An Incisive, In-depth Analysis on the Facial Tissue Paper Market
This study offers a comprehensive, 360 degree analysis on the Facial Tissue Paper market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Facial Tissue Paper market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
From an estimated market size of nearly US$ 3 Bn in 2019, the facial tissue paper market value is expected to grow at a CAGR of 3% through 2027.
In the US, tissue paper was first commercialized 150 years ago as toilet paper. The usage of tissue paper gradually gained ground among the US consumers. The increasing usage of tissue and improving lifestyle has resulted in the introduction of new and innovative products, one of which is facial tissue paper.
Kimberly Clark first introduced tissues under the brand name Kleenex. Kimberley Clark aimed at replacing cloth towels with facial tissue papers. Since the innovation came into the limelight, several companies started producing facial tissue paper as a part of their product portfolio. Increasing disposable income and the improving lifestyle of people are considered among the primary drives of the facial tissue paper market.
Another factor that is propelling the market among customers is hygiene. Increase in the number of diseases, such as allergies, colds, and coughs, are critical concerns for companies, which has led to the introduction of anti-viral facial tissue papers. The presence of a large number of participants in the fragmented market landscape is posing challenges for the manufacturers of facial tissue paper. Moreover, the supply-side participants are trying to come up with innovative solutions every day, which makes the market even more competitive. Kimberley Clark and Procter & Gamble are among the leaders in facial tissue paper market.
There are three key types of facial tissue papers: regular facial tissue papers, anti- viral facial tissue papers, and recyclable facial tissue papers. Regular facial tissue papers are the most commonly used tissues and are available in soft and ultra-soft variants. These tissue papers are widely used in living rooms, bathrooms, kitchens, and offices. Regular facial tissue papers are priced up to US$16, depending on the pack size. All the aforementioned types are available within different price ranges, including low, medium, and high. The primary difference between the price point varies according to the size of the pack. Anti-viral facial tissue papers are mostly seasonal, and witness high demand during seasons that cause colds, coughs, and flu. However, they are available in the market throughout the year.
Global Facial Tissue Paper Market Dynamics: Improving disposable income, inclination towards better lifestyle and hygiene are among the factors boosting the market growth
In 2017, certain economies, such as those in Europe have witnessed a slowdown in the disposable income or annual growth rate. However, in the recent times, these economies are showing signs of recovery in terms of the annual growth rate. The improving growth curve and demand for healthy lifestyle is driving the facial tissue paper market. In most of the developed countries, tissues are considered to be among the daily lifestyle products of the population as they support the need for hygiene. In recent decades, people have become more health-conscious and are opting for a healthier lifestyle, which is increasingly supported by the rising level of income. Low price and easy availability are the driving forces behind the increased sale of facial tissue papers.
Expansion of industries such as food & beverages, hospitality & tourism, and transport & traveling among others has been favouring the growth of facial tissue paper sales. Facial tissue paper is extensively used in hotels, restaurants, airlines, movie theatres, and public events. Increasing usage of eco-friendly facial tissue paper is on the rise, which is resulting in the higher sales of recyclable facial tissue paper, especially in developed countries. This increase in demand can be attributed to environmentally-friendly initiatives trending worldwide.
Facial tissue paper market is primarily segmented into product type, packaging type, use case, and sales channel
Based on the types of facial tissue papers, the market is segmented into regular, anti-viral and recyclable facial tissue papers. Each type of facial tissue paper serves a specific purpose and caters to different categories of consumers.
The facial tissue papers market is further segmented by packaging type. Facial tissue papers are available in two different types of packaging: box and pocket. Box packaged facial tissue papers have greater visibility and availability, and have an advantage in terms of price and the number of tissues. These are used in the residential as well as commercial segments.
Although considerable sales of facial tissue paper accounted by hypermarkets and supermarkets, growth of E-commerce industry is also promising high availability of diverse product ranges in the facial tissue paper category.
Facial Tissue Paper Market Competitive Landscape
The global facial tissue paper market report covers detailed company profiles of the leading market players and offers an unbiased evaluation of their developmental strategies. Some of the key players that have been profiled in the study include Procter & Gamble, Kimberly-Clark Corporation, Asia Pulp & Paper, Svenska Cellulosa Aktiebolaget SCA, Vinda International Holdings Limited, Fujian Hengan Group Ltd, Hengan International, Sofidel Group, C&S Paper Co. Ltd, Wepa Group, Georgia-Pacific LLC, CMPCTissue, Metsa Tissue, Cascades Inc., and Kruger Products L.P.
The Facial Tissue Paper market report provides the forecast and analysis of the global Facial Tissue Paper market. It provides analysis on the basis of the historical data and forecast from 2019 to 2027 in terms of revenue (US$ Mn). The report reveals the market dynamics in seven geographic segments, along with an analysis for the current and future scenario. In addition, it includes the drivers, restraints, and recent trends of the Facial Tissue Paper market. The report also comprises opportunities for Facial Tissue Paper manufacturers and highlights the value chain analysis in detail. The study demonstrates the market dynamics and trends across various regions that are expected to influence the current status, as well as the future prospects of the Facial Tissue Paper market.
