The global pet-calming products market size is projected to gain remarkable growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is projected to surpass a valuation of US$ 16.41 billion in 2023. It is likely to hit a valuation of US$ 28.83 billion by 2033. The market is predicted to exhibit a modest CAGR of 5.8% from 2023 to 2033. The increasing demand for high-end pet care products is anticipated to be a crucial factor augmenting the market’s expansion.
The awareness of providing adequate care for pets is rising. People are becoming more aware of the benefits of pet ownership. They are recognizing the positive impact pets can have on physical and mental health. In addition to that, pet owners are also recognizing the importance of pet mental health and behavior issues. Pets can suffer from stress, anxiety, aggression, and other behavioral issues like humans. Pet owners are also seeking out professional advice from veterinarians and trainers on how to address their pet’s behavioral issues and alleviate them. As a result, the demand for a variety of pet-calming products is increasing.
Pets are often considered family members by their owners. It has been observed that numerous pet owners are willing to invest in products that may improve their pets’ life quality. Pet calming products such as pheromone sprays, treats, supplements, and others are becoming more widely available. Their increasing recognition and adoption are likely to boost the pet-calming products market growth. Furthermore, the increasing digitalization and expansion of the e-commerce industry are expected to boost the demand for pet-calming products. Social media platforms and online communities focused on pet care are increasing. Pet owners can easily access information about products that can help their pets feel more relaxed and comfortable. The increasing availability of these products online due to expanding e-commerce industry is likely to amplify the market’s growth potential.
The increasing urbanization is compelling people to live in smaller homes, which is boosting the adoption of smaller pets such as fish, hamsters, dogs, and cats. The increasing adoption of work-from-home regimes has enabled pet owners to spend more time with their pets. This is creating a demand for pet-calming products as pet owners become more aware of behavioral issues that were previously unnoticed. The growing pet ownership by millennial and Gen Z demographics are likely to contribute to the market’s development.
| Attributes | Details |
|---|---|
| Pet-calming Products MarketShare (2022) | US$ 15.51 billion |
| Pet-calming Products MarketShare (2023) | US$ 16.41 billion |
| Pet-calming Products MarketShare (2023) | US$ 28.83 billion |
| Pet-calming Products MarketShare (2023 to 2033) | 5.8% |
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According to the research report published by FMI, the demand for pet-calming products is rising tremendously in passing years. In 2018, the global market size stood at nearly US$ 12.38 billion. In the following years, from 2018 to 2022, the market witnessed significant growth, accounting for US$ 15.51 billion in 2022.
In recent years, the focus on pet mental health has increased significantly. As more research is conducted on pet anxiety, pet owners are becoming more aware of the need for products that help calm their pets. This is increasing the development and marketing of pet-calming products, thereby stimulating market growth. Additionally, the adoption of organic and natural products is on the rise. Pet owners are looking for natural and organic products that use natural ingredients such as lavender, chamomile, and valerian roots. The increasing popularity of such products boosts market development.
The increasing demand for CBD (Cannabidiol)-based products is likely to bolster market growth in coming years. CBD-based products for pets have become increasingly popular in recent years. CBD has been found to have calming effects on both humans and animals. As a result, pet owners are turning to CBD-based pet-calming products. It is available in various forms such as treats, chews, and oils. The increasing research on the benefits of CBD-based products is likely to amplify the product demand.
For instance, a study conducted by Waltham Petcare Science Institute in 2023 found that CBD is helpful in reducing stress caused by being left home alone while traveling with animals, especially dogs.
Dog Segment to Hold Substantial Shares in the Market
The dog segment is anticipated to garner prominent shares in the global market. Dogs can experience stress and anxiety in various situations such as traveling, vet visits, and loud noises. Pet calming products such as calming sprays, treats, collars, and others can help ease their stress and reduce anxiety. As more pet owners become aware of the benefits of pet-calming products, they are more likely to seek out these products for their dogs. The increasing demand for specialized calming products for dogs is likely to amplify market expansion in the coming years.
The cat segment is slated to witness considerable growth during the forecast period. Like dogs, cats are naturally prone to anxiety and stress when their environment is changed or they hear loud noises. The increasing pet ownership, rising awareness for pet health, and a better understanding of the unique needs of cats are likely to boost the segment’s expansion in the coming years.
Snack and Treats Segment to Proliferate Due to High Demand
The snacks and treats segment is projected to generate monumental revenues during the forecast period. The segment is likely to expand at a CAGR of 39% from 2023 to 2033. Snacks and treats offer great convenience and versatility. Giving a calming snack or treat to a pet during a stressful situation, such as a thunderstorm or fireworks, can help to distract and calm the animal while also reinforcing positive behavior. They are an easy and convenient way for pet owners to administer calming ingredients to their pets. Unlike other forms of calming products such as collars or sprays, treats can be given to pets without the need for any special training or equipment. These factors are likely to boost the demand for snacks and treats during the forecast period.
The food and supplements segment is anticipated to witness swift expansion during the forecast period. Pet owners are avoiding the use of medications and other synthetic products, which is boosting the demand for organic and natural pet-calming products. The growing desire of pet owners to provide their pets with a more natural and holistic approach to calming is likely to aid the segment’s expansion.
