The Wrap Around Cartoners Market is estimated to be valued at USD 1.6 billion in 2025 and is projected to reach USD 2.0 billion by 2035, registering a compound annual growth rate (CAGR) of 2.5% over the forecast period.
The Wrap Around Cartoners market is experiencing robust growth driven by the increasing demand for automated packaging solutions across the food, beverage, and consumer goods sectors. The future outlook of this market is shaped by the rising need for efficient production lines that reduce labor costs and enhance operational productivity. Continuous advancements in cartoning technology, including improved speed, precision, and adaptability, have enabled manufacturers to meet the growing expectations of end users.
The emphasis on sustainable and minimal packaging, coupled with the rising popularity of ready-to-eat and packaged foods, is further supporting market expansion. Integration of software-driven controls and flexible packaging designs is facilitating the adoption of wrap around cartoners across diverse production environments.
Additionally, regulatory compliance regarding food safety and hygiene standards is driving investment in automated packaging systems As manufacturers aim to streamline operations and improve packaging efficiency, the Wrap Around Cartoners market is poised for sustained growth, particularly in regions witnessing increased consumption of packaged goods and rapid industrialization.
| Metric | Value |
|---|---|
| Wrap Around Cartoners Market Estimated Value in (2025 E) | USD 1.6 billion |
| Wrap Around Cartoners Market Forecast Value in (2035 F) | USD 2.0 billion |
| Forecast CAGR (2025 to 2035) | 2.5% |
The market is segmented by Orientation, Capacity, and End Use and region. By Orientation, the market is divided into Horizontal and Vertical. In terms of Capacity, the market is classified into 70 To 150 Cartons Per Minute, Less Than 70 Cartons Per Minute, 151 To 400 Cartons Per Minute, and Above 400 Cartons Per Minute. Based on End Use, the market is segmented into Food, Beverage, Healthcare, Personal Care And Cosmetics, Homecare, and Other Industrial. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The horizontal orientation segment is projected to hold 55.0% of the Wrap Around Cartoners market revenue share in 2025, making it the leading orientation type. The dominance of this segment is primarily attributed to its suitability for high-speed and large-volume production environments.
Horizontal cartoners offer better stability and precise product alignment, which reduces packaging errors and improves overall line efficiency. The adaptability of horizontal systems to accommodate different product sizes and shapes enhances their appeal to manufacturers across the food and consumer goods sectors.
Additionally, advancements in automation and real-time monitoring capabilities have further improved operational reliability, leading to increased adoption The focus on minimizing downtime and maximizing throughput has positioned horizontal cartoners as the preferred choice in facilities seeking consistent and efficient packaging solutions.
The 70 to 150 cartons per minute capacity segment is expected to capture 35.0% of the market revenue in 2025, establishing it as the leading capacity range. This growth is driven by the balance it offers between speed and operational control, making it ideal for medium-scale production environments.
The segment has benefited from increased adoption in industries where moderate output with high precision is required, including food packaging. Manufacturers prefer this capacity range as it allows flexibility in handling diverse product types while maintaining production efficiency.
The integration of software-controlled systems ensures accurate carton placement and minimal waste, reinforcing the segment’s prominence Growing demand for efficient and scalable packaging lines continues to support the adoption of wrap around cartoners within this capacity range.
The food end-use segment is anticipated to account for 30.0% of the Wrap Around Cartoners market revenue in 2025, making it the dominant application industry. This growth is fueled by the increasing consumption of packaged and ready-to-eat foods, which necessitates high-speed and precise cartoning solutions.
The segment benefits from stringent hygiene and safety requirements, driving the adoption of automated and software-driven cartoners to ensure consistent quality. The versatility of wrap around cartoners allows them to accommodate a wide range of food products, including confectionery, bakery items, and packaged snacks, further supporting market growth.
