[297 Pages Report] The global product analytics software market garnered US$ 11.2 Billion in 2021 and is likely to exhibit a Y-o-Y increase of 15.2% to be valued at US$ 12.9 Billion in 2022. Owing to the growing support from various governmental organizations, the market is likely to propel to US$ 45.2 Billion by 2032. The trade is projected at a 13.3% CAGR during the forecast period.
Increasing concerns with respect to improving customer behavior management to deliver personalized recommendations of products to ensure market competitiveness, which will benefit the market in the forecast period.
Attributes | Details |
---|---|
Global Product Analytics Software Market CAGR (2022 to 2032) | 13.3% |
Global Product Analytics Software Market (2032) | US$ 45.2 Billion |
Global Product Analytics Software Market Attraction | Increasing adoption of big data and other related technologies is expected to drive the adoption of product analytics solutions and services in the forecast period. |
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Rising Demand for Cloud-Based Analytical Solutions to Boost the Market in coming years
The rising penetration of big data technologies, cloud computing, and other advanced technologies has prompted product analytics software providers to transform services to a whole new level. As per market research FMI, the market for product analytics software witnessed a staggering 15.6% CAGR from 2015 to 2021.
As enterprises strive to attain a competitive edge, product analytics software is a necessity. Demand for cloud analytics is the next big thing coming in the product analytics market and extends the enormous opportunity for product analytics software. The advent of cloud computing has pushed the sells planning to a new level and is expected to have a long-term impact on the product analytics market.
The presence of Data Breaching and Malware Attacks due to Enhanced Technological Infrastructure is expected to be the key factor hampering the market growth in the forecast period. Also, expenses associated with product analytics are likely to discourage the entrance of new players into the market, thereby, limiting the market growth. Moreover, the availability of low-cost alternative services is further speculated to hinder trade growth during the forecast period.
One more challenge faced by market players is the lack of skilled professionals understanding data analysis and inadequate capital which is projected to limit the growth through the forecast period.
As per the analysis, the deployment type sector is anticipated to hold remunerative opportunities for the global product analytics software market. The adoption of technologies like machine learning, and AI by product-specific industries like manufacturing is driving the demand for the product analytics software market.
As product analytics software provides critical information to optimize performance, diagnose problems, and correlate customer activity with long-term value, increases its demand in different industries such as Manufacturing, Automotive, Healthcare, Energy & Utility, Government, and Retail. For instance, in 2020 the Department of Health and Human Services (HHS), the Department of Veterans Affairs, and the Department of Energy (DOE) announced a new big data analytics initiative to coordinate and share COVID-19 information.
The increasing need for organizations for monitoring competitiveness is driving the product analytics software market globally. The increasing demand for cloud-based analytical solutions is fueling the demand of the industry. In addition, technological developments and favorable government plans create promising economic opportunities in the market.
Demand for Product Analytics Software to be Maximum by Offering
As per the analysis, by offerings, the software segment is likely to dominate the market in the forecast period. The software segment is anticipated to expand at a CAGR of 13.2% during the forecast period.
Growth can be attributed to the increasing demand for advanced analytics tools to ensure market competitiveness and the growing adoption of big data and other related technologies.
Will Cloud-based Product Analytics Software remain Preferred?
By deployment type, cloud-based product analytics software is projected to dominate the market during the forecast period. The segment is expected to grow at a 12.7% CAGR in the assessment period.
Many organizations nowadays deploy cloud-based solutions due to scalability, flexibility in capacity, enhanced collaboration, and cost-efficiency. The Cloud-based product analytics software offers a centralized way to integrate the system and its components with web and mobile applications and helps organizations boost their sales performance.
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North America to be a Lucrative Market for Product Analytics Software
North America is anticipated to lead the global product analytics software market during the forecast period. The market is likely to garner US$ 15.7 Billion while exhibiting a CAGR of 13.1% from 2022 to 2032. Product analytics software sales in the USA are projected to offer lucrative opportunities for revenue generation over the forecast period. The dominance of North America is attributed to the increased demand for product analytics outsourcing from sectors including BFSI, retail, telecommunication, and healthcare.
Burgeoning technological advancements in the region are key factors favoring the growth of the product analytics market. The presence of leading players such as International Business Machines (IBM) and Oracle Corporation, to name a few will continue driving sales in the country. The increasing number of product analytics players across regions is expected to further drive market growth.
