Beard Grooming Products Market

Beard Grooming Products Market Snapshot

The Beard Grooming Products Market is likely to hold the global market at a moderate CAGR of ~8.6% during the forecast period. The global market holds a forecasted revenue of ~US$ 32.1 Billion in 2022 and is likely to cross ~US$ 34.8 Billion by the end of 2032.

The Beard Grooming Products market is anticipated to show promising growth prospects during the forecast period, expanding the Beard Grooming Products market size.

The retail environment for the beauty and personal care sector has undergone tremendous change as a result of the ongoing evolution of consumer lifestyle and spending habits. An ongoing boom in cosmetic items, including beard grooming products, has been caused by rising customer consciousness for beauty, grooming, and health.

The sale of beard grooming products has risen over time due to men's growing preference for beards as a fashion statement. Increasing trends of having a beard is considered as manly and masculine. Customers are more inclined to buy organic beard grooming products at this times. This is due to the negative effects of using synthetic beard care products. Additionally, the natural beard grooming products adhere to purity criteria established by various regulating authorities of various nations.

Multiple brands in the beard grooming products market are advertising their products by celebrities and influencers, capturing large number of customers all over the world. Different products with multiple benefits are also attracting the customers to grow and maintain beard.

Men are willing to spend money on beard grooming products in order to seem dapper, as beards become a sex symbol and helped increase men's self-confidence.

Beard is becoming a fashion statement for men all over the world. To maintain and keep beard neat, customers are regularly using beard grooming products. Increased awareness about these products and accessories among consumers are helping in market expansion.

Manufacturers are actively trying to attract customers by giving them offers and loyalty points on purchases. Effective advertisement, brand endorsement by celebrities and marketing through social media and influencers is proving effective for increasing the market value.

Many manufacturers and brands have dedicated websites for product sale. These products are also available on online market stores, making ordering and receiving them easy, even in remote areas.

As these products are available everywhere and easily, and the customers from urban area have high disposable income, they are willing to spend money on premium products. Also, increase in shopping habits and development of public malls and speciality stores are responsible for market boost.

The growth of the market is being hampered by fake goods and the high cost of genuine goods.

The main restraint to the beard grooming products market are the counterfeit products and premium price range of products.

Counterfeit manufacturers use low quality raw ingredients, affecting the overall effectiveness of the product. Sometimes, these products can cause skin issues and injuries. Such problems can directly affect the genuine brands, reducing the sales and customer preference. These counterfeit products also have low price compared to original products, which attracts the customers and ultimately, affecting the market.

As many brands use natural ingredients in their products, they are quite expensive. These products are sometimes considered as premium. People having high disposable income can purchase and use these products regularly to get maximum results. People on strict budget can’t purchase these products regularly, resulting in loss of big chunk of customers.

Sneha Verghese

Principal Consultant

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Country Insights

Spanish men are using grooming products to maintain healthy beard.

European countries are observing rise in beard grooming products, as men all around the Europe are wearing beards. Spanish men started transplanting beards in 2015. Facial hair became trend and considered as sex-symbol and women found men with facial hair attractive. Also, abundant men’s salons are responsible for increase in sales of beard grooming products in Spain.

The Indian market for beard grooming products is increasing due to the rising popularity of beards.

India is becoming a growing market for beard grooming products. India had traditional importance of keeping beard, and post COVID effects on beard wearing habits are responsible for the rise of beard grooming products in India. Men in urban areas are willing to spend money to look good and spending considerable amount of money on grooming porducts.

Competitive Landscape

Some key players in the Beard Grooming Products market are Unilever, Dgewell Personal Care, L’Oreal, Honest Amish, Badass Beard Care, Herbivore Botanicals, Beiersdorf, Anthony Brands, Beardbrand, Harry’s Inc., Tweezerman International, Newport Apothecary Inc., Walker & Company Brands, Kiehl's, Clarisonic, Prospector Co., BAXTER OF CALIFORNIA, Procter & Gamble, Koninklijke Philips N.V., ZILBERHAAR and Conde Nast and others. These are popular and well-known brands all over the world.

• Badass Beard Care is providing multiple beard care products, including vitamin supplements, serums, beard oils, tools and accessories and special grooming kits and combos with multiple products completing needs for healthy and neat beard.
• A popular entertainment commerce platform ROPOSO and actor Rana Daggubati have collaborated to launch a men’s grooming brand named ‘DCRAF’. This brand was launched in mid-2022, with a range skin care and beard grooming products. The products are creatively designed, with carbonized faces of different beard wearing celebrities.

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Scope of Report

Key Segments Profiled in the Beard Grooming Products Market

By Product Type:

• Oil and Serum
• Cream and Balm
• Gel and Wax
• Cleanser
• Equipment and Accessories
• Others

By Product Function:

• Medicated
• General Purpose

By End User:

• Household
• Commercial

By Price Range:

• Economic
• Premium

By Distribution Channel:

• Hypermarket/Supermarket
• Specialty Stores
• Independent Stores
• Official Websites
• Direct Sales
• Online Store

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa