Pet Insurance Market Outlook (2023 to 2033)

The pet insurance market is estimated to be valued at US$ 9.53 billion in 2023 and is expected to reach US$ 40 billion by 2033. The adoption of pet insurance is likely to advance at a CAGR of 16.8% during the forecast period. The growing pet populace, acceptance of pet insurance in underdeveloped markets, rising vet care costs, and increasing humanization of pets, is driving the global pet insurance market.

Some new advances that have taken place in the market include technology that has changed how pet owners are taking care of their pets. The use of technology has made it convenient for pet owners to interact with and take care of their pets.

Technology has also changed how a pet owner can connect with pet care centers in the market through an online platform and there are many virtual programs that have helped the development and training of pet dogs. Such technological advancements have helped the pet insurance industry to grow and will continue to contribute to the growth of the industry at a significant rate in the near future.

Key reasons for growth are attributed to the steady uptake of the market during the first half of the forecast period, owed to the rising number of pet adoptions and increased awareness of pet insurance are two prime reasons that are pushing the pet insurance market forward. An increase in income is another significant element influencing animal health spending. Lemonade, an AI-powered insurance start-up, introduced a new pet health insurance (Lemonade Pet) for kittens and puppies in 2021.

Despite these prospects, there are some likely challenges that stay ahead for the industry, which include some pet owners in developing countries that are unaware of pet insurance policies; this is because of less knowledge of pet care, low income, and low animal healthcare facilities. Thus, the high cost of pet care products, lack of awareness of pet insurance, and high premium cost that can decrease the sales of pet insurance.

Attribute Details
Estimated Market Size 2023 US$ 9.53 billion
Projected Market Size 2033 US$ 40 billion
CAGR from 2023 to 2033 16.8%

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2018 to 2022 Global Pet Insurance Market Analysis Compared to 2023 to 2033 Forecast

Pet insurance is a policy purchased by a pet parent to cover the veterinarian’s care of the insured pet's injury or illness in part or in full. Some policies cover pet death as well as loss or theft. The pet insurance market expanded at a high CAGR of 15% from 2018 to 2022.

Numerous pets are covered under pet insurance. Pet insurance for dogs and pet insurance for cats are most in demand. Dogs, cats, horses, and other exotic animals are all covered under pet insurance policies. Pet owners mistakenly believe that pet insurance is similar to human health insurance; nevertheless, pet insurance is a type of property insurance. As a result, after the pet has gotten the care and the owner has submitted a claim to the insurance company, the pet insurance is reimbursed.

Dogs make excellent pets because they are amiable and loyal. The global pet insurance market is being fuelled by a rise in the number of dog rescue facilities and rehabilitation for sick dogs. Rising medical costs in veterinary treatment, as well as the use of pricey medical techniques and pharmaceuticals, are driving the demand for pet insurance. The global pet insurance market is anticipated to progress at a CAGR of 16.8% to reach US$ 45 billion by 2033. The world is witnessing an increasing inclination towards dog insurance, cat insurance, horse insurance, and exotic pet insurance, to name a few.

Pawsitive Trends: Pet Care Spending and Dog Adoption Boost Pet Insurance Sales!

The rising number of pet adoptions and increased awareness of pet insurance are two prime reasons that are pushing the pet insurance market forward. The acceptance of animals as companions, such as dogs and cats, has risen significantly in recent years. Cats and dogs are the most popular pets and are known to benefit people's physical and mental well-being.

As a result, an increase in income is another significant element influencing animal health spending. Aside from per capita animal health spending, industries all around the world are investing more in the detection and treatment of veterinary diseases. Due to a robust economy, greater consumer knowledge, high spending power, and quicker claims processing pet health insurance are getting more popular. The coverage for pet health insurance is expected to fund diagnostic procedures and radiology, and it will cover all accidents and illnesses under one policy.

Radiographs, ultrasound scans, CT scans, and MRIs are some of the most typical diagnostic tests supported by pet insurance. There are numerous players operating in the industry, and many of these players use pet insurance to promote multiple branded products. There has also been an uptick in the number of new players. Thus, the involvement of key market players in providing novel products with the collaboration of pet insurance companies is likely to boost market growth.

Fumbling in the Dark: How a Lack of Pet Insurance Awareness Casts Shadows on Market Prosperity

Some pet owners in developing countries are unaware of pet insurance policies; this is because of less knowledge of pet care, low income, and low animal healthcare facilities. Thus, the high cost of pet care products, lack of awareness of pet insurance and high premium cost can decrease the sales of pet insurance.