Asia Pacific to be another Opportunistic Geography for Investment
Asia Pacific is anticipated to be the fastest-growing region during the forecast period. China is likely to make the most significant contribution to developing the market. China is estimated at US$ 3.4 Billion, expanding at a 12.8% CAGR during the forecast period. China is expected to be the leading market due to the growing introduction of advanced technologies in the region.
The growth of the market can be attributed to the presence of evolving countries such as; India, China, Japan, and others. Also, strategic initiatives by key market players and government initiatives undertaken in the country drive the growth of the market in forecasting years.
In addition, Japan has been recognized as another potent player in the region. According to the analysis, the country is anticipated at US$ 2.8 Billion while recording a CAGR of 12.0% in the forecast period. The development of the regional market can be credited to the rapid development in the concerned field, while South Korea is expected to be estimated at US$ 1.6 Billion.
Countries | Estimated CAGR |
---|---|
USA | 13.1% |
China | 12.8% |
UK | 12.3% |
Japan | 12.0% |
South Korea | 10.8% |
Eminent players in the global product analytics software market include International Business Machines (IBM) Corporation, Alphabet Inc., Salesforce, Oracle Corporation, and SAP SE among others. Recent key developments among players include:
The global product analytics software market is likely to value at US$ 11.2 Billion in 2021.
The global product analytics software market is estimated to grow at a CAGR of 13.3% from 2022 to 2032.
The global product analytics software market is predicted to procure USD 45.2 Billion from 2022 to 2032.
The software segment is projected to expand at a 13.2% CAGR during the forecast period.
The cloud-based segment is likely to exhibit a 12.7% CAGR from 2022 to 2032.
The USA market is expected to garner US$ 15.7 Billion while expanding at a 13.1% CAGR from 2022 to 2032
1. Executive Summary | Product Analytics Software Market 1.1. Global Market Outlook 1.2. Summary of Statistics 1.3. Key Market Characteristics & Attributes 1.4. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Risks and Trends Assessment 3.1. Risk Assessment 3.1.1. COVID-19 Crisis and Impact on Demand 3.1.2. COVID-19 Impact Benchmark with Previous Crisis 3.1.3. Impact on Market Value (US$ Million) 3.1.4. Assessment by Key Countries 3.1.5. Assessment by Key Market Segments 3.1.6. Action Points and Recommendation for Suppliers 3.2. Key Trends Impacting the Market 3.3. Componentulation and Product Development Trends 4. Market Background 4.1. Market By Country, US$ Million 4.2. Market Opportunity Assessment (US$ Million) 4.2.1. Total Available Market 4.2.2. Serviceable Addressable Market 4.2.3. Serviceable Obtainable Market 4.3. Market Scenario Forecast 4.3.1. Demand in Optimistic Scenario 4.3.2. Demand in Likely Scenario 4.3.3. Demand in Conservative Scenario 4.4. Investment Feasibility Analysis 4.4.1. Investment in Established Markets 4.4.1.1. In Short Term 4.4.1.2. In Long Term 4.4.2. Investment in Emerging Markets 4.4.2.1. In Short Term 4.4.2.2. In Long Term 4.5. Forecast Factors - Relevance & Impact 4.5.1. Top Companies Historical Growth 4.5.2. Global Market Growth 4.5.3. Adoption Rate, by Country 4.6. Market Dynamics 4.6.1. Market Driving Factors and Impact Assessment 4.6.2. Prominent Market Challenges and Impact Assessment 4.6.3. Market Opportunities 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment 5. Key Success Factors 5.1. Manufacturers’ Focus on Low Penetration High Growth Markets 5.2. Banking on with Segments High Incremental Opportunity 5.3. Peer Benchmarking 6. Global Market Demand Analysis 2015 to 2021 and Forecast, 2022 to 2032 6.1. Historical Market Analysis, 2015 to 2021 6.2. Current and Future Market Projections, 2022 to 2032 6.3. Y-o-Y Growth Trend Analysis 7. Global Market Value Analysis 2015 to 2021 and Forecast, 2022 to 2032 7.1. Historical Market Value (US$ Million) Analysis, 2015 to 2021 7.