Women’s Intimate Care Product Demand in Korea from 2024 to 2034
In 2024, the women’s intimate care product industry in Korea is forecast to reach a value of US$ 1,558.10 million. The industry is likely to garner a CAGR of 4.50% during the forecast period, 2024 to 2034. The industry is likely to reach US$ 2,408.30 million by 2034.
Attributes
Details
Industry size in 2024
US$ 1,558.10 million
Expected Industry size in 2034
US$ 2,408.30 million
Forecasted CAGR between 2024 to 2034
4.50%
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Key Insights that Promotes the Demand of Women’s Intimate Care Product in Korea
Focus on sustainable materials In the Korea women's intimate care products industry, there is a rising trend toward formulation that integrate natural and locally sourced components. Consumers choose items that are in line with cultural as well as environmental values, with an emphasis on sustainability and authenticity.
Holistic well being- A trend in the Korea industry for women's intimate care products is positioning the items as components of a comprehensive strategy for women's health and wellness. Brands are highlighting the link between intimate care and general well being, providing solutions that enhance both cleanliness along with emotional and physical comfort.
Key Trends Influencing Demand for Women’s Intimate Care Product in Korea
Personalized intimate care solutions are in high demand. Brands are introducing customisation options, allowing customers to adapt items to their own preferences and needs. This trend is consistent with the rapid consumer shift toward individualized wellness and beauty goods.
Digital marketing approaches and e commerce platforms are becoming increasingly important in this industry. Brands are using online platforms to reach a larger audience, communicate with customers, and give easy access to intimate care items, reflecting shifting consumer purchasing habits.
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Comparative View of Adjacent products
The table below will compare the women’s intimate care product ecosystem in Korea along with the global women’s intimate care product market and the women’s intimate care product ecosystem in Japan.
The Korea women's intimate care products industry is anticipated to increase significantly over the forecast period relative to the other two industries.
Women’s intimate care product ecosystem in Korea:
Attributes
Women’s intimate care product ecosystem in Korea
Forecast CAGR between 2024 to 2034
4.50%
Industry Size in 2024
US$ 1,558.10 million
Key trend
In the Korea industry for women's intimate care products, there is a noticeable movement toward combining traditional and natural components, reflecting customer preferences for locally produced and culturally appropriate solutions.
Key challenge
As more brands join the industry, uniqueness becomes increasingly important. In order to stand out and draw in customers amidst the multitude of product choices, companies need to navigate through a crowded industry and highlight distinctive value propositions.
Global Women’s Intimate Care Product Market:
Attributes
Global Women’s Intimate Care Product Market
Forecast CAGR between 2024 to 2034
3.90%
Industry Size in 2024
US$ 30,090.60 million
Key trend
There is a growing desire for inclusive and diverse products that satisfy the unique requirements of women of all ages, ethnicities, and lifestyles.
Key challenge
Due to varied requirements across nations, achieving worldwide regulatory compliance is difficult, forcing organizations to negotiate complicated frameworks.
Women’s Intimate Care Product Ecosystem in Japan:
Attributes
Women’s Intimate Care Product Ecosystem in Japan
Forecast CAGR between 2024 to 2034
5.80%
Industry Size in 2024
US$ 2,264.20 million
Key trend
With customers seeking eco friendly solutions, this industry is seeing a boom in demand for environmentally friendly and sustainable intimate care products.
Key challenge
Overcoming stigma and enabling open conversations around intimate health remain market challenges, affecting awareness and product sales.
Category wise Insights
The Women Aged between 41 to 50 Years to be the Dominant Users of these Products
In 2024, the 41 to 50 years old women segment is likely to gain an industry share of 22.80% in Korea.
Age Group
41 to 50 Years
Expected share in 2024
22.80%
Women in this age range may go through hormonal changes as well as menopause, which can cause changes in vulvovaginal health. During this period of life, intimate care products like moisturizers and cleansers become vital for addressing particular issues such as dryness, irritation, or pain.
Women in their 40s and 50s frequently have a greater awareness of their health and self care. They may emphasize their own well being, choosing items that enhance hygiene, comfort, and general intimate health, which contributes to the increased demand for women's intimate care products.
Liners are Becoming Popular within the Korea Women’s Intimate Care Products Ecosystem
By product type, the liners are likely to be a sought after product and gain an industry value of 6.40% in 2024.
