Pet Grooming Market

How big is the Pet Grooming Market in 2026?

Demand is projected to expand at 9.1% CAGR from 2026 to 2036. Market value rises from USD 17.9 billion in 2025 to USD 19.5 billion in 2026 and USD 46.7 billion by 2036.

FMI estimates the pet grooming market at USD 19.5 billion in 2026 and projects revenue to reach USD 46.7 billion by 2036, expanding at a 9.1% CAGR from a 2025 baseline of USD 17.9 billion. Market demand is fundamentally shaped by the animal's specific coat type and care routine, as the products selected for washing, brushing, and clipping must perfectly suit the species, skin sensitivities, and handling requirements encountered during use. In 2026, shampoos and conditioners are expected to account for 46.1% of product demand, while dogs will represent 58.4% of demand by pet type. Furthermore, online retail will capture 34.9% of sales-channel demand, a trend that closely links replenishable care products with the need for clear, detailed information to support remote purchasing decisions. Providing broader demographic context, the PDSA's 2026 survey estimates 10.2 million pet dogs and 11.3 million cats in the United Kingdom, highlighting the scale of species-specific routines, though actual product consumption remains strictly tied to the care actively performed by owners.

Additionally, FDA guidance strictly distinguishes ordinary animal grooming aids from disease-related claims, helping sellers accurately communicate the intended cleaning and cosmetic role of their formulations. Ultimately, the core commercial opportunity lies in connecting dependable product performance with highly clear, species-specific usage directions. This operational discipline allows customers to confidently choose suitable supplies and consistently return to products that seamlessly fit their animal's routine, rather than relying on mere pet ownership statistics as the sole predictor of buying frequency.

Key Market Trends and Insights

• Shampoos and conditioners lead at 46.1%; replenishment differs from durable-tool replacement .
• Dogs represent 58.4% of demand; coat type influences product choice.
• Online retail holds 34.9%; clear species and use instructions support remote buying.

Regional Highlights

• Fastest-growing profiled market: South Korea at 9.4% CAGR from 2026 to 2036.
• The EU has a regional growth projection alongside the individual country forecasts.

Market Size and Forecast

Table 1: Market size and forecast for the pet grooming market in USD billion and percentage

Metric	Value
2025 market size	USD 17.9 billion
Estimated market size in 2026	USD 19.5 billion
Projected market size by 2036	USD 46.7 billion
CAGR 2026 to 2036	9.1%
Added revenue 2026 to 2036	USD 27.2 billion
Market expansion multiple	2.4x

Consumable products such as pet shampoo require replenishment, while durable clippers and brushes have different replacement cycles; grooming products may be used at home and through professional care settings, including pet daycare and pet hotels.

Pet Population and Grooming Welfare Evidence

Pet-owner surveys describe animal populations and care routines; FDA guidance explains how intended product claims affect the regulatory treatment of grooming aids.

Table 2: Evidence and adoption indicators for the pet grooming market

Indicator	Data point or finding	Commercial relevance	Source
UK dogs	10.2 million estimated in 2026	Context for dog-care purchasing	[2]
UK cats	11.3 million estimated in 2026	Shows a different species demand base	[2]
Care responsibility	RSPCA emphasizes animal needs during grooming	Affects handling and equipment use	[3]
Product claims	FDA grooming-aid guidance distinguishes intended uses	Defines the product boundary	[4]

Analyst Perspective

"A grooming product earns a repeat purchase when it suits the animal's coat and works within the owner's or professional's care routine. Clear species and use directions help customers make that choice, while dependable performance gives them a reason to return to the same supply. Retailers also need to understand the difference between replenishable formulations and durable tools, because the two types of product generate different purchasing cycles within the same grooming assortment."

- Rahul Pandita, Principal Consultant, FMI

How is the Pet Grooming Market segmented?

The market covers 4 commercial axes and region: product type; pet type; price range; sales channel.

