Backend-as-a-Service Market Outlook

The global backend-as-a-service market is expected to secure US$ 27,016.6 million in 2033 against US$ 3,011.4 million in 2023. From 2023 to 2033, the global market is expected to expand at a CAGR of 24.5%.

Backend-As-A-Service (BaaS) is the cloud computing service model, which helps the middleware that provides developers to connect their web and mobile applications to cloud services through a software development kit and application programming interface.

BaaS also offers some features like user management, push notifications, social networking integration for instance Facebook and Twitter, and other features for which mobile users demand their apps. The benefit of using the Backend-As-A-Service model is that it lessens the application backend framework development time to minutes rather than a long-time span.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

What are the Factors Driving the Demand for Backend-as-a-Service Industry?

The adoption of mobile devices, like smartphones, laptops, and wearables, has surged significantly, mainly due to advantages offered, like mobility and advanced specifications. It is anticipated that the adoption of mobile devices is likely to rise, especially among the age groups of 18 to 40.

According to BuildFire, globally, there are about 2.7 billion smartphone users while 1.35 billion tablet users are expanding by 2% every year. The social media penetration rate across various regions and adoption of cloud infrastructure and services contributes to the global demand. Also, the number of global smartphone users across the key countries and global data traffic via smartphones are rising immensely.

The increase in the use of smartphones and the creation of user-friendly mobile apps and social media platforms are projected to boost the amount of data generated from social media.

AI technology is used by various large enterprises to comprehend, generate, and analyze trends, and understand the topics, which garner maximum attention in real-time. Hence, the growing engagement of users on social media using mobile devices is considered the most significant driver of the BaaS market.

Ongoing developments further augment the market in the coming time. For instance, in September 2019, Oracle rolled out the updated version of the Oracle Mobile Cloud service. The updated version is integrated with Oracle data centers, which helps migrate Oracle Mobile Hub.

Attributes Details
Backend-as-a-Service Market CAGR (2023 to 2033) 24.5%
Backend-as-a-Service Market Size (2023) US$ 3,011.4 million
Backend-as-a-Service Market Size (2033) US$ 27,016.6 million

What are the Factors Hampering the Global Backend-As-A-Service Industry?

Developing BaaS within enterprise premises demands a higher cost of initial investment, time, and effort. Further, the complexities involved, such as mode of deployment, development, and infrastructure cost, inhibit the adoption of BaaS.

SMEs have budget constraints that hinder the transformation of the IT infrastructure. Therefore, enterprises are sometimes hesitant to opt for cloud mobile BaaS systems.

However, rising smartphone adoption, increasing specialized cloud sets, and the growing number of application drives bode well for the market in the forecast period and also act as a significant counter to the aforementioned hampering factors.

Sudip Saha
Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

What are the Prevailing Opportunities in the Global Backend-as-a-Service Sector?

Ongoing Research and Development on BaaS is likely to offer significant opportunities to the players during the forecast period. The introduction of novel services is likely to augment the market size in the coming time.

In April 2022, FIS, a USA-based financial technology provider, announced the launch of its Banking-as-a-Service (BaaS) Hub for financial entities of all sizes. The new solution focuses on strengthening banks, fintech, and credit unions to build digital banking and payment ecosystems to offer services to merchants and customers.

Such initiatives are expected to make the market more interactive and offer significant opportunities for expansion in the coming time.

Regional Analysis

Countries Market Share (202)
United States 19.3%
Germany 10.1%
Japan 7.7%
Australia 3.2%

What is the Role of North America in Developing the Global Backend-as-a-Service Sector?

As per the analysis, North America is expected to dominate the global market during the forecast period. In 2022, the region garnered 33.1% of the global market share.

The United States is expected to hold the maximum share in the backend as a service market. This is attributed to the presence of large telecom giants, renowned suppliers, and end-user industries that continuously acclimatize to newer technologies for better business productivity and work efficiency. For instance, AT&T and Oracle struck a deal in 2017 which involved the operator moving thousands of its internal databases to Oracle Cloud.

What is the Contribution of Europe to Developing the Global Backend-as-a-Service Industry?

According to the analysis at FMI, the Backend-As-A-Service business in Europe is likely to be the second leading market. In 2022, the region secured a 21.9% of the global market share.

The growth of the regional market is attributed to the development of banking-as-a-service (BaaS). The United Kingdom is projected to be the leading market for banking-as-a-service (BaaS) platforms owing to the strong presence of market providers and accounts for approximately 25% of Europe’s market share.

