Tissue and Hygiene Market

Tissue and Hygiene Market Overview

Tissue and Hygiene products are one of the most widely used commodities in the world. They are essential household items needed for the maintenance of a healthy and hygienic lifestyle.

Tissue and hygiene products are a subset of the personal care products market. The increase in demand for recyclable products is a factor driving the growth of the industry due to governments' robust initiatives regarding biodegradable products.

Tissue and Hygiene Products Market Driven by Increasing Consumer Demand

The global tissue and hygiene products market is expected to be robust due to the globally increased demand for feminine hygiene products. Demand for tissue and hygiene products like toilet papers and wipes is on the rise due to the diversity in application among consumers. Besides, tissue and hygiene products are easily disposable, which is expected to increase the demand for it in the global market.

Growing demand for recyclable products is another factor fueling the growth of the industry. Recyclable products are found to be less harmful to the environment and reduce the cost of producing new materials globally.

Expansion of Retail Market

Tissue and hygiene products are readily available in retail stores worldwide. The ease with accessibility is a driving force fueling the growth of the product in the global market, and this is expected to continue during the forecast period and aftermath.

Increasing Application in Various End Sectors

Tissue and hygiene products find applications in restaurants, eateries, and many other end sectors. The rise in demand for tissue and hygiene products from these sectors is a boost for the market as its projected that the market with record a tremendous growth if the pace of demand is consistent.

Sneha Verghese

Principal Consultant

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Tissue and Hygiene Products Market Restraint

The global tissue and hygiene products market is expected to decline in growth owing to the stringent regulations imposed by governments regarding the proper disposal of tissue and hygiene products like wipes and toilet papers. Also, the rise in the price of the raw materials used in the manufacture of tissues and hygiene products is another significant factor that is expected to limit the growth of the industry globally. Furthermore, the European Union and North America are matured market for tissue and hygiene products and this is estimated to reduce demand or stagnate demand within the regions.

Tissue and Hygiene Market: Region-wise Analysis

North America remains the largest market for the tissue and hygiene products owing to the rising population in the region. The US is the major contributor within the region, followed by Canada. Europe is the next in line after the North America region with countries like Germany, France, and the UK acting as drivers.

However, the Asia Pacific region is expected to register a double-digit CAGR growth during the forecast period due to the rise in demand for feminine hygiene products in China and Japan. China will dominate the market in the region, followed by Japan. India is also expected to fuel the growth of the tissue and hygiene product market in Asia due to the change in consumers’ demography and the rise in awareness of the importance of hygiene. Other regions like Africa and the Middle East are projected to register a moderate growth over the forecast period.

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Tissue and Hygiene Market: Competitive Landscape

• Asia Pulp and Paper Group
• Carmen Tissues S.A.E
• Clearwater Paper Corporation
• Georgia Pacific LLC
• Hengan International Group Co., Ltd.
• Johnson & Johnson
• Kimberly-Clark Corporation
• Kruger Inc.
• MPI Papermills Inc.
• Procter & Gamble Company
• Sofidel Group
• Svenska Cellulosa Aktiebolaget (SCA)
• Unicharm Corporation

Region-wise Analysis

• North America (U.S., Canada)
• Latin America (Mexico, Brazil)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Global Tissue and Hygiene Market Segment

AnalysisThe report covers exhaustive analysis on:

By Product Type

• Paper Towels
• Paper Napkins
• Wipes
• Toilet Papers
• Incontinence Products
• Others

By End User

• Commercial
• Food and Beverages Industry
• Hospital and Healthcare
• Other

By Distribution Channel

• Health and beauty stores
• Chemist/Pharmacies/Drugstores
• Supermarkets
• Convenient Stores
• E-retailing
• Others