By product type: Shampoos and conditioners; Wipes and sprays; Brushes and combs; Clippers and trimmers; Deshedding tools; Nail care; Grooming accessories. By pet type: Dogs; Cats; Small pets; Other pets. By price range: Economy; Mid-range; Premium. By sales channel: Online retail; Pet specialty stores; Mass retail; Veterinary-linked outlets; Grooming salons.

Why do shampoos and conditioners lead demand within the product type category?

The shampoos and conditioners segment accounts for 46.1% of product type demand in 2026.

Shampoos and conditioners lead product demand because washing consumes the formulation, creating a replenishment requirement when owners or professionals maintain a regular care routine. Suitability for the animal's skin and coat influences which product is selected and whether the customer continues using it, making clear directions useful alongside dependable performance. FDA guidance distinguishes ordinary cleaning claims from disease-related product claims, helping sellers describe the intended role of the formulation. [4] This information supports comparison within an assortment that also contains durable tools with different maintenance and replacement needs.

• Shampoos and conditioners account for 46.1% of product demand in 2026, with consumption during washing creating a replenishment need when the formulation suits the animal's skin, coat and established care routine.
• Accurate cleaning claims and use directions help owners compare formulations within the grooming assortment, while the distinction between coat care and disease-related claims keeps the intended product role clear before purchase and use. [4]

Table 3: Leading product type share for the pet grooming market

Product type	Share in 2026
Shampoos and conditioners	46.1%
Other segments combined	53.9%
Total	100.0%

Why do dogs lead demand within the pet type category?

The dogs segment accounts for 58.4% of pet type demand in 2026. 

Dogs lead demand by pet type because differences in coat length and density create a range of washing, brushing and clipping needs that owners and professionals address through suitable supplies. The choice of tools and formulations needs to reflect the animal being cared for, while appropriate handling remains part of the grooming experience. [3] Pet insurance belongs to the wider range of owner spending on care and services, whereas the repeat purchase of grooming products depends on how they fit the dog's specific routine and the performance experienced during use.

• Dogs account for 58.4% of demand by pet type in 2026, placing differences in coat length, density and routine maintenance at the center of the tools and formulations selected by owners and professional groomers.
• Suitable product instructions and handling information help users maintain the dog's coat with appropriate equipment, while clear distinctions across species make it easier to compare products for the particular animal being cared for. [3]

What are the drivers restraints and opportunities in the pet grooming market?

• Driver: Routine washing and coat maintenance create replenishment demand for consumed formulations and care wipes, allowing owners and professionals to repeat a purchase when the selected product suits the animal and performs dependably during grooming.
• Restraint: Inappropriate grooming equipment or handling can harm an animal and weaken customer trust, making clear use and maintenance information important for products sold to owners and professional settings where appearance accompanies welfare considerations. [3]
• Opportunity: Clear descriptions of ordinary cleaning use can improve product selection by helping owners distinguish grooming aids from disease-related claims, while accurate species and care directions support comparison across the available formulations and equipment. [4]

Routine coat maintenance creates replenishment

Washing formulations and care wipes are consumed during grooming, creating a replenishment need when owners or professionals maintain a routine that uses the product. A suitable formulation can therefore support repeat purchasing through its performance on the animal's skin and coat, while the frequency of those purchases depends on actual care practices and the amount used.

Poor handling can undermine customer trust

RSPCA guidance draws attention to the animal's needs during grooming and the harm that unsuitable equipment or inadequate care can cause. [3] For manufacturers supplying owners and professional settings, useful handling and maintenance instructions help connect the product with an appropriate routine, allowing the user's assessment to consider welfare and care alongside the appearance of the coat.

Clear claim boundaries can improve product selection

FDA's grooming-aid guidance distinguishes ordinary animal-care products from disease-related claims, giving suppliers a basis for describing intended cleaning use accurately. [4] Clear species and application information then helps owners compare formulations for the animal they are caring for, while keeping the difference between coat maintenance and veterinary treatment understandable within the broader pet-care assortment.

Which country CAGRs are profiled in the Pet Grooming Market?

Table 5: Country CAGR comparison for the pet grooming market

Country or regional market	CAGR 2026 to 2036
South Korea	9.4%
United States	9.3%
Japan	9.2%
European Union	9.1%
United Kingdom	8.8%

Country and Regional Analysis

South Korea

Compact home-care kits must clearly identify species and coat suitability, as an attractive accessory never substitutes for usable instructions or safe handling protocols. Furthermore, the Korean government's Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Korean Animal Welfare Association (KAWA) actively enforce stricter regulations on pet care product safety and advocate for certified, stress-free grooming practices to protect animal well-being. The South Korea pet grooming market is projected to expand at a 9.4% CAGR from 2026 to 2036.

United States

FDA grooming-aid guidance makes intended product claims critically important; cleaning and cosmetic products must never be represented as veterinary disease treatments without the appropriate scientific and regulatory basis. Alongside federal oversight, organizations like the American Society for the Prevention of Cruelty to Animals (ASPCA) and the National Dog Groomers Association of America (NDGAA) establish vital non-commercial benchmarks for safe animal handling, salon hygiene, and breed-specific styling standards. The United States pet grooming market is projected to expand at a 9.3% CAGR from 2026 to 2036.

Japan

Owners purchasing small grooming tools require options with a suitable grip and manageable noise levels; product selection must strictly follow the animal's specific coat type and physiological needs rather than simply copying human hair-care routines. This careful approach is heavily supported by the Japanese Ministry of the Environment and the Japan Animal Hospital Association (JAHA), which publish extensive welfare guidelines emphasizing low-stress handling and specialized care for Japan's rapidly aging pet population. The Japan pet grooming market is projected to expand at a 9.2% CAGR from 2026 to 2036.

European Union

While the published figure serves as a broad regional benchmark, sellers must carefully distinguish physical grooming-product receipts from professional salon service fees when comparing distribution routes and market penetration. Across the bloc, the European Chemicals Agency (ECHA) strictly enforces REACH regulations to ensure the chemical safety of pet shampoos and topical treatments, while the European Commission's overarching Animal Welfare Strategy continues to push for higher standards in commercial grooming environments. The European Union pet grooming market is projected to expand at a 9.1% CAGR from 2026 to 2036.

United Kingdom

The PDSA's comprehensive population evidence describes the distinct demographic bases of dogs and cats across the United Kingdom, providing essential context for targeted product-care routines. Simultaneously, the RSPCA's guidance rigorously addresses the ethical handling required when animals receive professional grooming, aligning closely with the Animal Welfare Act's "Five Welfare Needs." Furthermore, the British Pet Groomers Association (BPG) actively promotes non-commercial educational standards and safe restraint techniques to protect both the animal and the practitioner. FMI projects the United Kingdom pet grooming market to grow at an 8.8% CAGR from 2026 to 2036, with species-specific supplies and suitable, welfare-first handling heavily informing the purchasing and care decisions made by both domestic owners and professional users.

Who are the notable companies in the Pet Grooming Market?

The key players in the market are Spectrum Brands; Wahl; Hartz; PetEdge; Central Garden and Pet; Earthbath; Groomer's Best; TropiClean

Competitive Benchmarking

Table 6: Competitive positioning for the pet grooming market

Company or institution	Positioning	Evidence or purchasing distinction
Wahl	Clippers and grooming tools	Durable equipment purchasing role
TropiClean	Coat-care formulations	Consumable replenishment role
Earthbath	Grooming formulations	Pet grooming formulations.
Hartz	Pet grooming formulations and tools	Offers coat-specific dog shampoos and other grooming products. [5]
PetEdge	Professional grooming equipment and supplies	Offers grooming tables, bathing tubs and other professional care supplies. [6]

Key Developments in the Pet Grooming Market

• Wahl Professional introduced the Bravura2 Animal Clipper on March 23, 2026, the next generation of its 5-in-1 clipper range for professional pet groomers, available through wahlpro.com. 
• Earthbath received two 2026 PETS+ Retailer's Choice Awards for its Tooth & Gum Wipes in the Dental category and its Oatmeal & Aloe Itch Relief Shampoo in the Grooming category, announced on August 4, 2026.

