An In-depth Look at Sale of Non-dairy Creamer in Korea from 2023 to 2033

The demand for non-dairy creamer is expected to reach US$ 181.7 million in 2023 in Korea, up from US$ 169.9 million in 2022. The consumption of non-dairy creamer is expected to progress at a healthy pace over the period from 2023 to 2033, with a CAGR of 8.1%. By 2033, the sales of non-dairy creamer are expected to surpass US$ 396.93 million in Korea.

Attributes Details
Industry Size for Korea in 2023 US$ 181.7 million
Expected Industry Size for Korea in 2033 US$ 396.93 million
Forecasted CAGR between 2023 to 2033 8.1%

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Key Insights of the Non-dairy Creamer Industry in Korea

  • Korea is witnessing a drastic increase in the number of people adopting a vegan lifestyle. As tea and coffee gain prominence in the country, the vegan population is turning to non-dairy creamer to enhance their drinks.
  • Korea has a high number of lactose-intolerant individuals, with estimates suggesting that around 75% of the population falls into this category. Consequently, lactose-free non-dairy creamer is becoming a popular choice in the country.
  • With the growing popularity of fitness trends in Korea, there is a rise in the consumption of plant-based nutritious foods. Consequently, non-dairy creamer that is high in protein and vitamins is making waves in Korea.

Key Trends Shaping the Demand for Non-dairy Creamer in Korea

  • Non-dairy creamer is available in various varieties and flavors to attract consumers in Korea. Creamers made from ingredients such as almond milk and oat milk, as well as different flavors for tea and coffee, are endearing the product to consumers in Korea.
  • Milk prices are steadily rising in Korea. As a result, many consumers are turning away from milk and its products, opting for substitutes like non-dairy creamer.
  • While Korea is not traditionally known as a large consumer of tea and coffee, the high lactose intolerance in the nation has led many to shift away from traditional dairy-based options. However, there is still a limitation on the demand for non-dairy creamer in Korea as many Korean people remain unaware of coffee and tea substitutes.
  • Despite not being traditionally known for coffee consumption, coffee culture is emerging as a trend in Korea. In line with other East Asian countries, Korea is experiencing an increasing demand for coffee. Thus, the non-dairy coffee creamer industry in Korea is benefiting.
  • Sensing growing opportunities, foreign companies are entering Korea with non-dairy creamer products. This has led to significant competition for local companies in the non-dairy creamer market in Korea.
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Category-wise Insights

Non-dairy Creamer in Powder Form Continues to Rule the Roost in Korea

In Korea, people typically prefer to consume non-dairy creamer in powder form. For 2023, powder is expected to contribute to 58.0% of the industry share by form.

Powder has been the predominant form through which non-dairy creamer has been consumed. Non-dairy powder creamer is expected to continue experiencing high demand due to the non-fussy nature of the product. Additionally, powder has a longer shelf life than non-dairy creamer in liquid form. Thus, the popularity of powder among non-dairy creamer consumers persists.

Demand for Non-dairy Creamer in Korea Based on Form Powder
Industry Share in 2023 58.0%

Vegetable Oil is Still the Preferred Base of Non-dairy Creamer in Korea

Vegetable oil continues to dominate as the prevalent base for non-dairy creamer in Korea. In 2023, vegetable oil is expected to account for 55.9% of the industry share by base.

The use of vegetable oil as a base has faced criticism from customers due to its trans-fat content. However, alternative plant-based bases are expensive to manufacture. Thus, the prevailing method of producing non-dairy creamer with vegetable oil still persists in Korea.

Demand for Non-dairy Creamer in Korea Based on Base Vegetable Oil
Industry Share in 2023 55.9%

Competitive Landscape

Local companies with creamers have added the non-dairy version to expand business prospects. Industry players are banking on the rising coffee culture in the country to sell non-dairy coffee creamers. Competitors are also emphasizing the non-lactose and vegan properties of the product. Foreign companies have started making headway in the country. Thus, the landscape for non-dairy creamer in Korea is highly competitive.

Recent Developments Observed in Non-dairy Creamer in Korea

  • In June 2020, the Vietnam-based brand Vinamilk expanded its product range in Korea. The company launched a soymilk creamer, to be distributed by the local partner Vina Korea Co.
  • In March 2023, Binggrae made its popular banana milk available in a dairy-free version. Soy and almonds are the primary ingredients in the milk.