Online Distribution Channel to Hold Lion’s Share During Forecast Period
The online distribution segment is anticipated to hold dominant shares in the global pet-calming products market. Online shopping offers great convenience. This is important for pet owners with busy schedules or who live in areas where access to pet stores is limited. Online distribution channels allow for a wider selection of pet-calming products available to pet owners. Online retailers can offer a wide variety of pet-calming products from different brands, making it easier for pet owners to find the specific product they require. Additionally, pet owners can find detailed information about the product, ingredients, dosage, and customer reviews, this information can help pet owners to make informed decisions about the product that is most effective. Furthermore, pet owners can take advantage of competitive pricing and promotions, making it a cost-effective option for pet owners.
Principal Consultant
North America is slated to witness astonishing growth during the forecast period. The region has huge pet ownership rates in the world. According to the American Pet Products Association, around 67% of households in the United States own a pet. This includes nearly 90 million dogs and 94 million cats. The region’s expanding pet population creates a huge market for pet-calming products.
The North American market has a wide range of pet-calming products available, including treats, supplements, and pheromone sprays. These products are widely available in pet stores and online, making them easily accessible for pet owners. Additionally, pet product manufacturers in North America invest heavily in marketing and advertising to reach pet owners.
According to a survey, the pet supplement industry is likely to witness US$ 1 billion in 2027. Dog vitamins and probiotics, cat toothpaste, frozen yogurt for dogs, and freeze-dried foods searched have grown exceedingly over the last few years.
The key players operating in the market are emphasizing partnering with veterinarians to help them build credibility and trust in pet owners. They are leveraging e-commerce channels to reach a wider audience and offer convenient purchasing options such as subscription services or auto-ship programs. They are focusing on launching new and specialized products.
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| Attribute | Details |
|---|---|
| Market Size Value in 2023 | US$ 16.41 billion |
| Market Size Value at End of Forecast (2033) | US$ 28.83 billion |
| Market Analysis | US$ billion for Value |
| Key Region Covered | North America; Europe; Asia Pacific; South America; The Middle East & Africa |
| Key Segments | By Pet Type, By Product, By Distribution Channel, By Region |
| Key Companies Profiled | Nestle Purina Petcare; Virbac; NOW Foods; Zoetis Inc.; PetHonesty; Zesty Paws; THUNDERWORKS; PetlQ LLC; Ceva Animal Health (Adaptil); Garmon Corp. (NaturVet) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Increasing awareness of pet stress and anxiety, coupled with the rise in pet ownership.
These products often contain natural ingredients that have soothing effects on pets' nervous systems, promoting relaxation.
The market offers treats, sprays, diffusers, pheromone-based solutions, and wearable devices.
The market is shifting towards innovative, technology-driven solutions like smart collars with real-time monitoring and calming features.
Pet-calming products help reduce pet anxiety, promote better behavior, and improve the overall well-being of pets and their owners.
1. Executive Summary | Pet Calming Products Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pet Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Pet Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Pet Type, 2023 to 2033 5.3.1. Dog 5.3.2. Cat 5.3.3. Others 5.4. Y-o-Y Growth Trend Analysis By Pet Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Pet Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033 6.3.1. Food and Supplements 6.3.2. Snacks and Treats 6.3.3. Gel and Ointment 6.3.4. Spray and Mist 6.3.5. Others 6.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033 7.3.1. Online Channels 7.3.2. Retail Pharmacies 7.3.3. Veterinary Clinics 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Pet Type 9.2.3. By Product 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Pet Type 9.3.3. By Product 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Pet Type 10.2.3. By Product 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Pet Type 10.3.3. By Product 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Pet Type 11.2.3. By Product 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Pet Type 11.3.3. By Product 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Pet Type 12.2.3. By Product 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Pet Type 12.3.3. By Product 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Pet Type 13.2.3. By Product 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Pet Type 13.3.3. By Product 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Pet Type 14.1.2.2. By Product 14.1.2.3. By Distribution Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Pet Type 14.2.2.2. By Product 14.2.2.3. By Distribution Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Pet Type 14.3.2.2. By Product 14.3.2.3. By Distribution Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Pet Type 14.4.2.2. By Product 14.4.2.3. By Distribution Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Pet Type 14.5.2.2. By Product 14.5.2.3. By Distribution Channel 14.6. United kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Pet Type 14.6.2.2. By Product 14.6.2.3. By Distribution Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Pet Type 14.7.2.2. By Product 14.7.2.3. By Distribution Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Pet Type 14.8.2.2. By Product 14.8.2.3. By Distribution Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Pet Type 14.9.2.2. By Product 14.9.2.3. By Distribution Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Pet Type 14.10.2.2. By Product 14.10.2.3. By Distribution Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Pet Type 14.11.2.2. By Product 14.11.2.3. By Distribution Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Pet Type 14.12.2.2. By Product 14.12.2.3. By Distribution Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Pet Type 14.13.2.2. By Product 14.13.2.3. By Distribution Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Pet Type 14.14.2.2. By Product 14.14.2.3. By Distribution Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Pet Type 14.15.2.2. By Product 14.15.2.3. By Distribution Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Pet Type 14.16.2.2. By Product 14.16.2.3. By Distribution Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Pet Type 14.17.2.2. By Product 14.17.2.3. By Distribution Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Pet Type 14.18.2.2. By Product 14.18.2.3. By Distribution Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Pet Type 14.19.2.2. By Product 14.19.2.3. By Distribution Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Pet Type 14.20.2.2. By Product 14.20.2.3. By Distribution Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Pet Type 15.3.3. By Product 15.3.4. By Distribution Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Virbac 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. NOWFoods 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Zoetis Inc. 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. PetHonesty 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Zesty Paws 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. THUNDERWORKS 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. PetIQ, LLC. 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. CEVA 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. GARMON CORP. 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Nestlé Purina Petcare 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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Pet Calming Products Market