Players in the region are taking various initiatives to strengthen the regional market. For instance, Treezor, a France-based Banking-as-a-Service (BaaS), continued to develop by obtaining an authorization extension from the French regulator (ACPR) to provide all payment services and became the first Payment and Electronic Money Institution to have every type of authorization in 2021.

What are the Growth Prospects in Asia Pacific for Backend-as-a-Service Market?

Countries Market CAGR (2023 to 2033)
China 26.8%
India 24.9%

The market in Asia Pacific is expected to be the significantly growing market during the forecast period. The growth of the regional market is attributed to the increasing usage of Banking-as-a-service in large organizations, along with the presence of various developing countries like India, China, and Japan.

Large organizations account for more than 50% market share in Asia Pacific and are expected to continue their domination as it is increasing its customer base by investing in digital transformation to offer tech-savvy banking operations. Other factors contributing to the market growth include the growing adoption of mobile apps, increased affordability, and surged disposable income in developing countries.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Segmentation Analysis

Based on the Operating System, Which Segment is expected to Record the Leading Revenue?

Based on the platform, the BaaS market is segmented into Android, iOS, and others ( Windows, Blackberry, Titanium, HTML, and Node.js).

The iOS segment is expected to display the leading CAGR during the forecast period, while the Android platform is expected to hold the leading market size. The iOS segment expanded at a share of 53.6% in 2022.

The rapid adoption of the cloud mobile BaaS solution has resulted in an increasing number of mobile devices with platforms, such as Android, iOS, and Windows Phone, which is projected to benefit the industry in the forecast period.

How are Start-ups Changing the Backend-as-a-Service Landscape?

Startups are expected to make a significant contribution to developing the global market. Some of the emerging names in the market include 8Base, Apache Usergrid, AWS Amplify, Back4App, Backendless, built.io Backend, Couchbase, Firebase, Parse, Kuzzle, and Kumulos, among others.

Powered by GraphQL, 8Base is a popular Cloud-Based platform amongst startups, SMBs, and large enterprises. It offers professional-grade web and mobile application development services. This BaaS platform has a vast set of features for developers. With its Command Line Interface, you easily generate custom functions and manage workspaces. Other features include Access Controls, Data Modeling, Debugging, Self-hosting, and Source Control Management.

Competition Analysis

Recent Developments by Key Players:

  • In September 2020, Microsoft upgraded chat tools to its Azure Communications service. The organization allows developers to add chat tools to existing applications and boost business interactions among employees and customers. Such factors are likely to strengthen the position of North America in the global BaaS market.
  • In August 2022, AT&T renewed a cloud agreement with Oracle as part of the mobile operator’s ongoing IT modernization and data center consolidation efforts. The operator is employing Oracle Cloud Infrastructure services IT modernization and data center consolidation, and the software company’s enterprise resource planning platform to eliminate manual processes as part of financial and supply chain transformation programs.

Key Players

  • AnyPresence Inc.
  • Kinvey Inc.
  • Kony Inc.
  • Appcelerator Inc.
  • Buddy Platform Inc.
  • Microsoft Corporation
  • KII Corporation
  • IBM Corporation
  • Oracle Corporation

Key Segments

By Service:

  • Professional Services
  • Support and Maintenance
  • Access and Identity Management
  • Usage Analytics
  • Others

By Operating System:

  • iOS
  • Android
  • Others

By Organization Size:

  • Small and Medium Enterprises
  • Large Enterprises

By Industry Verticals:

  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare
  • Retail
  • Manufacturing
  • IT and Telecom
  • Media and Entertainment
  • Public Sector
  • Others

By Region:

  • North American
  • Latin American
  • European
  • East Asian
  • South Asia & Pacific
  • Middle East and African

Frequently Asked Questions

What is the Market Size in 2023? 

The market is valued at US$ 3.0 billion in 2023. 

Who are the Key Backend-as-a-Service Market Players? 

AnyPresence Inc., Kinvey Inc., and Kony Inc. are the key market players. 

Which Asia Pacific Country Dominates the Market Growth? 

China dominates the growth of the backend-as-a-service market. 

What is the Key Market Trend? 

The rising use of smartphones and smart devices is fueling the market.

Which is the Key Segment by Operating System? 

The iOS segment is likely to remain preferred through 2033. 

