Dental Hygiene Devices Market by Product (Tooth Brush, Dental Polishing Devices, Dental Scalers and Other Dental devices), by Distribution Channel (Hospital Pharmacies, Retail Pharmacies and Online Pharmacies) and By Region, Forecast 2022-2028

Market Snapshot

[204 Pages Report] The Dental Hygiene Devices Market is estimated at USD 4.4 billion in 2022 and is projected to reach USD 5.9 billion by 2028, growing at a CAGR of 4.8% during the forecast period (2022-2028).

Market Outlook:

Dental hygiene devices include basic devices such as toothpastes and toothbrushes. Dental hygiene devices are intended for use in the maintenance of oral hygiene, thus preventing oral diseases and infections leading to issues such as bad breath. The growth of the dental hygiene devices market is associated with extensive market permeation of various oral care devices and the presence of alternative product options according to consumer demand needs.

Key players in the dental hygiene devices market have constructed strategies to evolve their product integration in accordance to the consumer base, competitors of the target market space, and vying pricing structures.

The demand progression of dental hygiene devices is further nudged by the rising awareness among the population in terms of oral hygiene and care. The prevalence of gum diseases also aids in the development of the dental hygiene devices market.

Thus, dental hygiene devices market is set to illustrate a growing demand in terms of basic dental hygiene devices over the forecast period owing to the above mentioned factors.

Sales Analysis of Dental hygiene devices from 2013 to 2021 Vs Market Outlook for 2022 to 2028

The market value for dental hygiene devices holds nearly 13.2% of the overall US$ 31.8 Bn oral care market in 2021.

The growing instances of dental illness are rising and is a prime leading factor for the growth of dental hygiene devices market globally. Dental illness encompasses periodontal diseases, cavities, dental caries and plaque. This has further led to the increasing demand of dental professionals and dental hygiene services over the globe, particularly in the developed regions of the world.

Technological advancements in dental care, such as the adoption of intraoral scanning are expected to give rise to the adoption of oral hygiene. This growth is associated with the efficacy of these advancements in providing outcomes with enhanced quality in reduced time and thus, would lead to cost-effectiveness along with lesser pain associated with standard dental services. Intraoral scanning is also expected to be a crucial trend in the dental hygiene devices market fostering its growth throughout the forecast period.

The increasing geriatric population with high prevalence of dental problems and the increasing incidence of cavities and periodontal diseases are some of the other factors contributing to the growth of the dental hygiene devices market.

Additionally, the developing healthcare infrastructure over the globe, especially in developed countries, and the rising awareness regarding dental hygiene practices is set to project a boost in the growth of the dental hygiene devices market over the next decade.

Advanced product innovations owing to the expiry of patents and the development of generics for devices such as dental scalers and polishing devices will further aid the sales growth of dental hygiene devices market over the forecast period.

The global dental hygiene devices market expanded at 4.2% CAGR over the past 8 years from 2013 to 2021. The market is expected to expand at a considerable growth rate over the next six years at a CAGR of close to 4.8%.

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What are the Key Opportunities for Dental hygiene devices Manufacturers?

The expansion of dental hygiene devices market sales is expected to be attributed to factors including, but not limited to: a large number of population with untreated dental problems, growing new product development, rising instances of product upgrade strategies for maintaining patented technology by key companies, growing global healthcare expenditure and rising awareness among the general population regarding dental diseases.

The penetration of dental hygiene devices in the market, such as toothbrush and dental floss have opened an opportunistic pathway for dental hygiene devices market growth. The growth is supported by the large volume of sales with existing dental hygiene devices compared to the total target market as a conviction of growth observed. Although, similar analysis cannot be justified for advanced dental hygiene devices such as dental polishing devices and others.

Furthermore, the dental hygiene devices market is expected to witness a lucrative growth opportunity because of pricing pressure on basic dental hygiene devices and large price premium on high-end dental hygiene devices.

Introduction of electric toothbrush represents another market opportunity owing to their limited market presence. Imbibing the strategy of market development for advanced dental hygiene devices, which includes expansion of the potential market to new customers or new uses, thus changing trends of utilization of dental hygiene products is another major factor expected to influence a boost in the growth of the dental hygiene devices market.

What are the Factors Restraining Demand for Dental hygiene devices?

There have been instances of product recalls within the dental hygiene devices market space which is a major restrictive factor for growth in demand of advanced dental hygiene devices.

For instance, Sunstar America Inc. recalled their Paroex Chlorhexidine Gluconate Oral Rinse 0.12% product due to possible contamination with Burkholderia lata bacteria in October 2020.

