The market for paper wrap is estimated to generate a market size of USD 8,610 million in 2025 and would increase to USD 11,683.9 million by 2035. It is expected to increase its sales at a CAGR of 3.1% over the forecast period 2025 to 2035. Revenue generated from paper wrap in 2024 was USD 8,351.1 million.
The e-commerce & logistics sector has the almost 50% market share, driven by the online shopping boom, fast delivery mechanisms, and the need for environmentally friendly protective packaging. As consumers increasingly opt for home deliveries, packaging materials such as kraft paper and specialty paper-based protective products are in high demand for wrapping, void fill, and cushioning fragile products.
Transport and logistics also drive this expansion, as firms search for cost-effective, environmentally-friendly materials so that they can make themselves less dependent on carbon. With major players making investments in sustainable, biodegradable packages, this industry will keep leading the way.
Global Paper WrapIndustry Forecast
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 8,610 Million |
| Industry Value (2035F) | USD 11,683.9 Million |
| CAGR (2025 to 2035) | 3.1% |
The need for green packaging and sustainable paper packing has been growing, ranking among the drivers of paper-wrapping market growth. The addition of technology to covered water-repellent paper wraps additionally makes them long-lasting and versatile.
Consumer demand for environmentally friendly packaging with the development of food delivery platforms makes the demand additional. The move of large brands to plastic-free packaging solutions further accelerates the growth of the market, making paper wrap a formidable force in the world of the emerging sustainable packaging market.
The paper wrap market will expand with lucrative opportunities during the forecast period, as it is estimated to provide an incremental opportunity of USD 3,332.8 million and will increase 1.4 times the current value by 2035.
The below table presents the expected CAGR for the global paper wrap market over several semi-annual periods spanning from 2024 to 2034.
| Particular | Value CAGR |
|---|---|
| H1 (2025 to 2035) | 2.9% |
| H2 (2025 to 2035) | 3.3% |
| H1 (2024 to 2034) | 2.2% |
| H2 (2024 to 2034) | 4.0% |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 2.9%, followed by a slightly higher growth rate of 3.3% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 2.2% in the first half and remain relatively moderate at 4% in the second half. In the first half (H1) the market witnessed a decrease of 70 BPS while in the second half (H2), the market witnessed an increase of 70 BPS.
Increasing Demand for Sustainable and Plastic-Free Packaging
Paper wraps are specifically a result of the worldwide shift towards sustainability and waste reduction and plastic avoidance, with governments and corporates imposing bans on plastics and creating green policies that primarily encourage the industries to adopt paper as an alternative.
Consumers have also become conscious regarding how much they impact the environment and already favor biodegradable, compostable alternatives of plastic packaging. Segments such as food and beverages, fresh foods, baked goods, and consumer goods take to wrapping their products with paper wraps along with retail and e-commerce. Businesses are merely employing branded paper wraps to achieve that upscale, green image with the additional touch of sustainability branding.
Growth of the Food Delivery and E-Commerce Industry
As the online shopping, food ordering services, and takeaway culture grew at a faster rate, there has been greater demand for long-lasting and environmentally friendly packaging solutions. Paper wraps are commonly applied for safeguarding delicate products during e-commerce delivery and wrapping food products such as burgers, sandwiches, and confectionery in food service outlets.
Fast food outlets, bakeries, and supermarkets are shifting to wax-coated, greaseproof, and water-resistant paper wraps from plastic wraps to preserve product freshness and ensure environmental requirements.
Problems with Moisture Resistance and Endurance
One of the key problems in the paper wrap industry is that it is not as strong and resistant to moisture as its plastic-based counterpart. Paper wraps-especially uncoated-ones-tend to tear, absorb water, and lose their characteristics against water or liquids; therefore, wax-coated and laminated paper wraps fit the bill nicely in this case, but if the coating is not biodegradable, these-would actually make recycling more of a hassle.