Additionally, the rising focus on brand presentation, sustainable packaging, and operational efficiency has encouraged manufacturers to invest in advanced cartoning technologies The combination of these factors continues to make the food segment a key driver of market revenue.
The below table presents the expected CAGR for the global wrap-around cartoners market over several semi-annual periods spanning from 2025 to 2035. In the first half (H1) of the year from 2025 to 2035, the business is predicted to surge at a CAGR of 2.5%, followed by a slightly higher growth rate of 2.7% in the second half (H2) of the same year.
| Particular | Value CAGR |
|---|---|
| H1 | 2.5% (2025 to 2035) |
| H2 | 2.7% (2025 to 2035) |
| H1 | 2.3% (2025 to 2035) |
| H2 | 2.9% (2025 to 2035) |
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 2.3% in the first half and remain relatively moderate at 2.9% in the second half. In the first half (H1) the market witnessed a decrease of 20 BPS while in the second half (H2), the market witnessed an increase of 20 BPS.
Paper Carton Recyclability Drives Demand for Wrap Around Cartoner
Paper and paperboard are the most used materials for making cartons. Carton-board packaging is widely preferred for secondary packaging over any other method due to various advantages such as completely biodegradable and recyclability, less space for its storage as it can folded till the time of usage, the ability to effectively seal by tucking in the flaps, and wide and easily printable surface for brand promotions and product details.
According to the American Forest and Paper Association, paper is considered as the most recyclable packaging material in the USA with a recycling rate of more than 82% in the past few years.
To avoid damage to the products during transit and shipping, there has been a rise in demand for protective packaging. As carton-board packaging fulfils this primary demand at the same time using paper and paperboard as its primary material, its demand is on the surge all over the globe even in countries that have stringent regulations related to the packaging product and materials.
Also, there has been high demand from various end-use industries for carton-based packaging, which has stressed the use of machines instead of the labor force to have a high production rate in less time. The recyclable nature of paper and surging demand for secured packaging such as carton packaging is driving the wrap-around cartoners market.
Automation Fueling Growth in Wrap Around Cartoner Market
With the development of automation technology across several manufacturing processes, automation in wrap-around cartoners has additional benefits over traditional semi-automated or manually operated machines.
Though automation may incur high investment costs in the initial period, but offers improved and worth the value outputs in every aspect of the production. As per the survey of MANTEC INC., among 60% of occupations across all sectors, 30% of tasks will be converted to automation.
Several benefits associated with automation in machinery include improved operation efficiency, reduced production cycle times and scale their production capacities to meet the growing market demands.
Also, it will lead to enhanced production quality by implementing strict quality control methods for wrap-around cartoners by employing cameras and sensors for careful detection of any kind of defects and ensuring consistency in terms of quality. With automation having benefits over traditional machines, the automation in wrap-around cartoners is expected to drive the market in the assessment period.
Not Profitable for Small and Medium Businesses with Low Output
Wrap-around cartons are best suited for manufacturers with high output because they greatly increase the pace of packaging the products into cartons offering higher volume manufacturing output. The investment costs associated with wrap-around cartoners are not very high for small and regional manufacturers, thus everybody cannot afford them.
Also, small and medium-sized businesses have lesser outputs as compared to bigger companies which results in high idle time of the machine affecting the productivity of the business and wastage of energy. As they require high investment costs and don’t offer the required benefits for small and medium-sized businesses, this factor may hamper the wrap-around cartoners market.
The global wrap-around cartoners market recorded a CAGR of 1.7% during the historical period between 2020 and 2025. Market growth of the wrap-around cartoners pouch was positive as it reached a value of USD 1,515.6 million in 2025 from USD 1,394.3 million in 2020.
The wrap-around cartoners are used for packaging single products or group configurations which provides efficient protection for products during transit and on store shelves. These machines find application in many industries such as food, beverage, healthcare, personal care and cosmetics, homecare and others due to the need for protective packaging solutions.
