators compete state by state on sportsbook and iGaming apps, and regional specialists focus on lottery, Latin America or Africa. Ownership is consolidating, with Kindred now inside FDJ United and evoke awaiting court sanction for the sale to Bally's Intralot.

• Global multi-market operators: Flutter Entertainment, bet365, Entain.
• US-focused operators: DraftKings, MGM Resorts International (BetMGM), Penn Entertainment, Caesars Digital, and Fanatics Betting & Gaming.
• European and emerging-market specialists: evoke plc, FDJ United, Betsson AB, Super Group (SGHC) Limited.

Competitive Benchmarking: Online Gambling Market

Table 6: Competitive Benchmarking for the Online Gambling Market (qualitative capability ratings), 2026

Company	Sports Betting	Online Casino	Lottery	Reach
Flutter Entertainment	High	High	Low	High
bet365	High	Medium	Low	High
Entain	High	Medium	Low	High
DraftKings	High	Medium	Low	Medium
MGM Resorts International	Medium	High	Low	Medium
evoke plc	Medium	Medium	Low	Medium
FDJ United	Medium	Medium	High	Medium
Betsson AB	Medium	High	Low	Medium
Super Group (SGHC) Limited	Medium	Medium	Low	Medium
Penn Entertainment	Medium	Low	Low	Low
Caesars Digital	High	Medium	Low	Medium
Fanatics Betting & Gaming	High	Low	Low	Low

High indicates broad disclosure of product-level data, Medium indicates partial disclosure, and Low indicates limited disclosure. The ratings reflect disclosure depth only, not product quality, market share or company rank.

Key Developments in the Online Gambling Market

• In August 2026, evoke shareholders approved the GBP 243.1 million all-share acquisition by Bally's Intralot, with court sanction expected in the fourth quarter of 2026 or the first quarter of 2027.
• In August 2026, Flutter Entertainment reported second-quarter revenue of USD 4,326 million and cut the 2026 group revenue guidance midpoint by USD 395 million.
• In July 2026, Betsson reported Latin America as the largest region for the first time, with quarterly regional revenue of EUR 112.1 million.
• In July 2026, FDJ United reported first-half revenue of EUR 1,782 million, down 4.5%, attributed to higher gaming taxes and lower lottery revenue.

Key Players in the Online Gambling Market

Global Multi-market Operators

• Flutter Entertainment
• bet365
• Entain

US-focused Operators

• DraftKings
• MGM Resorts International
• Penn Entertainment
• Caesars Digital
• Fanatics Betting & Gaming

European and Emerging-market Specialists

• evoke plc
• FDJ United
• Betsson AB
• Super Group (SGHC) Limited

Online Gambling Market - Report Scope

Table 7: Report Scope for the Online Gambling Market (coverage fields and definitions), 2026 to 2036

Coverage field	Report scope
Market breakdown	Game type; device type; region
Quantitative units	USD billion
Market definition	Gross gaming revenue from real-money wagering placed by consumers over the internet on sports betting, casino games (including poker and live dealer) and lottery products (including bingo); excludes land-based wagering, social and free-to-play games without cash prizes, and B2B platform and supplier revenue
Regions covered	North America; Latin America; Western Europe; Eastern Europe; East Asia; South Asia and Pacific; Middle East and Africa
Countries covered	China; India; Germany; France; United Kingdom; United States; Brazil
Key companies profiled	Flutter Entertainment; bet365; Entain; DraftKings; MGM Resorts International; evoke plc; FDJ United; Betsson AB; Super Group (SGHC) Limited; Penn Entertainment; Caesars Digital; Fanatics Betting & Gaming
Forecast period	2026 to 2036
Approach	The model ties bottom-up volumes to top-down estimates, reconciling operator-reported online revenue, regulator gross gaming revenue data and device-level usage across the covered markets.

Online Gambling Market - Research Methodology

Table 8: Research Methodology for the Online Gambling Market (research methods and approach), 2026 edition

Method	Approach
Primary Research	Interviews with operator, platform supplier, payments and compliance professionals across licensed markets.
Desk Research	Review of regulator statistics, tax legislation, operator results releases and trade association reports.
Market Sizing and Forecasting	Country-level gross gaming revenue modelling by game type and device, adjusted for licensing status and tax changes.
Data Validation	Triangulation of model outputs against regulator data and listed operator disclosures, with analyst review of outliers.

Online Gambling Market by Segments

Online Gambling Market segmented by Game Type:

• Sports Betting
• Casino
• Lottery

Online Gambling Market segmented by Device Type:

• Mobile and Tablets
• Desktop

Online Gambling Market by Region

• North America
  • United States
  • Canada
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
• Western Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Benelux
  • Nordics
• Eastern Europe
  • Poland
  • Czech Republic
  • Romania
  • Hungary
• East Asia
  • China
  • Japan
  • South Korea
• South Asia and Pacific
  • India
  • ASEAN
  • Australia and New Zealand
• Middle East and Africa
  • GCC Countries
  • South Africa
  • Türkiye
  • Israel

Research Sources and Bibliography

• [1] American Gaming Association. (2026, May). Commercial Gaming Revenue Tracker, Full Year 2025.
• [2] American Gaming Association. (2026, August). Commercial Gaming Revenue Tracker, Q2 2026
• [3] Gambling Commission. (2026, May 21). Market overview: operator data to March 2026. https://www.gamblingcommission.gov.uk/statistics-and-research/publication/market-overview-operator-data-to-march-2026-published-may-2026

This Report Answers

• How big is the online gambling market during 2026?
• What value is projected by 2036?
• Which game type leads by share?
• Which device type leads by share?
• Which countries show the fastest growth?
• Which companies lead the market?