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Neck Pillows Market Snapshot (2023 to 2033)

The neck pillows market is expected to expand to a valuation of US$ 4.19 billion in 2023 and is anticipated to exhibit a CAGR of 4.7% from 2023 to 2033 to reach US$ 6.63 billion in 2033. Neck pillows aid in keeping cervical structures in a proper alignment, reducing muscular strain in the neck and distress. Neck pillows come in a variety of sizes, shapes, and structures, including clinical neck pillows, U-shaped neck pillows, neck rolls, and many others.

Neck pain is a growing medical issue in the regular populace, based on a study released by The BMJ, with the highest incidence in the United States and some European nations such as Norway, Finland, and Denmark. Neck pain constitutes almost 15% of the most prevalent types of body pains, such as back pain, knee pain, headaches, and so on.

Frequent occurrences of neck pain and spine ailments, as well as sedentary lifestyles, are driving the growth of the neck pillow industry. In addition, the growing prevalence of sports injuries is ramping up market growth globally.

Moreover, a rise in the quantity of bedding product stores has raised the availability of various-sized and colored travel pillows. The widening tourism and travel industry has increased the presence of various modes of transportation, which has increased the use of these products. Besides this, emerging trends in transportation vehicle adornment have led to elevated consumption of newer-style travel pillows.

Due to various extended hours of work and the elevated use of multiple technologies that cause severe neck pain and certain other cervical bone challenges, North America is anticipated to dominate the worldwide neck pillow market. Furthermore, the region's increasing elderly population is accelerating the development of the market since they are more susceptible to lower back pain experienced by age-related damage to the spine, bones, and other spinal systems. For instance, based on the United Nations Population Fund's 2022 statics, 17% of the people living in the USA were expected to be 65 or older in 2022.

Europe is predicted to emerge as the second largest market after North America. Furthermore, the rising tourist and travel sector, combined with rising neck and back difficulties among the region's population, is propelling the growth of neck travel pillows. As per the Health and Safety Executive, approximately 197,000 people in the United Kingdom were reported to have upper limb and neck issues while working in 2017 to 18.

On the hand, quickly shifting lifestyles and rising demand for superior medical services in emerging economies such as Asia-Pacific are projected to propel demand in the worldwide neck pillows market during the forecasting period.

Based on the shape type the growth of the standard contour neck pillow segment is projected to increase and flourish over the projection period owing to variables such as the rising incidence of neck pain and technological advances in the substance, material specifications, and manufacturing. Moreover, numerous standard foam pillows sold globally are stuffed with microfibers, which aids in the homogenous distribution of pressure across the pillow.

Additionally, rising product implementations for managing neck pain are anticipated to drive market expansion during the projection period. For example, Osteo introduced the Button Cervical Pillow and Contour Memory Foam Pillow in October 2021, the recent pleasant and soft neck pillows that provide extra structural strength to the neck and head. In addition, Sleepsia presented a novel and creative cervical pillow with a butterfly layout in March 2021, which offers ample structural strength for the neck and head area and ensures effective head and neck orientation with the spine. Correspondingly, EasierHike released Alpha Pillow, a one-breath enlarged neck pillow, as a commodity in April 2021.

Data Points Key Statistics
Expected Market Value (2023) US$ 4.19 billion
Anticipated Forecast Value (2033) US$ 6.63 billion
Projected Growth Rate (2023 to 2033) 4.7% CAGR

A neck pillow is particularly designed to supports cervical bones in the neck and head and to keep them in a natural position. The normal shape of the cervical spine is known as lordotic cervical curve, anything that disturbs the natural neck position lead to causes stress on the spine and its supporting structures and result in neck pain.

Neck pillow helps to keep cervical structures in a natural position leading to reduce the muscular stress in neck areas and reduce pain. Neck pillows are available in various verities, shapes and forms such as medical neck pillow, U-shaped neck pillow, neck roll, among others.

According to a research published The BMJ, neck pain is a growing health concern in the general population, with the highest burden in the USA, and some European countries including Norway, Finland, and Denmark. Neck pain contributes to nearly 15% of the most common type of body pains, including back pain, knee pain, headache etc.

According to a research article published by PPM, “the annual prevalence rate of neck pain has exceed more than 30% among adults in the USA and nearly 50% of individuals are expected to experience some degree of chronic neck pain or frequent occurrences.

In addition, among adults, nearly 20% to 70% are expected to experience neck pain that interferes with their daily activities such as discomfort while sitting, sleeping etc. Along with that, nearly 10% of neck pain is associated with some disorder such as polymyalgia rheumatica, ankylosing spondylitis, rheumatoid arthritis, tumors, and infections”.

Increasing awareness among the population about the risk associated with neck pain and preventive strategies will help to reduce the future global burden of this condition.

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Neck Pillows Market: Drivers and Restraints

The neck pillows market is growing due to the increasing incidences of neck pain and spine related disorders, sedentary lifestyle, among others. Along with that, increasing number of sports injuries is also boosting the market growth across the globe. Apart from drivers, there are some factors which can restrain the growth of neck pillows market such as discomfort of U-shaped pillows among others.

Neck Pillows Market: Overview

Based on the type of shape, standard contour neck pillows is the most used and popular type. However, the demand for water-based neck pillows is expected to rise during the forecast period, due to its relaxing effect especially in case of a neck injury.

Based on the type of filling material, memory foam is the most preferred choice of users due to its comfort especially in medical purposes. Based on the applications, medical applications is the most profitable segment owing to the increased demand for neck pillows especially due to growing sedentary lifestyle.

Sudip Saha
Sudip Saha

Principal Consultant

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Neck Pillows Market: Region-wise Outlook

North America is expected to dominate the global neck pillows market, owing to the long working hours, and increased usage of various gadgets leading to severe neck pain and other cervical bone related issues.

North America to be followed by Europe. Rapidly changing lifestyle, and increasing demand for improved healthcare services in developing region like Asia-Pacific is expected to further push the global neck pillows market growth over the forecast period.

Neck Pillows Market: Key Market Participants

Some of the market participants in the global neck pillows market identified across the value chain include:

  • Mediflow
  • Domfoam
  • Elite Foam
  • Cabeau
  • Casper
  • Bambro Textiles
  • Tenbro
  • Ostrichpillows
  • TravelBlue
  • Putian and others.

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The report covers exhaust analysis on

  • Neck Pillows Market Segments
  • Neck Pillows Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (USA, Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, United Kingdom, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (India, ASEAN, Australia & New Zealand)
  • China
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

Neck Pillows Market: Segmentation

Based on the shape type:

  • U-Shaped Neck Pillows
  • J-Shaped Neck Pillows
  • 360 Degree Neck Pillows
  • Cross-Body Neck Pillows
  • D-Core Neck Pillow
  • Standard Contour Neck Pillow
  • Neck Roll
  • Water-Based Neck Pillows
  • Others

Based on the filling material:

  • Micro beads
  • Memory Foam
  • Polyester Hollow Fiber
  • Feather
  • Others

Based on the application:

  • Travel
  • Medical (Displacement/Support)
  • Chin Support
  • Others



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