The global menstrual care industry is estimated to be worth USD 5,374.0 million by 2024. It is projected to reach USD 11,113.7 million by 2034, reflecting a CAGR of 7.6% over the assessment period 2024 to 2034.
The global menstrual care market has continued to expand and grow, as it is now recognized even within the food and beverage categories. Awareness of menstrual health is being spread globally and understood to be more than the use of sanitary towels or pain relievers to manage the menses but as a state of complete physical, emotional, and social well-being during the menstrual cycle and menstrual symptoms management.
Proper menstrual care management is not only important for women's comfort but also for better reproductive health, controlling mood swings, and elevating the quality of life.
Nutritional support could be of great benefit because some vitamins, minerals, and plants help ease menstrual health issues, balance hormones, and provide energy. The incorporation of functional ingredients is growing popular among consumers who are constantly in search of better products to add to their wellness regimes and looking for solutions that are immediate and provide health benefits in the long run.
In response to this particular aspect of health and wellness, manufacturers are introducing more commercial offerings that include functional foods and beverages, as well as dietary supplements that cater to menstrual health. Industry strategies include developing products with precise formulations, utilizing clear communication on product functionality, and educating the public about menstrual health as one aspect of general health.
This emerging focus on nutrition relating to menstruation is quite consistent with other advances that shape the future market including personalization, prevention, and most importantly, the normalization of menstruation.
| Attributes | Description |
|---|---|
| Estimated Global Menstrual Care Industry Size (2024E) | USD 5,374.0 million |
| Projected Global Menstrual Care Industry Value (2034F) | USD 11,113.7 million |
| Value-based CAGR (2024 to 2034) | 7.6% |
The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for the global menstrual care market. This analysis reveals crucial shifts in performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the growth trajectory over the year.
The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 6.9% (2023 to 2033) |
| H2 | 7.1% (2023 to 2033) |
| H1 | 7.3% (2024 to 2034) |
| H2 | 7.5% (2024 to 2034) |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 6.9%, followed by a higher growth rate of 7.1% in the second half (H2) of the same decade. Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase to 7.3% in the first half and remain considerably high at 7.5% in the second half.
Incorporating Nutritional Approach for Improved Menstrual Health and Overall Well-Being
This perspective of nutritional approach has been used since ancient times in most traditional health systems where all aspects of a person’s health; physical, mental/social and emotional are believed to be interlinked. This is especially important in consideration of menstrual health where dietary practices are essential in managing symptoms and improving health.
In particular, appropriate intake of various foods can play an important role in the menstrual cycle by addressing issues such as cramps, excessive gases, mood swings, and overall fatigue.
For example, it is recommended to consume a lot of greens such as spinach lentils, and meat during periods because such foods contain high levels of iron which is usually deficient during menstruation. Iron intake can be fulfilled by consumption of nuts, seeds and whole grains, which can help to reduce pain and relax the muscles.
Omega 3 fatty acids are healthy fats found in fish (often farmed in the tropics), flaxseeds and walnuts which have been shown to ease discomfort during periods and elevate moods. Some vitamins from the B family, namely vitamin B6, are helpful in addressing problems of mood swings and thus may be beneficial in alleviating the effects of PMS.
Companies such as Garden of Life provide a range of products for women’s digestive health, mental stress, vaginal health, and immune support. Nature Made also provides magnesium tablets that can be used during menstruation period.
Foods containing micronutrients which are important in balancing hormones and immunity play an essential role during this time for women. Women can thus seek relief from menstrual distress and improve their overall health by eating healthy, managing stress, and using functional foods.
Carbohydrate Infused Products to Alleviate Pre-Menstrual Syndrome
There is a rising interest in beverages containing carbohydrates and their expected benefits towards women’s menstruation, especially with the global advancement of menstrual care food and beverages products. In most cases, the monthly periods of a woman are associated with several other symptoms such as tiredness, mood changes, and cravings, all of which can be soothed by the intake of energy and nutrient rich drinks.
Energy is mostly derived from carbohydrates, thus drinks high in resistant starch, for example, smoothies containing fruits, oatmeal, and yogurt are useful in regulating blood sugar levels thereby minimizing irritability and tiredness. Companies such as California based Odwalla and Naked Juice, manufacture blends containing whole fruits and whole grains to form healthy smoothies.
