The Void Fill Pillows Market is estimated to be valued at USD 1.3 billion in 2025 and is projected to reach USD 3.1 billion by 2035, registering a compound annual growth rate (CAGR) of 9.1% over the forecast period.
By 2030, the void fill pillows market is set to become a core part of sustainable and flexible packaging solutions. With demand growing steadily across industries such as e-commerce, logistics, and retail, the market—currently valued at USD 1.3 billion in 2025—is on track to more than double, reaching USD 3.1 billion by 2035. This growth represents a healthy CAGR of 9.1%, with plastic-based pillows continuing to dominate, accounting for 52.8% of total market share in 2025. The convenience, cushioning efficiency, and lightweight nature of these products make them a preferred choice for companies looking to optimize packaging costs and improve delivery safety.
Regionally, North America, Asia-Pacific, and Europe are expected to lead the expansion, driven by rising online sales and the shift toward faster, more protective packaging solutions. Key players such as Sealed Air, Storopack Hans Reichenecker GmbH, and Intertape Polymer Group are shaping the market through material innovation and automation-led packaging systems. Meanwhile, a growing cluster of manufacturers in China, including Hangzhou Bing Jia Technology and Guangzhou Packbest Air Packaging, are expanding the competitive landscape with cost-effective offerings. As sustainability pressures mount, the next phase of growth will likely hinge on balancing protective performance with recyclability and eco-friendly materials.
| Metric | Value |
|---|---|
| Void Fill Pillows Market Estimated Value in (2025 E) | USD 1.3 billion |
| Void Fill Pillows Market Forecast Value in (2035 F) | USD 3.1 billion |
| Forecast CAGR (2025 to 2035) | 9.1% |
The void fill pillows market is witnessing strong momentum due to growing demand for protective, cost-effective, and lightweight packaging solutions across global shipping and logistics channels. Rising parcel volumes driven by digital commerce and increased B2C transactions have intensified the need for space-optimizing materials that reduce product damage during transit.
Manufacturers are emphasizing automation-ready formats, recyclability, and sustainable sourcing as core innovation strategies. Simultaneously, heightened scrutiny around carbon emissions and packaging waste is reshaping procurement policies, encouraging the shift toward mono-material systems and eco-label-compliant products.
As fulfillment centers and logistics providers scale operations, adoption of on-demand inflation systems and air pillows that reduce shipping weight without compromising safety is expanding. The market is expected to benefit from the integration of machine-compatible solutions that offer operational efficiency, cost containment, and environmental compliance across warehousing and distribution environments.
The market is segmented by Material Type and End Use Industry and region. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
Plastic-based void fill pillows are anticipated to dominate the material segment with a 52.8% revenue share in 2025. This segment’s lead is supported by the material’s favorable strength-to-weight ratio, flexibility, and low cost of production.
Plastic air pillows provide exceptional void-filling and shock-absorption properties while contributing minimally to overall package weight, helping reduce shipping costs. Their compatibility with automated filling machines and ability to be produced on-demand have made them highly efficient for high-volume distribution environments.
The ongoing development of recyclable and bio-based plastic variants has further strengthened this segment’s compliance with sustainability mandates. Continued investment in downgauging technologies where less material is used without compromising performance is also expected to enhance cost-efficiency, thereby reinforcing plastic’s dominance in the void fill packaging sector.
The e-commerce sector is projected to account for 38.6% of the total void fill pillows market revenue in 2025, securing its position as the leading end use industry. This leadership is driven by the explosive growth of online retail, where diverse product categories require secure yet lightweight packaging solutions.
Void fill pillows are increasingly favored for their ability to prevent product movement, absorb impact, and optimize space within parcel boxes critical features for goods shipped through complex last-mile logistics networks. Retailers and fulfillment centers are integrating automated void fill systems to improve packaging speed and reduce manual handling.
In addition, the sector’s focus on sustainability has prompted broader use of recyclable or post-consumer content air pillows. With rising consumer expectations for eco-friendly and damage-free deliveries, e-commerce companies are adopting high-efficiency packaging materials that align with both performance and environmental standards.
On the backdrop of technological advancement in the packaging industry world packaging market has been expanding rapidly. World packaging market has been estimated at over Million 820 USD and is expected to grow at a CAGR of over 4.5% during the forecast period.
The key factor driving void fill pillows market is despite being light in weight void fill pillows are extremely efficient in protecting packed goods from external shocks. The extensive use of void fills pillows while transportation of goods is boosting the growth in void fill pillows market.
Increasing penetration of e-retail especially in developing economies are some other factors supporting the growth in void fill pillows market. Printability of void fill pillows increases manufacturer’s attraction as it enables them to increase their visibility and helps in building brand image in the market.
However, increase in use of foam and molded fiber trays for protective packaging of goods may hamper the growth in void fill pillows market. Using foam and molded fiber trays costs as low as void fill pillows and molded fiber trays being made from environmentally friendly products can limit the use of void fill pillows for packaging which may negatively impact void fill pillows market.
Being the production hub of the world APEJ region is expected to lead the void fill pillows market during the forecast period. North America is expected to follow APEJ region in void fill pillows market as the region is the largest importer and second largest exporter of the world merchandise.
The demand for void fill pillows in Eastern and Western Europe is expected to be moderate over the forecast period. Latin America and Japan are expected to represent small but rapidly growing market share in void fill pillows market. The demand for void fill pillows in MEA region is expected to be sluggish during the forecast period.
Some major players of the void fill pillows market are Sealed Air, DDN Industries, Inc., Automated Packaging Systems Ltd., Polycell, Storopack Hans Reichenecker GmbH, Emballages AT, 2013 DE-Tech Packaging, Inc., Industrial Packaging, Intertape Polymer Group, Hangzhou Bing Jia Technology Co., Ltd., Ruian Growel Packing Co., Ltd., Dongguan Homyell Packaging Materials Co., Ltd., Jiangyin Changjing Xinda Plastic Film Co., Ltd., Zhangzhou Air Power Packaging Equipment Co., Ltd. and Guangzhou Packbest Air Packaging Co., Ltd.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data.
It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
Void fill pillows market is segmented by material type, and by end use industry.
The global void fill pillows market is estimated to be valued at USD 1.3 billion in 2025.
The market size for the void fill pillows market is projected to reach USD 3.1 billion by 2035.
The void fill pillows market is expected to grow at a 9.1% CAGR between 2025 and 2035.
The key product types in void fill pillows market are plastic, kraft paper and metal foils.
In terms of end use industry, e-commerce segment to command 38.6% share in the void fill pillows market in 2025.
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Void Fill Pillows Market
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