Apart from its major applications in the above-mentioned industries, a variety of home care and DIY products like paint cans and coatings, adhesives, sealants, caulks, and tapes are packaged using wrap-around cartons to maintain product integrity, offer ease in handling and storage and also prevent the spillage or damage.
The reason for its high preference in many industries is because of its peculiar characteristics like space optimization as compared to other wrapping equipment and, the ability to incorporate features for compliance with regulatory requirements in industries like pharmaceuticals and medical devices. Also, many carton materials used are recyclable and sustainable, contributing to the overall environmental sustainability goals in packaging practices.
These beneficial characteristics encourage wrap-around cartoners manufacturers to develop such machines with improved speed and ability to handle higher production volumes. The rise in demand for safe packaging options from several end users is expected to create opportunities for the market.
Tier 1 companies comprise market leaders with a market revenue of above USD 70 million capturing significant market share of 25% to 30% in global market. These market leaders are characterized by high production capacity and a wide product portfolio.
These market leaders are distinguished by their extensive expertise in manufacturing across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base. They provide a wide range of series including recycling and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality.
Prominent companies within tier 1 include Syntegon Technology GmbH, Coesia S.p.A., I.M.A. INDUSTRIA MACCHINE AUTOMATICHE S.P.A., OPTIMA packaging group GmbH and Omori Machinery Co. Ltd.
Tier 2 companies include mid-size players with revenue of USD 20 to 70 million having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge. These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach.
Prominent companies in tier 2 include SHIBUYA CORPORATION, Mpac Group plc., HANGZHOU YOUNGSUN INTELLIGENT EQUIPMENT CO., LTD, Cama Group, Douglas Machine Inc., Econocorp Inc., Jacob White Packaging Ltd., Jochamp, EAR-FLAP® GROUP and Atlanta Packaging Technology and Machinery
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets having revenue below USD 20 million. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The section below covers the future forecast for the wrap around cartoners market in terms of countries. Information on key countries in several parts of the globe, including North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe and MEA is provided.
Spain is anticipated to remain at the forefront in Europe, with a CAGR of 2.5% through 2035. In South Asia and Pacific, India is projected to witness a CAGR of 4.7% by 2035.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| USA | 1.8% |
| Germany | 1.1% |
| China | 3.7% |
| UK | 1.5% |
| Spain | 2.5% |
| India | 4.7% |
| Canada | 1.4% |
The wrap around cartoners industry in India is projected to grow at a CAGR of 4.7% compared to other countries in the South Asia and Pacific region by 2035.
India is one of the largest providers of pharmaceutical drugs and generic medicines in the world. The country also exports wide range of drugs to more than 200 countries globally and the pharmaceutical industry is expected to generate USD 1.6 billion till 2025 and reach valuation of USD 2 billion by 2035, as reported by Invest India in 2025.
To export these products beyond the geographical boundaries, they require protective packaging solution to safeguard medicines from the impacts during the transport and storage.
Wrap around cartoner are thus used for providing secondary carton packaging due to its exclusive properties like easy handling and storage, protection during international transport and most importantly its compliance with the regulations, standards for packaging materials and recyclability.
Germany’s wrap-around cartoner industry is expected to face huge demand due to the expansion of the cosmetics & personal care industry and the need for protective packaging solutions in the country. The country is anticipated to record a CAGR of 1.1% during the evaluation period.
The personal care and cosmetics industry in Germany is on the rise past few years because of increasing awareness of the benefits of skincare products for nourishment and beauty purposes. The country’s cosmetic and personal care products sale raised by 8.6% in 2025, as per the reports from the Industrieverband Koerperpflege- und Waschmittel e. V..
The personal care products such as creams, serums, and lotions, require efficient packaging solutions to avoid damage and spoilage. Applying spoiled skincare and cosmetic products can cause skin allergies which can have reverse impacts on the skin.