Companies must discover environmentally friendly, cost-effective, functional ways to produce paper wraps that will maintain integrity during storage and transportation of products.
| Key Investment Area | Why It’s Critical for Future Growth |
|---|---|
| Sustainability & Eco-Friendly Materials | Biodegradable, recyclable, and compostable paper wraps will be a good investment in reducing plastic usage and complying with international environmental policies. |
| Strength & Barrier Protection | Increasing moisture, grease, and tear resistance will enhance the performance of paper wraps in food, retail, and industrial packaging. |
| Customization & Multi-Industry Applications | Providing paper wraps in different thicknesses, coatings, and printed formats will serve food service, e-commerce, and personal care sectors. |
| Lightweight & Economical Solutions | Material composition optimized will preserve durability with decreased weight, decreasing transport expenses and increasing efficiency. |
| Automation & Advanced Manufacturing | Adopting high-speed manufacturing, precision cutting, and environmentally friendly coating technologies will increase scalability and consistency of products. |
The global paper wrap market achieved a CAGR of 2.3% in the historical period of 2020 to 2024. Overall, the paper wrap market performed well since it grew positively and reached USD 8,351.1million in 2024 from USD 7,565.9 million in 2020.
The paper wrap market experienced steady growth from 2020 to 2024, driven by the increasing demand for sustainable and eco-friendly packaging solutions across industries such as food & beverages, retail, and e-commerce.
The shift away from plastic-based packaging, supported by strict environmental regulations and growing consumer preference for biodegradable materials, contributed to market expansion. Additionally, advancements in wax-coated, grease-resistant, and customizable paper wraps enhanced their usability for various applications.
| Market Aspect | 2020 to 2024 (Past Trends) |
|---|---|
| Market Growth | Consistent growth owing to growing demand for sustainable and biodegradable packaging materials. |
| Material Trends | Majorly virgin and recycled kraft paper, wax-coated, and greaseproof paper wraps. |
| Regulatory Environment | Conformity to food safety law, plastic reduction regulations, and packaging waste policies. |
| Consumer Demand | Increased demand by food service, retail, and e-commerce channels for environmentally friendly packaging options. |
| Technological Developments | Expansion in wax-free packaging, water-repellent treatments, and high-tenacity paper wraps. |
| Market Aspect | 2025 to 2035 (Future Projections) |
|---|---|
| Market Growth | Robust growth fueled by prohibition of single-use plastics, growing eco-friendly consumerism, and innovation in paper-based barrier coatings. |
| Material Trends | Transition towards water-resistant, compostable, and fiber-based barrier-coated paper wraps for greater durability. |
| Regulatory Environment | More stringent regulation of environmentally friendly packaging, extended producer responsibility (EPR), and greater recycling goals. |
| Consumer Demand | Increased use of biodegradable, reusable, and plastic-free paper wraps that are stronger and more flexible. |
| Technological Developments | Development in nano-crystalline-packaging coatings, bio-packaging coatings, and intelligent packaging integrations such as QR codes to support traceability. |
| Factor | Consumer Priorities (2019 to 2024) & (2025 to 2035) |
|---|---|
| Product Availability & Convenience |
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| Sustainability |
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| Cost & Pricing |
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| Performance (Strength, Water Resistance, Durability) |
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| Regulatory Compliance & Safety |
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| Automation & Smart Technology |
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| Factor | Manufacturer Priorities (2019 to 2024) & (2025 to 2035) |
|---|---|
| Product Availability & Convenience |
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| Sustainability |
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| Cost & Pricing |
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| Performance (Strength, Water Resistance, Durability) |
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| Regulatory Compliance & Safety |
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| Automation & Smart Technology |
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Between 2025 and 2035, the demand for paper wrap is expected to rise due to the global push for plastic-free packaging and the expansion of circular economy initiatives. Innovations in recyclable, compostable, and water-resistant paper wraps will drive market growth as brands focus on sustainability.
Additionally, the increasing adoption of paper-based wraps in food delivery, personal care, and luxury packaging will further fuel demand, with a focus on enhanced durability, printability, and barrier protection to meet evolving industry needs.
