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Facial Tissue Market

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Global Facial Tissue Market Snapshot (2022 to 2032)

The global facial tissue market is likely to hold the global market at a moderate CAGR of ~3.2% during the forecast period. The global market holds a forecast revenue of ~US$ 10.6 Billion in 2022 and is likely to cross ~US$ 14.5 Billion by the end of 2032.

The facial tissue market is anticipated to show promising growth prospects during the forecast period, expanding the global facial tissue market size.



The Facial Tissue Market Size (2021 A)

~US$ 10.2 Billion

The Facial Tissue Market Estimated Size (2022 E)

~US$ 10.6 Billion

The Facial Tissue Market Projected Size (2032 F)

~US$ 14.5 Billion

The Facial Tissue Market CAGR (2022 to 2032)


Tissue papers are important in daily life, as we use them for many purposes. Their capacity to quickly clean up spills and mess is the primary quality of all tissue papers. Facial tissues are specifically used for the face, and they are soft and have a higher absorption capacity. Some facial tissues are having moisturizers or cleansers. The main function of these facial tissues is to absorb oils, clean dust, and other impurities from the face. The facial tissues have to be soft and moist, otherwise, they can damage the soft skin on the face.

These facial tissues are an important part of makeup utility. The female makeup products are removed by using these facial tissues. Due to other many uses, these facial tissues are having more demand among female users than male users.

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Potential of Facial Tissue in Healthcare and Defence Sector Might Boost the Market Value in Future

The use of facial tissues is most common among female customers. Facial tissues are an important component of many makeup kits. There are many uses for facial tissues during the makeup process. Cleaning the facial skin, removing makeup, quick clean up and absorption of spilled makeup products, etc. are some uses of these facial tissue papers. Due to their wide applications, they are popular among female consumers.

Many facial tissues are available with coated cleaners and moisturizers. These are used to clean the face on the go. They are easy to use and very effective in cleaning and moisturizing the face. These types of facial tissues are commonly used by travelers.

During the COVID-19 period, these facial tissues were coated in mild disinfectants. Such antibacterial tissues were giving a quick cleanse for users, ensuring safety. Even after using these tissues, antimicrobial agents present in these tissues kill the remaining bacteria, preventing their spreading of them.

Problems like Comfort and Cost are restraining the Facial Tissue Market

There are some common restraints for facial tissue paper markets and the tissue paper market. The production process of tissue papers is almost the same. There are some special absorbent facial tissues made by using a calendaring method or air drying process.

The main issue with tissue papers is their disposal and raw material prices. There are restrictions on the disposal of used tissue papers in many countries. The recycling process and equipment for tissue papers are expensive and many recycling facilities do not accept these tissues. Facial and tissue paper is mainly produced using recycled paper, and it cannot be recycled again. Due to its disposal problems, the market is observing some restrains.

The raw material for papers is getting costly day by day. Wood is the main ingredient for making paper. Cutting wood and then processing it to make pulp ad further bleaching and processing it to make facial tissues is a costly process, making manufacturers reduce the production day by day.

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Sneha Verghese

Principal Consultant

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Regional Insights

The American team of researchers has developed a smart fitting technology embedded cloth.

North American countries have the highest facial tissue consumption rate. A healthy lifestyle with high disposable income is the main reason for the increased use of facial tissues. There is a number of manufacturers providing different types of facial tissue for different specific purposes and target audience. Due to all the above factors, North America is dominating the facial tissue market.

Japanese and Chinese researchers develop energy-harvesting smart fabric.

Asia Pacific countries are increasing the market for facial tissues. Increasing per capita income along with changing lifestyles and high population in regional countries are some reasons for increasing market growth. Due to the high impact of COVID-19 in Asian countries, people are taking hygiene seriously, having a positive impact on the facial tissue market.

Competitive Landscape

Some key players in the facial tissue market are Procter & Gamble, Koch Industries Inc (Georgia-Pacific), Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sofidel Group, Hengan International, WEPA Group, Asia Pulp & Paper, C&S Paper Co. Ltd, Kruger Products L.P, Metsa Tissue, Cascades Inc., Beco, and others. These are popular and well-known brands all over the world.

  • Cascades Inc. launched a range of tissue products under the name ‘Bonterra’ in Canadian markets, in March 2022. The company claims that these tissue products are environmentally focused and made from 100% recycled products, along with the packaging material used. These tissue products consist of facial tissues, bath tissues, and paper towels.
  • Beco has developed facial tissues made from bamboo, instead of the traditional wood pulp used for making them. These facial tissues are bleach-free and chlorine-free, which are used to make papers white. These papers are safe for sensitive skin, making them safe for babies too.

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Scope of Report



Growth Rate

CAGR of ~3.2% from 2022 to 2032

The base year for estimation


Historical Data Available for

2017 to 2021

Forecast Period

2022 to 2032

Quantitative units

Revenue in USD Billion, volume in Units, and CAGR from 2022 to 2032

Report Coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis

Segments Covered

Product Type, Packaging Type, Price Range, End User, Distribution Channel, Region

Country scope

USA; Canada; Mexico; Germany; UK; France; Italy; Spain; Russia; India; Thailand; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; and South Africa

Key Companies Profiled

  • Procter & Gamble
  • Koch Industries
  • Kimberly-Clark Corporation
  • Svenska Cellulosa Aktiebolaget SCA
  • Sofidel Group
  • Hengan International
  • WEPA Group
  • Asia Pulp & Paper
  • C&S Paper Co. Ltd
  • Kruger Products L.P
  • Metsa Tissue
  • Cascades Inc.
  • Beco
  • Others (on request)

Customization scope

Free report customization (equivalent to up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs

Key Segments Profiled in the Facial Tissue Market

By Product Type:

  • Regular Facial Tissue
  • Anti-viral Facial Tissue
  • Recyclable Facial Tissue

By Packaging Type:

  • Box pack
  • Pocket pack

By Price Range:

  • Premium
  • Mid-Range
  • Economic

By End-User:

  • Men
  • Women

By Distribution Channel:

  • Departmental stores
  • Online Retail Sales
  • Convenient Stores
  • Specialty Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

The facial tissue market is expected to reach a valuation of ~US$ 10.6 Billion in 2022.

Changing lifestyle, increasing healthy lifestyle habits among people, and increasing disposable income are helping facial tissues market. Along with these factors, increasing demand of facial tissues among female consumers for different purposes are driving the market.

Leading players operating in facial tissue market are Procter & Gamble, Koch Industries Inc. (Georgia-Pacific), Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sofidel Group, Hengan International, WEPA Group, Asia Pulp & Paper, C&S Paper Co. Ltd, Kruger Products L.P, Metsa Tissue, Cascades Inc., Beco and among others.

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