The workout clothes market is anticipated to record a value of USD 238.2 billion in 2024. The industry is projected to witness a CAGR of 6.2% in the ten-year time frame. The revenue projection for workout apparel is going to be USD 434.7 billion by 2034.
The workout clothes industry is driven by the growth in physical activity among city dwellers. As the urban populace becomes more aware of the importance of physical exercise, online retailers and offline stores are observing surging footfall on their premises.
Sedentary lifestyles which usually result in lifestyle disorders have created a demand for workouts and related attire. Moreover, the growing passion for outdoor recreational activities and sports, especially among the younger population, has fueled sales of workout gear.
Consumers are further seeking the latest CrossFit apparel, workout outfits, and yoga fashion to elevate their active lifestyles. To meet the growing demand, prominent players in workout clothes are developing fashionable, technologically advanced, and useful workout attire.
Thus, increasing their profitability. In recent years, consumers have exhibited an inclination for eye-pleasing color combinations in workout clothes.
Demand for versatile and comfortable activewear is increasing among women. The growing appeal of multi-functional pieces that effortlessly be used in different situations like a workout session and running errands. These adaptable garments allow women to maximize their wardrobe options without sacrificing comfort or style.
Several organizations like the Feminist Majority Foundation, Boxgirls, and Women's Sports Foundation are promoting the women’s participation in sports, via women empowerment campaigns and projects.
The surge of digital nomads, who are always on the go, has generated demand for comfortable wear that has sports features. As a result, over the past few seasons, elastic knot details and big pockets have become essential merchandise to carry purses, big-sized mobiles, and a few other daily essentials.
Utility fashion trend is finding its way into the sportswear industry, fueling interest in the utility-active wear category. Over the next decade, the demand for functional yet stylish activewear is expected to go mainstream. Brands are more likely to come up with innovations that blur the lines between attire for working out as well as “going out”.
The market growth, however, is negatively affected by the prevalence of counterfeit workout gear. These incidents are raising concerns about product quality and customer safety. Counterfeit products, due to their low quality, cause significant damage to the brand’s image. Thus, resulting in substantial losses to the company in terms of reduced sales.
| Attributes | Description |
|---|---|
| Estimated Workout Clothes Market Size (2024E) | USD 238.2 billion |
| Projected Workout Clothes Market Value (2034F) | USD 434.7 billion |
| Value-based CAGR (2024 to 2034) | 6.2% |
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Smart Fabrics Gain Popularity as Consumers Value Comfort and Functionality of Activewear
Technological advancements are a key driver. Activewear is now coming in moisture-wicking fabrics, temperature-regulating materials, and self-cleaning fabrics. These cutting-edge materials optimize comfort and performance. These innovations in performance fabrics facilitate individuals in going beyond their limits and reaching their fitness goals.
Advancements in activewear reflect the constantly changing consumer lifestyles and the desire to combine fashion, technology, and fitness.
Hot Trends in the Women’s Activewear
The women’s activewear section is replete with trendy options. Vibrant colors, bold prints, and eye-catching patterns are making a splash in the industry. Striking details like floral motifs and abstract designs empower women to make clothes choices that exude confidence and personality while breaking a sweat.
New Research Reveals Trendy Gym Apparel Might be a Catalyst of Lifestyle Disorders
New research reveals that trendy workout clothes, primarily synthetic activewear, may have chemicals that can leach out during intense workout sessions. Workout gear is often made of nylon, Spandex, and polyester, which are made of petrochemicals. This, along with harmful chemical additives like bisphenols and phthalates are added to the workout attire, which may cause health issues over time.
A study conducted by the University of Birmingham also pointed to the adverse effects of workout attire on human health. Compounds like brominated flame retardants (BFR), that is used to avoid burning in an extensive range of consumer products like fabrics cause hormonal disruption, thyroid disease, and neurological issues when they come in contact with sweat.
As more population becomes aware of the harmful impact of compounds found in synthetic clothes, opportunities to delve into the skin-friendly activewear section are expected to emerge.
Global workout clothes sales rose at a CAGR of 5.7% from 2019 to 2023. Over the forecast period, the industry is projected to expand at a 6.2% CAGR. Workout apparel brands are expected to have a bright future in urban cities. This is because people living in cities are increasingly undergoing lifestyle deterioration and seeking workout outlets and outfits to restore their health.
Consumers are demonstrating an inclination for sustainable clothing lines. These consumers are consciously choosing workout apparel made with sustainable production practices or made of recycled materials. Brands are thus utilizing recycled plastic fibers, organic cotton, and water-saving dyes to capture the expanding eco-conscious consumer segment.
Brands are also partnering with fitness communities to boost their sales. Apart from this, players are launching built-in features such as temperature regulation or gentle compression to enhance the workout experience. This sensory experience offers a unique selling point to the brand.
Consumers are gaining interest in customized options like adding initials, choosing colors, or even personalized motivational messages on workout clothes, which could be a prompter for workout attire sales. With more innovations underway, this industry is predicted to have a thriving future.
