The global anti-pollution toner market size is expected to grow from USD 502 million in 2022 to USD 843 million by 2032, with overall sales accelerating at ~5.3% CAGR throughout the forecast period (2022 to 2032). Rising consumer awareness about the adverse effects of pollution levels on the skin is a key factor propelling sales of anti-pollution toners globally.
Anti-pollution toners are skin care products that are being increasingly utilized to protect the skin from pollutants. These solutions have gained immense traction during the last few years due to the rise in pollution levels and growing consumer awareness about these products.
Anti-pollution toners help people to guard their skin in highly polluted environments. Various studies have linked pollution to skin conditions like hives, premature skin aging, acne, and eczema. Thus, factors such as increasing pollution levels and the rising prevalence of skin allergies will continue to generate high demand for anti-pollution toners during the forecast period.
It is next to impossible to prevent air pollution, especially in the modern industrialized world where machines are rapidly replacing humans. Pollution causes uneven skin tone, acne, breakouts, blocked pores, and an accelerated aging process. Pollution particles are extremely small and have the ability to penetrate the skin's deeper layers, causing considerable damage to lipid and collagen levels, necessitating the use of anti-pollution skin care.
High-end skin care products with natural components are also used in clinics and dispensaries. Consumer engagement in skin care programs has risen as customized services have been integrated, boosting demand for anti-pollution toners.
| Attribute | Key Insights |
|---|---|
| Anti-pollution Toner Estimated Market (2022) | USD 502 million |
| Projected Market Valuation (2032) | USD 843 million |
| Value-based CAGR (2022 to 2032) | 5.3% |
| Top Players Share in 2021 | 12% - 15% |
As per FMI, the global market for anti-pollution toners is expected to grow at a steady CAGR of 5.3% between 2022 and 2032, reaching a valuation of USD 843 million by the end of 2032. The rising prevalence of skin allergies triggered by pollutants, the growing popularity of natural skin care products, and increasing consumer spending on personal care & cosmetics are some of the key factors boosting sales of anti-pollution toners.
Concerns over pollution have risen to the top of the global agenda in recent years. Pollution has a higher impact in major cities, and inhabitants are concerned about the negative impacts it has on their skin and health. As a result, anti-pollution toner demand is growing substantially.
Air pollution, according to the World Health Organization, has a massive impact not only on one's health but also on one's skin. As fine dust levels have grown considerably in recent years, anti-pollution toner has become vital in many households across the world.
Customers are increasingly interested in anti-pollution toner because of the multiple benefits it provides. A number of personal care enterprises are gaining momentum as a consequence of the increased need for anti-pollution toners.
With growing pollution levels, there is a large demand for anti-pollution toners that can protect and cleanse the skin. Furthermore, businesses that offer anti-pollution toners employ a range of marketing methods to attract clients who wish to avoid damage by hazardous air.
Rising Trend of Self-care Creating Opportunities for Anti-pollution Toner Manufacturers
The growth in self-care tendencies has had a significant impact on consumer psychology. People are seeking modest items that do not require a large expenditure. As an example, a product or service that provides immediate comfort, such as revitalizing with a face mask or foot bath. These minor incentives are here to stay. It will have a potentially long-term influence on companies and the items that people purchase.
Personalization is now more crucial than it was a few years ago. People want more natural, organic, and pure solutions, and the demand is growing by the day. Marketers must consider this big shift in customer perception while developing long-term and short-term company objectives.
They will need to rethink their current method and choose a more customized and inventive approach that not only meets customer needs but also improves the final result, such as how the experience may assist them to add value to their new way of living. Brands must step up their game with innovative solutions and capitalize on the opportunities presented by the changing customer mindset.
High Demand for the Anti-Pollution Cosmetics Making China a Lucrative Market
As per FMI, China is estimated to account for more than 60.0% of the East Asia anti-pollution toner market in 2022. Further, sales of anti-pollution toners in the country are likely to rise at a steady pace during the next ten years owing to the rising consumer spending on skin care cosmetics and easy availability of low-cost anti-pollution toners.
Similarly, growing pollution levels in areas like Beijing and Hebe are prompting Chinese consumers to choose anti-pollution skin care products, such as anti-pollution toners. This will continue to boost sales during the forecast period.
Chinese customers are not only looking for skin care products, but also for goods that may protect their hair from the harmful effects of pollution. These products have been in high demand since 2019, as pollution in the nation has increased and people have become more aware of the harmful consequences and skin issues caused by pollution.
In addition to this, increasing export of skin care products across the country will continue to generate lucrative opportunities for anti-pollution toner manufacturers over the next decade.
