Over the years there has been a steady rise in the use of male grooming products. Escalating awareness among males on personal appearance is considered to be one the key reason for this steady growth.
In addition, growing media penetration and growing need for having appealing looks or facial appearance may have also contributed on some level to this change.
Beard straighteners can be considered as an example that is expected to make it’s presence quiet prominent among other male grooming products in the market. The beard straighteners market is expected to estimate a significant growth during the forecast period.
The COVID19 has already started to have an impact beard straightener market. The worldwide lockdowns could result lowering the sales of the market in current situation. However, the beard straighteners market is expected to pick up the pace and could also grow substantially in the upcoming years.
According to the U.S. Census Bureau, millennials are on the verge of surpassing baby boomers in the country. Similarly, in countries like China and India, millennials account for a larger population. Millennials, population between 20-35 years, are beauty conscious, active and broad minded.
They always tend to experiment with looks. Hence their desirability is expected to drive the growth of the beard straighteners market.
The growing demand for male grooming products is another factor that is expected to boost the growth of the global beard straighteners market. Surging personal disposable income is also expected to propel the growth of the market in the forecast period.
However, overheating and beard damage may restrict the growth of the beard straighteners market.
The global beard straighteners market is expected to witness considerable growth during the forecast period. Based on type, the global beard straighteners market is segmented into 3 types i.e. electric heat brush, heat press comb and mini flat iron beard straightener.
Electric heat brush is expected to contribute highest revenue in this segment as it is faster and safer than heat press comb and mini flat iron beard straightener. Also, heat press comb and mini flat iron beard straightener have a higher risk of damaging and burning the facial hair.
Based on distribution channels, the beard straightener market is divided into online channels and offline channels. Online channels are expected to contribute a higher growth in the beard straighteners market compared to offline channels.
Geographically, the beard straighteners market is segmented into seven regions viz. South Asia, East Asia, Europe, Latin America, North America, Oceania and Middle East and Africa.
The North America is expected to account for the largest share in the beard straighteners market due to high urban population that is highly conscious about their appearance.
Europe is expected to be the 2nd dominant played in the global beard straightener market due to rising influence of fashion industry in this region. East Asia is expected to observe a substantial growth in the beard straighteners market.
On the other hand, South Asia is anticipated to experience fastest growth in the beard straighteners market due to increasing awareness about grooming products in this region.
However, in the Middle East and Africa the market growth is expected to be limited due to slow economic growth, underdeveloped infrastructure and lower access to technological advancement.
Some of the players identified in the beard straighteners market include:
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Tentatively, the global beard straighteners market has been segmented on the basis of type and distribution channel.
Based on Type
Based on Distribution Channel
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