Furthermore, beverages with electrolytes such as coconut water and sports drinks help in addressing water loss and electrolytes loss thereby promoting better health status during the menstrual cycle.
The need for hydration and nourishment through all of women’s health stages has been recognized across the world. The product offering of many companies has evolved to include menstruation focused such as, Gatorade’s product line. Another key factor remains the addition of adaptogens and vitamin infusions which showed increased preference towards beverages with nutraceuticals aimed at serving the female population in a way that eases hormonal imbalance symptoms including one associated with monthly menstruations.
More companies are focusing on production of carbohydrate rich health drinks, which are easy to consume and also supply the essential nutrients to ease the periods cramps. Such developments are set to enhance the women’s lifestyle by offering them proper nutrient rich dietary essentials, which will not only improve their quality of life in general but will also boost the growth of such menstrual care products.
Global sales increased at a CAGR of 7.1% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on such products will rise at 7.5% CAGR.
Between 2019 and 2023 owing to the changing patterns of consumers who are increasingly interested in natural remedies to enhance their menstrual experiences has shown a healthy growth. There is an increasing need for menstrual care products which has led to consumers looking for foods and beverage products to relieve the pain caused by menstruation issues including feeling bloated, fatigued, and irritated.
This demand has led several companies to focus on developing product lines that have scientific evidence for their use and also contain ingredients like herbs, minerals, and vitamins in sufficient quantities to support hormonal levels energy, and relief. Manufacturers are investing consistently in the development of formulations that are useful with improved taste, texture, and ease of use, such that those products can be easily incorporated into daily routines.
From the year 2024 to 2034, the sector is registered to fasten, due to advancements in precise formulations and cutting-edge technology. Companies are taking a step forward to enhance their products by developing active ingredients specifically aimed at the various types of dysfunctions of the menstrual system.
Introducing age-specific adaptogens with improved packaging efficiency and sustainability, and increased shelf life will further boost the growth of the menstrual care market. With the increasing focus on wellness and the expanding need for personalized solutions among consumers, there is enough space for exponential growth when it comes to the food and beverage menstrual care market with the support of growing research and development.
Tier 1 Companies are referred to as the major players of the industry as they are fully established worldwide with majority shares of the business ecosystem. Industry leaders always lead the level of creativity, research, and development and most of the time are the trendsetters.
They include NOW Foods, Garden of Life, Happy Mammoth, Olly Nutrition, Pfizer, Bayer AG, Pharmavite LLC (Nature Made, MegaFood), Pure Encapsulations, Swisse, and Solgar, with its innovative ingredient formulations and global industry distribution, is the leading provider of sustainable nutrition and health solutions due to the effective distribution of its products.
Tier 2 Companies are the regional players with adequate market coverage and are known for offering niche products. They are typically more localized and address specific issues of more general ones.
Thorne HealthTech, Inc. is an example of this, performing well in the USA due to its cutting-edge innovative technology, and product launches delivering improved options for women’s menstrual health and overall well-being. In the same way, Vitabiotics develops a range of Non-GMO, Vegan, supplements from a range of natural sources that are helpful for consumers according to their age requirements, focusing on specific target mechanisms, such as pain relief, and hormonal balance.
Tier 3 Companies are smaller players who are usually limited to the local or regional areas. They tend to service localized areas and do not possess the same level of R&D as bigger companies but are nonetheless helpful in satisfying local needs. These companies are smaller in size but still strong in their target industries due to their deep-seated innovations and customer service.
The following table shows the estimated growth rates of the top three territories. USA and India are set to exhibit high consumption, recording CAGRs of 7.2% and 6.9%, respectively, through 2034.
| Country | CAGR, 2024 to 2034 |
|---|---|
| USA | 7.2% |
| India | 6.9% |
| UK | 6.5% |
There is emerging and rapid growth for menstruation care within the USA market particularly in foods and beverages. There is a rising demand for products that relieve cramps, fatigue, bloating, and mood changes, highlighting a greater focus on women’s health.
This trend is already further boosted by the inclination of consumers towards health and wellness structural shifts owing to efficient holistic solutions to menstrual health management as well as improvement in personalized nutrition and wellness.
For instance, Your Super offers a collection of superfood mixes aimed at enhancing reproductive and energy function, for replenishing nutrients like magnesium, iron, and others. Their "Moon Balance" product line is marketed to reduce the symptoms of PMS, making it very popular among American consumers.