Product Type
Liners
Expected share in 2024
6.40%
Liners are becoming increasingly popular in the Korea women's intimate care industry due to their ease of usage. Liners are useful for protecting against unanticipated leaks for Korean women, who are impacted by changing lifestyles and a greater emphasis on hygiene.
Marketing methods emphasizing breathable fabrics, skin friendly characteristics, and adaptability for a variety of activities help to increase their appeal. The distinctive design of liners corresponds to the tastes of Korean consumers, supporting their expanding popularity and elevating them to a significant product category in the intimate care industry.
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Region wise Insights
With the increasing demand of K beauty products, companies are now experimenting and venturing into different Korean regions to increase earnings through women's intimate care products. Below discussed are two prominent regions, Jeju and South Gyeongsang.
Regions Profiled
Jeju
South Gyeongsang
Using Natural and Organic Ingredients in Intimate Care Products to Boost Sales in Jeju
Companies in Jeju are focussing on using unique and natural ingredients, such indigenous plant extracts, in their women's intimate care products. This emphasis on locally obtained ingredients corresponds with the rising customer demand for safe, natural and hygienic products.
Jeju is a well known tourist destination. The inflow of tourists may assist the women's intimate care product business, with brands catering to both residents and visitors. Product customization to fit the tastes of varied customer populations, particularly visitors, can fuel industry growth.
Increasing Awareness and Education about Female Hygiene to Bolster Growth in South Gyeongsang
In South Gyeongsang, increasing awareness of women's hygiene and health, along with educational programs, may stimulate demand for intimate care products. As people grow more aware of the need of personal hygiene, the demand for these products is forecast to rise.
Changes in lifestyle are frequently brought about by urbanization, including increased disposable income and changes in consumer tastes. Women's intimate care products may see greater demand as lifestyles change, driven by factors like convenience, comfort, and a desire for specialized and premium products.
Competitive Landscape
To accommodate changing customer expectations, companies in the Korea women's intimate care product industry are extending their product lines with innovations that use natural and sustainable components. They concentrate on efficient marketing techniques, digital platforms, and collaborations in order to increase brand exposure, expand industry share, and generate revenue growth.
Women's intimate care product start ups in Korea are reshaping the industry with niche offers that emphasize organic as well as eco friendly alternatives. They want to develop brand loyalty by leveraging digital platforms along with influencer marketing to build direct customer ties. To acquire a competitive advantage, these companies stress on innovation, diversity, and sustainability.
Recent Developments Observed in Korea Women’s Intimate Care Product Ecosystem
Company
Developments or Initiatives
Redcliffe Hygiene Private Limited
In 2023, Redcliffe Hygiene Private Limited's Pee Safe, a hygiene and wellness business, closed a portion of their Series B investment.
The business has received $3 million of the $6 million (roughly INR 50 crore) total round size.
Some of the Important Players in Korea Dealing with Women’s Intimate Care Product
Korean Cosmetics Worldwide
Redcliffe Hygiene Private Limited
SANFE.IN
Joylux Inc.
Hindustan Unilever Limited
Procter & Gamble
Johnson & Johnson
QUEEN V
ALYK
Bodyform
Scope of the Report
Attribute
Details
Estimated Industry Size in 2024
US$ 1,558.10 million
Projected Industry Size in 2034
US$ 2,408.30 million
Attributed CAGR between 2024 and 2034
4.50%
Historical Analysis of Demand for Women’s Intimate care Product in Korea Countries
2019 to 2023
Forecast Period
2024 to 2034
Report Coverage
Industry size, industry trends, analysis of key factors influencing women’s intimate care product in Korea, insights on global players and their industry strategy in Korea, ecosystem analysis of local and regional Korea providers
Key Countries within Korea Analyzed while Studying Opportunities for Women’s Intimate Care Product in Korea
South Gyeongsang
North Jeolla
South Jeolla
Jeju
Key Companies Profiled
Korean Cosmetics Worldwide
Redcliffe Hygiene Private Limited
SANFE.IN
Joylux Inc.
Hindustan Unilever Limited
Procter & Gamble
Johnson & Johnson
QUEEN V
ALYK
Bodyform
Key Segments
By Product:
Intimate Washes
Liners
Oils
Masks
Moisturizers & Creams
Hair Removal
Razors
Wax
Depilatories
Wipes
Gels
Foams
Exfoliants
Mousses
Mists
Sprays
E products
Others
By Age Group:
12 19 Years
20 25 Years
26 40 Years
41 50 Years
51 and Above
By User:
Women with Children
Women without Children
By Sales Channel:
Online Sales
Offline Sales
Hypermarkets/Supermarkets
Drug Stores/ Pharmacies
Beauty Salons
Others (Departmental Stores & Specialty Stores)
By Region:
South Gyeongsang
North Jeolla
South Jeolla
Jeju
Frequently Asked Questions
In 2024, how profitable will the women’s intimate care product industry be in Korea?