Unleashing Success: How Leading Players Propel Pet Insurance Market Growth in Western Nations

In 2023, the Europe pet insurance market is expected to account for the largest market share. This is due to the expanding popularity of pet insurance, increased pet adoption, and the presence of key market players. Numerous insurance firms across Europe are developing policies to encourage pet lovers to adopt dogs. These businesses provide services such as illness, injury, and disease plans.

The pet insurance market in North America is being pushed by rising pet ownership, an increase in the domestic animal population, rising disposable income, and increased pet insurance knowledge. Due to the increased adoption of companion animals and pet insurance during shutdowns, the Asia Pacific industry is projected to develop significantly over the forecast period.

Country-wise Analysis

Unleashing Innovation: Pioneering Pathways to Amplify Revenue in the United Kingdom Pet Insurance Market

The first pet insurance coverage was sold in the United Kingdom in 1947, and since then, the country has seen significant growth in the pet insurance market. Well-established pet insurance companies are present in the United Kingdom, which focus on the best standard policies to increase their sales. Although some United Kingdom policies cover 100% of vet bills, sometimes this may differ according to the situation.

Pet insurance firms in the United Kingdom frequently offer consumers the option of paying an "extra," similar to how car insurance companies do. Excess fees might cost anything between £40 and £100. Rising obesity rates among pets are expected to drive the United Kingdom pet insurance market. Pet Insurance companies are tying partnerships with pet care solution manufacturers to launch novel products into the market, which may be beneficial in increasing profit.

Furry Friends' Boom: Surging Pet Ownership Ignites Pet Insurance Frenzy in China

China is expected to dominate the Asia Pacific pet insurance market. An increase in the number of pets adopted and increased knowledge of pet insurance are two main factors driving market expansion in China.

Dogs have long been the most popular pets in the world, and they dominate Chinese pet food sales. As per the State Council of China 2020, over 73.55 million households possess a pet, with 46.1% having dogs and 30.7% having cats.

Millennials' rising choice of dogs as a companion is boosting pet insurance market growth. In addition, new firms are entering the market, such as China Continent Insurance and the Taikang Insurance Group, which ever cover pet diabetes care insurance.

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Sudip Saha

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Category-wise Analysis

Unveiling the Force behind Pet Insurance Surge: Soaring Veterinary Care Spurs Demand for Accident and Illness Policies

The accident and illness policy type is expected to dominate the market and is likely to account for 47% of the global market share in 2023. High veterinarian care and diagnostic expenses, an increase in the domestic animal population, and increased knowledge of pet insurance are all contributing factors to this trend.

Pet insurance providers most typically offer accident and illness covers. These encompass a wide range of ailments, including acute and chronic illnesses, treatments, diagnostics, and more. The segment is predicted to expand the quickest in the future years since accident and illness insurance gives comprehensive insurance policies to pet owners.

The accident insurance policy type is expected to hold 35% of the global market share in 2023. Accidental damage coverage is sometimes included as a standard feature on premium plans, but it is frequently provided as an optional feature on more basic policies.

The embedded wellness policy type is presently likely to account for 20% of the global market share. Embedded wellness coverage includes immunizations, testing, and dental work. This sort of safeguarding is also known as "routine" or "preventative" care. Some accident and illness insurance may include wellness benefits, such as dental coverage.

Pet Insurance Arena: Paws and Policies in a Spirited Race for the Safest, Happiest Tails

The pet insurance market brims with fierce competition, as industry players vie to provide comprehensive coverage and innovative solutions for pet owners. Established insurers continuously refine policy offerings, integrating wellness programs and personalized plans. Agile startups disrupt the landscape, leveraging digital platforms to streamline processes and enhance user experiences.

Collaborations with veterinary networks amplify service accessibility, fostering customer loyalty. As awareness of pet well-being intensifies, market entrants focus on education, empowering pet owners to make informed choices. In this dynamic arena, competition sparks innovation, fueling a drive to reshape pet insurance into a vital component of responsible pet ownership.

