Tissue Towel Market

Tissue Towel Market: Food & Beverages Sector and Hospitality Industry to Sustain Tissue Towel Sales in Developing Regions: Global Industry Analysis (2012 -2016) & Opportunity Assessment (2018 - 2028)

  • 2018-05-17
  • REP-GB-6699
  • 249 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Tissue Towel Market

This study offers a comprehensive, 360 degree analysis on the Tissue Towel market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Tissue Towel market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

As indicated by the WTO (World Tourism Organization) ranking of international tourist arrivals, China is the only one Asian destination that secures the 4th position with 57 million international tourist arrivals. The rising tourism in Asia is expected to stir the demand for tissue towels from café’s, restaurants, and hotel chains for owing to the growing consumption after having the meals. For instance, as per UN WTO (World Tourism Organization), Asia Pacific is the second-most visited region in the world after Europe.

China has evolved as the fastest growing market, supplemented by rising incomes, appreciating currency, upgraded travel facilitation, and an ease of restriction on foreign travel. The rising tourism sector in Asia Pacific is paving way for opportunities for the manufacturers to capitalize on and provide the best and convenient solution for cleaning hands.

Stakeholders in the Food & Beverages Sector of APEJ Strive for Extended Product Portfolio in a Bid to Uplift Sales

Asia Pacific excluding Japan (APEJ) remains one of the most prominent markets for food and beverage manufacturers globally. The region is home to the world’s leading food producers, importers, and exporters; and opportunities galore as it is home to some of the world’s most populous countries. Satisfying the growing and evolving needs of such a large consumer base will entail new solutions. It is estimated that by the end of 2050, the global population will reach nearly 10 billion, and a large percentage of this population will be based in APEJ. Policymakers are aware of the challenges and opportunities in APEJ’s food and beverage market, and there is a heightened pace of activity among players looking to enter or consolidate their position in this market.

Thinking of Asia Pacific excluding Japan as a homogenous demographic and concentrating only on volume sales can be a mistake, as consumers in many urban centers have the same set of demands and preferences as consumers in the U.S. and Europe. As disposable incomes increase, and urbanization leads to massive alternations in lifestyle, demand for processed and ready-to-cook food is increasing in many cities of APEJ. The global trends related to healthy, organic, and natural are also being witnessed in the APEJ’s food and beverage sector, and manufacturers with a diverse portfolio have an increasing likelihood of succeeding in this marketplace.


Fierce Competition Crops up Between North America and APEJ

The food and beverage industry in North America rests on a steady pitch, owing to the stability in consumer spending in the region. In the U.S., alterations in the Food Safety Modernization Act (FSMA) can mean that America’s food safety laws will focus more on prevention of food contamination, rather than responding to claims of food adulteration. Rising awareness on the role of food in health and well-being has made consumers in the U.S. and Canada more attentive towards the ingredients used by manufacturers. The growing preference of healthy foods has made

North American food and beverage companies develop new portfolios. Instead of spending resources and capital on manufacturing these new portfolios in-house, food and beverage companies seem more interested in acquiring smaller companies that have a strong reputation in specialty foods. The trend of acquiring smaller companies at lower cost is likely to continue in the near future. The food and beverage industry in North America is also adapting to new modes of delivery, benefitting the tissue towel market in return.

Global Retail & Consumer Goods Sector Outlook along with an Overview of the Tissue Towel Market

The retail and consumer goods sector has witnessed a mind-blowing shift in the last few years and this has largely to do with the extent of technology penetration into the sector at every touch point – both business and consumer centric. Retailers are going all out in their adoption of smart technologies to woo their customers in a bid to increase brand equity. Cloud, the Internet of Things (IoT), and in-memory computing have revolutionized the manner in which brands interact with customers. The overall global sector scenario – given the rich tapestry of technology underneath – looks quite promising owing to several key factors. The main contributor to the growth of the retail and consumer goods industry globally is a rise in consumer spending brought about by an increase in per capita disposable income and consequently more purchasing power in the hands of consumers.

With the consumer purchase journey having become increasingly complex and diversified, brands are devising new strategies to engage their customers with the right messaging delivered at the right time and through the right channel. In the current context, a few key trends are expected to redefine the retail and consumer goods sector in the near future:

  • The middle-class consumer will wield maximum spending power – almost triple – by the year 2030

  • Consumers will move beyond traditional stores and shop through connected mobile devices

  • 3-D printing, retail robotics, wearables, Artificial Intelligence, Virtual Reality (VR), and Augmented Reality (AR) will proliferate the consumer goods industry

  • A mobile enabled omnichannel retail strategy will define sector investments in the coming years

List of factors tracked in the Retail and Consumer Goods Market Report

In the retail and consumer goods sub-domain, the following factors have been tracked.

  • Market penetration

  • Per capita expenditure on durables

  • Per capita income and consumer demographics

  • Consumer psychographics

  • Pricing benchmarks and affordability

  • Banding, promotions and marketing

  • Product life cycle

  • Urban vs. rural household population

  • Corporate, educational and government establishments

  • Gap analysis (consumer demand gap)

  • Urbanization

  • Stores and market density

  • Growth of organized retail sector

  • Penetration of organized retail sector

  • Brand, Promotion and Marketing Strategies

  • Innovation in Retail

Research Methodology

FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.

Data Collection

FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.

Data Validation

In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.

Data Analysis and Projection

Data analysis and projections were made based on proprietary research frameworks and statistical analysis, which was further validated from industry participants. These frameworks include Y-o-Y growth projections, macro-economic factor performance, market attractiveness analysis, key financial ratios, and others.

For public companies we capture the data from company website, annual reports, investor presentations, paid databases. While for privately held companies, we try to gather information from the paid databases (like Factiva) and based on the information we gather from databases we estimate revenue for the companies. In addition, the team tries to establish primary contact with the companies in order to validate the assumptions or to gather quality inputs.

Standard Report Structure

  • Executive Summary

  • Market Definition

  • Macro-economic analysis

  • Parent Market Analysis

  • Market Overview

  • Forecast Factors

  • Segmental Analysis and Forecast

  • Regional Analysis

  • Competition Analysis

Market Taxonomy

The global tissue towel market has been segmented into:


Product Type

End Use

Sales Channel

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • Asia-Pacific excluding Japan

  • Middle East and Africa

  • Japan

  • Rolled Tissue Towels

    • Standard Rolls

    • Center Pull Rolls

  • Folded Paper Towels

    • Centerfold

    • Multi-fold

  • Napkins and Luxury Towels

  • Boxed Tissue Towels

  • Residential

  • Commercial

    • Offices

    • Restaurants

    • Other

  • Hospitals & Healthcare

  • Schools and Universities

  • Hospitality

  • Public Washrooms

  • Others

  • Direct Sales

  • E-Commerce

  • Traditional Retailers

  • Modern Retailers

    • Hypermarket/Supermarket

    • Discount Stores

    • Specialty Stores

    • Wholesale Club Stores

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