In 2024, the women’s intimate care product industry in Korea is forecast to reach a value of US$ 1,558.10 million. The industry is likely to garner a CAGR of 4.50% during the forecast period, 2024 to 2034. The industry is likely to reach US$ 2,408.30 million by 2034.
| Attributes | Details |
|---|---|
| Industry size in 2024 | US$ 1,558.10 million |
| Expected Industry size in 2034 | US$ 2,408.30 million |
| Forecasted CAGR between 2024 to 2034 | 4.50% |
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In 2024, the 41 to 50 years old women segment is likely to gain an industry share of 22.80% in Korea.
| Age Group | 41 to 50 Years |
|---|---|
| Expected share in 2024 | 22.80% |
Women in this age range may go through hormonal changes as well as menopause, which can cause changes in vulvovaginal health. During this period of life, intimate care products like moisturizers and cleansers become vital for addressing particular issues such as dryness, irritation, or pain.
Women in their 40s and 50s frequently have a greater awareness of their health and self care. They may emphasize their own well being, choosing items that enhance hygiene, comfort, and general intimate health, which contributes to the increased demand for women's intimate care products.
By product type, the liners are likely to be a sought after product and gain an industry value of 6.40% in 2024.
| Product Type | Liners |
|---|---|
| Expected share in 2024 | 6.40% |
Liners are becoming increasingly popular in the Korea women's intimate care industry due to their ease of usage. Liners are useful for protecting against unanticipated leaks for Korean women, who are impacted by changing lifestyles and a greater emphasis on hygiene.
Marketing methods emphasizing breathable fabrics, skin friendly characteristics, and adaptability for a variety of activities help to increase their appeal. The distinctive design of liners corresponds to the tastes of Korean consumers, supporting their expanding popularity and elevating them to a significant product category in the intimate care industry.
With the increasing demand of K beauty products, companies are now experimenting and venturing into different Korean regions to increase earnings through women's intimate care products. Below discussed are two prominent regions, Jeju and South Gyeongsang.
Regions Profiled
Companies in Jeju are focussing on using unique and natural ingredients, such indigenous plant extracts, in their women's intimate care products. This emphasis on locally obtained ingredients corresponds with the rising customer demand for safe, natural and hygienic products.
Jeju is a well known tourist destination. The inflow of tourists may assist the women's intimate care product business, with brands catering to both residents and visitors. Product customization to fit the tastes of varied customer populations, particularly visitors, can fuel industry growth.
In South Gyeongsang, increasing awareness of women's hygiene and health, along with educational programs, may stimulate demand for intimate care products. As people grow more aware of the need of personal hygiene, the demand for these products is forecast to rise.
Changes in lifestyle are frequently brought about by urbanization, including increased disposable income and changes in consumer tastes. Women's intimate care products may see greater demand as lifestyles change, driven by factors like convenience, comfort, and a desire for specialized and premium products.
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To accommodate changing customer expectations, companies in the Korea women's intimate care product industry are extending their product lines with innovations that use natural and sustainable components. They concentrate on efficient marketing techniques, digital platforms, and collaborations in order to increase brand exposure, expand industry share, and generate revenue growth.
Women's intimate care product start ups in Korea are reshaping the industry with niche offers that emphasize organic as well as eco friendly alternatives. They want to develop brand loyalty by leveraging digital platforms along with influencer marketing to build direct customer ties. To acquire a competitive advantage, these companies stress on innovation, diversity, and sustainability.
Recent Developments Observed in Korea Women’s Intimate Care Product Ecosystem
| Company | Developments or Initiatives |
|---|---|
| Redcliffe Hygiene Private Limited |
|
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 1,558.10 million |
| Projected Industry Size in 2034 | US$ 2,408.30 million |
| Attributed CAGR between 2024 and 2034 | 4.50% |
| Historical Analysis of Demand for Women’s Intimate care Product in Korea Countries | 2019 to 2023 |
| Forecast Period | 2024 to 2034 |
| Report Coverage | Industry size, industry trends, analysis of key factors influencing women’s intimate care product in Korea, insights on global players and their industry strategy in Korea, ecosystem analysis of local and regional Korea providers |
| Key Countries within Korea Analyzed while Studying Opportunities for Women’s Intimate Care Product in Korea |
|
| Key Companies Profiled |
|
The value of the women’s intimate care product industry in Korea is poised to reach US$ 1,558.10 million by 2024.