Similarly, Flo Vitamins has introduced different varieties of gummy supplements to assist women in their hormonal health with ingredients such as chaste berry and ginger that aid in pre-menstrual relief, provide energy support, and also relieve bloating.
The companies are focusing on offering safe and effective products that meet the contemporary consumer’s needs for quality and green practices.
These manufacturers have also tapped into the increasing focus on plant-based, non-GMO, and allergen-free products, and are also paying more attention to the e-commerce and subscription-based business models due to the need for easy-to-use and customized wellness solutions.
The growth of the market is also aided by government initiatives aimed at encouraging women to undertake health-related activities and being healthy not just in general, but also with a focus on nutrition.
The menstrual care market in India is rapidly growing due to rising health consciousness, cultural evolution, and demand for natural solutions. In India, menstruation has long been a taboo with most women lacking sufficient information and support.
But at current times, this thought is changing at a rapid pace and the Indian culture is now appreciating and understanding menstrual health therefore there is a rise in products such as cramp relief drinks, pre-mix solutions, heating pads, and many more.
The increasing awareness of the relation between food and menstrual health is leading to increased demand for such products which offers both quick and sustained relief. Urban Indian women are looking for healthy natural food and supplements in sync with the wellness surge that has taken over the world. With the awareness regarding the health effects of the food they consume, there is a growing trend to purchase plant-based, organic, and clean-label products.
For instance, Amway India has come up with some nutritional-in-purpose energy supplements to reduce the effect of menstruation fatigue which happen to include iron and magnesium assisting women’s health throughout the whole cycle. Functional beverages including teas, herbal drinks, and other products, have been utilized in traditional practices since ancient times to ease pain among women.
More such ideas are being incorporated to ease cramps and enhance general menstrual well-being such as the use of anti-inflammatory herbs which help to regulate the hormones. These types of products are on the rise as Indian women are in search of non-chemical means for their menstrual health.
With the rising trend of health and hygiene regarding menstrual health among consumers in India, several brands will continue to improve their products followed by diversification of products that blend herbal medicine and modern-day science methods of nutrition to come up with solutions that help in managing women’s menstruation cycle.
The consumer trend of adopting holistic wellness, sustainable living, and ethical consumption has increased the supply of menstrual wellness products that perform well and are environmentally safe in the UK As more health-conscious women are trying to avoid medications for issues such as painful and irregular periods, cramps, and bloating, there has been increased consumption of food and beverage supplements that are plant-based and consist of functional aspects.
In recent years, women consumers concerned with the environmental issues caused by the use of disposable menstrual pads and tampons have been looking for food and beverage products with natural ingredients to ease menstrual discomfort instead.
This has led to the growth of the menstrual care market in the UK To fulfil this demand, brands began formulating clean-label, ecological, and nutritious products that promote menstrual health. For example, Pukka Herbs introduced a line of organic teas including ‘Menopause Support’ and ‘Feel Good’ which claimed to balance hormones, aid digestion, and reduce stress which help treat period symptoms.
The availability of functional foods and beverages for menstrual health offers consumers a range of nutritional and psychological benefits. The use of probiotics and prebiotics in foods promoting women’s health during menstruation is also increasing, as these components serve to enhance the gut and help regulate hormonal balance, which is central to menstruation health.
Brands that clarify their product composition and promote menstrual education, environmental awareness, and ethical sustainability are gaining greater acceptance among consumers in the UK.
| Segment | Form Type |
|---|---|
| Value Share (2024) | 26.4% |
The menstrual care market globally is expanding at an incredible pace with the improving level of consumer awareness and a greater shift towards better and healthier means of dealing with menstrual health. This growth is fuelled by the fact that the market is divided into various product forms that meet the different needs of the consumers, making sure that the individual's lifestyle and health objectives are met with available products.
Tablets constitute an easy and accurate form of menstrual care products, providing important nutrients such as magnesium and iron to manage issues like headaches, fatigue, and bloating. Their cost-effectiveness and availability make them the most sought-after option in pharmaceuticals.
Powders are a more fascinating dosage form that can be enhanced and adapted to suit the individual’s needs as they can easily be mixed with water, smoothies, or other drinks. This type of product is ideal for consumers who prefer natural plant-based ingredients and want to avoid artificial mixtures.