The value of the women’s intimate care product industry in Korea is poised to reach US$ 1,558.10 million by 2024.
How will the industry for women’s intimate care products in Korea grow by 2034?
By 2034, the women’s intimate care product industry in Korea is predicted to reach US$ 2,408.30 million.
What is the forecast CAGR of the Korea women’s intimate care product industry?
From 2024 to 2034, the Korea women’s intimate care product industry is likely to garner a 4.50% CAGR.
Which age group is the target consumer in the Women’s Intimate Care Products landscape in Korea?
The 41 to 50 years old women segment is likely to constitute 22.80% of intimate care products consumption in Korea.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Product
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Product, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Product, 2024 to 2034
5.3.1. Intimate Washes
5.3.2. Liners
5.3.3. Oils
5.3.4. Masks
5.3.5. Moisturizers & Creams
5.3.6. Hair Removal
5.3.6.1. Razors
5.3.6.2. Wax
5.3.6.3. Depilatories
5.3.6.4. Wipes
5.3.7. Gels
5.3.8. Foams
5.3.9. Exfoliate
5.3.10. Mousses
5.3.11. Mists
5.3.12. Sprays
5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034
6. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Age Group
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Age Group, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Age Group, 2024 to 2034
6.3.1. 12-19 Years
6.3.2. 20-25 Years
6.3.3. 26-40 Years
6.3.4. 41-50 Years
6.3.5. 51 and Above
6.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034
7. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By User
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By User, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By User, 2024 to 2034
7.3.1. Women With Children
7.3.2. Women Without Children
7.4. Y-o-Y Growth Trend Analysis By User, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By User, 2024 to 2034
8. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Sales Channel, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Sales Channel, 2024 to 2034
8.3.1. Online Sales
8.3.2. Offline Sales
8.3.2.1. Hypermarkets/Supermarkets
8.3.2.2. Drug Stores/ Pharmacies
8.3.2.3. Beauty Salons
8.3.2.4. Others (Departmental Stores & Specialty Stores)
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034
9. Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units Pack) Analysis By Region, 2019 to 2023
9.3. Current Market Size Value (US$ Million) & Volume (Units Pack) Analysis and Forecast By Region, 2024 to 2034
9.3.1. South Gyeongsang
9.3.2. North Jeolla
9.3.3. South Jeolla
9.3.4. Jeju
9.3.5. Rest of Korea
9.4. Market Attractiveness Analysis By Region
10. South Gyeongsang Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
10.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Product
10.2.2. By Age Group
10.2.3. By User
10.2.4. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Product
10.3.2. By Age Group
10.3.3. By User
10.3.4. By Sales Channel
10.4. Key Takeaways
11. North Jeolla Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
11.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Product
11.2.2. By Age Group
11.2.3. By User
11.2.4. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Product
11.3.2. By Age Group
11.3.3. By User
11.3.4. By Sales Channel
11.4. Key Takeaways
12. South Jeolla Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
12.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Product
12.2.2. By Age Group
12.2.3. By User
12.2.4. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Product
12.3.2. By Age Group
12.3.3. By User
12.3.4. By Sales Channel
12.4. Key Takeaways
13. Jeju Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
13.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Product
13.2.2. By Age Group
13.2.3. By User
13.2.4. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Product
13.3.2. By Age Group
13.3.3. By User
13.3.4. By Sales Channel
13.4. Key Takeaways
14. Rest of Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
14.1. Historical Market Size Value (US$ Million) & Volume (Units Pack) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units Pack) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Product
14.2.2. By Age Group
14.2.3. By User
14.2.4. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Product
14.3.2. By Age Group
14.3.3. By User
14.3.4. By Sales Channel
14.4. Key Takeaways
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Product
15.3.3. By Age Group
15.3.4. By User
15.3.5. By Sales Channel
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Korean Cosmetics Worldwide
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Redcliffe Hygiene Private Limited
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. SANFE.IN
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Joylux Inc.
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Hindustan Unilever Limited
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Procter & Gamble
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Johnson & Johnson
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. QUEEN V
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. ALYK
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Bodyform
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
17. Assumptions & Acronyms Used18. Research Methodology