By 2034, the women’s intimate care product industry in Korea is predicted to reach US$ 2,408.30 million.
From 2024 to 2034, the Korea women’s intimate care product industry is likely to garner a 4.50% CAGR.
The 41 to 50 years old women segment is likely to constitute 22.80% of intimate care products consumption in Korea.
1. Executive Summary 1.1. Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Industry Analysis and Outlook 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Product 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Product, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Product, 2024 to 2034 5.3.1. Intimate Washes 5.3.2. Liners 5.3.3. Oils 5.3.4. Masks 5.3.5. Moisturizers & Creams 5.3.6. Hair Removal 5.3.6.1. Razors 5.3.6.2. Wax 5.3.6.3. Depilatories 5.3.6.4. Wipes 5.3.7. Gels 5.3.8. Foams 5.3.9. Exfoliate 5.3.10. Mousses 5.3.11. Mists 5.3.12. Sprays 5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034 6. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Age Group 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Age Group, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Age Group, 2024 to 2034 6.3.1. 12-19 Years 6.3.2. 20-25 Years 6.3.3. 26-40 Years 6.3.4. 41-50 Years 6.3.5. 51 and Above 6.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034 7. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By User 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By User, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By User, 2024 to 2034 7.3.1. Women With Children 7.3.2. Women Without Children 7.4. Y-o-Y Growth Trend Analysis By User, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By User, 2024 to 2034 8. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Sales Channel, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Sales Channel, 2024 to 2034 8.3.1. Online Sales 8.3.2. Offline Sales 8.3.2.1. Hypermarkets/Supermarkets 8.3.2.2. Drug Stores/ Pharmacies 8.3.2.3. Beauty Salons 8.3.2.4. Others (Departmental Stores & Specialty Stores) 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034 9. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Region, 2024 to 2034 9.3.1. South Gyeongsang 9.3.2. North Jeolla 9.3.3. South Jeolla 9.3.4. Jeju 9.3.5. Rest of Korea 9.4. Market Attractiveness Analysis By Region 10. South Gyeongsang Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034 10.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Product 10.2.2. By Age Group 10.2.3. By User 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Product 10.3.2. By Age Group 10.3.3. By User 10.3.4. By Sales Channel 10.4. Key Takeaways 11. North Jeolla Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034 11.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Product 11.2.2. By Age Group 11.2.3. By User 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Product 11.3.2. By Age Group 11.3.3. By User 11.3.4. By Sales Channel 11.4. Key Takeaways 12. South Jeolla Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034 12.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Product 12.2.2. By Age Group 12.2.3. By User 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Product 12.3.2. By Age Group 12.3.3. By User 12.3.4. By Sales Channel 12.4. Key Takeaways 13. Jeju Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034 13.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Product 13.2.2. By Age Group 13.2.3. By User 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Product 13.3.2. By Age Group 13.3.3. By User 13.3.4. By Sales Channel 13.4. Key Takeaways 14. Rest of Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034 14.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Product 14.2.2. By Age Group 14.2.3. By User 14.2.4. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Product 14.3.2. By Age Group 14.3.3. By User 14.3.4. By Sales Channel 14.4. Key Takeaways 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Product 15.3.3. By Age Group 15.3.4. By User 15.3.5. By Sales Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Korean Cosmetics Worldwide 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Redcliffe Hygiene Private Limited 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. SANFE.IN 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Joylux Inc. 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Hindustan Unilever Limited 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Procter & Gamble 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Johnson & Johnson 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. QUEEN V 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. ALYK 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Bodyform 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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Demand and Trend Analysis of Women’s Intimate Care Product in Korea
