Electric Facial Cleansing Brush Market Overview (2022 to 2032)

The electric facial cleansing brush market is expected to expand its roots at a moderate CAGR of 5.2% during the forecast period. As a result, the global market holds an estimated revenue of US$ 8.48 Billion in 2022 and is likely to cross US$ 13.38 Billion by the end of 2032.

The electric facial cleansing brush market is anticipated to show promising growth prospects during the forecast period.

Attributes Details
CAGR (2022 to 2032) 5.2%
Value (2022) US$ 8.48 Billion
Value (2032) US$ 13.38 Billion

From removing dirt to eliminating grime from the face, an electric facial cleansing brush does it all. As a result, electrical facial cleansing brushes are in high demand from consumers of daily use. These brushes also come for different skin types. The high demand for electrical facial cleansing brushes is attributed to the rising awareness of new skincare and the growing fashion sense.

Demand for electric facial cleansing brushes increases with women using these products to clean facial dirt, grim, and excess oil. The urge to become more beautiful and enhance your features is increasing with the rising e-commerce industry. As pollution increases, skincare becomes an important part of healthcare. This pushes the sales of electric facial cleansing brushes.

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What are the Key Drivers and Restraints to the Electric Facial Cleansing Brush Market?

The growing demand for electric facial cleansing brushes can be witnessed across the world. Increasing demand has engaged more manufacturers across the world in manufacturing electric facial cleansing brushes.

Key manufacturers in the market have focused on developing regions to penetrate due to increasing brand loyalty among consumers. However, the presence of unbranded products in the market may hamper the growth in demand for electric facial cleansing brushes during the forecast period.

Manufacturers of electric facial cleansing brushes are continuously investing in their Research and Development to come up with new features or products frequently. Increasing use of the dual motion technology in electric facial cleansing brushes that make skin soft is one of the factors expected to boost the market.

Competition is intense in the market as more companies are expressing interest in the electric facial cleansing brush market, increasing the sales of electric facial cleansing brushes.

Manufacturers are coming up with the latest technologies for electric facial cleansing brushes. Barrier care technology, and Hydro Boost cleanser are a few of the technologies that are generally used by manufacturers for producing electric facial cleansing brushes.

Which is the Key Electric Facial Cleansing Brush Market?

The electric facial cleansing brush market is expected to register healthy growth across all geographies during the forecast period. Individual use of electric facial cleansing brushes is higher than commercial use, which is growing across the globe and is likely to drive the sales of electric facial cleansing brushes in the market. Emerging countries, such as China, India, and Brazil, are the key markets with immense opportunities for the electric facial cleansing brush market.

A large number of populations, the growing popularity of skincare devices, changing lifestyles, and rising demand to look attractive boost the electric facial cleansing brush market.

The USA is the market dominator of the electric facial cleansing brush market due to better technology infrastructure, the high adoption rate of new launches, and the major market presence of manufacturers. Additionally, Middle East & Africa is projected to showcase steady growth in the sales of electric facial cleansing brush due to the growing demand for skincare & beauty products.

Sudip Saha
Sudip Saha

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Which are the Key Competitors of Electric Facial Cleansing Brush Market?

The key players in the Electric facial cleansing brush market are focusing on the efficiency, effectiveness, and skin-specific properties of these products. This drives the sales of hair lighting products.

Key players in the hair lighting products market include Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, and Conair

Recent Market Development:

  • Panasonic has launched its latest micro-foaming facial cleansing brush that comes with a makeup removal plate, increasing the demand for electric facial cleansing brushes.
  • Olay has upgraded its Regenerist series with the Pro-X Advanced Cleansing System that does deep cleansing of each pour of skin.
  • Refa launched its new Refa Clear facial cleansing device in Singapore that is equipped with 3D Sonic Ion technology, which is said to be the first of its kind. Products like these increase the competition and increase the sales of electric facial cleansing brushes.

Report Scope

Report Attribute Details
Growth Rate CAGR of 5.2% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Technology, Price Range, Application, Sales Channel, Region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia, and New Zealand
Country scope USA; Canada; Mexico; Germany; United Kingdom; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; United Arab Emirates(UAE); Iran; South Africa
Key companies profiled Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, Conair
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments

By Technology:

  • Sonic
  • Rotating

By Price Range:

  • Economy
  • Mid- Range
  • Premium

By Application:

  • Household
  • Commercial

By Sales Channel:

  • Direct
  • Indirect - Hypermarket
  • Specialty Stores
  • Independent Small Stores
  • Multi–Brand Stores

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Europe
  • Middle East and Africa

Frequently Asked Questions

What Region is the Biggest Electric Facial Cleansing Brush Market?

