Market Survey on Pet Calming Products Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Per Capita Consumption, Pricing Analysis, Brand Share, Market Share, and Consumer Survey
An In-depth Market Insights of Pet Calming Products Market including Food & Supplements,Snacks & Treats,Gel & Ointment, and Spray & Mist Covering 30+ Countries like United States, United Kingdom, Germany, France, Norway, Sweden, Saudi Arabia, United Arab Emirates, Japan, Korea, Australia, New Zealand, and Others
Pet-calming Products Market Outlook (2023 to 2033)
The global pet-calming products market size is projected to gain remarkable growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is projected to surpass a valuation of US$ 16.41 billion in 2023. It is likely to hit a valuation of US$ 28.83 billion by 2033. The market is predicted to exhibit a modest CAGR of 5.8% from 2023 to 2033. The increasing demand for high-end pet care products is anticipated to be a crucial factor augmenting the market’s expansion.
The awareness of providing adequate care for pets is rising. People are becoming more aware of the benefits of pet ownership. They are recognizing the positive impact pets can have on physical and mental health. In addition to that, pet owners are also recognizing the importance of pet mental health and behavior issues. Pets can suffer from stress, anxiety, aggression, and other behavioral issues like humans. Pet owners are also seeking out professional advice from veterinarians and trainers on how to address their pet’s behavioral issues and alleviate them. As a result, the demand for a variety of pet-calming products is increasing.
Pets are often considered family members by their owners. It has been observed that numerous pet owners are willing to invest in products that may improve their pets’ life quality. Pet calming products such as pheromone sprays, treats, supplements, and others are becoming more widely available. Their increasing recognition and adoption are likely to boost the pet-calming products market growth. Furthermore, the increasing digitalization and expansion of the e-commerce industry are expected to boost the demand for pet-calming products. Social media platforms and online communities focused on pet care are increasing. Pet owners can easily access information about products that can help their pets feel more relaxed and comfortable. The increasing availability of these products online due to expanding e-commerce industry is likely to amplify the market’s growth potential.
The increasing urbanization is compelling people to live in smaller homes, which is boosting the adoption of smaller pets such as fish, hamsters, dogs, and cats. The increasing adoption of work-from-home regimes has enabled pet owners to spend more time with their pets. This is creating a demand for pet-calming products as pet owners become more aware of behavioral issues that were previously unnoticed. The growing pet ownership by millennial and Gen Z demographics are likely to contribute to the market’s development.
Attributes
Details
Pet-calming Products MarketShare (2022)
US$ 15.51 billion
Pet-calming Products MarketShare (2023)
US$ 16.41 billion
Pet-calming Products MarketShare (2023)
US$ 28.83 billion
Pet-calming Products MarketShare (2023 to 2033)
5.8%
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Global Pet-calming Products Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)
According to the research report published by FMI, the demand for pet-calming products is rising tremendously in passing years. In 2018, the global market size stood at nearly US$ 12.38 billion. In the following years, from 2018 to 2022, the market witnessed significant growth, accounting for US$ 15.51 billion in 2022.
In recent years, the focus on pet mental health has increased significantly. As more research is conducted on pet anxiety, pet owners are becoming more aware of the need for products that help calm their pets. This is increasing the development and marketing of pet-calming products, thereby stimulating market growth. Additionally, the adoption of organic and natural products is on the rise. Pet owners are looking for natural and organic products that use natural ingredients such as lavender, chamomile, and valerian roots. The increasing popularity of such products boosts market development.
The increasing demand for CBD (Cannabidiol)-based products is likely to bolster market growth in coming years. CBD-based products for pets have become increasingly popular in recent years. CBD has been found to have calming effects on both humans and animals. As a result, pet owners are turning to CBD-based pet-calming products. It is available in various forms such as treats, chews, and oils. The increasing research on the benefits of CBD-based products is likely to amplify the product demand.
For instance, a study conducted by Waltham Petcare Science Institute in 2023 found that CBD is helpful in reducing stress caused by being left home alone while traveling with animals, especially dogs.
Category-wise Insights
Which Type of Pet Requires Pet-calming Products the Most?
Dog Segment to Hold Substantial Shares in the Market
The dog segment is anticipated to garner prominent shares in the global market. Dogs can experience stress and anxiety in various situations such as traveling, vet visits, and loud noises. Pet calming products such as calming sprays, treats, collars, and others can help ease their stress and reduce anxiety. As more pet owners become aware of the benefits of pet-calming products, they are more likely to seek out these products for their dogs. The increasing demand for specialized calming products for dogs is likely to amplify market expansion in the coming years.
The cat segment is slated to witness considerable growth during the forecast period. Like dogs, cats are naturally prone to anxiety and stress when their environment is changed or they hear loud noises. The increasing pet ownership, rising awareness for pet health, and a better understanding of the unique needs of cats are likely to boost the segment’s expansion in the coming years.
Which Type of Product Experiences a High Demand?