Tier 1 companies comprise market leaders capturing significant market share in global market. These market leaders are characterized by high production capacity and a wide product portfolio. These market leaders are distinguished by their extensive expertise in manufacturing across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including recycling and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 includeArmor Protective Packaging, The Mend Packaging LLP, CARVAN PAPER PRODUCTS, Amcor plc, Berry Global Inc., DS Smith plc.
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge.
These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Sealed Air Corporation, Mondi Group, WINPAK LTD., Adapa Group, ProAmpac, ScientexBerhad, BPM Inc., Palmer Packaging, Inc., Constantia Flexibles Group.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
| Region | 2019 to 2024 (Past Trends) |
|---|---|
| North America | Increasing demand due to plastic bans and rising sustainability awareness. |
| Latin America | Moderate adoption, mainly in food packaging and retail sectors. |
| Europe | Strong market presence due to strict EU regulations on plastic alternatives. |
| Middle East & Africa | Growing demand in foodservice and retail industries. |
| Asia Pacific | Fastest-growing market due to increased e-commerce and FMCG sector adoption. |
| Region | 2025 to 2035 (Future Projections) |
|---|---|
| North America | Growth driven by innovations in recyclable and biodegradable paper wrap solutions. |
| Latin America | Expansion due to stricter environmental regulations and consumer preference shifts. |
| Europe | Higher adoption of compostable, fiber-based, and reusable paper wraps. |
| Middle East & Africa | Expansion of cost-effective, durable, and grease-resistant paper wrap solutions. |
| Asia Pacific | Large-scale production of eco-friendly, lightweight, and custom-printed paper wraps. |
The section below covers the future forecast for the paper wrap marketin terms of countries. Information on key countries in several parts of the globe, including North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe and MEA is provided. USA is expected to account for a CAGR of 2% through 2035. In Europe, Spainis projected to witness a CAGR of 2.7% by 2035.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| USA | 2.0% |
| Germany | 1.6% |
| China | 4.0% |
| UK | 1.5% |
| Spain | 2.7% |
| India | 4.2% |
| Canada | 1.8% |
In the United States, escalating amounts of federally and state-level legislation are progressively restricting single-use plastic packaging. Organizations are turning towards paper wraps as an environmentally friendly alternative.
A majority of states, such as California, New York, and Washington, prohibit plastic bags and limit the use of Styrofoam and plastic food containers even as they encourage a shift to biodegradable wrapping materials. Also, there are big retailers, supermarkets, and food service chains voluntarily establishing targets for the removal of plastic waste, thus providing another push factor for demand for paper wraps within the food, retail, and logistics industry.
Germany has one of the world's most advanced waste disposal and recycling infrastructures and is therefore a key market for eco-friendly paper packaging. In line with the German Packaging Act and EU Green Deal approaches, businesses must reduce plastic waste and adopt recyclable, compostable material use in packaging.
The country's zero-waste initiatives and high recycling rates are encouraging businesses to employ uncoated, recyclable paper wraps for food packaging, online packaging, and consumer goods. Further, Germany's highly developed printing and paper production industry is generating innovations in tailor-printed, grease-proof, and water-repellent paper wraps that deliver functionality as well as sustainability.
The section contains information about the leading segments in the industry. In terms of product type, kraft paperarebeingestimated to account for a shareof 66% by2025. Bythickness, 30-50 GSM is projected to dominate by holding a share above45% by the end2025.
| Product Type | Market Share ( 2025 ) |
|---|---|
| Kraft Paper | 66% |
Kraft paper dominates the market, due to its high durability, cost-effectiveness, and sustainability. Kraft paper is mostly applied in packing, wrapping, and protective covers in e-commerce, food, and industrial packing sectors. World's trend of using biodegradable and eco-friendly packaging is giving very high preference to kraft paper as the prime alternative to plastic pack material.
As being recyclable, lightweight, but really strong, it is the preferred one for use in corrugated carton production, paper bags, as well as wrapping. In addition to this, more and more movements of green package initiatives raise the demand for its market too.
| Thickness | Market Share ( 2025 ) |
|---|---|
| 30 to 50 GSM | 45% |
The 30 to 50 GSM range commands approximately 45% market share and is the most popular paper thickness range for industrial use. It offers a perfect balance between flexibility, strength, and price, and hence is ideal for packaging light to moderately heavy items.