North America is the biggest market in the electric facial cleansing brush market. The factors that lead to the optimum growth of the market in this region are new trends in the skincare industry and new manufacturing units set up. This leads to the high demand for Electric facial cleansing brushes in developed countries like USA and Canada.

Who are the Key Players in the Electric Facial Cleansing Brush Market?

Key competitors holding substantial electric facial cleansing brush market share include Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, and Conair

Which is the Key Driver in the Electric Facial Cleansing Brush Market?

Demand for hair lighting products is likely to increase with the high demand from fashion, electrical appliances, and the skincare & beauty industry are driving the sales of electric facial cleansing brushes.

Table of Content
1. Executive Summary | Electric Facial Cleansing Brush Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume Analysis By Product Type, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Product Type, 2022 to 2032

        5.3.1. Silicone

        5.3.2. Plastic

        5.3.3. Bristle

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Technology

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume Analysis By Technology, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Technology, 2022 to 2032

        6.3.1. Fixed

        6.3.2. Rotating

        6.3.3. Oscillating

    6.4. Y-o-Y Growth Trend Analysis By Technology, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Technology, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume Analysis By Application, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Application, 2022 to 2032

        7.3.1. Households

        7.3.2. Commerical

    7.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Price Range

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume Analysis By Price Range, 2017 to 2021

    8.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Price Range, 2022 to 2032

        8.3.1. Economy

        8.3.2. Mid-Range

        8.3.3. Premium

    8.4. Y-o-Y Growth Trend Analysis By Price Range, 2017 to 2021

    8.5. Absolute $ Opportunity Analysis By Price Range, 2022 to 2032

9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channels

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume Analysis By Sales Channels, 2017 to 2021

    9.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Sales Channels, 2022 to 2032

        9.3.1. Wholesalers/Distributors

        9.3.2. Hypermarkets/Supermarkets

        9.3.3. Multi-brand Stores

        9.3.4. Online Retailers

    9.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2017 to 2021

    9.5. Absolute $ Opportunity Analysis By Sales Channels, 2022 to 2032

10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume Analysis By Region, 2017 to 2021

    10.3. Current Market Size Value (US$ Million) & Volume Analysis and Forecast By Region, 2022 to 2032

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. Asia Pacific

        10.3.5. Middle East and Africa

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. USA

            11.2.1.2. Canada

        11.2.2. By Product Type

        11.2.3. By Technology

        11.2.4. By Application

        11.2.5. By Price Range

        11.2.6. By Sales Channels

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Technology

        11.3.4. By Application

        11.3.5. By Price Range

        11.3.6. By Sales Channels

    11.4. Key Takeaways

12. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. Brazil

            12.2.1.2. Mexico

            12.2.1.3. Rest of Latin America

        12.2.2. By Product Type

        12.2.3. By Technology

        12.2.4. By Application

        12.2.5. By Price Range

        12.2.6. By Sales Channels

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Technology

        12.3.4. By Application

        12.3.5. By Price Range

        12.3.6. By Sales Channels

    12.4. Key Takeaways

13. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. Germany

            13.2.1.2. Italy

            13.2.1.3. France

            13.2.1.4. United Kingdom

            13.2.1.5. Spain

            13.2.1.6. Russia

            13.2.1.7. BENELUX

            13.2.1.8. Rest of Europe

        13.2.2. By Product Type

        13.2.3. By Technology

        13.2.4. By Application

        13.2.5. By Price Range

        13.2.6. By Sales Channels

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Technology

        13.3.4. By Application

        13.3.5. By Price Range

        13.3.6. By Sales Channels

    13.4. Key Takeaways

14. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

            14.2.1.4. India

            14.2.1.5. Rest of Asia Pacific

        14.2.2. By Product Type

        14.2.3. By Technology

        14.2.4. By Application

        14.2.5. By Price Range

        14.2.6. By Sales Channels

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Technology

        14.3.4. By Application

        14.3.5. By Price Range

        14.3.6. By Sales Channels

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    15.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. Rest of Middle East and Africa