Snack and Treats Segment to Proliferate Due to High Demand
The snacks and treats segment is projected to generate monumental revenues during the forecast period. The segment is likely to expand at a CAGR of 39% from 2023 to 2033. Snacks and treats offer great convenience and versatility. Giving a calming snack or treat to a pet during a stressful situation, such as a thunderstorm or fireworks, can help to distract and calm the animal while also reinforcing positive behavior. They are an easy and convenient way for pet owners to administer calming ingredients to their pets. Unlike other forms of calming products such as collars or sprays, treats can be given to pets without the need for any special training or equipment. These factors are likely to boost the demand for snacks and treats during the forecast period.
The food and supplements segment is anticipated to witness swift expansion during the forecast period. Pet owners are avoiding the use of medications and other synthetic products, which is boosting the demand for organic and natural pet-calming products. The growing desire of pet owners to provide their pets with a more natural and holistic approach to calming is likely to aid the segment’s expansion.
Why is the Online Distribution Channel Expanding?
Online Distribution Channel to Hold Lion’s Share During Forecast Period
The online distribution segment is anticipated to hold dominant shares in the global pet-calming products market. Online shopping offers great convenience. This is important for pet owners with busy schedules or who live in areas where access to pet stores is limited. Online distribution channels allow for a wider selection of pet-calming products available to pet owners. Online retailers can offer a wide variety of pet-calming products from different brands, making it easier for pet owners to find the specific product they require. Additionally, pet owners can find detailed information about the product, ingredients, dosage, and customer reviews, this information can help pet owners to make informed decisions about the product that is most effective. Furthermore, pet owners can take advantage of competitive pricing and promotions, making it a cost-effective option for pet owners.
Find your sweet spots for generating winning opportunities in this market.
Comparative View of the Adjacent Market
Pet-calming Products Market:
Attributes
Pet-calming Products Market
CAGR (2023 to 2033)
5.8%
Market Value (2023)
US$ 16.41 billion
Growth Factor
Increasing pet ownership.
Future Opportunities
Launch of premium and specialized pet-calming products.
Market Trends
Growing adoption of CBD-based pet-calming products.
Pet Dietary Supplements Market:
Attributes
Pet Dietary Supplements Market
CAGR (2023 to 2033)
7.3%
Market Value (2023)
US$ 4.3 billion
Growth Factor
Increasing pet humanization trend.
Future Opportunities
Development of specialized nutraceuticals and dietary supplements.
Market Trends
Increasing social media influence on pet adoption and pet care.
Pet Food Ingredients Market:
Attributes
Pet Food Ingredients Market
CAGR (2023 to 2033)
4.9%
Market Value (2023)
US$ 42.2 billion
Growth Factor
Rising demand for natural and organic pet foods.
Future Opportunities
Increasing premiumization of pet products.
Market Trends
Expansion of production capacities.
Country-wise Insights
Why is North America the Frontrunner in Global Market?
North America is slated to witness astonishing growth during the forecast period. The region has huge pet ownership rates in the world. According to the American Pet Products Association, around 67% of households in the United States own a pet. This includes nearly 90 million dogs and 94 million cats. The region’s expanding pet population creates a huge market for pet-calming products.
The North American market has a wide range of pet-calming products available, including treats, supplements, and pheromone sprays. These products are widely available in pet stores and online, making them easily accessible for pet owners. Additionally, pet product manufacturers in North America invest heavily in marketing and advertising to reach pet owners.
According to a survey, the pet supplement industry is likely to witness US$ 1 billion in 2027. Dog vitamins and probiotics, cat toothpaste, frozen yogurt for dogs, and freeze-dried foods searched have grown exceedingly over the last few years.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need and save 40%!
Key Players Leverage E-commerce Channels to Boost their Growth
The key players operating in the market are emphasizing partnering with veterinarians to help them build credibility and trust in pet owners. They are leveraging e-commerce channels to reach a wider audience and offer convenient purchasing options such as subscription services or auto-ship programs. They are focusing on launching new and specialized products.
In March 2023, Virbac announced its expansion plans in Europe due to the increasing pet population. The company aims to invest nearly US$ 42 million by moving to a new factory in Saint-Gilles.
Comfort Zone entered the United Kingdom’s market in February 2023. The company entered the market with a drug-free Pheromone Collar, making it the first calming product to be available in the United Kingdom.
Ceva Animal Health (Adaptil) extended its veterinary behavior range by launching Adaptil Chew in March 2022. The new product is a fast-calming chew for dogs.
Key Players in the Market
Nestle Purina Petcare
Virbac
NOW Foods
Zoetis Inc.
PetHonesty
Zesty Paws
THUNDERWORKS
PetlQ LLC
Ceva Animal Health (Adaptil)
Garmon Corp. (NaturVet)
Scope of Report
Attribute
Details
Market Size Value in 2023
US$ 16.41 billion
Market Size Value at End of Forecast (2033)
US$ 28.83 billion
Market Analysis
US$ billion for Value
Key Region Covered
North America
Europe
Asia Pacific
South America
The Middle East & Africa
Key Segments
By Pet Type
By Product
By Distribution Channel
By Region
Key Companies Profiled
Nestle Purina Petcare
Virbac
NOW Foods
Zoetis Inc.
