As per newly released data by Future Market Insights (FMI), the pet safe cleaners market is set to touch US$ 6,119.5 million in 2023 and is anticipated to reach US$ 8,224.1 million by 2033, at a CAGR of 3.0 % from 2023 to 2033. The share of the pet safe cleaners market in its parent market (Pet Care Market) is approximately ~3%-7%.
| Attribute | Details |
|---|---|
| Pet Safe Cleaners Market Estimated Size (2023) | US$ 6,119.5 million |
| Pet Safe Cleaners Market Projected Size (2033) | US$ 8,224.1 million |
| Pet Safe Cleaners Value-based CAGR (2023 to 2033) | 3.0% |
| Pet Safe Cleaners Market Top players market share | 5% to 10% |
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The global pet cleanser market is estimated to be growing rapidly owing to the increase in the purchase or adoption of pets (primarily cats, dogs, and birds) and the growing importance of personal hygiene for pets. The global market is expected to continue increasing the expenditure on these products along with the needed advanced revolution in the pet cleaners market.
First and foremost, products under pet safe cleaners help maintain a clean and tidy environment for pets and the people around them. The fragrant smell of the products keeps the environment odor and stain-free.
A global study on the pet safe cleaners market explains that the key trends driving the sales of Pet safe cleaners are non- harmful ingredients in the pet safe cleaners’ products. Readily available cleaners in the market contain many harmful chemicals that negatively affect the body of the pet in the long run and also harm the environment. Pets nowadays are considered as part/ members of the family. This trend, called pet humanization, fuels the demand for safe pet cleaners.
Principal Consultant
The research report on pet safe cleaners suggests that there has been a colossal interest in items carrying numerous roles at a time. The buyers favor a single item that is fit for eliminating stains and smells instead of two separate items. This sort of item is not difficult to utilize and is versatile. For instance, Simple Solution Extreme Stain and Odor Remover is an All-in-One shower with both the elements of a stain remover and scent control. The rising interest for multifunctional items is supposed to feature significant learning experiences presented by the pet safe cleaners market.
Pet Safe Cleaner Market :
| Attributes | Pet Safe Cleaner Market |
|---|---|
| CAGR (2023 to 2033) | 3.0% |
| Market Value (2023) | US$ 6,119.5 million |
| Growth Factor | Rising empathy around pets that are pushing pet owners to find new alternatives to toxic cleaners has fueled the demand for pet safe cleaners in new regions. |
| Future Opportunities | Organic and green products that are environment friendly and push producers to experiment with their cleaner have created opportunities for the market. |
| Market Trends | The latest trends that drive the sales of pet safe cleaner are effective advertising that propagates the harmful effects of chemical-based cleaning solutions. |
Dog Food Market :
| Attributes | Dog Food Market |
|---|---|
| CAGR (2023 to 2033) | 6.0% |
| Market Value (2023) | US$ 45.63 billion |
| Growth Factor | An increasing number of dog owners along with high demand for nondiscretionary and discretionary products such as treats, toys, and other foods are fuelling the demand for the dog food market |
| Future Opportunities | Manufacturers producing products like small treats, toys, cakes and other food items have also increased the opportunities for the market. |
| Market Trends | Intense competition in terms of product, packaging, and advertising in Thailand is setting up upward trends in the sales of dog food. |
Pet Care Market:
| Attributes | Pet Care Market |
|---|---|
| CAGR (2023 to 2033) | 6.1% |
| Market Value (2023) | US$ 211.14 billion |
| Growth Factor | Increased number of pet adoption services along with rising empathy for animals are gaining traction for the pet care market. |
| Future Opportunities | Pet care units across countries rise with the higher adoption rate is fueling the demand for pet care globally. |
| Market Trends | Home based services to clinic based treatment, the wide range of services lure the pet owners to take care of their pet in the best possible way. |
The China market recorded stable growth despite several declines, such as the Covid-19 pandemic and negative GDP growth. Pet owners usually stay in the home environment by working online or from home. Hence, to keep their home free of stains and odors, the consumption of stain removers and odor control agents has also increased. In addition, this has led to growing demand in the China market for the removal of stains and odors for pets.
The pet safe cleaners market outlook explains that the UK market has a significant share of the European market due to the high level of veterinary services and infrastructure. UK millennials spend a lot on pet hygiene products as they attach great importance to health and cleanliness.
Only a pet owner with a big budget can afford to keep high-quality pets. Their financial prowess and high hygiene importance contribute massively to market growth.
In 2021, the US held a major market share of around xx% in the global pet safe cleaners industry. Pet safe cleaners in the USA are more focused on producing ammonia-free products. Though it can effectively help remove stains, this ingredient is toxic to pets, causing severe skin and eye irritation and burns to the nose, throat and stomach if licked. The market in the USA is expanding due to this sole reason.
