From an estimated market size of nearly US$ 3 Bn in 2019, the facial tissue paper market value is expected to grow at a CAGR of 3% through 2027.
In the US, tissue paper was first commercialized 150 years ago as toilet paper. The usage of tissue paper gradually gained ground among the US consumers. The increasing usage of tissue and improving lifestyle has resulted in the introduction of new and innovative products, one of which is facial tissue paper.
Kimberly Clark first introduced tissues under the brand name Kleenex. Kimberley Clark aimed at replacing cloth towels with facial tissue papers. Since the innovation came into the limelight, several companies started producing facial tissue paper as a part of their product portfolio. Increasing disposable income and the improving lifestyle of people are considered among the primary drives of the facial tissue paper market.
Another factor that is propelling the market among customers is hygiene. Increase in the number of diseases, such as allergies, colds, and coughs, are critical concerns for companies, which has led to the introduction of anti-viral facial tissue papers. The presence of a large number of participants in the fragmented market landscape is posing challenges for the manufacturers of facial tissue paper.
Moreover, the supply-side participants are trying to come up with innovative solutions every day, which makes the market even more competitive. Kimberley Clark and Procter & Gamble are among the leaders in facial tissue paper market.
There are three key types of facial tissue papers: regular facial tissue papers, anti- viral facial tissue papers, and recyclable facial tissue papers. Regular facial tissue papers are the most commonly used tissues and are available in soft and ultra-soft variants. These tissue papers are widely used in living rooms, bathrooms, kitchens, and offices. Regular facial tissue papers are priced up to US$16, depending on the pack size.
All the aforementioned types are available within different price ranges, including low, medium, and high. The primary difference between the price point varies according to the size of the pack. Anti-viral facial tissue papers are mostly seasonal, and witness high demand during seasons that cause colds, coughs, and flu. However, they are available in the market throughout the year.
Global Facial Tissue Paper Market Dynamics: Improving disposable income, inclination towards better lifestyle and hygiene are among the factors boosting the market growth
In 2017, certain economies, such as those in Europe have witnessed a slowdown in the disposable income or annual growth rate. However, in the recent times, these economies are showing signs of recovery in terms of the annual growth rate. The improving growth curve and demand for healthy lifestyle is driving the facial tissue paper market.
In most of the developed countries, tissues are considered to be among the daily lifestyle products of the population as they support the need for hygiene. In recent decades, people have become more health-conscious and are opting for a healthier lifestyle, which is increasingly supported by the rising level of income. Low price and easy availability are the driving forces behind the increased sale of facial tissue papers.
Expansion of industries such as food & beverages, hospitality & tourism, and transport & traveling among others has been favouring the growth of facial tissue paper sales. Facial tissue paper is extensively used in hotels, restaurants, airlines, movie theatres, and public events.
Increasing usage of eco-friendly facial tissue paper is on the rise, which is resulting in the higher sales of recyclable facial tissue paper, especially in developed countries. This increase in demand can be attributed to environmentally-friendly initiatives trending worldwide.
Facial tissue paper market is primarily segmented into product type, packaging type, use case, and sales channel
Based on the types of facial tissue papers, the market is segmented into regular, anti-viral and recyclable facial tissue papers. Each type of facial tissue paper serves a specific purpose and caters to different categories of consumers.
The facial tissue papers market is further segmented by packaging type. Facial tissue papers are available in two different types of packaging: box and pocket. Box packaged facial tissue papers have greater visibility and availability, and have an advantage in terms of price and the number of tissues. These are used in the residential as well as commercial segments.
Although considerable sales of facial tissue paper accounted by hypermarkets and supermarkets, growth of E-commerce industry is also promising high availability of diverse product ranges in the facial tissue paper category.
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Facial Tissue Paper Market Competitive Landscape
The global facial tissue paper market report covers detailed company profiles of the leading market players and offers an unbiased evaluation of their developmental strategies.
Some of the key players that have been profiled in the study include Procter & Gamble, Kimberly-Clark Corporation, Asia Pulp & Paper, Svenska Cellulosa Aktiebolaget SCA, Vinda International Holdings Limited, Fujian Hengan Group Ltd, Hengan International, Sofidel Group, C&S Paper Co. Ltd, Wepa Group, Georgia-Pacific LLC, CMPCTissue, Metsa Tissue, Cascades Inc., and Kruger Products L.P.
On the basis of product type, the global Facial Tissue Paper market is segmented into
- recyclable Facial Tissue Papers
On the basis of packaging type, the global Facial Tissue Paper market is segmented into
- box packaging
- pocket packaging
On the basis of use case, the global Facial Tissue Paper market is segmented into
- commercial sub-segments
On the basis of distribution channel , the global Facial Tissue Paper market is segmented into
- wholesalers/distributors, hypermarkets/supermarkets
- drug stores
- independent small stores
- online stores