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Heritage Tourism Market outlook (2023 to 2033)

As per the latest findings of Future Market Insights, global heritage tourism market revenue is expected to be US$ 657.2 Billion by the end of 2023. In the long-term, the heritage tourism market is estimated to reach at around US$ 1,316.4 Billion in 2033.

Attribute Details
Estimated Heritage Tourism Market Size (2023E) US$ 657.2 Billion
Projected Heritage Tourism Market Valuation (2033F) US$ 1,316.4 Billion
Value-based CAGR (2023 to 2033) 7.2%

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2018 to 2022 Heritage Tourism Market Outlook Compared to 2023 to 2033 Forecast

As per newly released data by Future Market Insights, the heritage tourism market is estimated at US$ 617.0 Billion in 2022 and is projected to reach US$ 1,316.4 Billion by 2033, at a positive CAGR of 7.2% from 2023 to 2033.

The fabric of the tourism industry is changing fast with time. Many new streams of tourism are included in the global tourism ecosystem. The popularity of heritage tourism has surged in the last few years. According to data published by the USA government, heritage rich places such as New Jersey attract more than 10 million tourists every year. Countries like India and China are also attracting quite a number of tourists every year and have a prominent place in the heritage tourism segment. The revenue generated by heritage travel is likely to have a rippling effect on the global tourism economy.

A heritage tourism boom has contributed significantly to the GDP of several developing economies of the world. Over the years the development of heritage tourism has impacted the total revenue earning of several countries spread across the globe. Visitor spending on heritage sites has increased considerably. The culturally rich and heritage rich countries are rolling out special promotional measures to showcase heritage sites and to woo visitors.

Millions of enthusiastic visitors queue up in several historical and heritage sites every year. Heritage tourists are beneficial for the tourism industry as these tourists love to spend some extra hours at heritage sites to obtain in-depth knowledge of that place. The boost in heritage tourism can generate a feeling of pride amongst the denizens and it can also elevate the standards of living of the commoners. Heritage tourism is not only a boon to the global economy; it also has a positive effect on the lives of heritage properties.

Religion based travels also play an important role in the promotion of heritage tours and travels. Every year millions of religious travellers travel from one part of the world to other. Heritage tourism is a perfect mixture of education, economy and entertainment.

The global travel and tourism industry was harmed by the COVID-19 outbreak. Due to the strict rules and regulations, the pandemic had a significant impact on the heritage travel market. There was a substantial loss of visitors which led to the key players in this market to experience a financial slump. However, the tourism industry has started to witness a positive growth since then as more people are planning vacations and tours to escape the stressful life that resulted from the pandemic and this positive growth is likely to continue during the forecasted period.

What are the Key Drivers of the Heritage Tourism Market?

Government Initiatives are Likely to Contribute to the Growth of the Heritage Tourism Market

Several governments across the globe are promoting and preserving heritage sites. The Ministry of tourism of India, for instance, launched the Swadesh Darshan initiative to develop theme-based tourist circuits to cater to both mass and specialist tourism. Since its inception in January 2015, it has continuously launched projects which aim to construct world-class infrastructure to promote the country's cultural and heritage value and increase tourist attraction.

The Ministry has also announced the National Mission for Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) initiative for the development and beautification of pilgrimage sites in order to tap the growing number of domestic tourists drawn by spiritual/religious sentiments. Another initiative, Adarsh Samark, has selected 100 monuments to become Model Monuments which will be outfitted with basic tourist amenities such as Wi-Fi, security, signage, encroachment-free areas, interpretation centers presenting short films about the importance of monuments.

The Council on Library and Information Resources (CLIR) and Stanford Libraries announced the launch of the Digital Library of the Middle East (DLME), which intends to become one of the world's largest online repositories of Middle Eastern and North African antiquities. This would further lead to a boost of cultural tourism in this region.

Cultural and Natural Heritage are Becoming Increasingly Important at Various Levels of the Economy which has Become a Key Driver of this Market

Heritage, culture, and nature have become synonymous and are now being embraced as tools for social and economic development. Countries can tap into their rich history to gain competitive advantage as tourism industry is more closely associated with the culture and heritage of a country than any other industry.

Heritage has been a direct contributor to the economy and society by generating income and creating employment opportunities which has consequently led to social well-being and the formation of social capital. The relationship between culture and economy has changed from basic preservation of heritage sites to ensuring economic progress. Therefore, countries are trying to preserve their heritage sites and use it as an opportunity to grow their tourism sectors further giving a boost to global heritage tourism.

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Ronak Shah

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Restraints of the Heritage Tourism Market

The Tourism Business is Mostly Driven by Private Entities with the Primary Goal of Profit Maximization

There are various difficulties that must be addressed in order to build a successful heritage tourism sector, including considering the different views of tourism operators, cultural heritage managers, and communities themselves.

