Tissue and Hygiene Market

Tissue and Hygiene Products Market Overview (2022-2032)

The Tissue and Hygiene Products Market is likely to hold the global market at a moderate CAGR of ~23.5% during the forecast period. The global market holds a forecasted revenue of ~US$ 51.2 Billion in 2022 and is likely to cross ~US$ 422.61 Billion by the end of 2032.

The Tissue and Hygiene Products market is anticipated to show promising growth prospects during the forecast period, expanding the tissue and hygiene products market size.

Tissues are commonly used all over the world for quick cleaning purpose. Many hygiene products are also trending in many regions, thanks to safety awareness. They are necessary household goods for upholding a healthy and hygienic way of life. Tissue and hygiene items are sub segment of the self-care products. Due to governments' aggressive measures surrounding biodegradable products, the business is growing as a result of the rise in demand for recyclable items.

Along with use of recyclable products, COVID-19 had made people use personal hygiene products. Amid the pandemic, people started using rubbing alcohols, hand sanitizers and similar sanitation and hygiene products to be safe from virus. While going out for whatever reasons, specifically while travelling using public transportation, people are preferring hygiene products to quickly disinfect surfaces and hands to prevent infection.

Feminine Products, Hygiene Awareness during Pandemic and ease of Access to the Tissue and Hygiene Products is having Positive Impact on Market

As the demand for feminine products as tissues, wipes and hygiene products is increasing, the market for tissues and other hygiene goods is increasing rapidly. Using these products in daily life is anticipated to be healthy living. Due to the wide range of uses among customers, demand for tissue and hygiene items like wipes and toilet paper is increasing. Additionally, since tissue and hygiene items are readily disposed of, there will likely be an increase in demand for them on the international market.

The pandemic made people realise that self-hygiene is important part of healthy lifestyle. To be safe from COVID, people started using portable sanitation and hygiene products. Even after pandemic, frequent travellers are using such products to be safe from all types of infections, possible from contacts. Along with disinfectants, face masks and wipes are also gaining popularity.

Another reason driving the industry's expansion is the rise in consumer demand for recyclable goods. Products that can be recycled are considered safe, not damaging to the environment and cost less to produce new resources internationally. Easily available products due to increased retailing, use of these products by hospitality, entertainment and various other sectors are having positive impact too. All of the aforementioned elements are favouring market expansion.

Different Regulations on Disposal along with Hiking Prices are Restraining Growth of Tissue and Hygiene Products Market

There is increasing demand for products like tissues and toilet papers, but the disposal problems and stringent rules in many countries for processing and disposal of hygiene products are seemingly affecting the market. The prices of raw materials for manufacturing of these products is also another factor having negative impact on growth.

As tissue papers and toilet papers are made from wood pulp, and require processing for being usable, processing industries are faced by number of problems for use of raw materials and their increasing prices. These are some factors that may limit the tissue and hygiene product market growth.

Sneha Verghese

Principal Consultant

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Country Insights

Asian Countries are coming up as emerging markets for tissue and hygiene products.

The South-East Asia and China are the biggest market for hygiene and tissue products, observed for about 68%-70% sales of the products. Along with China, Vietnam, Singapore and Indonesia are also showing good amount of growth in sells, and are becoming target for hygiene products manufacturing industries.

Recently, decreasing birth rates are having negative impact on baby hygiene products, but on the other hand, increasing self-hygiene awareness and habitual use of sanitation products is showing positive impact on the tissue and hygiene products market growth.

‘Made in America’ is trending among American Customers

Tissue and Hygiene products in America are preferred upon their origin and nature. American Generation Z and Millennials are selecting brands and products which are exclusively ‘Made in America’. Promotional advertisements, branding stunts and other marketing ideas are now old for American customers, as they are shopping only with brands providing clean, eco-friendly products, made by domestic brands and companies.

Competitive Landscape

Some key players in the Tissue and Hygiene Products Market are Asia Pulp and Paper Group, Carmen Tissues S.A.E, Clearwater Paper Corporation, Georgia Pacific LLC, Hengan International Group Co. Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Kruger Inc., MPI Papermills Inc., Procter & Gamble Company, Sofidel Group, Svenska Cellulosa Aktiebolaget (SCA), Unicharm Corporation and others.

• Kruger Inc. are the Canadas top tissue products manufacturers. They are providing different types of tissues for different uses and different forms. All these forms are designed keeping in mind that they can be useful in any situation. They are providing bathroom tissues, toilet papers with different thicknesses, facial tissues and Away from home tissue products.
• Procter & Gamble Company is working on development of bamboo based toilet paper, under name ‘Charmin Ultra Eco’. The reason for use of this new raw material is to reduce the pressure on traditional wood resources, the main source of cellulose, which is the main ingredient in paper production. P&G have announced this news in August of 2022.

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Scope of Report

Key Segments Profiled in the Tissue and Hygiene Products Market

By Product Type:

• Paper Towels
• Paper Napkins
• Wipes
• Toilet Papers
• Incontinence Products
• Others

By End User:

• Commercial
• Food and Beverages Industry
• Hospital and Healthcare
• Other

By Distribution Channel:

• Health and beauty stores
• Chemist/Pharmacies/Drugstores
• Supermarkets
• Convenient Stores
• E-retailing
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa