Men’s Grooming Market Trends – Growth & Forecast 2023-2033

Men's Grooming Product Market Outlook for 2023 to 2033

The global men's grooming product market is predicted to expand at an accelerated CAGR of 8.2% from 2023 to 2033. By 2033, men's grooming product sales are projected to be valued at USD 12,796.30 million. The market is estimated to be valued at USD 5,805.20 million in 2023.

The rise of the metrosexual male and the expanding influence of celebrities and influencers have increased perceptions about conventional masculinity to change, leading to a surge in men's spending on grooming products. The proliferation of men's salons is driving the demand for men's grooming products.

In addition, certain industry players are using state-of-the-art technologies to fuse distinctive performance features into new electrical products. They now provide body groomers, electric shavers, and others in addition to regular blades, which has helped the men's cosmetics market to expand.

Established men's grooming product businesses invest in marketing campaigns and use social media platforms like Facebook and Twitter to promote their goods. New market players are entering the male grooming industry in light of the growing demand for organic men's grooming products.

Attributes	Details
Market Value for 2023	USD 5,805.20 million
Market Value for 2033	USD 12,796.30 million
Market CAGR from 2023 to 2033	8.2%

Historical Performance of Men's Grooming Product Market Vs. Growth Forecast

The demand for men's grooming products grew during the historical period from 2018 to 2022, propelled by the emergence of niche grooming companies and rising awareness of personal grooming. This trend of product diversification, including eco-friendly options and technologically advanced inventions like smart razors, is expected to continue until 2033.

Sustainable ingredients and packaging ought to be a key concern in 2023. With individualized grooming products and a focus on mental wellness incorporated into grooming practices, the men's grooming product market is expected to become mainstream by 2033. There is a rising demand for men’s grooming products in the market.

Lucrative Opportunities in the Men's Grooming Product Market

• Natural and organic men's grooming products are higher in demand. Manufacturers can cash on men’s skincare and personal care trends by developing goods made entirely of natural ingredients and free from dangerous chemicals.
• In the men's grooming product market, personalization and customization are becoming crucial. Offering specific customized products for different skin and hair types is expected to attract customers, resulting in market growth.
• Selling grooming goods online is a worthwhile business venture, especially with the growth of the eCommerce sector. Men may easily buy grooming goods and learn more about them through eCommerce sites.
• Environmentally concerned consumers find sustainable and eco-friendly grooming products more enticing. Sustainable packaging and production methods are ways for brands to innovate.

Factors Hindering Growth of Men's Grooming Product Market

• The range of grooming products available and their advantages are still unknown to several people. The lack of awareness of the benefits of these products can impede market growth for men's grooming products.
• Stereotypes and conventional gender standards prevent men from publicly endorsing grooming products. The fact that some men could still find grooming awkward or think of it as a feminine pastime could hinder the men's grooming product market expansion.
• Cultural disparities in grooming practices and preferences might impact the market growth in different locations. Cultural norms on acceptable grooming can differ significantly from one another.
• There are a lot of men's grooming product manufacturers fighting for consumers' attention. Due to the competition, gaining a foothold in the market might be difficult for new entrants.

Category-wise Insights

The section shows the market analysis of men's grooming products divided into categories. The thorough research shows that the mid-range segment leads the price range category, and the shave care segment dominates the product type category.

The Shave Care Segment's Leadership in Men's Grooming Product

The shave care segment leads the sales of men’s grooming products since it plays a crucial part in men's everyday grooming routines. A well-groomed appearance is mostly dependent on shaving goods, including lotions, razors, and aftershaves. This product line is in demand because men of all ages and demographics utilize it daily.

Top Product	Shave Care
Market Share in 2023	41.6%

A diverse array of high-quality and innovative products that cater to varying consumer preferences characterize the shaving products sector. The shave care segment is dominant in the men's cosmetics market because of its availability in a wide range of alternatives and the universal demand for shaving among the male population.

Mid-range Men's Grooming Products Bridge the Gap Between Premium and Low-Priced Options

Since it offers a mix of quality and price, the mid-range sector dominates the men's grooming product market. Mid-range products are accessible to a broader population since they are positioned between premium and low-priced options and appeal to a wider consumer base.

Top Price Range	Mid
Market Share in 2023	51.5%

Customers in the mid-range category typically look for products that offer decent quality and are good value for their money. Seeking an ideal middle ground between the luxury of high-end goods and the affordability of low-cost ones, the mid-range segment draws a sizeable share and boosts men's grooming product sales.

Region/Country-wise Analysis

The following section focuses on the top economies in Asia Pacific, North America, and Europe, displaying the market for male grooming and personal care products. Based on a comprehensive review, Asia Pacific is an important region because of the presence of major men's grooming product manufacturers.

Asia Pacific Market Outlook

Evolving Market Trends in Men's Grooming Products in Japan

• The Japanese men's grooming product market is distinguished by an increasing inclination for superior skincare and grooming goods, primarily due to the popularity of haiku (whitening) products designed for flawless skin.
• Traditional Japanese grooming techniques like keshinuki (beard removal) are becoming progressively popular alongside modern grooming products.
• The male grooming and personal care products market is dominated by premium and luxury products from Japan, reflecting Japan's focus on innovation and quality.
• The men's grooming product industry is growing as more men purchase grooming products due to the salaryman skincare fad.

Popularity of Anti-aging Products in China

China's growing urban middle class is boosting the men's cosmetics market's rapid expansion via increasing disposable income.

• In China, eCommerce sites like Alibaba and JD.com are significant for distributing grooming items.
• An increasing number of Chinese men are expressing interest in male-specific skincare brands and anti-aging treatments.
• Local Chinese men's grooming product companies are becoming more well-known by providing grooming products that are both economical and efficient.
• Social media and influencer marketing firmly push trends in men's skincare and personal care for the Chinese men's grooming product market.

Countries	CAGR (2023 to 2033)
Japan	12.3%
China	9.4%
India	8.8%

Grooming Revolution in India Instigated by Ayurveda, Tier 2 Cities, and Online Sales

• The men's grooming product market in India is growing as more men adopt skincare and personal grooming practices.
• India has a robust cultural effect on men's grooming through Ayurveda, with numerous natural products.
• Urbanization and greater awareness contribute to an increase in demand for men's grooming products in tier 2 and tier 3 cities.
• Men's grooming brands focus on specific challenges like Indian cities' skincare problems caused by pollution.
• Online sales and subscription-based grooming services are multiplying, increasing product accessibility for Indian customers.

North America Market Outlook

Changing Trends for Men's Grooming Products in the United States

• The rising trends in men's skincare and personal care are fueling the expansion of the men's grooming industry in the United States.
• eCommerce and subscription-based business models are becoming common, providing customers in the United States with convenience and an extensive selection of grooming items.
• Products emphasizing sustainability and natural ingredients are becoming more popular as people become ecologically aware.

Countries	CAGR (2023 to 2033)
Canada	8.8%
United States	6.2%

Men's Grooming Products Gain Ground in Canada

• Men in Canada prefer grooming products made of basic, natural materials, which reflects their dedication to their health and well-being.
• Canada's emphasis on environmentally friendly and sustainable packaging and processes distinguishes the Canadian men's grooming product market.
• In Canada, beard grooming and skincare products are incredibly well-liked, focusing on overcoming the difficulties presented by the country's varied environment.

Europe Market Outlook

Italy Men's Grooming Industry Embraces Premium Personal Care

• Italy's men's grooming product market has a significant cultural emphasis on beauty, with a rise in demand for skincare and grooming products tailored specifically for men.
• In Italy, traditional barbershops are still very popular, and this trend affects the market for conventional grooming goods.
• Men's grooming products that are sustainable and organic are popular in Italy, where environmentally concerned consumers are becoming demanding.

France's Growing Male-Specific Grooming and Skincare Market

• France's men's grooming product market is expanding because of consumer demand for high-end skincare and grooming products, especially from younger generations.
• The need for premium grooming products has increased in France because of the growth of specialty salons and barbershops, highlighting demand for men's post-shave products.
• The French market is heavily dependent on eCommerce platforms, which have seen a rise in online men's grooming product sales.

Men's Grooming Market in Germany Reflects the Love for Facial Hair

• The men's grooming product market in Germany is distinguished by a preference for practical, minimalistic, and valuable items.
• Germany's eco-aware customer base is reflected in the need for cruelty-free and organic men's grooming products.
• Although many international brands are available, there is a growing demand for locally produced grooming goods manufactured in Germany.