Data corresponding to the key markets in the following table demonstrates the growth potential of the industry in that particular country. Markets in the developed regions are showing signs of maturity. For instance, Germany and the United States are expected to moderately expand over the forecast period, at CAGRs of 4.4% and 3.9%, respectively.
Asia Pacific is now becoming a go-to market for developing and selling workout attire. Expanding pocket limits of people living in countries like India and China is a key driver for this industry’s growth. Similarly, the surging population of millennials and Gen Zs in these countries beckons foreign investments. India and China are expected to observe growth at 9.4% and 8.7%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| The United States | 3.9% |
| Germany | 4.4% |
| China | 8.7% |
| India | 9.4% |
| Australia | 6.4% |
The demand for workout clothes in the United States is expanding at a 3.9% CAGR through 2034. The country is also holding a prominent share globally. The market is driven by the impact of the athleisure trend, which was aggressively promoted during the coronavirus outbreak.
Consumers have become used to the idea of comfortable workout clothes like pajamas, sweatpants, and athleisure that can be worn inside and outside of the gym.
Consumers increasingly seek stylish sportswear to add a touch of glamour to their workout sessions. Responding to this demand, brands are introducing chic gym wear that is also comfortable, versatile, and durable. Brands are also catering to the increasing population of women in workout spaces with their new releases.
India is a promising market for workout clothes. The country is estimated to expand at a CAGR of 9.4% over the projected period. Foreign brands are also expected to increase their investments in the country, sensing robust growth in the fitness sector.
New homegrown brands compete for consumer attention by adding fun elements to their sustainable workout gear. Brands are presenting lightweight performance wear and yoga wear made of organic cotton to push the boundaries of fashion and design innovation.
Existing brands like No Nasties are also offering eco-conscious innovations in the Indian sector. The brand has been ahead of its time, offering fair trade, 100% organic, vegan clothing back in 2011. The latest innovation by No Nasties includes all-new yoga wear that includes 100% organic cotton.
China is expected to experience a growth rate of 8.7% over the forecast period. The increasing young population, who take fitness seriously, is pushing the sales of fitness apparel. With a rapidly increasing target sector in the country, foreign companies like Nike, Under Armour, and PUMA are strengthening their efforts in China.
Government involvement in promoting participation in sports is fueling demand for workout attire. Brands operating in China are further offering customization or ready-made fitness apparel to cater to the population residing in China.
This section is dedicated to the top performers in the workout clothes industry. Presently, shirts in the product category are gaining wider appeal, registering a share of 24.8% in 2024. Under the consumer orientation category, the men’s segment is expected to enjoy dominance over the forecast period. In 2024, this segment is predicted to obtain a 44.7% share.
| Segment | Men (Consumer Orientation) |
|---|---|
| Value Share (2024) | 44.7% |
Men’s activewear is expected to hold a share of 44.7% of the workout clothes market. Workout gear designed for men has come a long way from its humble beginnings. From plain and functional designs catering to sports and fitness activities, trends defining men’s fitness clothing have evolved.
Men’s fitness gear has shifted to looser, more relaxed fitted apparel. With the focus shifting toward movement and comfort, the demand for loose-fitting joggers, tees, tanks, and sweatpants has become the go-to option for men.
| Segment | Shirts (Product Type) |
|---|---|
| Value Share (2024) | 24.8% |
Demand for workout shirts is increasing to reach a value share of 24.8% in 2024. The versatility of workout shirts for many exercise styles and intensities is raising sales of shirts. Brands are also releasing functional shirts that are performance and comfort-driven, making functional workout shirts an attractive option for fitness enthusiasts.
Key players are employing various tactics to expand their presence in the market. Brands can be seen developing targeted clothing lines for women and children, who are demonstrating higher participation in sports and fitness activities than before. By targeting these demographics, players can expand their overall customer base.
Growing appeal of athleisure, which combines athletic and leisure wear, is inducing brands to invest more in this segment. Athleisure’s popularity has also accelerated due to celebrity endorsement of this product. Comfort and style associated with athleisure are fueling demand among consumers who value the utility factor as these clothes can also be worn outside of the gym.
The boom of eCommerce platforms, which allows wider product selection and convenient shopping, has also motivated players to increase their online presence. The availability of products on these sites allows customers to easily find workout clothes from their beloved companies or explore new ones that offer more comfort.
Industry Updates
The industry is going to be worth USD 238.2 billion in 2024.
The current forecast projects a CAGR of 6.2% for the industry.
The industry to expected to reach USD 434.7 billion by 2034.
The shirts are expected to account for a significant market share.
India and China are predicted to offer opportunities for investors.
Gap Inc and NIKE Inc. are influential industry players.
Based on product type, the sector is divided into shirts, pants, and others.
By consumer orientation, the market is trifurcated into men, women, and children.
Different materials employed in workout clothes include nylon, wool, and polyester, among others.
Different sales channels for workout gear include direct sales, franchised stores, specialty stores, online retailers, and other sales channels (mono-brand stores, wholesalers/retailers)
The workout attire is sold across North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
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Workout Clothes Market
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