To prevent spoilage and to preserve the integrity of the product the industry is asking for a high demand for wrap-around cartoner machines that are well known for providing barrier and sturdy carton packaging, that keep these products away from external factors and make sure the customers receive the products with desired high quality.
The food and beverage industry in the UK is expected to create lucrative opportunities for the wrap-around cartoners market and record a CAGR of 1.5% in the assessment period. The food industry in the UK recorded a year-on-year growth of 13.2% in 2025 having major contributions to the country’s economy, as per the study by The Food and Drink Federation.
Due to the growth within these industries, there has been a necessity for secured packaging products such as cartons to avoid the tampering of beverage bottles, cans and other food products. The ability of wrap-around cartoners to fulfil the need for protective secondary packaging solutions will propel the wrap-around cartoner market over the forecast period.
The section contains information about the leading segments in the industry. In terms of orientation, horizontal is estimated to account for a share of 86.1% by 2035. By capacity, the 70 to 150 cartons per minute segment is projected to dominate by holding a share of 33.2% by the end 2035.
| Orientation | Horizontal |
|---|---|
| Value CAGR (2035) | 2.5% |
Out of the two types of orientations, the horizontal wrap-around cartoners are expected to lead the market during the forecast period. Horizontal wrap-around cartoners are anticipated to rise at a CAGR of 2.5% and hold 86.1% of the total market share till the end of 2035.
Horizontal cartons are used more often than vertical orientation machines because of the distinct features possessed by them. Horizontal wrap-around cartoners have higher production speeds compared to vertical cartoners and it's suitable for products that need to maintain a specific orientation or stacking order inside the carton mostly for fragile or other delicate products that require careful handling during packaging.
These cartoners also have compact footprints as they accommodate less space for assembly and the packaging offered by these cartoners has finer aesthetics which offer better display options on retail shelves.
With the trend of integrating automated packaging systems, horizontal wrap-around cartons can be easily included in the existing production lines reducing the dependency on manual handling. Such advantageous factors over the vertical cartoners, make these horizontal cartoners the preferred choice in industries expecting high throughput and floor space is limited or where production lines need to be optimized for space efficiency.
| Capacity | 70 to 150 Cartons Per Minute |
|---|---|
| Value CAGR (2035) | 2.3% |
The 70 to 150 cartons per minute segment among other capacity range is estimated to lead the wrap-around cartoners market with a CAGR of 2.3% till 2035.
Wrap around cartoners are available in different capacity range, each of them having benefits in different end use industries.
The wrap around cartoners with 70 to 150 cartons per minute are used more often in food, healthcare, personal care and cosmetics industry because of the reliability and ease of operation as they require minimal downtime for maintenance and are capable of delivering consistent packaging quality and cost effective nature in comparison to high capacity machines as they require lower initial investment costs offering an equilibrium between performance and affordability.
Key players of wrap around cartoners industry are developing and launching new products in the market. They are integrating with different firms and extending their geographical presence. Few of them are also collaborating and partnering with local brands and start-up companies for new product development.
Key Developments in Wrap Around Cartoners Market
In terms of orientation, the wrap-around cartoners market is divided into horizontal and vertical.
Among capacity, the wrap-around cartoners market divided into less than 70 cartons per minute, 70 to 150 cartons per minute, 151 to 400 cartons per minute and above 400 cartons per minute.
Some of end users related to wrap-around cartoners market include food, beverage, healthcare, personal care and cosmetics, homecare and other industrial.
Key countries of North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe, Middle East and Africa are covered.
The global wrap around cartoners market is estimated to be valued at USD 1.6 billion in 2025.
The market size for the wrap around cartoners market is projected to reach USD 2.0 billion by 2035.
The wrap around cartoners market is expected to grow at a 2.5% CAGR between 2025 and 2035.
The key product types in wrap around cartoners market are horizontal and vertical.
In terms of capacity, 70 to 150 cartons per minute segment to command 35.0% share in the wrap around cartoners market in 2025.
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