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Offering 8.1. Introduction / Key Findings 8.2. Historical Market Value (US$ Million) and Analysis By Offering, 2015 to 2021 8.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Offering, 2022 to 2032 8.3.1. Software 8.3.2. Service 8.3.2.1. Professional 8.3.2.2. Managed 8.4. Market Attractiveness Analysis By Offering 9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Solution 9.1. Introduction / Key Findings 9.2. Historical Market Value (US$ Million) and Analysis By Solution, 2015 to 2021 9.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Solution, 2022 to 2032 9.3.1. Web-Based 9.3.2. Mobile-Based 9.4. Market Attractiveness Analysis By Solution 10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Deployment Type 10.1. Introduction / Key Findings 10.2. Historical Market Value (US$ Million) and Analysis By Deployment Type, 2015 to 2021 10.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Deployment Type, 2022 to 2032 10.3.1. On-Premises 10.3.2. Cloud-Based 10.4. Market Attractiveness Analysis By Deployment Type 11. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Enterprise Size 11.1. Introduction / Key Findings 11.2. Historical Market Value (US$ Million) and Analysis By Enterprise Size, 2015 to 2021 11.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Enterprise Size, 2022 to 2032 11.3.1. Large Enterprises 11.3.2. Small & Medium Enterprises (SMEs) 11.4. Market Attractiveness Analysis By Enterprise Size 12. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Industry 12.1. Introduction / Key Findings 12.2. Historical Market Value (US$ Million) and Analysis By Industry, 2015 to 2021 12.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Industry, 2022 to 2032 12.3.1. Banking, Financial Services, and Insurance (BFSI) 12.3.2. Media & Entertainment 12.3.3. Manufacturing 12.3.4. Automotive 12.3.5. Healthcare 12.3.6. Energy & Utilities 12.3.7. Government 12.3.8. Retail 12.3.9. Others 12.4. Market Attractiveness Analysis By Industry 13. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By End-User 13.1. Introduction 13.2. Historical Market Value (US$ Million) and Analysis By End-User, 2015 to 2021 13.3. Current Market Size (US$ Million) & Analysis and Forecast By End-User, 2022 to 2032 13.3.1. Designers 13.3.2. Manufacturers 13.3.3. Sales Professionals 13.3.4. Marketing Professionals 13.3.5. Finance and Risk Professionals 13.3.6. Others 13.4. Market Attractiveness Analysis By End-User 14. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region 14.1. Introduction 14.2. Historical Market Value (US$ Million) and Analysis By Region, 2015 to 2021 14.3. Current Market Size (US$ Million) & Analysis and Forecast By Region, 2022 to 2032 14.3.1. North America 14.3.2. Latin America 14.3.3. Europe 14.3.4. Asia Pacific 14.3.5. Middle East and Africa (MEA) 14.4. Market Attractiveness Analysis By Region 15. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021 15.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032 15.4.1. By Country 15.4.1.1. United States of America 15.4.1.2. Canada 15.4.2. By Deployment Type 15.4.3. By Offering 15.4.4. By Solution 15.4.5. By Enterprise Size 15.4.6. By Industry 15.4.7. By End-User 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Deployment Type 15.5.3. By Offering 15.5.4. By Solution 15.5.5. By Enterprise Size 15.5.6. By Industry 15.5.7. By End-User 16. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021 16.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032 16.4.1. By Country 16.4.1.1. Brazil 16.4.1.2. Mexico 16.4.1.3. Rest of Latin America 16.4.2. By Deployment Type 16.4.3. By Offering 16.4.4. By Solution 16.4.5. By Enterprise Size 16.4.6. By Industry 16.4.7. By End-User 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Deployment Type 16.5.3. By Offering 16.5.4. By Solution 16.5.5. By Enterprise Size 16.5.6. By Industry 16.5.7. By End-User 17. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021 17.