It finds widespread use in e-commerce, logistics, and food packaging where product protection and affordability are critical factors. The segment is helped by the rise in internet shopping, demand for lightweight protective packaging, and environmental issues, compelling industries to move towards thinner yet robust paper packaging solutions.
The Paper Wrap Market is experiencing significant growth due to the rising demand for eco-friendly and sustainable packaging solutions. With increasing environmental concerns and government regulations restricting plastic use, industries such as food & beverages, e-commerce, personal care, and industrial packaging are shifting toward biodegradable and recyclable alternatives like paper wrap.
Paper wrap provides versatility, durability, and excellent cushioning properties, making it a preferred choice for gift wrapping, food packaging, protective wrapping, and void fill applications.
Advancements in coating technologies, moisture resistance, and strength enhancement are further boosting the adoption of paper wrap across multiple industries. Companies are also integrating water-based coatings and plant-based laminates to improve oil and moisture resistance while maintaining recyclability.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Mondi Group | 18-22% |
| Smurfit Kappa Group | 14-18% |
| DS Smith Plc | 10-14% |
| WestRock Company | 8-12% |
| Seaman Paper Company | 6-10% |
| Company Name | Key Offerings/Activities |
|---|---|
| Mondi Group | Produces recyclable and compostable paper wraps for food and retail packaging. |
| Smurfit Kappa Group | Specializes in kraft-based, lightweight, and protective paper wraps, focusing on e-commerce and industrial applications. |
| DS Smith Plc | Develops sustainable and water-resistant paper wraps, ensuring durability and versatility. |
| WestRock Company | Manufactures food-grade and high-barrier paper wraps for fast food and bakery packaging. |
| Seaman Paper Company | Offers decorative and customized wrapping papers, catering to luxury and specialty retail markets. |
Key Company Insights
Mondi Group (18%-22%)
Mondi leads the paper wrap market with sustainable, recyclable, and compostable solutions, particularly for food and consumer goods packaging. Their focus on high-barrier coatings enhances the performance and protection of paper wraps.
Smurfit Kappa Group (14%-18%)
Smurfit Kappa provides versatile kraft-based paper wraps, emphasizing lightweight, strong, and recyclable materials ideal for e-commerce, logistics, and industrial applications.
DS Smith Plc (10%-14%)
DS Smith focuses on eco-friendly and water-resistant paper wrap solutions, ensuring flexibility and durability in retail, e-commerce, and food service packaging.
WestRock Company (8%-12%)
WestRock offers high-barrier paper wraps for food and beverage applications, integrating innovative coatings for moisture resistance.
Seaman Paper Company (6%-10%)
Seaman Paper specializes in decorative and luxury wrapping solutions, including customized and printed paper wraps for high-end retail packaging.
Other Key Players (30-40% Combined)
Several regional and specialized manufacturers contribute to the Paper Wrap Market:
Key Developments in Paper Wrap Market:
In terms of product, the industry is bifurcated into kraft papers and specialty papers.
In terms of thickness, the industry is segregated into up to 30 GSM, 30 to 50 GSM, and above 50 GSM.
End use industries such as manufacturing and warehousing, e-commerce and logistics and transportation classify the industry. The manufacturing and warehousing sector is further classified into pharmaceuticals, electronics and electrical, automotive and allied industries, food and beverages, cosmetics and personal care, and other industries.
Key Countries of North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe and Middle East & Africa are covered.
The global paper wrap industry is projected to witness CAGR of 3.1% between 2025 and 2035.
The global paper wrap industry stood at USD 8,351.1 million in 2024.
Global paper wrap industry is anticipated to reach USD 11,683.9 million by 2035 end.
East Asia is set to record a CAGR of 4.2% in assessment period.
The key players operating in the global paper wrap industry include Armor Protective Packaging, The Mend Packaging LLP, CARVAN PAPER PRODUCTS, Amcor plc, Berry Global Inc., DS Smith plc.
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Paper Wrap Market
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