Consumer benchmarking allows organisations to evaluate their services with other similar organisations. Future Market Insights offers industry-specific consumer benchmarking programs that are geared towards helping enterprises improve their approach to consumer needs.
FMI’s approach to consumer benchmarking
- Identify the function that needs to be benchmarked
- Find key and potential competitor services to be benchmarked
- Discuss methodology for comparison with client’s contact
- Find ways to ensure that valid comparisons are made
- Discuss the outcome with all involved
- Implement improved working practices
FMI’s consumer benchmarking service helps businesses discover innovative ideas and approaches at the operational level.