This site uses cookies, including third-party cookies, that help us to provide and improve our services.

Privacy Policy
- Global Locations -
Future Market Insights, Inc.
Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States
T: +1-845-579-5705
Market Access DMCC
1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A,
Jumeirah Lakes Towers, Dubai,
United Arab Emirates
Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
Future Market Insights
3rd Floor, 207 Regent Street,
London W1B 3HH
United Kingdom
T: + 44 (0) 20 8123 9659
D: +44 (0) 20 3287 4268
Future Market Insights
Office No. 401-A, 4th Floor,
VANTAGE 9, S.No. 36/1/1,
Baner, Pune 411045 India

Pillow Cases Market

Market Insights on Pillow Cases covering sales outlook, demand forecast & up-to-date key trends

Pillow Cases Market-Global Industry Analysis 2015-2019 and Opportunity Analysis 2020-2030

Pillow Cases Market Overview

Pillow cases are used to protect pillows from stains and dust mites. Normally, a part of the bed sheet set, pillowcases are designed as decorative and functional covering.

Growing awareness among consumers has changed the buying patterns for pillow cases. This is influencing manufacturers to introduce personalized products based on consumers' needs. For instance, manufacturers are formulating soft and breathable pillow cases which offer a peaceful sleep.Growing fabric technology and usage of more organic fabrics, and brighter colors in the production of pillow cases are enhancing market growth.

Pillow cases also go along with the consumer’s changing home decor trends and thus have increased their buying frequency. Such trends are boosting the pillow cases market which is projected to expand at a robust growth in the approaching years.

Pillow Cases Market – Key Trends

Market players are launching pillow cases with innovative fabrics addressing issues such as improper sleep, harshness against the skin, and badly pilled. For instance, LL Bean’s Pima Cotton Perscale Pillowcases are soft, durable, and comfortable. Woven from 100% Pima cotton, it can be machine washed with no wrinkling and shrinkage. Additionally, growing product visibility across multi –retail outlets is underpinning the market growth.

Players are focusing on the functional benefits of pillow cases prepared from plant-based materials for instance bamboo, and organic cotton, to provide breathability and better moisture absorption as compared to conventional cotton. For instance, Organic Comfort offers pillowcases manufactured from no synthetic content.

The company offers several benefits such as smooth, soft, silky sateen weave texture, not paper-thin, and are perfect for all seasons. Silk pillow cases are gaining popularity among consumers due to their hypoallergenic features and it doesn’t draw moisture from the skin. Believed to have slowdown skin aging which is providing another leg for market growth.

Customize this Report

Let us know your requirement to get
100% FREE customization

Pillow Cases Market – Growth Restraints

Higher cost related to raw materials used in the production of the pillow cases is hampering the sales of pillow cases amid the middle-class population. While silk pillowcases take beauty sleep to the next level, one of its downside is it is required to be washed by hand to keep them intact. Moreover, silk pillow cases are expensive that can impede market growth.

COVID-19 Impact on Pillow Cases Market

The COVID-19 outbreak has hugely impacted pillow cases market due to supply chain disruption all over nations. This has compelled pillow cases players to change round their business strategies to transform their brand identities. Increasing sales of pillow cases via e-commerce platforms is one of the factors that upholds the growth of the pillow cases market as consumers are increasingly avoiding in-store purchases.

Sneha Verghese
Principal Consultant
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

Pillow Cases Market – Region-wise Analysis

North America will be accounting for the highest market share owing to established retail networks and growing consumer preference for superior quality and luxurious bedding products to accolade the interiors.

As per the consumer trends in the U.S., about 80% of consumers favor cotton & cotton blend materials, trailed by 3% selecting satin fabric. Growing consumer awareness concerning good night’s sleep and proper bedding materials is also anticipated to boost sales of pillow cases in the region.

Pillow Cases Market – Competitive Analysis

Major Companies operating in the worldwide market include LL bean, Fishers Finery, Pinzon, Parachute Percale, and Amazon Basics. Players in the pillow cases market are enhancing their business footprint by introducing innovative products. For instance,

Brooklinen launched Luxe Pillowcases, made from 100% long-staple cotton to offer a luxurious sheen and super-soft feel. The pillowcase set has undergone strict OEKO-TEX testing and is manifested to be free of toxic chemicals.

Bedsure is offering satin pillowcase made from 100% polyester satin. It can be machine wash and comes with 14 chic colors and 3 sizes comprising rich jewel tones.

FeelAtHome offers bamboo pillow cases available in 4 sizes that stop allergens and dust mites. The hypoallergenic pillow cases are machine washable as well as free of crinkling plastic sounds which may keep an individual awake.

Become a MarketNgage Insider

An unified Market Research Subscription Platform, built for today’s disparate research needs.

Global Pillow Cases Market: Key Players (this is an indicative list – full list of key players available upon request)

  • MyPillow
  • Wendre
  • Pacific Brands
  • Pacific Coast
  • Romatex
  • Tempur Sealy
  • Fuanna
  • Luolai
  • Mendale
  • Dohia
  • Elegant Comfort
  • Shuixing
  • Yueda Home Textile
  • Mellanni Fine Linens

Regions and Countries Analyzed in the Report

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Pillow Cases Market – Market Segmentation

By Product Type

  • Cotton Type
  • Rayon Type
  • Silk Type
  • Others

By Application

  • Residential
  • Hotel
  • Hospital
  • Nursing Home
  • School
  • Other
Table of Content


Customize this Report

Let us know your requirement to get
100% FREE customization

List of Tables


Sneha Verghese
Principal Consultant
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst
List of Charts


Need specific information?

Request Customization

Explore Consumer Product Insights

View Reports
Google translate