Prevalence factors such as poverty and established social groups have given rise to a highly differential rate of dental diseases. These factors have restrained the growth of dental hygiene devices market, as social determinants are largely impacted by varied array of factors inclusive of economic and social policies.

Additionally, poor return on investments in the market is another restraint to the growth of dental hygiene devices leading to over capacity for dental devices such as toothbrushes. Moreover, the rise of developing nations and countries such as China are restraining the growth of the market owing to poor labour practices, thus creating price competition.

These factors cumulatively cause a restrain on the market size.           

Country-wise Insights

What Makes the U.S. the Largest Market for Dental hygiene devices?

The U.S. dominates the North American region with a total market share of over 77.2% in 2021, and is projected to continue experiencing high growth throughout the forecast period. The growth of this market is driven by the growing instances of dental problems or illness, which include plaque, cavities, tooth decay, and periodontal diseases. This has led to an increase in demand for dentists and dental hygiene services in developed countries like the U.S.

Why is Germany Considered a Lucrative Segment for Dental hygiene devices Market in Western Europe?

Germany exhibited a market value share growth of nearly 22.3% in the Western Europe dental hygiene devices market in 2021 and is expected to hold a market value share of 20.9% by the end of 2028. The growth is associated with the rising geriatric population and growing concerns related to their oral health. Subsequently, the country has also witnessed a rise in the number of dental practitioners in the previous 5 years. These factors contribute to the growth of dental hygiene devices market in Germany.

What Makes China an Emerging Country for Dental hygiene devices Market?

China holds 10.5% share in the global dental hygiene devices market in 2021, and is projected to grow at a lucrative rate of CAGR 7.6% during the forecast period. The growth of dental hygiene devices market in the country is attributed to factors such as: increasing awareness among the general population on oral hygiene, rise in disposable income and increasing collaboration between Europe and China to develop and deliver advanced dental hygiene products in the country, as well as internationally.

Category-wise Insights

Which Dental hygiene devices Product is Driving Market Growth?

Tooth brushes in dental hygiene devices market project a lucrative growth at a CAGR of 5.0% till the end of the forecast period, with the current market share of around 57.9% in 2021. This dominant market value is associated with the growing incidence of dental diseases such as oral cancer and an increased risk associated with poor dental hygiene.   

Which Distribution Channel Shows Higher Implementation in Dental hygiene devices market?

Retail pharmacies hold current global dental hygiene devices market value share of 58.2% in 2021, and are projected to achieve an estimated growth CAGR of 5.1% by the end of the forecast period. This growth is owed to greater number and larger distribution and reach. However the online pharmacies are growing at the fastest rate owing to spread of ecommerce. The over the counter nature of most dental hygiene devices is driving a large market growth.

What is the Impact of COVID-19 on the Dental hygiene devices Market?

As the impact of the COVID-19 pandemic emerged into hurdled growth of various industry sectors, online retailing gained traction over traditional distributors. The supply of dental hygiene devices and other oral care products through online retail channels encouraged the dental hygiene devices market development considerably. This factor is supported by the scenario of lockdown impositions as well as quarantine measures undertaken during the advent of the COVID-19 pandemic.

Consumers exhibited a gradual rising trend of shifting to e-commerce and online channels to purchase oral care products, consequentially depicting a growth in sales for dental hygiene devices market.

Competitive Landscape

Key players in the dental hygiene devices market utilize strategies of product expansion across the globe and through large product portfolio and consumer base. The companies are also actively involved in established partnerships, acquisitions and mergers to retain their market presence. 

• In August 2021, Colgate-Palmolive launched India’s first-ever recyclable toothpaste tubes. This pioneering technology is being rolled out on Colgate’s Active Salt and Vedshakti variants first, with other brands in its portfolio to follow.
• In December 2021, in partnership with America’s ToothFairy, Jet Dental, Feeding America® and a growing team of dental professionals, Crest (The Procter & Gamble Company) and Oral-B will reach 2 million kids and families in need of dental care access, education and oral care products donations.

Similarly, recent developments related to companies manufacturing dental hygiene devices market services and technologies have been tracked by the team at Future Market Insights, which are available in the full report.

Report Scope as per Dental hygiene devices Industry Analysis

Key Market Segments Covered in Dental hygiene devices Market Research

By Product:

• Tooth Brush
• Dental Polishing Devices
• Dental Scalers
• Other Dental devices

By Distribution Channel:

• Hospital Pharmacies
• Retail Pharmacies
• Online Pharmacies

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia-Pacific
• Middle East and Africa (MEA)