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Tablet Market By Product Type (Detachable Tablet, Slate Tablet), End-Use (Consumer, Commercial), Operating System (Android, iOS, Windows) & Region - Forecast to 2016 - 2026

Tablet Market By Product Type (Detachable Tablet, Slate Tablet), End-Use (Consumer, Commercial), Operating System (Android, iOS, Windows) & Region - Forecast to 2016 - 2026

Tablet Market - Analysis, Outlook, Growth, Trends, Forecasts

Tablet Market Overview

[227 Pages Report] Global tablet shipments are expected to grow at a 9.1% CAGR through 2026, according to a recent analysis. By 2026, the global tablet market is anticipated to be worth over US$ 600 billion.



Estimated tablet shipments value in 2016

 US$ 419 Mn

Projected tablet shipments value by 2026

 US$ 600 Bn


CAGR during 2016-2026


Android tablets will grow at the fastest rate during the projected period of 2016-2026 due to their low price and increasing popularity.

Total tablet shipments are expected to exceed 455 million units in 2017.

Apple Inc. continues to dominate the global tablet market. In 2016, it had a revenue share of about 26% of the global market.

Apple Inc. remains the largest player in the global tablet market. It held a revenue share of nearly 26% of the global market in 2016. Samsung is the second biggest player in the market with over 15% market share. Micromax is the third largest player, while the rest of the market share is dominated by the likes of Lenovo, Asus, Xiaomi, Acer, and Huawei.

Detachable Tablets: The Next Growth Opportunity

Slate tablets shipments were pegged at nearly 243 million units in 2016. While slate based tablets will continue to account for higher sales than detachables, the latter will grow at a higher CAGR during the forecast period. Detachables are witnessing increasing demand from the IT sector, as PCs are being slowly phased away. Detachable tablet sales volumes are projected to increase at 10.8% CAGR vis-à-vis 7.7% CAGR of slate tablets.

The growing proliferation of laptop-tablet hybrids is eating into the markets share of tablets. The ever-increasing size of smartphones is not helping the cause of the tablet industry.

Another key factor that can impede the growth of the market is low upgrade cycle. As is the case in the smartphone segment, consumers are not showing the same level of eagerness to upgrade their existing tablets. Long replacement cycles can restrain demand for new tablets during the forecast period.

Screen size is an important buying decision for consumers, and as above 6-inch smartphones become ubiquitous, tablet vendors are finding it difficult to promote size as their USP.

In 2016, over 191 Mn units of tablets less than 8 inch in size were shipped globally, whereas sales of above 8 inch tablets were pegged at over 227 million units. In terms of both value and volume, less than 8-inch tablets are projected to witness a higher CAGR during the forecast period.

The Silver Lining for Tablet Vendors

Although 2016 was a sluggish year for the global tablet market, it is expected that demand will pick up in the latter half of 2017 and 2018. China and India are anticipated to remain key to the future growth of the tablet market, as a significant percentage of consumers are yet to make the transition from a ‘mobile phone’ to a smartphone.

Bigger display sizes can be a luring factor for brands, as in the smartphone segment, above 6-inch phones come with a hefty price tag. Consumers in Tier II and Tier III cities in India use their phones to watch movies and videos in the absence of a PC. Catering to this consumer segment can open up opportunities for vendors; however, vendors should keep in mind that this demographic is extremely cost-sensitive. Owing to lower profit margins, vendors will have to focus on high-volume strategy to gain significant gains.

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Key Segment

By Product Type

  • Detachable Tablet
  • Slate Tablet

By End-Use

  •  Consumer
  • Commercial

By Operating System

  • Android
  • iOS
  • Windows

By Region

  • North America
  • Latin America
  • Western Europe
  •  Eastern Europe
  • Asia Pacific Excl. Japan (APEJ)
  • Japan
  • Middle East and Africa (MEA)

Key Questions Answered in the Report

What is the outlook of Global tablet shipments market?

By 2026, the global tablet shipments market is anticipated to be worth over US$ 600 billion with a 9.1% CAGR through 2026.
Apple Inc., Micromax, Xiaomi and Samsung Electronics Co. Ltd. are some prominent tablet manufacturers

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