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032 17.4.1. By Country 17.4.1.1. Germany 17.4.1.2. France 17.4.1.3. United Kingdom 17.4.1.4. Italy 17.4.1.5. Benelux 17.4.1.6. Russia 17.4.1.7. Rest of Europe 17.4.2. By Deployment Type 17.4.3. By Offering 17.4.4. By Solution 17.4.5. By Enterprise Size 17.4.6. By Industry 17.4.7. By End-User 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Deployment Type 17.5.3. By Offering 17.5.4. By Solution 17.5.5. By Enterprise Size 17.5.6. By Industry 17.5.7. By End-User 18. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021 18.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032 18.4.1. By Country 18.4.1.1. China 18.4.1.2. Japan 18.4.1.3. South Korea 18.4.1.4. Rest of Asia Pacific 18.4.2. By Deployment Type 18.4.3. By Offering 18.4.4. By Solution 18.4.5. By Enterprise Size 18.4.6. By Industry 18.4.7. By End-User 18.5. Market Attractiveness Analysis 18.5.1. By Country 18.5.2. By Deployment Type 18.5.3. By Offering 18.5.4. By Solution 18.5.5. By Enterprise Size 18.5.6. By Industry 18.5.7. By End-User 19. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021 19.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032 19.4.1. By Country 19.4.1.1. GCC Countries 19.4.1.2. South Africa 19.4.1.3. Turkey 19.4.1.4. Rest of Middle East and Africa 19.4.2. By Deployment Type 19.4.3. By Offering 19.4.4. By Solution 19.4.5. By Enterprise Size 19.4.6. By Industry 19.4.7. By End-User 19.5. Market Attractiveness Analysis 19.5.1. By Country 19.5.2. By Deployment Type 19.5.3. By Offering 19.5.4. By Solution 19.5.5. By Enterprise Size 19.5.6. By Industry 19.5.7. By End-User 20. Key Countries Market Analysis 2015 to 2021 and Forecast 2022 to 2032 20.1. Introduction 20.1.1. Market Value Proportion Analysis, By Key Countries 20.1.2. Global Vs. Country Growth Comparison 20.2. US Market Analysis 20.2.1. Value Proportion Analysis by Market Taxonomy 20.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.2.2.1. By Deployment Type 20.2.2.2. By Offering 20.2.2.3. By Solution 20.2.2.4. By Enterprise Size 20.2.2.5. By Industry 20.2.2.6. By End-User 20.3. Canada Market Analysis 20.3.1. Value Proportion Analysis by Market Taxonomy 20.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.3.2.1. By Deployment Type 20.3.2.2. By Offering 20.3.2.3. By Solution 20.3.2.4. By Enterprise Size 20.3.2.5. By Industry 20.3.2.6. By End-User 20.4. Mexico Market Analysis 20.4.1. Value Proportion Analysis by Market Taxonomy 20.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.4.2.1. By Deployment Type 20.4.2.2. By Offering 20.4.2.3. By Solution 20.4.2.4. By Enterprise Size 20.4.2.5. By Industry 20.4.2.6. By End-User 20.5. Brazil Market Analysis 20.5.1. Value Proportion Analysis by Market Taxonomy 20.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.5.2.1. By Deployment Type 20.5.2.2. By Offering 20.5.2.3. By Solution 20.5.2.4. By Enterprise Size 20.5.2.5. By Industry 20.5.2.6. By End-User 20.6. Germany Market Analysis 20.6.1. Value Proportion Analysis by Market Taxonomy 20.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.6.2.1. By Deployment Type 20.6.2.2. By Offering 20.6.2.3. By Solution 20.6.2.4. By Enterprise Size 20.6.2.5. By Industry 20.6.2.6. By End-User 20.7. France Market Analysis 20.7.1. Value Proportion Analysis by Market Taxonomy 20.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.7.2.1. By Deployment Type 20.7.2.2. By Offering 20.7.2.3. By Solution 20.7.2.4. By Enterprise Size 20.7.2.5. By Industry 20.7.2.6. By End-User 20.8. Italy Market Analysis 20.8.1. Value Proportion Analysis by Market Taxonomy 20.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.8.2.1. By Deployment Type 20.8.2.2. By Offering 20.8.2.3. By Solution 20.8.2.4. By Enterprise Size 20.8.2.5. By Industry 20.8.2.6. By End-User 20.9. Russia Market Analysis 20.9.1. Value Proportion Analysis by Market Taxonomy 20.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.9.2.1. By Deployment Type 20.9.2.2. By Offering 20.9.2.3. By Solution 20.9.2.4. By Enterprise Size 20.9.2.5. By Industry 20.9.2.6. By End-User 20.10. UK Market Analysis 20.10.1. Value Proportion Analysis by Market Taxonomy 20.