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Pet safe cleaners are used on floors, carpets, carpets and others. Out of all, these pet safe cleaners are mostly used on carpets and floors. Since pets are closer to the ground, their skin and paws come in contact with the floor. Pets might inhale and ingest these products; hence, they must be chemical-free.
Pet safe cleaners come in different forms, be it gel, wipes, powder, liquid, etc. The most popular pet safe cleaners are wipes. They are antibacterial, a necessity in today’s world. They are indispensable. These wipes are non-toxic, pet friendly and biodegradable too. Biodegradable wipes are a must nowadays because of the increase in global warming.
Demand analysis of the Pet safe cleaners market explains that they are sold through many sales channels such as Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores /Pet shops, Online Retailers and Other Retail Formats. The fastest-growing segment is online retailers. Online stores gained popularity during the covid-19 pandemic and lockdown. Online retailers provide all details about their products, have a wide variety of products, and provide customized products if necessary.
The pet safe cleaners market has been established quite well globally, and so have the competitors within the market. But there are also new entries in the market that performed well and established themselves among the old dominating competitors.
As mentioned above, the market is filled with a few well-established businesses and newcomers. Companies have been broadening their product offerings to widen their consumer base by introducing fresh and novel pet safe cleaners’ products.
For instance :
Made for animal lovers by animal lovers, plant-based Bean & Lilly Floor Cleaner will be used safely on all flooring surfaces. Inspired by and named for the founders’ family dogs, this pet safe floor cleaner is gentle for people, pets and therefore the planet. It’s biodegradable and Leaping Bunny Certified cruelty-free.
The demand for pet-safe cleaners rises with the higher adoption of pets and the advent of non-chemical cleaning products. These pet-safe cleaners come with pet-friendly flavors and don’t affect their health if they lick them or eat something that has come in contact with these chemical products. As the adoption of these pets increases, the number of pet care units has also surged. This includes fueling the pet's apparel, safety, health, and security. Safety becomes the foremost when it comes to anything that comes in direct touch of the pet through his mouth, skin, and other body parts. Therefore, pet-safe cleaners advocate dog-friendly and cat-friendly products that keep pets safe. Non-toxic cleaning products for pets include plant-based and crumb cleanup solutions. FMI explains the compounds that harm pets and their health.
Volatile Organic Compounds (VOCs) :
Aerosol sprays, disinfectants, and air fresheners emit gases that hold short- and long-term health effects on humans. In fact, a study carried out on children exposed to VOCs at home revealed an increased risk of asthma and other respiratory issues.
Formaldehyde :
Finding the compound in any cleaning bottles is a complex task. Pet safe cleaner producer explains “formaldehyde” listed as an ingredient. That’s why derivatives are known by a kinds of other names, like:
Parabens :
Parabens are known as the disrupt endocrine production and cause neurological, reproductive, also used to prevent bacterial and mold growth in cosmetics, and developmental disruptions in animals. When searching for products, it’s better to avoid products that use the following ingredients:
Recent Developments
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value |
| Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; MEA |
| Key Countries Covered | United States, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, China, Japan, India, Australia, South Korea, GCC, South Africa, Brazil, Argentina |
| Key Segments Covered | Usage, Form, Region, and Sales Channel. |
| Key Companies Profiled |
Pet Edge; Nature's Miracle; Resolve; Natural Chemistry; The Clorox Company; Aunt Fannie's; Puracy; Bona; ECOS Parsley; Bean & Lily; Koparo Clean; Purecult; Dr. Octo; Happy Puppy; Twenty Floor Seven; Petterati; Beco; Kolan |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Because pet health and environmental issues are becoming more widely known, the markets for pet safe cleaners in North America, Europe, and Asia-Pacific have experienced rapid expansion.
With the removal of dangerous chemicals that could endanger the health of both humans and animals, pet-safe cleaners offer a safer choice for cleaning surfaces.
The market is led by bio-based or plant-derived pet-safe cleansers, reflecting customer demand for green and non-toxic goods.
Pet allergies and sensitivities are becoming more widely known, which is motivating customers to select cleaners that are safe for pets and safeguard their well-being.