Tourism operators manage a tourism business and serve customers, but they have challenges in accessing the heritage sites and products they want to visit. Tourism operators rely on a market that can experience significant seasonal change, such as vacation seasons and yearly events. To provide dependable and efficient service to local and international clients, tourism operators try to focus on making money by getting access to all possible sites and facilities in order to attract tourists.

The primary responsibility of heritage managers is to safeguard and conserve the sites under their management. Because of the fragile nature of the cultural monument, public access is frequently prohibited. Aside from tourism operators and heritage managers, there is also the local community where the heritage site is located, which may also be protective of their privacy and concerned about the effects that tourism may have.

Lack of Maintenance of Heritage Sites Has Become a Challenge

Another obstacle is the management of heritage assets. In India, issues such as lack of conservation officers, economic downturns, terrorist activities, lack of strategic collaboration and awareness about the value of cultural heritage assets, and others are common. The involvement of stakeholders, particularly locals, is critical, and it is better to leave conservation approaches to them because they are historically associated with the location and the cultural heritage asset itself.

Category-wise Insights

Which Age Group Prefers Heritage Tourism the Most?

The Heritage Tourism Sector is Dominated by Millennials and Older Generations

Millennial travellers are eager to experiment with new travel opportunities and don't mind stretching their budget. The heritage tourism sector is dominated by an adult population and it plays a very important role in generating revenue. This age group values heritage trips more than normal vacations.

Which Tour Type will have the Maximum Number of Travelers During Forecasted Period?

There Will Be a Surge in the Number of Packaged Travellers

With numerous companies offering distinct services and all-inclusive programs, the 'Packaged Traveler' has become the majority class within this segmentation. The businesses provide heritage tourism programs with various activities, locations, and price ranges, thereby meeting the needs of the majority of the clientele without requiring them to go through several channels for various services, saving them time and money.

Which Booking Channel Do Tourists in the Market Place Prefer?

Online Booking Channels Lead the Booking Channel Segmentation

Planning a trip usually takes a lot of time and effort in terms of research and making the best possible choices. However, the existence of online travel agencies has unquestionably both sped up the procedure and offered clients access to more choices. People who book online prefer to compare travel on booking portals and hotel websites

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Competitive Landscape

With the help of Heritage tourism, companies are likely to expand their customer base with attractive packages and services. Few collaborations between companies to boost heritage tourism are

  • In partnership with the Beyond the Year of Return campaign, EF Go Ahead Tours, one of the major tour operators, presented a new historical trip package to Ghana in May 2022. This 12-day guided excursion across Ghana's history provides travelers with the opportunity for knowledge and reconnection.
  • MyHeritage Ltd. collaborated with Expedia Group to establish the Heritage Travel Hub in November 2021, which will assist tourists in planning the best heritage tour and exploring the regions. Through this collaboration, the companies hope to support the meaningful experience of travelling with the planning of an unforgettable, heritage-focused holiday.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA
Key Countries Covered
  • United Kingdom
  • China
  • India
  • Greece
  • Italy
  • Germany
  • France
  • Others
Key Segments Covered
  • By Direct Suppliers
  • By Indirect Suppliers
  • By Number of Bookings
  • Booking Channel
  • Visit Purpose
  • Tour Type
  • Tourism Type
  • Consumer Orientation
  • Age group
Report Coverage Market Forecast, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives, Spending,
Customization & Pricing Available upon Request

Heritage Tourism Market by Category

By Direct Suppliers:

  • Airlines
  • Hotel Companies
  • Car Rental
  • Train
  • Tour Operators
  • Government Bodies

By Indirect Suppliers:

  • OTA (Online Travel Agency)
  • Traditional Travel Agencies
  • TMC’s (Travel Management Companies)

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Visit Purpose:

  • Business Travel
  • Leisure Travel
  • Education-Employment-Pilgrimage
  • Visiting Friends & Relatives

By Tour Type:

  • Independent traveler
  • Package traveler
  • Tour Group

By Tourism Type:

  • Domestic
  • International

By Consumer Orientation:

  • Male
  • Female
  • Kid

By Age Group:

  • Under 15
  • 16-25
  • 26-35
  • 36-45
  • 46-55
  • Over 55

Frequently Asked Questions

Which Countries Dominate the Global Heritage Tourism Market?

The United States, China, and France dominate the global market.

What is the Growth Forecast for the Heritage Tourism Market?

The heritage tourism market is forecast to register a CAGR of 7.2% through 2033.

How is the Historical Performance of the Heritage Tourism Market?

During 2018 to 2022, the heritage tourism market recorded a CAGR of 5.2%.

Which is the Top Trend in the Heritage Tourism Market?

The growing interest in sustainable tourism is disrupting the current market trends.

What is the Projected Size of the Market by 2033?

The global market size is projected to reach US$ 1,316.4 million by 2033.