        15.2.2. By Product Type

        15.2.3. By Technology

        15.2.4. By Application

        15.2.5. By Price Range

        15.2.6. By Sales Channels

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Technology

        15.3.4. By Application

        15.3.5. By Price Range

        15.3.6. By Sales Channels

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2021

            16.1.2.1. By Product Type

            16.1.2.2. By Technology

            16.1.2.3. By Application

            16.1.2.4. By Price Range

            16.1.2.5. By Sales Channels

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2021

            16.2.2.1. By Product Type

            16.2.2.2. By Technology

            16.2.2.3. By Application

            16.2.2.4. By Price Range

            16.2.2.5. By Sales Channels

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2021

            16.3.2.1. By Product Type

            16.3.2.2. By Technology

            16.3.2.3. By Application

            16.3.2.4. By Price Range

            16.3.2.5. By Sales Channels

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2021

            16.4.2.1. By Product Type

            16.4.2.2. By Technology

            16.4.2.3. By Application

            16.4.2.4. By Price Range

            16.4.2.5. By Sales Channels

    16.5. Argentina

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2021

            16.5.2.1. By Product Type

            16.5.2.2. By Technology

            16.5.2.3. By Application

            16.5.2.4. By Price Range

            16.5.2.5. By Sales Channels

    16.6. Germany

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2021

            16.6.2.1. By Product Type

            16.6.2.2. By Technology

            16.6.2.3. By Application

            16.6.2.4. By Price Range

            16.6.2.5. By Sales Channels

    16.7. Italy

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2021

            16.7.2.1. By Product Type

            16.7.2.2. By Technology

            16.7.2.3. By Application

            16.7.2.4. By Price Range

            16.7.2.5. By Sales Channels

    16.8. France

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2021

            16.8.2.1. By Product Type

            16.8.2.2. By Technology

            16.8.2.3. By Application

            16.8.2.4. By Price Range

            16.8.2.5. By Sales Channels

    16.9. United Kingdom

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2021

            16.9.2.1. By Product Type

            16.9.2.2. By Technology

            16.9.2.3. By Application

            16.9.2.4. By Price Range

            16.9.2.5. By Sales Channels

    16.10. Spain

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2021

            16.10.2.1. By Product Type

            16.10.2.2. By Technology

            16.10.2.3. By Application

            16.10.2.4. By Price Range

            16.10.2.5. By Sales Channels

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2021

            16.11.2.1. By Product Type

            16.11.2.2. By Technology

            16.11.2.3. By Application

            16.11.2.4. By Price Range

            16.11.2.5. By Sales Channels

    16.12. BENELUX

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2021

            16.12.2.1. By Product Type

            16.12.2.2. By Technology

            16.12.2.3. By Application

            16.12.2.4. By Price Range

            16.12.2.5. By Sales Channels

    16.13. China

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2021

            16.13.2.1. By Product Type

            16.13.2.2. By Technology

            16.13.2.3. By Application

            16.13.2.4. By Price Range

            16.13.2.5. By Sales Channels

    16.14. Japan

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2021

            16.14.2.1. By Product Type

            16.14.2.2. By Technology

            16.14.2.3. By Application

            16.14.2.4. By Price Range

            16.14.2.5. By Sales Channels

    16.15. South Korea

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2021

            16.15.2.1. By Product Type

            16.15.2.2. By Technology

            16.15.2.3. By Application

            16.15.2.4. By Price Range

            16.15.2.5. By Sales Channels

    16.16. India

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2021

            16.16.2.1. By Product Type

            16.16.2.2. By Technology

            16.16.2.3. By Application

            16.16.2.4. By Price Range

            16.16.2.5. By Sales Channels

    16.17. GCC Countries Countries

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2021

            16.17.2.1. By Product Type

            16.17.2.2. By Technology

            16.17.2.3. By Application

            16.17.2.4. By Price Range

            16.17.2.5. By Sales Channels

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By Technology

        17.3.4. By Application

        17.3.5. By Price Range

        17.3.6. By Sales Channels

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. L’Oreal

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segment

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

        18.1.2. Philips

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segment

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

        18.1.3. Clinique Laboratories

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segment

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

        18.1.4. Conair Corp

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segment

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

        18.1.5. Hitachi Ltd

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segment

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

        18.1.6. Amore Pacific Corp

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segment

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

        18.1.7. Pixnor

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segment

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

        18.1.8. Guthy-Renker

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segment

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

        18.1.9. Olay

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segment

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

        18.1.10. Foreo

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segment

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

        18.1.11. Panasonic

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segment

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

        18.1.12. P&G

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segment

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

        18.1.13. Johnson & Johnson

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segment

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

        18.1.14. Estee Lauder

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segment

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

        18.1.15. Proactiv

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segment

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

                18.1.15.5.2. Product Strategy

        18.1.16. Clarisonic Mia

            18.1.16.1. Overview

            18.1.16.2. Product Portfolio

            18.1.16.3. Profitability by Market Segment

            18.1.16.4. Sales Footprint

            18.1.16.5. Strategy Overview

                18.1.16.5.1. Marketing Strategy

                18.1.16.5.2. Product Strategy

        18.1.17. Foreo

            18.1.17.1. Overview

            18.1.17.2. Product Portfolio

            18.1.17.3. Profitability by Market Segment

            18.1.17.4. Sales Footprint

            18.1.17.5. Strategy Overview

                18.1.17.5.1. Marketing Strategy

                18.1.17.5.2. Product Strategy

19. Assumptions & Acronyms Used

20. Research Methodology
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