Pet Safe Cleaners frequently come in environmentally friendly packaging, and their biodegradable compositions help to lessen their negative effects on the environment.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Usage 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Usage, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Usage, 2023 to 2033 5.3.1. Carpets 5.3.2. Floors 5.3.3. Laundry 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Usage, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Usage, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Form, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Form, 2023 to 2033 6.3.1. Liquid 6.3.2. Wipes 6.3.3. Gel 6.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 7.3.1. Wholesalers/ Distributors 7.3.2. Hypermarkets/ Supermarkets 7.3.3. Specialty Stores /Pet shops 7.3.4. Online Retailers 7.3.5. Others 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Usage 9.2.3. By Form 9.2.4. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Usage 9.3.3. By Form 9.3.4. By Sales Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Usage 10.2.3. By Form 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Usage 10.3.3. By Form 10.3.4. By Sales Channel 10.4. Key Takeaways 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Usage 11.2.3. By Form 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Usage 11.3.3. By Form 11.3.4. By Sales Channel 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Usage 12.2.3. By Form 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Usage 12.3.3. By Form 12.3.4. By Sales Channel 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Usage 13.2.3. By Form 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Usage 13.3.3. By Form 13.3.4. By Sales Channel 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Usage 14.2.3. By Form 14.2.4. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Usage 14.3.3. By Form 14.3.4. By Sales Channel 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Usage 15.2.3. By Form 15.2.4. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Usage 15.3.3. By Form 15.3.4. By Sales Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Usage 16.1.2.2. By Form 16.1.2.3. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Usage 16.2.2.2. By Form 16.2.2.3. By Sales Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Usage 16.3.2.2. By Form 16.3.2.3. By Sales Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Usage 16.4.2.2. By Form 16.4.2.3. By Sales Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Usage 16.5.2.2. By Form 16.5.2.3. By Sales Channel 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Usage 16.6.2.2. By Form 16.6.2.3. By Sales Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Usage 16.7.2.2. By Form 16.7.2.3. By Sales Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Usage 16.8.2.2. By Form 16.8.2.3. By Sales Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Usage 16.9.2.2. By Form 16.9.2.3. By Sales Channel 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Usage 16.10.2.2. By Form 16.10.2.3. By Sales Channel 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Usage 16.11.2.2. By Form 16.11.2.3. By Sales Channel 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Usage 16.12.2.2. By Form 16.12.2.3. By Sales Channel 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Usage 16.13.2.2. By Form 16.13.2.3. By Sales Channel 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Usage 16.14.2.2. By Form 16.14.2.3. By Sales Channel 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Usage 16.15.2.2. By Form 16.15.2.3. By Sales Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Usage 16.16.2.2. By Form 16.16.2.3. By Sales Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Usage 16.17.2.2. By Form 16.17.2.3. By Sales Channel 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Usage 16.18.2.2. By Form 16.18.2.3. By Sales Channel 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Usage 16.19.2.2. By Form 16.19.2.3. By Sales Channel 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Usage 16.20.2.2. By Form 16.20.2.3. By Sales Channel 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Usage 16.21.2.2. By Form 16.21.2.3. By Sales Channel 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Usage 16.22.2.2. By Form 16.22.2.3. By Sales Channel 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Usage 16.23.2.2. By Form 16.23.2.3. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Usage 17.3.3. By Form 17.3.4. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Pet Edge 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Nature's Miracle 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Resolve 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Natural Chemistry 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. The Clorox Company 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Aunt Fannie's 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Puracy 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Bona 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. ECOS Parsley 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Bean & Lily 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. Koparo Clean 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 18.1.12. Purecult 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.12.5.2. Product Strategy 18.1.12.5.3. Channel Strategy 18.1.13. Dr. Octo 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.13.5.2. Product Strategy 18.1.13.5.3. Channel Strategy 18.1.14. Happy Puppy 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.14.5.2. Product Strategy 18.1.14.5.3. Channel Strategy 18.1.15. Twenty Floor Seven 18.1.15.1. Overview 18.1.15.2. Product Portfolio 18.1.15.3. Profitability by Market Segments 18.1.15.4. Sales Footprint 18.1.15.5. Strategy Overview 18.1.15.5.1. Marketing Strategy 18.1.15.5.2. Product Strategy 18.1.15.5.3. Channel Strategy 18.1.16. Petterati 18.1.16.1. Overview 18.1.16.2. Product Portfolio 18.1.16.3. Profitability by Market Segments 18.1.16.4. Sales Footprint 18.1.16.5. Strategy Overview 18.1.16.5.1. Marketing Strategy 18.1.16.5.2. Product Strategy 18.1.16.5.3. Channel Strategy 18.1.17. Beco 18.1.17.1. Overview 18.1.17.2. Product Portfolio 18.1.17.3. Profitability by Market Segments 18.1.17.4. Sales Footprint 18.1.17.5. Strategy Overview 18.1.17.5.1. Marketing Strategy 18.1.17.5.2. Product Strategy 18.1.17.5.3. Channel Strategy 18.1.18. Kolan 18.1.18.1. Overview 18.1.18.2. Product Portfolio 18.1.18.3. Profitability by Market Segments 18.1.18.4. Sales Footprint 18.1.18.5. Strategy Overview 18.1.18.5.1. Marketing Strategy 18.1.18.5.2. Product Strategy 18.1.18.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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