Increasing Consumer Spending on Personal care and Cosmetics Booting Market in Vietnam
The skin care market in Vietnam is relatively new, yet it is among the most vibrant in the nation. As Vietnam's standard of living improves, Vietnamese customers are increasingly utilizing personal care and cosmetic products in addition to meeting fundamental necessities. Skincare products are significant in Vietnam, with a market value of around more than USD 2 billion in 2021.
The sector is thriving as a result of a huge number of Vietnamese consumers spending on personal care and cosmetic goods as their standard of living improves. Vietnam has progressed to be a middle-income country, with an expanding middle class that is dedicating more of its resources to skin care goods.
Growing disposable income, changing standards of beauty, the expansion of social media, etc., all contribute to Vietnam's strong demand for beauty goods. Since 2018, the percentage of women who use skin care has risen from 10% to 20% and is predicted to rise at a similar rate during the projection period, creating prospects for anti-pollution toners.
Rising Pollution Generating High Demand for Anti-pollution Toners in India
According to Future Market Insights, India might control more than 25% of the South Asia market by 2022 and further expand at a moderate CAGR over the next decade. This can be attributed to the rising pollution levels in the country, growing health awareness, and easy availability of a wide range of anti-pollution products at affordable prices.
In recent years, anti-pollution toners have gained immense traction across India owing to consumer worries about unsafe levels of air toxicity in India's metropolitan markets and the growing incidence of skin allergies. This will continue to create prospects for manufacturers.
Growing Consumer Preference for Chemical-free Products Pushing Demand
During the projection period, the natural/organic category is expected to grow at a prolific CAGR of around 10%. This can be attributed to the rising consumer preference for skincare products with natural ingredients.
Because of rising consumer awareness and desire for chemical-free natural skin care products, cosmetic firms have prioritized the creation of organic products with lower environmental impact and more social benefits, creating even more prospects.
Customers who previously used conventional skin care products have moved to natural and herbal items because of such product innovation. This will play a key role in expanding the global anti-pollution toner industry.
Women Category to Hold a Major Share in the Market
According to FMI, in terms of consumer orientation, the women segment is predicted to have a significant share of about 40% by 2022. This can be attributed to the rising usage of antipollution toner by women folk globally.
Rising pollution levels, as well as an increase in skin-related disorders such as sensitive skin and acne among women, will further boost sales during the forecast period. The rise in women's workforce has increased females' exposure to pollution and potentially hazardous chemicals. In order to protect their skin from this pollution, they use anti-pollution toners. While it is also seen that female consumers are more conscious about their skin health and appearance as compared to men.
Online Retailing to Generate Highest Revenues
Based on sales channels, the online retailing segment is likely to generate the highest revenues during the forecast period. This can be attributed to the rising penetration of the internet and increasing consumer preference towards purchasing skin care products through online shopping platforms.
Various online retailing platforms provide a large choice of items at reduced costs, enticing people to buy anti-pollution toners online. This will accelerate the growth of the target segment during the projection period.
Companies operating in the anti-pollution toners market are aiming at developing new products to expand their product portfolio as well as to meet growing consumer demands. Besides this, they are spending rigorously on advertising and promotional activities to expand their customer base.
For instance,
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 502 million |
| Projected Market Size (2032) | USD 843 million |
| Anticipated Growth Rate (2022 to 2032) | 5.3% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand |
| Key Segments Covered | Nature, Consumer Orientation, End Use, Sales Channel, and Region |
| Key Companies Profiled | Chanel; Avant; MZ Skin; Dermatouch; Simple; Bioderma; Earth Harbor; Biotherm; Cinq Monde; Sabon; Sephora; Detoxie; Active Beaute; Hydra Sheild; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global market for anti-pollution toner is expected to reach a valuation of USD 502 million in 2022.
The global demand for anti-pollution toner is estimated to grow at a 5.3% CAGR between 2022 and 2032.
As per FMI, the worldwide anti-pollution toner industry is expected to surpass a valuation of USD 843 million by 2032.
Leading players operating in the global market for anti-pollution toner include Chanel, Avant, MZ Skin, Dermatouch, Simple, Bioderma, Earth Harbor, Biotherm, Cinq Monde, Sabon, Sephora, Detoxie, Active Beaute, and Hydra Shield among others.
Leading players in the global market are estimated to account for approximately ~12-15% of the total market share.
The Europe anti-pollution toner market is anticipated to expand at ~6.2% CAGR during the forecast period.
Anti-pollution Toner Market
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