Product Portfolio

  • Nationwide presents a comprehensive product portfolio in pet insurance, catering to diverse needs. Their offerings encompass medical coverage, wellness plans, and preventive care; ensuring beloved pets receive optimal attention. With customizable options, Nationwide ensures pet owners can confidently safeguard their furry companions' health.
  • Pet Assure Corp offers a unique product portfolio in pet healthcare. Their membership-based model provides exclusive discounts on veterinary services, making quality care affordable. Emphasizing simplicity and accessibility, Pet Assure empowers pet owners to prioritize their pets' well-being.
  • PetFirst introduces a versatile product portfolio in pet insurance. Their plans cover accidents, illnesses, and routine care, delivering comprehensive protection. With a focus on transparency and support, PetFirst ensures pet owners can navigate pet healthcare confidently, providing peace of mind and optimal care for their furry family members.

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Report Scope

Attribute Details
Market Value in 2023 US$ 9.53 billion
Market Value in 2033 US$ 40 billion
Growth Rate CAGR of 16.8% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ billion and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Policy Type
  • End-User
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East & Africa
Key Countries Profiled
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Embrace Pet Insurance Agency LLC
  • Figo Pet Insurance LLC
  • Hartville Group
  • Nationwide
  • Pet Assure Corp
  • PetFirst
  • Ipet Insurance
  • Pets Best Insurance Services LLC
  • Royal & Sun Alliance (RSA)
  • Trupanion
Customization & Pricing Available upon Request

Market Segmentation

By Policy Type:

  • Accident
  • Accident & Illness
  • Embedded Wellness

By End User:

  • Dogs
  • Cats
  • Horses
  • Exotic Pets
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East & Africa

Frequently Asked Questions

What trends are influencing the growth of the pet insurance market?

Rising pet ownership rates, increasing awareness of pet health, and advancements in veterinary care are driving market expansion.

How does pet insurance benefit pet owners?

Pet insurance provides financial protection against unexpected veterinary costs, making it easier for owners to afford necessary medical care for their pets.

Are there specific trends in pet insurance coverage?

Trends include the availability of customizable coverage options, coverage for alternative therapies, and increased inclusion of wellness and routine care options.

How does the age and breed of a pet impact pet insurance premiums?

Younger pets typically have lower premiums, while older pets and certain breeds may have higher premiums due to potential health risks.

What challenges does the pet insurance market face?

Challenges include educating pet owners about the benefits of pet insurance, managing premium costs, and ensuring transparent coverage terms and conditions.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Policy Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Policy Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Policy Type, 2023 to 2033

        5.3.1. Accident

        5.3.2. Accident & Illness

        5.3.3. Embedded Wellness

    5.4. Y-o-Y Growth Trend Analysis By Policy Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Policy Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By End User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2023 to 2033

        6.3.1. Dogs

        6.3.2. Cats

        6.3.3. Horses

        6.3.4. Exotic Pets

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Policy Type

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Policy Type

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Policy Type

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Policy Type

        9.3.3. By End User

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Policy Type

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Policy Type

        10.3.3. By End User

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Policy Type

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Policy Type

        11.3.3. By End User

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Policy Type

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Policy Type

        12.3.3. By End User

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Policy Type

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Policy Type

        13.3.3. By End User

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Policy Type

        14.2.3. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Policy Type

        14.3.3. By End User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Policy Type

            15.1.2.2. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Policy Type

            15.2.2.2. By End User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Policy Type

            15.3.2.2. By End User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Policy Type

            15.4.2.2. By End User

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Policy Type

            15.5.2.2. By End User

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Policy Type

            15.6.2.2. By End User

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Policy Type

            15.7.2.2. By End User

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Policy Type

            15.8.2.2. By End User

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Policy Type

            15.9.2.2. By End User

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Policy Type

            15.10.2.2. By End User

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Policy Type

            15.11.2.2. By End User

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Policy Type

            15.12.2.2. By End User

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Policy Type

            15.13.2.2. By End User

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Policy Type

            15.14.2.2. By End User

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Policy Type

            15.15.2.2. By End User

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Policy Type

            15.16.2.2. By End User

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Policy Type

            15.17.2.2. By End User

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Policy Type

            15.18.2.2. By End User

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Policy Type

            15.19.2.2. By End User

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Policy Type

            15.20.2.2. By End User

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Policy Type

            15.21.2.2. By End User

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Policy Type

            15.22.2.2. By End User

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Policy Type

            15.23.2.2. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Policy Type

        16.3.3. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Embrace Agency, LLC

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Figo LLC

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Hartville Group

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Nationwide

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Pet Assure Corp

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. PetFirst

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Ipet Insurance

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Pets Best Insurance Services, LLC

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Royal & Sun Alliance (RSA)

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Trupanion

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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