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Service, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service, 2023 to 2033
        5.3.1. Professional Services
        5.3.2. Support and Maintenance
        5.3.3. Access and Identity Management
        5.3.4. Usage Analytics
        5.3.5. Others
    5.4. Y-o-Y Growth Trend Analysis By Service, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Service, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Operating System
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Operating System, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Operating System, 2023 to 2033
        6.3.1. iOS
        6.3.2. Android
        6.3.3. Others
    6.4. Y-o-Y Growth Trend Analysis By Operating System, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Operating System, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Organization Size
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Organization Size , 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size , 2023 to 2033
        7.3.1. Small and Medium Enterprises
        7.3.2. Large Enterprises
    7.4. Y-o-Y Growth Trend Analysis By Organization Size , 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Organization Size , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry Verticals
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) Analysis By Industry Verticals, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry Verticals, 2023 to 2033
        8.3.1. Banking, Financial Services, and Insurance (BFSI)
        8.3.2. Healthcare
        8.3.3. Retail
        8.3.4. Manufacturing
        8.3.5. IT and Telecom
        8.3.6. Media and Entertainment
        8.3.7. Public Sector
        8.3.8. Others
    8.4. Y-o-Y Growth Trend Analysis By Industry Verticals, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Industry Verticals, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Western Europe
        9.3.4. Eastern Europe
        9.3.5. South Asia and Pacific
        9.3.6. East Asia
        9.3.7. Middle East and Africa
    9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. USA
            10.2.1.2. Canada
        10.2.2. By Service
        10.2.3. By Operating System
        10.2.4. By Organization Size
        10.2.5. By Industry Verticals
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Service
        10.3.3. By Operating System
        10.3.4. By Organization Size
        10.3.5. By Industry Verticals
    10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Service
        11.2.3. By Operating System
        11.2.4. By Organization Size
        11.2.5. By Industry Verticals
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Service
        11.3.3. By Operating System
        11.3.4. By Organization Size
        11.3.5. By Industry Verticals
    11.4. Key Takeaways
12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. UK
            12.2.1.3. France
            12.2.1.4. Spain
            12.2.1.5. Italy
            12.2.1.6. Rest of Western Europe
        12.2.2. By Service
        12.2.3. By Operating System
        12.2.4. By Organization Size
        12.2.5. By Industry Verticals
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Service
        12.3.3. By Operating System
        12.3.4. By Organization Size
        12.3.5. By Industry Verticals
    12.4. Key Takeaways
13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Poland
            13.2.1.2. Russia
            13.2.1.3. Czech Republic
            13.2.1.4. Romania
            13.2.1.5. Rest of Eastern Europe
        13.2.2. By Service
        13.2.3. By Operating System
        13.2.4. By Organization Size
        13.2.5. By Industry Verticals
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Service
        13.3.3. By Operating System
        13.3.4. By Organization Size
        13.3.5. By Industry Verticals
    13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. India
            14.2.1.2. Bangladesh
            14.2.1.3. Australia
            14.2.1.4. New Zealand
            14.2.1.5. Rest of South Asia and Pacific
        14.2.2. By Service
        14.2.3. By Operating System
        14.2.4. By Organization Size
        14.2.5. By Industry Verticals
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Service
        14.3.3. By Operating System
        14.3.4. By Organization Size
        14.3.5. By Industry Verticals
    14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. China
            15.2.1.2. Japan
            15.2.1.3. South Korea
        15.2.2. By Service
        15.2.3. By Operating System
        15.2.4. By Organization Size
        15.2.5. By Industry Verticals
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Service
        15.3.3. By Operating System
        15.3.4. By Organization Size
        15.3.5. By Industry Verticals
    15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Country
            16.2.1.1. GCC Countries
            16.2.1.2. South Africa