PetHonesty
Zesty Paws
THUNDERWORKS
PetlQ LLC
Ceva Animal Health (Adaptil)
Garmon Corp. (NaturVet)
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
Market Segmentation
Pet-calming Products Market by Pet Type:
Dogs
Cats
Others
Pet-calming Products Market by Product:
Food & Supplements
Snacks & Treats
Gel & Ointment
Spray & Mist
Others
Pet-calming Products Market by Distribution Channel:
Online
Offline
Pet-calming Products Market by Region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Frequently Asked Questions
What are the driving factors behind the growth of the pet calming products market?
Increasing awareness of pet stress and anxiety, coupled with the rise in pet ownership.
How do pet calming products work to alleviate pet stress?
These products often contain natural ingredients that have soothing effects on pets' nervous systems, promoting relaxation.
What types of pet calming products are available in the market?
The market offers treats, sprays, diffusers, pheromone-based solutions, and wearable devices.
Are there any notable trends in the pet calming products market?
The market is shifting towards innovative, technology-driven solutions like smart collars with real-time monitoring and calming features.
How are pet owners benefiting from the use of these products?
Pet-calming products help reduce pet anxiety, promote better behavior, and improve the overall well-being of pets and their owners.
Table of Content
1. Executive Summary | Pet Calming Products Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pet Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Pet Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Pet Type, 2023 to 2033
5.3.1. Dog
5.3.2. Cat
5.3.3. Others
5.4. Y-o-Y Growth Trend Analysis By Pet Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Pet Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033
6.3.1. Food and Supplements
6.3.2. Snacks and Treats
6.3.3. Gel and Ointment
6.3.4. Spray and Mist
6.3.5. Others
6.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033
7.3.1. Online Channels
7.3.2. Retail Pharmacies
7.3.3. Veterinary Clinics
7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Pet Type
9.2.3. By Product
9.2.4. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Pet Type
9.3.3. By Product
9.3.4. By Distribution Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Pet Type
10.2.3. By Product
10.2.4. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Pet Type
10.3.3. By Product
10.3.4. By Distribution Channel
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Pet Type
11.2.3. By Product
11.2.4. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Pet Type
11.3.3. By Product
11.3.4. By Distribution Channel
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Pet Type
12.2.3. By Product
12.2.4. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Pet Type
12.3.3. By Product
12.3.4. By Distribution Channel
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Pet Type
13.2.3. By Product
13.2.4. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Pet Type
13.3.3. By Product
13.3.4. By Distribution Channel
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. USA
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Pet Type
14.1.2.2. By Product
14.1.2.3. By Distribution Channel
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Pet Type
14.2.2.2. By Product
14.2.2.3. By Distribution Channel
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Pet Type
14.3.2.2. By Product
14.3.2.3. By Distribution Channel
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Pet Type
14.4.2.2. By Product
14.4.2.3. By Distribution Channel
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Pet Type
14.5.2.2. By Product
14.5.2.3. By Distribution Channel
14.6. United kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Pet Type
14.6.2.2. By Product
14.6.2.3. By Distribution Channel
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Pet Type
14.7.2.2. By Product
14.7.2.3. By Distribution Channel
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Pet Type
14.8.2.2. By Product
14.8.2.3. By Distribution Channel
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Pet Type
14.9.2.2. By Product
14.9.2.3. By Distribution Channel
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Pet Type
14.10.2.2. By Product
14.10.2.3. By Distribution Channel
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Pet Type
14.11.2.2. By Product
14.11.2.3. By Distribution Channel
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Pet Type
14.12.2.2. By Product
14.12.2.3. By Distribution Channel
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Pet Type
14.13.2.2. By Product
14.13.2.3. By Distribution Channel
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Pet Type
14.14.2.2. By Product
14.14.2.3. By Distribution Channel
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Pet Type
14.15.2.2. By Product
14.15.2.3. By Distribution Channel
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Pet Type
14.16.2.2. By Product
14.16.2.3. By Distribution Channel
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Pet Type
14.17.2.2. By Product
14.17.2.3. By Distribution Channel
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Pet Type
14.18.2.2. By Product
14.18.2.3. By Distribution Channel
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Pet Type
14.19.2.2. By Product
14.19.2.3. By Distribution Channel
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Pet Type
14.20.2.2. By Product
14.20.2.3. By Distribution Channel
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Pet Type
15.3.3. By Product
15.3.4. By Distribution Channel
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Virbac
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. NOWFoods
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Zoetis Inc.
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. PetHonesty
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Zesty Paws
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. THUNDERWORKS
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. PetIQ, LLC.
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. CEVA
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. GARMON CORP.
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Nestlé Purina Petcare
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
17. Assumptions & Acronyms Used18. Research Methodology
