An Incisive, In-depth Analysis on the Mens Intimate Care Products Market
This study offers a comprehensive, 360 degree analysis on the Mens Intimate Care Products market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Mens Intimate Care Products market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Men’s Intimate Care Products Market Outlook & Key Findings
- Men’s intimate care products market likely to grow at over 10% during the forecast period 2020 - 2030, as millennial increasingly demand for paraben and sulfate free personal hygiene products.
- The companies operating in the market are adopting consumer-driven marketing strategies to target a specific audience. Use of new ingredients and offering cost effective products can help companies to witness significant growth across the world.
- Changing mode of advertisement, collaboration with celebrities to endorse brand and increasing sales through e-Commerce channel are helping prominent players to strengthen their foothold in the global men’s intimate care products market over the next decade.
- Moving forward, countries in South Asia and Oceania regions are expected to emerge as one of the most profitable markets for men’s intimate care products market. Increase in millennial population who are keener towards adopting personal hygiene products impacting the men’s intimate care products market.
Men’s Intimate Care Products Market Analysis: High Demand of Hygiene Products among Young Adults
Intimate hygiene today is no longer exclusive to women’s but have become a topic of concern for men as well. The increasing awareness about the importance of maintaining intimate care irrespective of their gender has resulted in the growth in intimate care products market.
Additionally, over the last past years the changing roles and views of men over health related concerns are further driving the intimate care products market. As millennial are forging a distinctive path into adulthood and transforming the economy, they have increased monthly spending on personal grooming and hygiene products. This will facilitate growth witnessed in the market.
However, disruptions in manufacturing on account of the spread of COVID-19 may create hindrances for the market. The US has recorded the highest cases of Covid-19 positive cases. As, US holds significant share in the global men’s intimate care products market is considerably large, the outbreak of coronavirus will have significant impact on the men’s intimate care products market in North America.
Growing Trend of Male Celebs Endorsing Products is boosting the Sales of the Market
Nowadays, men’s buying behavior is changing. The growing interest of male consumers towards intimate hygiene products is encouraging companies to launch new products, increase the product retail space, and adopt innovative marketing strategies to increase penetrate in the market.
Thus, companies are considerably investing in celebrity endorsement strategy due to their larger appeal and wider reach coupled with spending on product advisement to promote sales of the men’s intimate care products. This is one of the key factors driving the men’s intimate care products market across the globe.
The success of any men’s intimate care products brand depends largely on the product marketing, celebrity endorsement and increasing company’s penetration in the developing region through online sales channel. Strength of its supply chain, and its ability to sell at local and regional level fortify market growth. Their growth strategies also have considerable influence the market’s growth trajectory.
Campaigns and Strategies Focusing More Millennial Shoppers to Drive Market
Companies operating in the men’s intimate care products market are adopting innovative marketing strategies to woo consumers. These strategies includes redesigning advertisements and other promotional activities which relate to them to consumers’ personalities and attitudes. Furthermore, high penetration through online stores to facilitate easy product access to millennial will enable the market gain pace in the coming years. These are some of the factors which is expected to fuel the market growth in the near future.
Increasing Retail Space of Men’s Intimate Care Products in Physical Stores
Prominent players in the market are launching premium products to appeal to the consumers. Millennial men today are more concerned about grooming and hygiene than ever before. They are actively seeking for the men’s intimate care products in various retail outlets. Thus, various retailers are increasing focus to have maximum products availability in their stores to cater the customer demand.
Emergence of Grooming Clubs for Men to Offer Lucrative Opportunities
The emergence of grooming clubs is an opportunity for the players in the market. The barbershops are now slowly being replaced by grooming clubs for men which provide membership to its customers for a certain duration. These grooming clubs are now offering extensive services than the traditional barbershops. This is likely to increase the demand for intimate care products for men in the market.
Brand Launching and Acquisition are Key Strategies Adopted by Companies
Key players in the market are significantly focusing on introducing new products and closing brand acquisitions to increase penetration in the men’s intimate care products market. For instance, in 2018, Procter and Gamble launched Gillette Labs to give men’s shaving a new approach. This is an addition to its razor segment. In 2019, The Procter and Gamble Company completed acquired Merck KGaA, a consumer health business, to strengthen its international presence and to expand its product portfolio.
Cultural Differences Impacting Male Buying Perceptions: Key Challenges for Men’s Intimate Care Products Market
The cultural values, norms and beliefs often impact the perception of individuals in their day to day lives. These differences also impact the choice of products and their purchase intentions. People coming from different backgrounds have may have different perceptions regarding purchasing and use of toiletries. Differences in perceptions affect brands and product related strategy of any company. Unilever for example has launched antiperspirants in different brand names in different regions to overcome this challenge.
On the other hand, low production is challenging the market growth. Product adoption is lower for men’s intimate hygiene products. The ratio of men out of every 10 people opting for hygiene products is comparatively lower than that of women. In certain Asian countries men do prefer buying antiperspirants but only few prefer to buy other hygiene products specifically intimate washes and wipes for men. This is channeling the growth of various companies in the global men’s intimate hygiene market.
Men’s Intimate Care Products: Region-wise Analysis
East Asia men’s intimate care product market is expected to remain dominant due to the rising number of men seeking self-care products. Moreover, presence of established personal care industry in this region supports the dominance of this region in the global market.
In addition to this, Australia, Mexico and India represent offer considerable growth opportunities for men’s intimate care products market players. Although the average men’s intimate care products consumption in Mexico and India is significantly lower than developed countries, the opportunities for companies to cater to growing demand from young adults in these countries is going to skyrocket in the coming years.