            16.2.1.3. Israel
            16.2.1.4. Rest of MEA
        16.2.2. By Service
        16.2.3. By Operating System
        16.2.4. By Organization Size
        16.2.5. By Industry Verticals
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Service
        16.3.3. By Operating System
        16.3.4. By Organization Size
        16.3.5. By Industry Verticals
    16.4. Key Takeaways
17. Key Countries Market Analysis
    17.1. USA
        17.1.1. Pricing Analysis
        17.1.2. Market Share Analysis, 2022
            17.1.2.1. By Service
            17.1.2.2. By Operating System
            17.1.2.3. By Organization Size
            17.1.2.4. By Industry Verticals
    17.2. Canada
        17.2.1. Pricing Analysis
        17.2.2. Market Share Analysis, 2022
            17.2.2.1. By Service
            17.2.2.2. By Operating System
            17.2.2.3. By Organization Size
            17.2.2.4. By Industry Verticals
    17.3. Brazil
        17.3.1. Pricing Analysis
        17.3.2. Market Share Analysis, 2022
            17.3.2.1. By Service
            17.3.2.2. By Operating System
            17.3.2.3. By Organization Size
            17.3.2.4. By Industry Verticals
    17.4. Mexico
        17.4.1. Pricing Analysis
        17.4.2. Market Share Analysis, 2022
            17.4.2.1. By Service
            17.4.2.2. By Operating System
            17.4.2.3. By Organization Size
            17.4.2.4. By Industry Verticals
    17.5. Germany
        17.5.1. Pricing Analysis
        17.5.2. Market Share Analysis, 2022
            17.5.2.1. By Service
            17.5.2.2. By Operating System
            17.5.2.3. By Organization Size
            17.5.2.4. By Industry Verticals
    17.6. UK
        17.6.1. Pricing Analysis
        17.6.2. Market Share Analysis, 2022
            17.6.2.1. By Service
            17.6.2.2. By Operating System
            17.6.2.3. By Organization Size
            17.6.2.4. By Industry Verticals
    17.7. France
        17.7.1. Pricing Analysis
        17.7.2. Market Share Analysis, 2022
            17.7.2.1. By Service
            17.7.2.2. By Operating System
            17.7.2.3. By Organization Size
            17.7.2.4. By Industry Verticals
    17.8. Spain
        17.8.1. Pricing Analysis
        17.8.2. Market Share Analysis, 2022
            17.8.2.1. By Service
            17.8.2.2. By Operating System
            17.8.2.3. By Organization Size
            17.8.2.4. By Industry Verticals
    17.9. Italy
        17.9.1. Pricing Analysis
        17.9.2. Market Share Analysis, 2022
            17.9.2.1. By Service
            17.9.2.2. By Operating System
            17.9.2.3. By Organization Size
            17.9.2.4. By Industry Verticals
    17.10. Poland
        17.10.1. Pricing Analysis
        17.10.2. Market Share Analysis, 2022
            17.10.2.1. By Service
            17.10.2.2. By Operating System
            17.10.2.3. By Organization Size
            17.10.2.4. By Industry Verticals
    17.11. Russia
        17.11.1. Pricing Analysis
        17.11.2. Market Share Analysis, 2022
            17.11.2.1. By Service
            17.11.2.2. By Operating System
            17.11.2.3. By Organization Size
            17.11.2.4. By Industry Verticals
    17.12. Czech Republic
        17.12.1. Pricing Analysis
        17.12.2. Market Share Analysis, 2022
            17.12.2.1. By Service
            17.12.2.2. By Operating System
            17.12.2.3. By Organization Size
            17.12.2.4. By Industry Verticals
    17.13. Romania
        17.13.1. Pricing Analysis
        17.13.2. Market Share Analysis, 2022
            17.13.2.1. By Service
            17.13.2.2. By Operating System
            17.13.2.3. By Organization Size
            17.13.2.4. By Industry Verticals
    17.14. India
        17.14.1. Pricing Analysis
        17.14.2. Market Share Analysis, 2022
            17.14.2.1. By Service
            17.14.2.2. By Operating System
            17.14.2.3. By Organization Size
            17.14.2.4. By Industry Verticals
    17.15. Bangladesh
        17.15.1. Pricing Analysis
        17.15.2. Market Share Analysis, 2022
            17.15.2.1. By Service
            17.15.2.2. By Operating System
            17.15.2.3. By Organization Size
            17.15.2.4. By Industry Verticals
    17.16. Australia
        17.16.1. Pricing Analysis
        17.16.2. Market Share Analysis, 2022
            17.16.2.1. By Service
            17.16.2.2. By Operating System
            17.16.2.3. By Organization Size
            17.16.2.4. By Industry Verticals
    17.17. New Zealand
        17.17.1. Pricing Analysis
        17.17.2. Market Share Analysis, 2022
            17.17.2.1. By Service
            17.17.2.2. By Operating System
            17.17.2.3. By Organization Size
            17.17.2.4. By Industry Verticals
    17.18. China
        17.18.1. Pricing Analysis
        17.18.2. Market Share Analysis, 2022
            17.18.2.1. By Service
