Electric Face Cleansers Market

Electric Face Cleansers Market Overview

Global Electric Face Cleanser’s demand is projected to be valued at US$ 1.68 Billion in 2022, forecast to grow at a CAGR of 9.3% to be valued at US$ 4.1 Billion from 2022 to 2032. Growth is attributed to the rising demand for renovation projects and development in residential and commercial construction.

Electric face cleansers are personal care devices suitable for all skin types and provide a gentle cleanse. Electric face cleansers boost the facial cleansing process, improve blood circulation and help in eliminating dirt, makeup, and oils with help of oscillation technology.

According to skin experts, facial cleansing brushes, sponges and tools are a great source for removing every last scrap of make-up, pore-clogging sunscreen, and everyday grime and are especially useful for city dwellers owing to ever-increasing pollution.

Which are Some Prominent Drivers Spearheading Electric Face Cleansers Market Growth?

Owing to increasing levels of pollution in several countries and its detrimental effects on human skin, consumers are opting for various skincare products, such as electric face cleansers, to protect against pro-oxidative chemicals and air pollutants.

Rapid innovations in the cosmetic industry and growing consumer demand for portable devices with high battery backup are some important factors that will boost the demand for Electric Face Cleansers during the forecast period. Also, the growing concept of brand loyalty among consumers and increasing market penetration of prominent players dealing with the manufacturing of electric face cleansers in developing countries are other significant factors that will positively influence the growth of the electric face cleansers market in near future.

Additionally, increasing demand for high-quality electric face cleansers and speedily growing online stores are some other factors that will add to the growth of the electric face cleansers market during the forecast period.

What are the Challenges Faced by the Electric Face Cleansers Industry?

The availability of alternatives to electric face cleansers in the market and the high price of electric face cleansers compared to conventional products are important factors that will impede the growth of the market. It is also difficult to clean brushes and filters of electric face cleansers. That apart, limited government regulations in developing countries that cover electronic personal care devices lead to an increase in the trade of false/imitation products in the market, which may also hamper the growth of the electric face cleansers market during the forecast period.

Why is Asia-Pacific Emerging as an Opportunistic Electric Face Cleansers Market?

The Asia Pacific is the fastest-growing region in the cosmetics market. Over the last five years, outdoor air pollution has increased by 8% worldwide. Various cities in the Asia-Pacific and the Middle East regions are dealing with the menace of air pollution and consumers are becoming more aware of the detrimental effects of air pollution. This is the primary factor that will accelerate the growth of the electric face cleansers market during the forecast period.

Additionally, an upsurge in disposable income owing to rapid urbanization, key players penetrating the market, and growth of the electric appliances market are likely to rev up the sales of electric face cleansers in the region. Countries like China and India are the major consumers of cosmetic products all over the world. This is estimated to strengthen the demand for electric cleansers throughout the forecast period.

Sneha Verghese

Principal Consultant

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How is Europe Contributing to the Growth of the Electric Face Cleansers Market?

The Europe electric face cleansers market is projected to grow ascetically in the foreseeable future. Increasing spending rate on cosmetic products by individuals is assessed to propel electric face cleanser market growth in Europe. Besides, the launch of new cosmetic products by renowned players in the province is likely to back Europe’s market growth.

Why does North America Hold a Significant Share in the Electric Face Cleansers Market?

North America dominates the electric face cleansers market, backed by the presence of prominent players as well as soaring awareness about beauty devices among people. Additionally, there has been an upsurge in skin allergy occurrences among the population owing to longstanding exposure to sun and UV radiations. This, in turn, is likely to encourage the skincare market growth in the next few years, thus, which will boost the demand for electric face cleansers in the countries like U.S & Canada.

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Market Competition

Some of the key participants present in the global demand for Electric Face Cleansers market include Pacific Bioscience Laboratories Inc., The Procter & Gamble Company, Panasonic Corporation, The Proactiv Company LLC, DDF Skincare Company, Shenzhen Shidai Zhongchuang Investment Co., Ltd. limited company, Clinique Laboratories, LLC, Michael Todd, LP, Etereauty Innovations Limited, LAVO Skin Company, Koninklijke Philips N.V., LumaRx Company and kingdom Cares Co., Limited, among others. 

• Philips has recently launched the Visa Pure MS5030/01 for Men Essential Facial Cleansing. This product uses the unique DualMotion technology which is a combination of rotation and vibration to provide 10X better experience than the hand cleansing.

Report Scope

Key Segments Profiled in the Electric Face Cleansers Industry Survey

Sales Channel:

• Hypermarkets/Supermarkets
• Multi-brand Stores
• Specialty Beauty Stores
• Online Stores
• Independent Small Stores
• Others

Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East and Africa