Leading players in Men’s Intimate Care Products Market
The men’s intimate care products market place is witnessing the entry of new players, albeit at a domestic level. With companies focus on launching new products they are witnessing a significant growth across the globe. Some of the leading companies in the men’s intimate care products market are as follows
- The Procter and Gamble Company
- Colgate Palmolive
- Church & Dwight
- Coty Inc.
- Unilever PLC
- L’Oreal S.A.
- Reckitt and Benckiser
- Beiersdorf A.G
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report
Men’s Intimate Care Products: The Way Forward
The long-term outlook on men’s intimate care products market remains bullish, with FMI’s analysis estimating revenues to grow at over 10% consistently. The wipes, washes and shaving care segments are estimated to expand at a significant CAGR in the global men’s intimate care products market.
This is attributable to the fact that around 30% of men in the world follow a proper skincare routine. This ratio is further likely to increase due to increasing awareness regarding hygiene regimens and changing men’s stereotypes across the world.
Men’s intimate care products brands will need to move beyond their core demographic of millennial to target a wider consumer base. Manufacturers can also promote the health benefits of men’s intimate care products to target geriatric population. To increase sales in cost-sensitive, yet lucrative markets, launching an affordable range of products is needed for introducing a new set of consumers to this category
A recent market study published by Future Market Insights on the men’s intimate care products market offers global industry analysis for 2015-2019 & opportunity assessment for 2020-2030. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.
The global men’s intimate care products market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Chapter 01 - Executive Summary
The executive summary of the global men’s intimate care products market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global men’s intimate care products market.
Chapter 02 - Market Introduction
Readers can find the detailed segmentation and definition of the global men’s intimate care market in this chapter, which will help them understand basic information about the global men’s intimate care products market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the global men’s intimate care market report.
Chapter 03 - Market Background
The associated industry assessment of the global men’s intimate care products market is carried out in this section. The macroeconomic factors affecting growth of the global men’s intimate care products market are provided in this section and the impact of these macroeconomic indicators on the men’s intimate care products market is analyzed. The processing overview and technological advancements in the men’s intimate care products market is also provided.
Chapter 04 - Global Men’s Intimate Market Value Chain
Profit margins at each level of the global men’s intimate care products market are analyzed and readers can find detailed information on top importers and exporters as well as the value chain of the market.
Chapter 05 - Market Dynamics
The drivers and restraints impacting the growth of the men’s intimate care products market are explained in this chapter. Opportunities and ongoing trends in the men’s intimate care products market are also comprehensively discussed.
Chapter 06 - Global Men’s Intimate Care Products market Analysis and Forecast 2015-2030
This chapter includes detailed analysis of the historical men’s intimate care products market (2015-2019), along with an opportunity analysis for the forecast period (2020-2030). Readers can also find the incremental opportunity for the current year (2020 - 2021) and absolute $ opportunity for the forecast period (2020-2030). This chapter provides details about the global men’s intimate care products market on the basis of product type, packaging, sales channel, pricing, nature, and region. In this chapter, readers can understand market attractive analysis for all segments. This chapter explains how the men’s intimate care products market is anticipated to grow across North America, Latin America, Europe, East Asia, South Asia and Asia-Pacific, and the Middle East and Africa.
Chapter 07 - North America Men’s Intimate Care Products market Analysis 2015-2019 & Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the men’s intimate care products market in the North America region, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, opportunities, and market growth based on product and countries in the North America region.
Chapter 08 - Latin America Men’s Intimate Care Products market Analysis 2015-2019 & Forecast 2020-2030
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the men’s intimate care products market in the Latin America region. This chapter also includes growth prospects of the men’s intimate care products market in leading LATAM countries such as Brazil, Mexico, Argentina and Rest of Latin America.
Chapter 09 -Europe Men’s Intimate Care Products market Analysis 2015-2019& Forecast 2020-2030
Important growth prospects of the men’s intimate care products market based on its end user in several countries such as Germany, Italy, France, Spain, U.K., Benelux, Nordic, Russia, Poland, Rest of Europe are included in this chapter.
Chapter 10 -East Asia Men’s Intimate Care products market Analysis 2015-2019& Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the men’s intimate care products market in East Asia region including the important growth prospects of the men’s intimate care products in several countries such as China, Japan, and South Korea are included in this chapter.
Chapter 11 - South Asia Men’s intimate care products market Analysis 2015-2019& Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the men’s intimate care products market in the South Asia region, along with a country-wise assessment that includes, India, Malaysia, Thailand, Indonesia and Rest of South Asia. Readers can also find regional trends, restraints, and market growth of countries in the South Asia region.
Chapter 12 - Oceania Men’s Intimate Care Products market Analysis 2015-2019& Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the men’s intimate care products market in the Oceania region, along with a country-wise assessment that includes, Australia and New Zealand. Readers can also find regional trends, restraints, and market growth of countries in the Oceania region.
Chapter 13 - Middle East and Africa Men’s Intimate Care Products market Analysis 2015-2019& Forecast 2020-2030
This chapter offers insights into how the men’s intimate care products market is expected to grow in major countries in the MEA region such as GCC Countries, Northern Africa, South Africa and the Rest of MEA, during the forecast period 2020-2030.
Chapter 14- Competition Assessment
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the men’s intimate care products market along with their market presence analysis by region and product portfolio.
Chapter 15- Competition Deep-Dive
In this chapter, readers can find a comprehensive list of leading manufacturers in the men’s intimate care products market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Procter & Gamble, Unilever PLC, L’Oreal S.A, Henkel Corporation, Reckitt and Benckiser, Colgate Palmolive, Church and Dwight, Coty Inc., Beiersdorf A.G., Natura & Co, Godrej Industries.
Chapter 16 - Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the men’s intimate care products market report.
Chapter 17 - Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the men’s intimate care products market.