            17.18.2.2. By Operating System
            17.18.2.3. By Organization Size
            17.18.2.4. By Industry Verticals
    17.19. Japan
        17.19.1. Pricing Analysis
        17.19.2. Market Share Analysis, 2022
            17.19.2.1. By Service
            17.19.2.2. By Operating System
            17.19.2.3. By Organization Size
            17.19.2.4. By Industry Verticals
    17.20. South Korea
        17.20.1. Pricing Analysis
        17.20.2. Market Share Analysis, 2022
            17.20.2.1. By Service
            17.20.2.2. By Operating System
            17.20.2.3. By Organization Size
            17.20.2.4. By Industry Verticals
    17.21. GCC Countries
        17.21.1. Pricing Analysis
        17.21.2. Market Share Analysis, 2022
            17.21.2.1. By Service
            17.21.2.2. By Operating System
            17.21.2.3. By Organization Size
            17.21.2.4. By Industry Verticals
    17.22. South Africa
        17.22.1. Pricing Analysis
        17.22.2. Market Share Analysis, 2022
            17.22.2.1. By Service
            17.22.2.2. By Operating System
            17.22.2.3. By Organization Size
            17.22.2.4. By Industry Verticals
    17.23. Israel
        17.23.1. Pricing Analysis
        17.23.2. Market Share Analysis, 2022
            17.23.2.1. By Service
            17.23.2.2. By Operating System
            17.23.2.3. By Organization Size
            17.23.2.4. By Industry Verticals
18. Market Structure Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Market Share Analysis of Top Players
        18.3.1. By Regional
        18.3.2. By Service
        18.3.3. By Operating System
        18.3.4. By Organization Size
        18.3.5. By Industry Verticals
19. Competition Analysis
    19.1. Competition Deep Dive
        19.1.1. AnyPresence Inc.
            19.1.1.1. Overview
            19.1.1.2. Product Portfolio
            19.1.1.3. Profitability by Market Segments
            19.1.1.4. Sales Footprint
            19.1.1.5. Strategy Overview
                19.1.1.5.1. Marketing Strategy
        19.1.2. Kinvey Inc.
            19.1.2.1. Overview
            19.1.2.2. Product Portfolio
            19.1.2.3. Profitability by Market Segments
            19.1.2.4. Sales Footprint
            19.1.2.5. Strategy Overview
                19.1.2.5.1. Marketing Strategy
        19.1.3. Kony Inc.
            19.1.3.1. Overview
            19.1.3.2. Product Portfolio
            19.1.3.3. Profitability by Market Segments
            19.1.3.4. Sales Footprint
            19.1.3.5. Strategy Overview
                19.1.3.5.1. Marketing Strategy
        19.1.4. Appcelerator Inc.
            19.1.4.1. Overview
            19.1.4.2. Product Portfolio
            19.1.4.3. Profitability by Market Segments
            19.1.4.4. Sales Footprint
            19.1.4.5. Strategy Overview
                19.1.4.5.1. Marketing Strategy
        19.1.5. Buddy Platform Inc.
            19.1.5.1. Overview
            19.1.5.2. Product Portfolio
            19.1.5.3. Profitability by Market Segments
            19.1.5.4. Sales Footprint
            19.1.5.5. Strategy Overview
                19.1.5.5.1. Marketing Strategy
        19.1.6. Microsoft Corporation
            19.1.6.1. Overview
            19.1.6.2. Product Portfolio
            19.1.6.3. Profitability by Market Segments
            19.1.6.4. Sales Footprint
            19.1.6.5. Strategy Overview
                19.1.6.5.1. Marketing Strategy
        19.1.7. KII Corporation
            19.1.7.1. Overview
            19.1.7.2. Product Portfolio
            19.1.7.3. Profitability by Market Segments
            19.1.7.4. Sales Footprint
            19.1.7.5. Strategy Overview
                19.1.7.5.1. Marketing Strategy
        19.1.8. IBM Corporation
            19.1.8.1. Overview
            19.1.8.2. Product Portfolio
            19.1.8.3. Profitability by Market Segments
            19.1.8.4. Sales Footprint
            19.1.8.5. Strategy Overview
                19.1.8.5.1. Marketing Strategy
        19.1.9. Oracle Corporation
            19.1.9.1. Overview
            19.1.9.2. Product Portfolio
            19.1.9.3. Profitability by Market Segments
            19.1.9.4. Sales Footprint
            19.1.9.5. Strategy Overview
                19.1.9.5.1. Marketing Strategy
        19.1.10. Halewood International Limited
            19.1.10.1. Overview
            19.1.10.2. Product Portfolio
            19.1.10.3. Profitability by Market Segments
            19.1.10.4. Sales Footprint
            19.1.10.5. Strategy Overview
                19.1.10.5.1. Marketing Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
Recommendations

Technology

Digital Marketing Analytics Market

April 2024

REP-GB-7017

331 pages

Technology

Insights-As-A-Service Market

June 2023

REP-GB-2606

377 pages

Explore Technology Insights

View Reports
Future Market Insights

Backend-As-A-Service Market

Schedule a Call