Consumer Benchmarking

Implement New Practices with Consumer Benchmarking Studies

Consumer benchmarking allows organisations to evaluate their services with other similar organisations. Future Market Insights offers industry-specific consumer benchmarking programs that are geared towards helping enterprises improve their approach to consumer needs.

FMI's approach to consumer benchmarking

• Identify the function that needs to be benchmarked
• Find key and potential competitor services to be benchmarked
• Discuss methodology for comparison with client's contact
• Find ways to ensure that valid comparisons are made
• Discuss the outcome with all involved
• Implement improved working practices

FMI's consumer benchmarking service helps businesses discover innovative ideas and approaches at the operational level.

FMI delivers personalised research services by deploying a broad spectrum of research databases, resources, and methodologies.

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