The facial epilator market size is estimated to rise from USD 457.20 million in 2024 to USD 749.20 million by 2034. Sales of facial epilators are anticipated to climb at a CAGR of 5.10% during the forecast period. In 2023, the global facial epilator market value totaled USD 428.3 million.
Key Market Highlights
At-home Beauty Gadgets for Facial Hair Boost the Market for Facial Epilators Worldwide
A tremendous surge in grooming routines from the comfort of one's home that gives salon-like results is driving the market for facial epilators. The desire for smooth and hair-free skin is attracting the facial hair removal trend on social media.
The demand for women's facial grooming products has also seen a remarkable surge in recent years. Facial epilators are incredibly flexible and suitable for almost all skin types; it is an excellent option for some who do not prefer laser hair removal. Their significance in the skin care industry has also risen in recent years due to their affordability and effectiveness. As more individuals prioritize self-care and grooming worldwide, the market for epilator tools for face is bound to touch the skies soon.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2024) | USD 457.20 million |
| Anticipated Forecast Value (2034) | USD 749.20 million |
| Estimated Growth (2024 to 2034) | 5.10 % CAGR |
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The market for facial epilators relies heavily on the shift in beauty trends and the fluctuations in the industry rates for hygiene and beauty services. It also depends on adopting new beauty norms and access to information through social media sites and beauty influencers. In the last few years, the self-grooming industry has seen a series of ups and downs.
The demand for at-home beauty appliances grew exponentially during the pandemic as the world faced sudden shutdowns of beauty salons. Although there were supply chain issues in the initial phases, the market soon adapted to the new normal.
The growth of the e-commerce sector in many developing and underdeveloped countries contributed to expanding the market. As people emphasized the importance of self-care and spent more time in their homes, beauty product manufacturers had to amplify their production quantities to respond to this demand. As the world returned to normalcy, the demand became steady, and the market growth stabilized. With the rise in self-grooming trends worldwide, the market for facial epilators is likely to experience a considerable surge.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2019) | USD 352.36 million |
| Anticipated Forecast Value (2023) | USD 428.3 million |
| Estimated Growth (2019 to 2023) | 5.0% CAGR |
One of the main reasons why women of all ages have increasingly preferred facial epilators is their practical and long-lasting hair removal solution. Women are drawn to facial epilators because they offer a precise and efficient way to tackle unwanted facial hair, keeping skin smoother for longer than traditional methods like shaving or waxing. The demand for facial epilators in the female beauty industry has also increased due to their hassle-free, salon-like quality at a much more affordable rate.
| Attributes | Details |
|---|---|
| End User | Females |
| Market share | 47.10% |
Based on end users, the facial epilator market can be segmented into males and females, where the latter dominates the global revenue with a remarkable share of 47.10%. Women are also drawn to the growing trend of self-grooming and at-home beauty routines, where they regularly utilize facial epilators' full potential.
The demand for facial epilators can also be attributed to the ease of use and compact design, which suits women's preferences worldwide. PCOS is also one of the causes of excess growth of facial hair, and around 55% of women affected with PCOS opt for wet skin epilators to remove facial hair.
Sudden shutdowns during the pandemic significantly benefitted the online retailers all over the world. The growing emphasis on self-grooming and personal care elevated the sales of beauty appliances like facial epilators. To respond to this increased demand, key players in the market rapidly shifted to online retailers to distribute their products. The supply of facial epilators in the international market also surged due to the rapid globalization of localized brands.
| Attributes | Details |
|---|---|
| Sales Channel | Online Retailers |
| Market share | 31.40% |
Online sales of epilators facilitate both the consumers and the manufacturers. Manufacturers get to place their products on these platforms with effective branding strategies. Consumers can browse through millions of products and brands before selecting their desired product. As the e-commerce industry worldwide expands, the sales of facial epilators in the near future will likely see a noticeable growth.
| Countries | CAGR |
|---|---|
| Spain | 7.10% |
| Australia | 6.80% |
| India | 6.70% |
| Singapore | 6.20% |
| Canada | 6.10% |
Spain has a long-lasting tradition of following Mediterranean beauty standards, usually of polished and radiant skin. Thus, facial epilators are a fundamental component found in the makeup kit of numerous Spanish women. The massive fan following of celebrities in the Spanish film and music industry also supports market growth, as these celebrities promote newly launched products from renowned brands.
The facial epilator market in Spain is anticipated to grow at a significant rate of 7.20% from 2024 to 2034.
The Australian population is known for quickly adapting new technologies in any sector, be it electronics, sports and fitness, or even beauty tech. At-home grooming routines became significantly prominent during the pandemic.
Facial epilators offer individuals the flexibility to manage their grooming at home, reducing the reliance on salon services. As Australians prioritize convenience and efficiency in their beauty regimens, the market for facial epilators is poised to continue its upward trajectory. The Australia facial epilator market is expected to showcase remarkable growth from 2024 to 2034, with a rate of 6.80%.
Indian population has been going through a massive transitionary phase, with a significant chunk of its population in the age group of 16 to 65 years. Internet and social media sites have brought global trends and fashion ideas to their fingertips.
Western beauty standards of smooth and radiant skin have inspired millions of Indians to opt for facial epilators for their hair removal solutions. The growth of the facial epilators market can also be attributed to the rising disposable incomes of the average Indian resident. The facial epilator market in India is anticipated to grow at a significant rate of 6.70% for the forecast period.
The ease of browsing through various facial epilator options, reading reviews, and making informed choices suits the digital habits of the population, further driving the market's expansion. As the beauty and personal care industry continues to thrive in Singapore, the demand for facial epilators is expected to grow, driven by a combination of cultural preferences and the convenience offered by modern retail channels.
The Singapore facial epilator market is expected to showcase remarkable growth in the forecast period from 2024 to 2034, with a rate of 6.20%.
Canada is forever known for its technological innovations in the beauty industry. Due to the incorporation of innovative products in the market, the beauty industry in Canada has been quick to embrace new products, and this trend extends to integrating facial epilators that cater to the evolving needs of consumers.
The facial epilator market in Canada is anticipated to grow at a significant rate of 6.10% from 2024 to 2034.
The market for facial epilators is still in its nascent stages. Key market players are renowned companies with a well-established global reach and a loyal consumer base. Industry experts are still between research and development and launching innovative products to offer effective results. Online retailers have facilitated the manufacturers, but there is still a lot of scope for branding and marketing in this field.
Recent developments
As of 2024, the facial epilator market's market valuation is estimated at USD 457.20 million.
By 2034, the facial epilator market is estimated to be valued at USD 749.20 million.
Online retailers are the most preferred channel, with a share of 31.40%.
Spain is the leading country with a CAGR of 7.10% from 2024 to 2034.
Women form the most significant consumer base, with an overall market share of 47.10%.
Facial Epilator Market
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