Countries	CAGR (2023 to 2033)
Spain	7.7%
Italy	5.6%
France	4.6%
United Kingdom	3.9%
Germany	3.6%

The United Kingdom Emerges as a Hub for Anti-Aging and Personalized Grooming

• British men are prepared to invest in their care, as reflected in the United Kingdom men's grooming product market's increased interest in skincare and anti-aging goods.
• Grooming product subscription services are becoming increasingly popular, providing British consumers with individualized and convenient solutions.
• In the United Kingdom, the "rugged grooming" trend is growing, emphasizing skincare and products for outdoor admirers.

Minimalistic and Eco-Conscious Trends in Spain

• Due to the growing popularity of retaining facial hair among males, the Spain men's grooming product market is experiencing a rise in demand for beard care and grooming products.
• Spanish consumers seek distinctive and superior grooming products served by local and artisanal brands.
• The usage of specialty grooming products and skincare routines have gained popularity due to the impact of Spanish male celebrities on grooming trends.

Competitive Strategy and Positioning Analysis

Men's grooming products are a somewhat competitive business, with numerous manufacturers vying for market dominance. The men's grooming industry competitors have employed various expansion strategies, including partnerships, acquisitions, and mergers.

Men's grooming product manufacturers are using sustainability as a tactic to increase their market share. Marketing and branding strategies are expected to shift in favor of eco-friendly items as more customers prefer companies with green labels and charity endeavors, increasing men's grooming product sales.

Cutting-Edge Breakthroughs

Company	Details
L'Oréal S.A	To expand its ethical product offerings in the very competitive male grooming product industry, L'Oréal purchased the superfood skincare expert Youth to the People in the United States in January 2022.
Beiersdorf AG	Beiersdorf AG's Nivea Men brand introduced a skincare moisturizer of recycled carbon dioxide in April 2022. The product was obtained through the carbon capture and utilization (CCU) method. The climate care moisturizer gives the skin a revitalizing moisture boost and a calming effect.
Michael Strahan	In September 2022, Michael Strahan unveiled a line of men's skincare products that included a face and beard wash that hydrates, a beard oil that nourishes, a clear shave lotion, a moisturizer for the face and neck, and a soothing post-shave balm.
Gillette	Gillette introduced King C. Gillette, a whole line of male grooming and beard care products, in May 2020. Three categories, including shave and edge, trim, and care, were used to group the range.

Prominent Men's Grooming Product Manufacturers

• Procter and Gamble Co
• ITC Limited
• Johnson and Johnson Private Limited
• Unilever PLC
• Coty, Inc.
• L'Oréal S.A
• Edgewell Personal Care Co
• Beiersdorf AG
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Reckitt Benckiser
• Others

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
• 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
  • 5.1. Shave Care
  • 5.2. Skin Care
  • 5.3. Hair Care
  • 5.4. Toiletries
  • 5.5. Fragrance
  • 5.6. Color Cosmetics
• 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
  • 6.1. Natural/Organic
  • 6.2. Conventional
• 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range
  • 7.1. Economy
  • 7.2. Mid-Range
  • 7.3. Premium
• 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type
  • 8.1. Jars
  • 8.2. Tubes
  • 8.3. Bottles
  • 8.4. Pumps & Dispensers
  • 8.5. Airless
  • 8.6. Sachets
  • 8.7. Others
• 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channels
  • 9.1. Wholesalers/Distributors
  • 9.2. Hypermarkets/Supermarkets
  • 9.3. Multi-Brand Stores
  • 9.4. Exclusive Stores/ Franchise Outlets
  • 9.5. Beauty Specialist Salons
  • 9.6. Independent Small Stores
  • 9.7. Online Retailer
  • 9.8. Others
• 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
  • 10.1. North America
  • 10.2. Latin America
  • 10.3. Western Europe
  • 10.4. Eastern Europe
  • 10.5. South Asia and Pacific
  • 10.6. East Asia
  • 10.7. Middle East and Africa
• 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 18. Key Countries Market Analysis
• 19. Market Structure Analysis
• 20. Competition Analysis
  • 20.1. Edgewell Personal Care Co
  • 20.2. The Estée Lauder Companies Inc.
  • 20.3. The Kroger Co, Coty, Inc.
  • 20.4. L'Oréal S.A.
  • 20.5. Johnson & Johnson Consumer Inc.
  • 20.6. Koninklijke Philips N.V.
  • 20.7. Procter & Gamble Co.
  • 20.8. Panasonic Corporation
  • 20.9. Beiersdorf AG
  • 20.10. Revlon Group
• 21. Assumptions & Acronyms Used
• 22. Research Methodology