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Beard Grooming Products Market Snapshot (2022 to 2032)

The Beard Grooming Products Market is likely to hold the global market at a moderate CAGR of 8.6% during the forecast period. The global market holds a forecasted revenue of US$ 32.1 Billion in 2022 and is likely to cross US$ 34.8 Billion by the end of 2032.

The Beard Grooming Products market is anticipated to show promising growth prospects during the forecast period, expanding the Beard Grooming Products market size.

Attribute Details
The Beard Grooming Products Market Estimated Size (2021) US$ 29.8 Billion
The Beard Grooming Products Market Estimated Size (2022) US$ 32.1 Billion
The Beard Grooming Products Market Projected Size (2032) US$ 34.8 Billion
The Beard Grooming Products Market CAGR (2022 to 2032) 8.6%

The retail environment for the beauty and personal care sector has undergone tremendous change as a result of the ongoing evolution of consumer lifestyles and spending habits. An ongoing boom in cosmetic items, including beard grooming products, has been caused by rising customer consciousness for beauty, grooming, and health.

The sale of beard grooming products has risen over time due to men's growing preference for beards as a fashion statement. Increasing trends of having a beard are considered as manly and masculine. Customers are more inclined to buy organic beard grooming products at this time. This is due to the negative effects of using synthetic beard care products. Additionally, natural beard grooming products adhere to purity criteria established by various regulating authorities of various nations.

Multiple brands in the beard grooming products market are advertising their products through celebrities and influencers, capturing a large number of customers all over the world. Different products with multiple benefits are also attracting customers to grow and maintain beards.

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Men are willing to spend money on beard grooming products in order to seem dapper, as beards become a sex symbol and helped increase men's self-confidence.

Beard is becoming a fashion statement for men all over the world. To maintain and keep beards neat, customers are regularly using beard grooming products. Increased awareness about these products and accessories among consumers is helping in market expansion.

Manufacturers are actively trying to attract customers by giving them offers and loyalty points on purchases. Effective advertisement, brand endorsement by celebrities, and marketing through social media and influencers are proving effective in increasing the market value.

Many manufacturers and brands have dedicated websites for product sales. These products are also available in online market stores, making ordering and receiving them easy, even in remote areas.

As these products are available everywhere and easily, and the customers from urban areas have high disposable income, they are willing to spend money on premium products. Also, an increase in shopping habits and the development of public malls and specialty stores are responsible for the market boost.

The growth of the market is being hampered by fake goods and the high cost of genuine goods.

The main restraint to the beard grooming products market is the counterfeit products and premium price range of products.

Counterfeit manufacturers use low-quality raw ingredients, affecting the overall effectiveness of the product. Sometimes, these products can cause skin issues and injuries. Such problems can directly affect genuine brands, reducing sales and customer preference. These counterfeit products also have low prices compared to original products, which attracts customers and ultimately, affects the market.

As many brands use natural ingredients in their products, they are quite expensive. These products are sometimes considered premium. People having high disposable income can purchase and use these products regularly to get maximum results. People on strict budgets can’t purchase these products regularly, resulting in the loss of a big chunk of customers.

Sudip Saha
Sudip Saha

Principal Consultant

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Country Insights

Spanish men are using grooming products to maintain healthy beards.

European countries are observing a rise in beard grooming products, as men all around Europe are wearing beards. Spanish men started transplanting beards in 2015. Facial hair became a trend and is considered as a sex symbol and women found men with facial hair attractive. Also, abundant men’s salons are responsible for the increase in sales of beard grooming products in Spain.

The Indian market for beard grooming products is increasing due to the rising popularity of beards.

India is becoming a growing market for beard grooming products. India had the traditional importance of keeping a beard, and post-COVID effects on beard-wearing habits are responsible for the rise of beard grooming products in India. Men in urban areas are willing to spend money to look good and spend a considerable amount of money on grooming products.

Competitive Landscape

Some key players in the Beard Grooming Products market are Unilever, Dgewell Personal Care, L’Oreal, Honest Amish, Badass Beard Care, Herbivore Botanicals, Beiersdorf, Anthony Brands, Beardbrand, Harry’s Inc., Tweezerman International, Newport Apothecary Inc., Walker & Company Brands, Kiehl's, Clarisonic, Prospector Co., BAXTER OF CALIFORNIA, Procter & Gamble, Koninklijke Philips N.V., ZILBERHAAR and Conde Nast and others. These are popular and well-known brands all over the world.

  • Badass Beard Care is providing multiple beard care products, including vitamin supplements, serums, beard oils, tools and accessories, and special grooming kits and combos with multiple products complete needs for a healthy and neat beard.
  • A popular entertainment commerce platform ROPOSO and actor Rana Daggubati have collaborated to launch a men’s grooming brand named ‘DCRAF’. This brand was launched in mid-2022, with a range of skincare and beard grooming products. The products are creatively designed, with carbonized faces of different beard-wearing celebrities.

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Scope of Report

Attribute Details
Growth Rate CAGR of 8.6% from 2022 to 2032
The base year for estimation 2021
Historical Data Available for 2017 to 2021
Forecast Period 2022 to 2032
Quantitative units Revenue in USD Billion, volume in Units, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis
Segments Covered Product Type, Product Function, End User, Price Range, Distribution Channel, Region
Country scope USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, India, Thailand, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates, South Africa
Key Companies Profiled Unilever; Dgewell Personal Care; L’Oreal; Honest Amish; Badass Beard Care; Herbivore Botanicals; Beiersdorf; Anthony Brands; Beardbrand; Harry’s Inc.; Tweezerman International; Newport Apothecary Inc.; Walker & Company Brands; Kiehl's; Clarisonic; Prospector Co.; BAXTER OF CALIFORNIA; Procter & Gamble; Koninklijke Philips N.V.; ZILBERHAAR; Conde Nast; Others
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the Beard Grooming Products Market

By Product Type:

  • Oil and Serum
  • Cream and Balm
  • Gel and Wax
  • Cleanser
  • Equipment and Accessories
  • Others

By Product Function:

  • Medicated
  • General Purpose

By End User:

  • Household
  • Commercial

By Price Range:

  • Economic
  • Premium

By Distribution Channel:

  • Hypermarket/Supermarket
  • Specialty Stores
  • Independent Stores
  • Official Websites
  • Direct Sales
  • Online Store

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the current beard grooming products market value?

The Beard Grooming Products market is expected to reach a valuation of US$ 32.1 Billion in 2022.

What are the key trends driving the beard grooming products market?

Promotion and celebrity endorsement of the products, rise in beard trends and online marketplaces for beard grooming products are the key trends for market expansion. Manufacturers introduced natural and organic products, attracting nature-aware customers.

Who are the leading players in the beard grooming products market?

Leading players operating in the beard grooming products market are Unilever, Dgewell Personal Care, L’Oreal, Honest Amish, Badass Beard Care, Herbivore Botanicals, Beiersdorf, Anthony Brands, Beardbrand, Harry’s Inc., Tweezerman International, Newport Apothecary Inc., Walker & Company Brands, Kiehl's, Clarisonic, Prospector Co., BAXTER OF CALIFORNIA, Procter & Gamble, Koninklijke Philips N.V., ZILBERHAAR, and Conde Nast and among others.


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