Table of Content

1. Executive Summary | Heritage Tourism Market

    1.1. Heritage Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. Travel Gross Bookings

        1.1.3. Travel Gross Revenue

        1.1.4. How Much Do They Spend?

    1.2. Heritage Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Growth Parameters in Heritage Tourism

    2.1. Growing Participation of Leisure Travelers in Cultural or Heritage Activities

    2.2. Tourist Are Travelling Worldwide to Experience the Places, Artifacts, & Activities

    2.3. Increasing Government Initiatives to Boost Country as a Destination for Heritage Tourism

    2.4. Growing Travelers Special Interest in Heritage & Arts

    2.5. Education & Motivation Plays a Significant Factor Driving the Heritage Tourism Market

    2.6. Online Booking Channel rise the Heritage Tourism

3. Direct Suppliers in Heritage Tourism

    3.1. Total Supplier Market, Share by Segment (%), 2022

        3.1.1. Airlines

        3.1.2. Hotel Companies

        3.1.3. Car Rental

        3.1.4. Train

        3.1.5. Tour Operators

        3.1.6. Government Bodies

4. Indirect Suppliers in Heritage Tourism

        4.1.1. OTA (Online Travel Agency)

        4.1.2. Traditional Travel Agencies

        4.1.3. TMC's ( Travel Management Companies)

        4.1.4. Corporate Buyers

        4.1.5. Aggregators

5. Heritage Tourism Number of Bookings, 2022

    5.1. By Age Group

        5.1.1. Under 15

        5.1.2. 16-25

        5.1.3. 26-35

        5.1.4. 36-45

        5.1.5. 46-55

        5.1.6. Over 55

    5.2. By Visit Purpose

        5.2.1. Business Travel

        5.2.2. Leisure Travel

        5.2.3. Education-Employment-Pilgrimage

        5.2.4. Visiting Friends & Relatives

    5.3. By Tourism Type

        5.3.1. Domestic

        5.3.2. International

    5.4. By Demographic

        5.4.1. Male

        5.4.2. Female

        5.4.3. Kids

    5.5. By Booking Channel

        5.5.1. Phone Booking

        5.5.2. Online Booking

        5.5.3. In Person Booking

    5.6. By Tour Type

        5.6.1. Individual travel

        5.6.2. Professional Groups

        5.6.3. Group travels

6. Heritage Tourism Gross Revenue

    6.1. Heritage Tourism Gross Revenue (US$ Million) and Forecast (2023 to 2033)

    6.2. Number of Bookings (Million) and Forecast (2023 to 2033)

    6.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)

    6.4. Number of Tourists Y-o-Y Growth Projections

7. Challenges & Looking Forward

    7.1. Success Stories: Case Studies

    7.2. FMI Recommendations

8. Market Stakeholders Landscape – Key Direct Suppliers

    8.1. Airlines

        8.1.1. Top Players

        8.1.2. Market Concentration

        8.1.3. Market Share

    8.2. Hotel Companies

        8.2.1. Top Players

        8.2.2. Market Concentration

        8.2.3. Market Share

    8.3. Car Rental

        8.3.1. Top Players

        8.3.2. Market Concentration

        8.3.3. Market Share

    8.4. Trains

        8.4.1. Top Players

        8.4.2. Market Concentration

        8.4.3. Market Share

    8.5. Tour Operators

        8.5.1. Top Players

        8.5.2. Market Concentration

        8.5.3. Market Share

9. Social Media Sentimental Analysis

    9.1. Travel Influencers: A new Phenomenon in the world of Tourism

    9.2. Social Media Platforms Preferred

    9.3. Trending #Hashtags

    9.4. Social Media Platform Mentions (% of Total Mentions)

    9.5. Trending Subject Titles

10. Assumptions and Acronyms Used

11. Research Methodology

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List of Tables

Table 01 : Capital Investment in Tourism (US$ Million)

Table 02: Total Tourist Arrivals (Million), 2022

Table 03: Total Spending (US$ Million) and Forecast (2018 to 2033)

Table 04: Number of Tourists (Million) and Forecast (2018 to 2033)

Table 05: Spending Per Traveler (US$ Million) and Forecast (2018 to 2033)
Ronak Shah
Ronak Shah

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

List of Charts

Figure 01: Total Spending (US$ Million) and Forecast (2023 to 2033)

Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)

Figure 03: Number of Tourists (Million) and Forecast (2023 to 2033)

Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)

Figure 05: Spending per Traveler (US$ Million) and Forecast (2023 to 2033)

Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)

Figure 07: Current Market Analysis (% of demand), By Age Group, 2022

Figure 08: Current Market Analysis (% of demand), By Visit Purpose, 2022

Figure 09: Current Market Analysis (% of demand), By Tourism Type, 2022

Figure 10: Current Market Analysis (% of demand), By Demographic, 2022

Figure 11: Current Market Analysis (% of demand), By Booking Channel, 2022

Figure 12: Current Market Analysis (% of demand), By Tour Type, 2022


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