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.10.2.1. By Deployment Type 20.10.2.2. By Offering 20.10.2.3. By Solution 20.10.2.4. By Enterprise Size 20.10.2.5. By Industry 20.10.2.6. By End-User 20.11. Benelux Market Analysis 20.11.1. Value Proportion Analysis by Market Taxonomy 20.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.11.2.1. By Deployment Type 20.11.2.2. By Offering 20.11.2.3. By Solution 20.11.2.4. By Enterprise Size 20.11.2.5. By Industry 20.11.2.6. By End-User 20.12. China Market Analysis 20.12.1. Value Proportion Analysis by Market Taxonomy 20.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.12.2.1. By Deployment Type 20.12.2.2. By Offering 20.12.2.3. By Solution 20.12.2.4. By Enterprise Size 20.12.2.5. By Industry 20.12.2.6. By End-User 20.13. Japan Market Analysis 20.13.1. Value Proportion Analysis by Market Taxonomy 20.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.13.2.1. By Deployment Type 20.13.2.2. By Offering 20.13.2.3. By Solution 20.13.2.4. By Enterprise Size 20.13.2.5. By Industry 20.13.2.6. By End-User 20.14. South Korea Market Analysis 20.14.1. Value Proportion Analysis by Market Taxonomy 20.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.14.2.1. By Deployment Type 20.14.2.2. By Offering 20.14.2.3. By Solution 20.14.2.4. By Enterprise Size 20.14.2.5. By Industry 20.14.2.6. By End-User 20.15. GCC Countries Market Analysis 20.15.1. Value Proportion Analysis by Market Taxonomy 20.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.15.2.1. By Deployment Type 20.15.2.2. By Offering 20.15.2.3. By Solution 20.15.2.4. By Enterprise Size 20.15.2.5. By Industry 20.15.2.6. By End-User 20.16. South Africa Market Analysis 20.16.1. Value Proportion Analysis by Market Taxonomy 20.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.16.2.1. By Deployment Type 20.16.2.2. By Offering 20.16.2.3. By Solution 20.16.2.4. By Enterprise Size 20.16.2.5. By Industry 20.16.2.6. By End-User 20.17. Turkey Market Analysis 20.17.1. Value Proportion Analysis by Market Taxonomy 20.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032 20.17.2.1. By Deployment Type 20.17.2.2. By Offering 20.17.2.3. By Solution 20.17.2.4. By Enterprise Size 20.17.2.5. By Industry 20.17.2.6. By End-User 20.17.3. Competition Landscape and Player Concentration in the Country 21. Market Structure Analysis 21.1. Market Analysis by Tier of Companies 21.2. Market Concentration 21.3. Market Share Analysis of Top Players 21.4. Market Presence Analysis 21.4.1. By Regional Footprint of Players 21.4.2. Product Footprint by Players 22. Competition Analysis 22.1. Competition Dashboard 22.2. Competition Benchmarking 22.3. Competition Deep Dive 22.3.1. International Business Machines (IBM) Corporation 22.3.1.1. Overview 22.3.1.2. Product Portfolio 22.3.1.3. Sales Footprint 22.3.1.4. Strategy Overview 22.3.2. Alphabet Inc. 22.3.2.1. Overview 22.3.2.2. Product Portfolio 22.3.2.3. Sales Footprint 22.3.2.4. Strategy Overview 22.3.3. Salesforce 22.3.3.1. Overview 22.3.3.2. Product Portfolio 22.3.3.3. Sales Footprint 22.3.3.4. Strategy Overview 22.3.4. Oracle Corporation 22.3.4.1. Overview 22.3.4.2. Product Portfolio 22.3.4.3. Sales Footprint 22.3.4.4. Strategy Overview 22.3.5. SAP SE 22.3.5.1. Overview 22.3.5.2. Product Portfolio 22.3.5.3. Sales Footprint 22.3.5.4. Strategy Overview 22.3.6. Atlassian Corporation PLC 22.3.6.1. Overview 22.3.6.2. Product Portfolio 22.3.6.3. Sales Footprint 22.3.6.4. Strategy Overview 22.3.7. Mixpanel Inc. 22.3.7.1. Overview 22.3.7.2. Product Portfolio 22.3.7.3. Sales Footprint 22.3.7.4. Strategy Overview 22.3.8. SAS Institute Inc. 22.3.8.1. Overview 22.3.8.2. Product Portfolio 22.3.8.3. Sales Footprint 22.3.8.4. Strategy Overview 22.3.9. Teradata Corporation 22.3.9.1. Overview 22.3.9.2. Product Portfolio 22.3.9.3. Sales Footprint 22.3.9.4. Strategy Overview 22.3.10. Adobe Systems Incorporated 22.3.10.1. Overview 22.3.10.2. Product Portfolio 22.3.10.3. Sales Footprint 22.3.10.4. Strategy Overview 23. Assumptions and Acronyms Used 24. Research Methodology
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