The report studies the global Facial Tissue Paper market for the period 2019–2027. The prime objective of this report is to offer quantitative and qualitative insights and study the key market trends pertaining to the global Facial Tissue Paper market that gradually help transform businesses.
The market numbers have been assessed by carefully scrutinizing the Facial Tissue Paper spending of countries in all the seven key regions for the current year, as well as the historical performance of the market. Market size and forecast for each segment in the Facial Tissue Paper market has been provided in the context of regional markets. All the segmentation of the Facial Tissue Paper market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and industry experts. The market has been forecast based on constant currency rates. The report includes the revenue generated from the sales of Facial Tissue Papers across all regional economies.
The report begins with an executive summary intended to provide a clear perspective about the market to the reader. It is then followed by an overview of the Facial Tissue Paper market. It provides the definition of the Facial Tissue Paper market and an analysis of the drivers, restraints, opportunities, and key trends in the market. The sections that follow include the global Facial Tissue Paper market analysis by product type, packaging type, use case, sales channel, and a country-level analysis.
On the basis of product type, the global Facial Tissue Paper market is segmented into regular, anti-viral, and recyclable Facial Tissue Papers. The global Facial Tissue Paper market is further segmented on the basis of packaging type into box packaging and pocket packaging. The global Facial Tissue Paper market is also segmented by use case into residential and commercial sub-segments. The global Facial Tissue Paper market is further segmented on the basis of sales channel. The distribution channel segment includes below wholesalers/distributors, hypermarkets/supermarkets, drug stores, independent small stores, online stores, and others.
All the above sections evaluate the market on the basis of various factors affecting the market. It covers the present scenario and the future prospects. For market data analysis, the report considers 2018 as the base year, with market numbers estimated for 2019 and forecast made for 2019–2027. All the segmentation of the Facial Tissue Paper market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders in the industry. The market has been forecast based on constant currency rates.
The next section of the report highlights the market by region and provides the market outlook for 2019–2027. The study investigates the regional Year-On-Year (Y-o-Y) growth of the Facial Tissue Paper market. The key regions assessed in this report include North America, Latin America, Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. The report evaluates the present scenario and growth prospects of the regional market for 2019–2027.
The Facial Tissue Paper market numbers have been assessed based on sales and weighted average pricing of by product type. The aggregate revenue is derived through weighted average country pricing trends. The country-level Facial Tissue Paper market size and forecast for each segment has been provided. The Facial Tissue Paper market has been analysed based on the expected demand and current spending scenario. The prices considered for the calculation of revenue are the average country prices obtained through primary quotes from numerous regional Facial Tissue Paper manufacturers, suppliers, and distributors. All the key product types have been considered on the basis of secondary sources and feedback from primary respondents. The country-wise demand patterns have been considered while estimating the Facial Tissue Paper consumption across various regions. The Facial Tissue Paper market numbers for all the regions by product type, material, price, and distribution channel have been derived using the bottom-up approach, which is cumulative of each country’s demand. The company-level Facial Tissue Paper market share has been derived on the basis of the revenues reported by key manufacturers. The Facial Tissue Paper market has been forecast based on constant currency rates. Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, the demand side analysis of the Facial Tissue Paper market, and the impact of macro-economic factors on the Facial Tissue Paper market. In addition, it is imperative to note that, in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the Facial Tissue Paper market and identify the right opportunities for players.
The market segments of the global Facial Tissue Paper market have been analysed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to market growth. This detailed level of information is important for identifying the various key trends in the Facial Tissue Paper market. Another key feature of this report is the analysis the market in terms of absolute dollar opportunity represented by the sales of Facial Tissue Papers. Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve as well as to identify the lucrative segments. The overall absolute dollar opportunity represented by the Facial Tissue Paper market is mentioned in the report. To understand the key growth segments in terms of the growth and adoption of Facial Tissue Papers in the global market, FMI developed the market ‘Attractiveness Index.’ The resulting index is expected to help providers identify the real market opportunities. A number of primary and secondary sources were referred during the course of the study. Some of the secondary sources include IMF, World Bank, Hoovers, Factiva, the annual reports of companies, and government associations & publications.
In the final section of the report on the Facial Tissue Paper market, a ‘dashboard view’ of the companies has been provided to compare the current industrial scenario and their contribution to the total Facial Tissue Paper market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of the key providers specific to a segment in the Facial Tissue Paper market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate their key competitors in the Facial Tissue Paper market. Detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings, and recent developments. Some of the key players of the global Facial Tissue Paper market include Kimberly-Clark Corporation; Procter & Gamble; Svenska Cellulosa Aktiebolaget SCA; Asia Pulp & Paper; Fujian Hengan Group Ltd; Vinda International Holdings Limited; Hengan International; C&S Paper Co. Ltd; Sofidel Group; Georgia-Pacific LLC; Wepa Group; Metsa Tissue; CMPCTissue; Kruger Products L.P.; and Cascades Inc.