Key Players in the Pet Grooming Market

Spectrum Brands; Wahl; Hartz; PetEdge; Central Garden and Pet; Earthbath; Groomer's Best; TropiClean.

Pet Grooming Market Report Scope

Table 7: Report coverage for the pet grooming market

Coverage field	Report scope
Market breakdown	Product type; Pet type; Price range; Sales channel; region
Quantitative units	USD billion
Market definition	Pet grooming products including coat-care formulations and tools. Professional service fees are excluded from product sales. Veterinary medicines are assessed separately.
Regions covered	North America; Latin America; Western Europe; Eastern Europe; East Asia; South Asia and Pacific; Middle East and Africa
Countries profiled	South Korea; United States; Japan; European Union; United Kingdom
Key companies profiled	Spectrum Brands; Wahl; Hartz; PetEdge; Central Garden and Pet; Earthbath; Groomer's Best; TropiClean
Forecast period	2026 to 2036

Pet Grooming Market Research Methodology

Table 8: Research methods for the pet grooming market

Method	Approach
Published market outlook	FMI's published outlook supplies the market values, forecast period, country CAGRs and segment shares presented in the report.
Market definition review	The product, customer and sales-channel categories are reviewed against the report's scope and monetary units.
Public evidence review	PDSA population evidence, RSPCA care guidance and FDA grooming-aid guidance provide context on species mix, suitable handling and product claim boundaries. [2][3][4]
Country conditions review	Country discussion considers the local purchasing, service or product requirements documented in the cited public sources.
Company disclosure review	Public company pages support the descriptions of documented offerings and operating roles in the competitive tables. [5][6]
Commercial interpretation	The evidence is interpreted through the purchasing conditions, delivery requirements and repeat-use decisions described in the article.
Evidence reconciliation	Market research, public statistics, policy material and company disclosures are examined for their relevance to the defined product scope and commercial conditions.

Pet Grooming Market by Segments

By product type

• Shampoos and conditioners
• Wipes and sprays
• Brushes and combs
• Clippers and trimmers
• Deshedding tools
• Nail care
• Grooming accessories

By pet type

• Dogs
• Cats
• Small pets
• Other pets

By price range

• Economy
• Mid-range
• Premium

By sales channel

• Online retail
• Pet specialty stores
• Mass retail
• Veterinary-linked outlets
• Grooming salons

Pet Grooming Market by Region

• North America
  • USA
  • Canada
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
• Western Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Benelux
  • Nordics
• Eastern Europe
  • Poland
  • Czech Republic
  • Romania
  • Hungary
• East Asia
  • China
  • Japan
  • South Korea
• South Asia and Pacific
  • India
  • ASEAN
  • Australia and New Zealand
• Middle East and Africa
  • GCC countries
  • South Africa
  • Türkiye
  • Israel

Research Sources and Bibliography

• [1] PDSA. 2026. PAW Report Pet Populations.
• [2] RSPCA. Accessed October 2026. Choosing the Right Dog Groomer.
• [3] US Food and Drug Administration. Accessed October 2026. CPG Section 653.100 Animal Grooming Aids.
• [4] Hartz. Accessed October 2026. Hartz company and product information.
• [5] PetEdge. Accessed October 2026. PetEdge company and product information.

This Report Answers

• How big is the pet grooming market in 2026?
• What market value is projected by 2036?
• Which product type segment leads demand?
• Which other commercial categories shape the market?
• Which countries have the fastest profiled growth?
• Which companies and institutions participate in the market?