Over the past few years, the tissue paper industry has increased significantly with more focus on luxurious tissue paper, ultra-absorbent, and recycled paper pulp material which have been created an opportunity for new brands to retain consumers.
A large number of tissue papers are consumed in commercial applications for cleaning and sanitary purposes.Nowadays, tablet tissue paper is gaining attraction among consumers as it is a biodegraded environment-friendly alternative to conventional tissue papers.
Tablet tissue paper is made up of natural pulp without any additives and being small as a coin, it is easy to carry during travel. Also, due to its germ-free and portable features, the tablet tissue paper can be used as an alternative for using bidet at public places.
Millennials are now considerably demanding for natural products due to a rise in environmental awareness and knowledge about personal hygiene. They are also looking for greater transparency in the products they purchase. On the other side, various prominent players in the personal care industry are collaborating with small players to expand their business in the natural category to compete in the tissue paper market.
However, during the beginning of the Covid-19 pandemic, a shortage of tissue papers has been seen due to disruptions in the manufacturing and supply of products which has created hindrance for the market. Thus, to overcome such challenges various companies have ramped up production to meet the increased demand.
Over the last few years, companies are significantly using recycled content in tissue paper to support environmental and sustainability objectives. They are also seeking for cost-competitive tissue papers used in various applications is one of the main factors influencing the growth of the tablet tissue paper market in the near future.
Also, the ordinary tissue paper available in the market contains various preservatives and anti-bacteria which may cause allergic reactions, rashes, or other skin diseases to a person with sensitive skin or among children is another factor propel the demand for natural tablet tissue paper among consumers.
Consumers are also demanding for a miniature towel for personal hygiene, cleaning up messes, first aid applications, and can be disposed of easily during travel or other outdoor activities.Changing mode of advertisement and expanding sales through collaboration with hotels, restaurants, resorts, schools, colleges, malls, and various other commercial sectors are predicted to create the substantial potential for the tablet tissue paper market in the near future.
Among price range, the premium is expected to be the most attractive segment in the tablet tissue paper market over the forecast period, as a new generation of consumers is now willing to pay a premium price for natural products owing to rise in health concerns and growing awareness about the harmful effect of synthetic products.
Additionally, households are expected to exhibit a comparatively higher CAGR in the tablet tissue paper market in the near future. Based on the sales channel, e-retailers are booming in the tablet tissue paper market, as availability of multiple brands and price discounts offered by various third party online retailers.
The tablet tissue paper market is anticipated to register significant growth across all the regions during the forecast period. The tablet tissue paper market is classified into seven key areas: North America, Europe, Latin America, East Asia, South Asia, Oceania, and the Middle East & Africa.
North America is expected to be the leading market in the global tablet tissue paper market followed by Europe owing to the high demand for biodegradable, alcohol-free, and fragrance-free personal hygiene products in the region.
South Asia and East Asia tablet tissue paper market are likely to grow at a healthy CAGR during the forecast period owing to increasing government initiatives to promote health and hygiene among people along with growing away-from-home eating trends among the young generation which creates demand for compressed tissue papers.
MEA is likely to offer attractive opportunities in the global tablet tissue paper market in the coming years, attributed to a considerably growing tissue paper industry in the region and an increase in per capita tissue paper consumption in the GCC countries and various other MEA countries.
Some of the key players operating in the global tablet tissue paper market are
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Tablet Tissue Paper Market
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