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Facial Tissue Market

Market Insights on Facial Tissue covering sales outlook, demand forecast & up-to-date key trends

Facial Tissue Market By Product Type, Packaging Type, Price Range, End User, Distribution Channel & Region - Forecast 2022 - 2032

Global Facial Tissue Market Snapshot (2022-2032)

The global facial tissue market is likely to hold the global market at a moderate CAGR of ~3.2% during the forecast period. The global market holds a forecast revenue of ~US$ 10.6 Billion in 2022, and is likely to cross ~US$ 14.5 Billion by the end of 2032.

The facial tissue market is anticipated to show promising growth prospects during the forecast period, expanding the global facial tissue market size.



The Facial Tissue Market Size (2021 A)

~US$ 10.2 Bn

The Facial Tissue Market Estimated Size (2022 E)

~US$ 10.6 Bn

The Facial Tissue Market Projected Size (2032 F)

~US$ 14.5 Bn

The Facial Tissue Market CAGR (2022-2032)


Tissue papers are important in daily life, as we use them for many purposes. Their capacity to quickly clean up spills and mess is the primary quality of all tissue papers. Facial tissues are specifically used for face, and they are soft and have higher absorption capacity. Some facial tissues are having moisturisers or cleansers. The main function of these facial tissues is to absorb oils, clean dust, and other impurities from face. The facial tissues have to be soft and moist, otherwise they can damage soft skin on face.

These facial tissues are important part of makeup utility. The female makeup products are removed by using these facial tissues. Due to other many uses, these facial tissues are having more demand among female users than male users.

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Potential of Facial Tissue in Healthcare and Defence Sector Might Boost the Market Value in Future

Use of facial tissues is most common among female customers. The facial tissues are important component of many make up kits. There are many uses for facial tissues during make up process. Cleaning the facial skin, removing makeup, quick clean up and absorption of spilled makeup products, etc. are some uses of these facial tissue papers. Due to their wide applications, they are popular among female consumers.

Many facial tissues are available with coated cleaners and moisturisers. These are used to clean the face on-the-go. They are easy to use and very effective in cleaning and moisturising face. These type of facial tissues are commonly used by travellers.

During COVID-19 period, these facial tissues were coated in mild disinfectants. Such antibacterial tissues were giving a quick cleanse for users, ensuring safety. Even after using these tissues, antimicrobial agents present in these tissues kill the remaining bacteria, preventing spreading them.

Problems like Comfort and Cost are restraining the Facial Tissue Market

There are some common restraints for facial tissue paper market and tissue paper market. The production process of tissue papers is almost same. There are some special absorbent facial tissues made by using calendaring method or air drying process.

The main issue with tissue papers is their disposal and raw material prices. There are restrictions on disposal of used tissue papers in many countries. The recycling process and equipment for tissue papers are expensive and many recycling facilities do not accept these tissues. The facial and tissue paper is mainly produced using recycled paper, and it cannot be recycled again. Due to its disposal problems, the market is observing some restrains.

The raw material for papers are getting costly day by day. The wood is the main ingredient for making paper. Cutting wood and then processing it to make pulp ad further bleaching and processing it to make facial tissues is a costly process, making manufacturers reduce the production day by day.

Sneha Verghese
Principal Consultant
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Regional Insights

American team of researchers have developed a smart fitting technology embedded cloth.

North American countries have highest facial tissue consumption rate. Healthy lifestyle with high disposable income are the main reasons for the increased use of facial tissues. There are number of manufacturers providing different types of facial tissue of different specific purposes and target audience. Due to all above factors, North America is dominating the facial tissue market.

Japanese and Chinese researchers develop energy harvesting smart fabric.

Asia pacific countries are increasing market for facial tissues. Increasing per capita income along with changing lifestyles and high population in regional countries are some reasons for increasing market growth. Due to high impact of COVID-19 in Asian countries, people are taking hygiene seriously, having a positive impact on the facial tissues market.

Competitive Landscape

Some key players in the facial tissue market are Procter & Gamble, Koch Industries Inc (Georgia-Pacific), Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sofidel Group, Hengan International, WEPA Group, Asia Pulp & Paper, C&S Paper Co. Ltd, Kruger Products L.P, Metsa Tissue, Cascades Inc., Beco, and others. These are popular and well-known brands all over the world.

  • Cascades Inc. have launched a range of tissue products under name ‘Bonterra’ into Canadian markets, in March 2022. Company claims that these tissue products are environmentally focused and made from 100% recycled products, along with the packaging material used. These tissue products consist facial tissues, bath tissues and paper towels.
  • Beco have developed facial tissues made from bamboo, instead of traditional wood pulp used for making them. These facial tissues are bleach-free and chlorine-free, which are used to make papers white. These papers are safe for sensitive skin, making them safe for babies too.
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Scope of Report



Growth Rate

CAGR of ~3.2% from 2022 to 2032

Base year for estimation


Historical Data Available for


Forecast Period


Quantitative units

Revenue in USD Billion, volume in Units, and CAGR from 2022 to 2032

Report coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis

Segments covered

Product Type, Packaging Type, Price Range, End User, Distribution Channel, Region

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; India; Thailand; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; and South Africa

Key Companies Profiled

  • Procter & Gamble
  • Koch Industries
  • Kimberly-Clark Corporation
  • Svenska Cellulosa Aktiebolaget SCA
  • Sofidel Group
  • Hengan International
  • WEPA Group
  • Asia Pulp & Paper
  • C&S Paper Co. Ltd
  • Kruger Products L.P
  • Metsa Tissue
  • Cascades Inc.
  • Beco
  • Others (on request)

Customization scope

Free report customization (equivalent to up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs

Key Segments Profiled in the Facial Tissue Market

By Product Type:

  • Regular Facial Tissue
  • Anti-viral Facial Tissue
  • Recyclable Facial Tissue

By Packaging Type:

  • Box pack
  • Pocket pack

By Price Range:

  • Premium
  • Mid-Range
  • Economic

By End-User:

  • Men
  • Women

By Distribution Channel:

  • Departmental stores
  • Online Retail Sales
  • Convenient Stores
  • Specialty Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

The facial tissue market is expected to reach a valuation of ~US$ 10.6 Bn in 2022.

Changing lifestyle, increasing healthy lifestyle habits among people, and increasing disposable income are helping facial tissues market. Along with these factors, increasing demand of facial tissues among female consumers for different purposes are driving the market.

Leading players operating in facial tissue market are Procter & Gamble, Koch Industries Inc. (Georgia-Pacific), Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sofidel Group, Hengan International, WEPA Group, Asia Pulp & Paper, C&S Paper Co. Ltd, Kruger Products L.P, Metsa Tissue, Cascades Inc., Beco and among others.

Table of Content


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List of Tables


Sneha Verghese
Principal Consultant
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