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Pillow Cases Market Snapshot 2023 to 2033

The global pillow cases market is expected to witness a market value of US$ 4.9 billion in 2023 and is expected to accumulate a market value of US$ 7.9 billion by registering a CAGR of 4.8% in the forecast period 2023 to 2033. The market registered a CAGR of 2.7% in the historical period 2018 to 2022. Factors such as the growing demand for luxury bedding, as well as the increasing awareness about the importance of quality sleep, are expected to boost the market growth over the analysis period.

As per Future Market Insights - market research and competitive intelligence provider, the global market value for pillow cases has been flourished. One of the primary factors contributing to the growth of the Pillow Cases market is the increasing demand for luxury bedding. With the increasing disposable income of people and the growing trend of home decor, the demand for luxury bedding is on the rise.

Another factor that is expected to accelerate the market growth is growing awareness about the importance of sleep. The importance of quality sleep is gaining more attention in the current scenario where people are dealing with high levels of stress and workload. Sleep is considered an essential component of a healthy lifestyle, and people are willing to invest in products that can improve their sleep quality.

Additionally, the increasing preference for online shopping is one of the major factors that is anticipated to boost the growth of the Pillow Cases market in the near future. The trend of online shopping is growing at a rapid pace, and this is expected to benefit the pillowcases market as well. Online shopping offers a wide range of products at competitive prices, making it easier for consumers to compare and choose the best option. The convenience of doorstep delivery and easy returns also make online shopping a preferred choice for many consumers.

The hospitality industry is one of the major consumers of pillowcases, as hotels and resorts require large quantities of bedding to cater to their guests. With the growing tourism industry and the increasing number of hotels and resorts, the demand for pillowcases is expected to rise significantly in the coming years.

Furthermore, the increasing popularity of decorative pillowcases is projected to augment the market growth in the forthcoming years. Decorative pillowcases are becoming increasingly popular as people are looking for ways to add a personal touch to their bedroom decor. Pillowcases with unique designs and patterns are in high demand, and this trend is expected to continue in the coming time.

The market in North America is expected to account for the maximum share during the analysis period. Factors such as the high standard of living, increasing disposable income, and growing awareness about the importance of quality sleep in the region, are anticipated to escalate the regional market growth.

The pillow cases market in Asia Pacific is witnessing significant growth in recent years. The regional market growth is driven by factors such as the increasing demand for luxury bedding, the growing trend of e-commerce, and the increasing preference for online shopping.

Recent developments in technology, mergers and acquisitions, and partnerships within the companies involved in the manufacturing of Pillow Cases are expected to create lucrative opportunities for the market growth over the analysis period. For instance,

  • In May 2021, Brooklinen launched a new line of pillowcases made from 100% Belgian Flax Linen. The pillowcases are available in a range of colors and feature a relaxed, lived-in look.
  • In March 2021, American Textile Company launched a new line of pillowcases under the brand name AllerEase. The AllerEase pillowcases are designed to protect against allergens, bed bugs, and dust mites, and feature a zippered closure for added protection.
  • In January 2021, Serta Simmons Bedding (SSB) launched a new line of bedding products, including pillowcases, under the brand name Serta Luxe. The Serta Luxe pillowcases are made of soft, breathable fabric and feature a luxurious finish.

Data Points

Key Statistics

Expected Market Value in 2023

US$ 4.9 billion

Projected Market Value in 2033

US$ 7.9 billion

Growth Rate (2023 to 2033)

4.8% CAGR

Pillow cases are used to protect pillows from stains and dust mites. Normally, a part of the bed sheet set, pillowcases are designed as decorative and functional covering.

Growing awareness among consumers has changed the buying patterns for pillow cases. This is influencing manufacturers to introduce personalized products based on consumers' needs. For instance, manufacturers are formulating soft and breathable pillow cases which offer a peaceful sleep. Growing fabric technology and usage of more organic fabrics, and brighter colors in the production of pillow cases are enhancing market growth.

Pillow cases also go along with the consumer’s changing home decor trends and thus have increased their buying frequency. Such trends are boosting the pillow cases market which is projected to expand at a robust growth in the approaching years.

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Pillow Cases Market - Key Trends

Market players are launching pillow cases with innovative fabrics addressing issues such as improper sleep, harshness against the skin, and badly pilled. For instance, LL Bean’s Pima Cotton Perscale Pillowcases are soft, durable, and comfortable. Woven from 100% Pima cotton, it can be machine washed with no wrinkling and shrinkage. Additionally, growing product visibility across multi -retail outlets is underpinning the market growth.

Players are focusing on the functional benefits of pillow cases prepared from plant-based materials for instance bamboo, and organic cotton, to provide breathability and better moisture absorption as compared to conventional cotton. For instance, Organic Comfort offers pillowcases manufactured from no synthetic content.

The company offers several benefits such as smooth, soft, silky sateen weave texture, not paper-thin, and are perfect for all seasons. Silk pillow cases are gaining popularity among consumers due to their hypoallergenic features and it doesn’t draw moisture from the skin. Believed to have slowdown skin aging which is providing another leg for market growth.

Pillow Cases Market - Growth Restraints

Higher cost related to raw materials used in the production of the pillow cases is hampering the sales of pillow cases amid the middle-class population. While silk pillowcases take beauty sleep to the next level, one of its downside is it is required to be washed by hand to keep them intact. Moreover, silk pillow cases are expensive that can impede market growth.

Sneha Verghese
Sneha Verghese

Principal Consultant

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Pillow Cases Market - Region-wise Analysis

North America will be accounting for the highest market share owing to established retail networks and growing consumer preference for superior quality and luxurious bedding products to accolade the interiors.

As per the consumer trends in the USA, about 80% of consumers favor cotton & cotton blend materials, trailed by 3% selecting satin fabric. Growing consumer awareness concerning good night’s sleep and proper bedding materials is also anticipated to boost sales of pillow cases in the region.

Pillow Cases Market - Competitive Analysis

Major Companies operating in the worldwide market include LL bean, Fishers Finery, Pinzon, Parachute Percale, and Amazon Basics. Players in the pillow cases market are enhancing their business footprint by introducing innovative products. For instance,

Brooklinen launched Luxe Pillowcases, made from 100% long-staple cotton to offer a luxurious sheen and super-soft feel. The pillowcase set has undergone strict OEKO-TEX testing and is manifested to be free of toxic chemicals.

Bedsure is offering satin pillowcase made from 100% polyester satin. It can be machine wash and comes with 14 chic colors and 3 sizes comprising rich jewel tones.

FeelAtHome offers bamboo pillow cases available in 4 sizes that stop allergens and dust mites. The hypoallergenic pillow cases are machine washable as well as free of crinkling plastic sounds which may keep an individual awake.

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Global Pillow Cases Market: Key Players (this is an indicative list - full list of key players available upon request)

  • MyPillow
  • Wendre
  • Pacific Brands
  • Pacific Coast
  • Romatex
  • Tempur Sealy
  • Fuanna
  • Luolai
  • Mendale
  • Dohia
  • Elegant Comfort
  • Shuixing
  • Yueda Home Textile
  • Mellanni Fine Linens

Regions and Countries Analyzed in the Report

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Poland, Russia, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Pillow Cases Market - Market Segmentation

By Product Type:

  • Cotton Type
  • Rayon Type
  • Silk Type
  • Others

By Application:

  • Residential
  • Hotel
  • Hospital
  • Nursing Home
  • School
  • Other


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