Hygiene Packaging Market

Hygiene Packaging Market Overview

Demand for hygiene packaging will witness rapid recovery in short-term, the global tissue paper and hygiene films consumption is expected to increase by 20-25% post pandemic situation. The need to maintain proper hygiene is expected to drive the market.

The packaging industry has witnessed a high volume growth during the coronavirus crisis. Better earning with the beginning of 2021 is anticipated to create value grab opportunities for companies in the hygiene packaging market, due to rising consumption of packed products.

The global hygiene packaging market is expected to clock a high growth rate during the forecast period. Practice of personal hygiene is likely to increase the sales of hygiene packaging in the years to come.

What is Driving Demand for Hygiene Packaging Market?

People are demanding antibacterial hygiene packaging products for fulfilling greater life expectancy. This can be attributed to changing hygienic understanding among consumers and reducing risk of infection during pandemic. The market is estimated to grow, owing to the demand from food & beverages, pharmaceutical, and personal care industries.

In addition, Plastic packaging delivers economic benefits companies in the hygiene packaging market. Plastic is associated with resource efficiency, since it increases the shelf life of food products, decreases food wastage, and its low weight attributes significantly cut down on fuel consumption during goods transportation.

New Product Development and E-commerce Channel Complementing the Market Sales

The main preference of consumers these days is focused on health and hygiene, thereby manufacturers are inclined towards investing in new product launches to draw in more consumer attention. Companies such as Essel Propack, Cosmo Films, and Uflex are capitalizing on this opportunity to introduce hygiene packaging for liquid hand washes, sanitizers, and foods.

Also, manufacturers in this market are increasing the availability of flexible packaging solutions, due to hazards associated with non-packaged products. A multifold increase in demand for personal hygiene products is anticipated to create stable and long-term revenue streams for manufacturers. Essential items such as edible oils, flour, and rice have opened up avenues for hygiene packaging. As such, single use food packaging is also on the rise.

Furthermore, in the area of food packaging, companies are replacing plastic trays with renewable paperboard as an easy alternative to plastic. Apart from food and pharmaceutical products, companies in the hygiene packaging market are tapping value grab opportunities in cosmetic product applications.

US and Canada Hygiene Packaging Market Outlook

In US, Manufacturers in the hygiene packaging market are entering into strategic agreements with material suppliers to increase the availability of anti-microbial coating solutions. These coating solutions are being made compatible with various paints, textiles, and plastics to make hygiene packaging easy and hassle-free.

Moreover, it is also witnessed that consumers in North America are consuming tissue papers almost three times than that of European people. America has more demand for toilet tissue papers than any other population in the world, with tissue sector valuing ~US$ 31 Bn every year. The sales of toilet tissue papers continue to grow in terms of value and volume by 2% to 3% per year. Due to the presence of advanced technology-based hygiene packaging industries, North America is anticipated to remain at the leading position during the forecast period.

Ismail Sutaria

Principal Consultant

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Europe Demand Outlook for Hygiene Packaging Market

In European Countries, rapidly increasing population and rising awareness regarding health and personal hygiene are creating opportunities for manufacturers operating in the global tissue and hygiene products sector, which manufactures napkins, towels, wipes, kitchen towels, bath and toilet tissues, baby diapers, adult incontinence products, feminine care products, etc. These are directly driving the market for elastic laminates.

In addition, the demand for hygiene products in developing economies is continuously rising. There are tremendous opportunities for companies to conquer the Asian market, in view of the fact that the purchasing power of the people is increasing, along with rising awareness regarding personal hygiene, resulting in the growth of global hygiene packing.

Who are the Key Manufacturers and Suppliers of Hygiene Packaging Market?

Some of the leading manufacturers and suppliers of hygiene packaging market include

• Amcor Limited
• Essity Aktiebolag
• SOFIDEL Group
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Amerplast Ltd.
• Kris Flexipacks Pvt Ltd
• Wepa Hygieneprodukte GmbH
• Procter & Gamble Company
• Krugar Products L.P. among others.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Key Segments

By Product Type:

• Films
• Paper

By End-Use:

• Hygiene Paper
• Hygiene Films

By Price:

• Below US$ 0.5
• US$ 0.5 – US$ 1
• US$ 1 – US$ 5
• US$ 5 – US$ 10
• US$ 10 – US$ 20
• Above US$ 20

By Sales Channel:

• Hypermarkets/Supermarkets
• Specialty Stores
• Multi-brand Stores
• Online Retailers
• Direct Sales
• Other Sales Channel

By Region:

• North America
  • US & Canada
• Latin America
  • Brazil, Mexico, Others
• Western Europe
  • EU5
  • Nordics
  • Benelux
• Eastern Europe
• Asia Pacific
  • Australia and New Zealand (ANZ)
  • Greater China
  • India
  • ASEAN
  • Rest of Asia Pacific
• Japan
• Middle East and Africa
  • GCC Countries
  • Other Middle East
  • North Africa
  • South Africa
  • Other Africa