The fabric of the tourism industry is changing fast with time. Many new streams of tourism are included in the global tourism ecosystem. The popularity of heritage tourism has surged in the last few years. Millennial travellers are eager to experiment with new travel opportunities and don’t mind stretching their budget. Technological advancement has infused a new energy in the travel and tourism industry and changed its dimension completely. The boom in tourism is not only expediting the growth of business and infrastructure, but it is also developing the realty industry and creating a suitable ground for the development of public life. The heritage tourism sector is dominated by an adult population and it plays a very important role in generating revenue. According to data published by the U.S government, heritage rich places such as New Jersey attract more than 10 million tourists every year. Countries like India and China are also attracting quite a number of tourists every year. Both India and China have a prominent place in the heritage tourism segment. The revenue generated by heritage travel is likely to have a rippling effect on the global tourism economy.
A heritage tourism boom has contributed significantly to the GDP of several developing economies of the world. Over the years the development of heritage tourism has impacted the total revenue earning of several countries spread across the globe. Visitor spending on heritage sites has increased considerably. The culturally rich and heritage rich countries are rolling out special promotional measures to showcase heritage sites and to woo visitors. Millions of enthusiastic visitors queue up in several historical and heritage sites every year. Heritage tourists are beneficial for the tourism industry as these tourists love to spend some extra hours at heritage sites to obtain in-depth knowledge of that place. Heritage tourism supports the economy by creating a parallel window of income. The boost in heritage tourism can generate a feeling of pride amongst the denizens and it can also elevate the standards of living of the commoners. Heritage tourism is not only a boon to the global economy; it also has a positive effect on the lives of heritage properties.
The promotion of heritage properties has multiple advantages. By promoting heritage properties government organisations and private stakeholders can sensitise people about the importance of the culture and heritage of a particular place. The massive boom in tourism and an immense migration trend amongst the modern global citizens is creating a conducive atmosphere for the growth of heritage tourism. Religion based travels also play an important role in the promotion of heritage tours and travels. Every year millions of religious travellers travel from one part of the world to other. Heritage tourism is a perfect mixture of education, economy and entertainment.
Heritage Tourism: Game Changers
The popularity of heritage tourism has surged in the last few years in different parts of the globe. Countries like U.S, India, China and several other European countries are rolling out several new ways to promote heritage travel. The boom in tourism is significantly promoting the overall growth of heritage travel. Several governments around the world are promoting and preserving heritage sites and this is driving the global heritage tourism industry. The swell in millennial tourists and a massive hike in the adult population is also creating a robust ground of growth for heritage tourism.
Heritage Tourism: Restraints
Several heritage sites are demolished by the wrath of nature. Further, terrorist activities in heritage rich countries like Egypt and Syria have restricted the flow of heritage tourists. Development of other modes of tourism such as adventure, health, and eco-tourism is downsizing the market for heritage tourism.
Heritage Travel: Industry Bigwigs
There are a plethora of heritage travel operators present around the globe. Along with leading private travel agencies, governments are also heavily promoting heritage travel and tourism.
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Heritage Tourism Industry Outlook
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- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
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