Blends of powders with adaptogenic herbs and vitamins are well known to help mitigate hormonal disorders and alleviate symptoms connected to menstruation. With the increasing demand for these functional foods, expansion of this segment is expected. Brands such as Garden of Life are also readily selling organic powders for menstrual care.
Gummies are a very popular form of product available today, especially by young people owing to their easy-to-chew and tasty flavour options. The PAM series from Olly Nutrition is a product that caters to the gummy vitamin supplements market while helping to adjust these supplements for hormonal issues.
Soft gels are a growing trend on the market as consuming them allows quick absorption of contents such as omega 3 thus providing aid in hormones as well as inflammations. NOW Foods provides options for easy-to-use, effective, and nature-based wellness soft gels that are gaining popularity specifically for menstrual relief.
As the market expands, we can expect an improved variety of products to flourish, driven by consumer demand for personalized options. Companies in the menstrual care market are continuously enhancing their offerings to meet the needs of health-conscious consumers, ensuring steady growth.
| Segment | Functionality |
|---|---|
| Value Share (2024) | 37.8% |
The functional aspect of the global menstrual care market is driven by consumer needs for products that are meant to cater to the functionality of users during the menstrual cycle.
Factors leading to this change include the social and health issues regarding menstruation, coupled with psychological and physical symptoms like migraines, severe stomach pains, pre-menstrual syndrome (PMS), frequent bowel movements, inflammation, energy loss, and mood changes which can be treated naturally and more specifically.
Energy support products are inevitable considering that most women complain of fatigue during their monthly periods. Brands such as Hum Nutrition offer a product named “Moody Bird,” which contains magnesium plus herbal extracts, assuring to help regulate mood swings experienced around the menstrual cycle.
Other brands such as Strongflo also aims at pain management and mood elevation and provides gummy supplements with clean-label ingredients which reduces cramping and provides proper health support. These products are generally used to replace lost nutrients after the end of menstruation which is quite favorable for women with heavy periods.
As consumer preferences increasingly lean towards natural and science-backed solutions, companies in the menstrual care space are responding with innovative products designed to target specific needs.
Due to consumers seeking personalized, effective, and sustainable products, the functionality segment is expected to expand in the coming years significantly.
The menstrual care market is highly competitive, with major players such as Happy Mammoth, Olly Nutrition, NOW Foods, Nature’s Way, Garden of Life, Pure Encapsulations, and Solgar making significant investments in research and development.
These companies are focused on creating innovative and sustainable food solutions to address specific health requirements and market demand. They are also committed to efficiently manufacturing foods that the general well-being of menstruating women sustainably.
To expand their hold in the menstrual care market, companies are utilising various strategies, including introduction of innovative product lines, strategic acquisitions, and collaborations. For instance:
As per product type, the industry has been categorized into Functional Food (Fruits, Vegetables, Nuts, and Others), Beverages (Probiotic drinks, Herbal Teas, and Smoothies), Supplements (Hormonal Supplements, Non-hormonal Supplements, Nutritional Supplements), and Others.
As per ingredient type, the industry has been categorized into Apple, Spearmint, Cinnamon, Ginger, Raspberry, and Others.
This segment is further categorized into Gummies, Tablets, Capsules, Powders, and Soft gels.
As per the sales channel, the industry has been categorized into Store-based Retail (Hypermarket/Supermarket, Convenience Store, Specialty Store, and Pharmacies), Online Retail (Company Website, 3rd party website, and Social Media Selling).
This segment is further categorized into Headache support, Mood Support, Energy support, Hormonal Support, Pain Relief, Hydration Balance, and Pre-Menstrual Syndrome support.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global industry is estimated at a value of USD 5,374.0 million in 2024.
Sales increased at 6.9 % CAGR between 2019 and 2023.
Some of the leaders in this industry include Happy Mammoth, NOW Foods, Nature's Way, Garden of Life, Procter & Gamble (New Chapter), Thorne HealthTech, Inc., Life Extension, FLO Vitamins, Olly, Gaia Herbs, Herbalife Nutrition, Pfizer, Bayer AG, Pharmavite LLC (Nature Made, MegaFood), Pure Encapsulations, Swisse, Solgar, GNC Holdings LLC, Vitabiotics, Herbaland, MyOva, and Others.
The USA is projected to hold a revenue share of 15.4% over the forecast period.
The industry is projected to grow at a forecast CAGR of 7.6 % from 2024 to 2034.
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