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Some of the Key Players Offering Non-dairy Creamer in Korea

  • Hee Chang Dairy And Food Industries
  • Express 21 Korea Inc.
  • J Consol Line Co., Ltd.
  • Kyungseo F&B Co., Ltd.
  • Euro Line Co., Ltd.
  • Dongsuh Foods
  • Alpha Foods
  • Samyang Foods
  • Nestlé S.A.
  • Friesland Campina Kievit BV

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 181.7 million
Projected Industry Size by 2033 US$ 396.93 million
Anticipated CAGR between 2023 to 2033 8.1% CAGR
Historical Analysis of Demand for Non-dairy Creamer in Korea 2018 to 2022
Demand Forecast for Non-dairy Creamer in Korea 2023 to 2033
Report Coverage Industry Size, Industry Trends, Key Insights for Non-dairy Creamer in Korea, Insights on Global Players and Leading Industry Strategy in Korea, Ecosystem Analysis of Local and Regional Korea Providers
Key Companies Profiled
  • Hee Chang Dairy And Food Industries
  • Express 21 Korea Inc.
  • J Consol Line Co., Ltd.
  • Kyungseo F&B Co., Ltd.
  • Euro Line Co., Ltd.
  • Dongsuh Foods
  • Alpha Foods
  • Samyang Foods
  • Nestlé S.A.
  • Friesland Campina Kievit BV
Key Provinces Profiled
  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju

Key Segments

By Form:

  • Powder
  • Liquid

By Nature:

  • Organic
  • Conventional

By Flavor:

  • Original/Unflavoured
  • French Vanilla
  • Chocolate
  • Coconut
  • Hazelnut
  • Other Flavors

By Type:

  • Original
  • Light
  • Fat-free

By Base:

  • Plant-based Milk
    • Almond
    • Coconut
    • Others (Soy, Hemp, Cashew)
  • Vegetable Oil

By End Use:

  • HoReCa/Foodservice
  • Food and Beverage Processing
    • Food Premixes
    • Soups and Sauces
    • Beverages Mixes
      • Coffee Mixes
      • Tea Mixes
    • Bakery Products and Ice Creams
    • RTD Beverages
    • Infant Food
    • Prepared and Packaged Food
    • Household/Retail

By Packaging:

  • Retail
    • Sachets
    • Bags
    • Pouches
    • Canisters
    • Bottles
  • Plastic Jars
  • Bulk

By Distribution Channel:

  • Direct
  • Indirect
    • Hypermarkets/Supermarkets
    • Modern Grocery Stores
    • Speciality Stores
    • Online Retail

By Province:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju

Frequently Asked Questions

What is the Industry Size of Non-dairy Creamer in Korea?

The industry size of non-dairy creamer in Korea is estimated to be US$ 181.7 million in 2023.

At What Rate is the Adoption of Non-dairy Creamer Growing in Korea?

Non-dairy creamer is forecasted to develop at a promising rate of 8.1% in Korea for the 2023 to 2033 period.

What will be Korea’s Industry Size of Non-dairy Creamer by 2033?

The industry size for non-dairy creamer is forecasted to reach US$ 396.93 million in Korea by 2033.

What is the Preferred Base of Non-dairy Creamer in Korea?

Vegetable oil is the preferred base for non-dairy creamer in Korea, with an expected industry share of 55.9% in 2023.

What is Driving the Demand for Non-dairy Creamer in Korea?

Surging vegan population and the demand for lactose-free food are some of the reasons for growth in demand for non-dairy creamer in Korea.

Table of Content
1. Executive Summary
    1.1. Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033
        5.3.1. Powder
        5.3.2. Liquid
    5.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033
        6.3.1. Organic
        6.3.2. Conventional
    6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flavor
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Flavor, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Flavor, 2023 to 2033
        7.3.1. Original/Unflavoured
        7.3.2. French Vanilla
        7.3.3. Chocolate
        7.3.4. Coconut
        7.3.5. Hazelnut
        7.3.6. Other Flavors
    7.4. Y-o-Y Growth Trend Analysis By Flavor, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Flavor, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Type
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Type, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Type, 2023 to 2033
        8.3.1. Original
        8.3.2. Light
        8.3.3. Fat-free
    8.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Base
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Base, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Base, 2023 to 2033
        9.3.1. Plant-based Milk
            9.3.1.1. Almond
            9.3.1.2. Coconut
            9.3.1.3. Others
        9.3.2. Vegetable Oil
    9.4. Y-o-Y Growth Trend Analysis By Base, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By Base, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use
    10.1. Introduction / Key Findings
    10.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By End Use, 2018 to 2022
    10.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By End Use, 2023 to 2033
        10.3.1. HoReCa/Foodservice
        10.3.2. Food and Beverage Processing
            10.3.2.1. Food Premixes
            10.3.2.2. Soups and Sauces
            10.3.2.3. Coffee Mixes
            10.3.2.4. Tea Mixes
            10.3.2.5. Bakery Products and Ice Creams
            10.3.2.6. RTD Beverages
            10.3.2.7. Infant Food
            10.3.2.8. Prepared and Packaged Food
            10.3.2.9. Household/Retail
    10.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
    10.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
11. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Packaging
    11.1. Introduction / Key Findings
    11.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Packaging, 2018 to 2022
    11.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Packaging, 2023 to 2033
        11.3.1. Retail
            11.3.1.1. Sachets
            11.3.1.2. Bags
            11.3.1.3. Pouches
            11.3.1.4. Canisters
            11.3.1.5. Bottles
        11.3.2. Plastic Jars
        11.3.3. Bulk
    11.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022
    11.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033
12. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    12.1. Introduction
    12.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022
    12.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033
        12.3.1. South Gyeongsang
        12.3.2. North Jeolla
        12.3.3. South Jeolla
        12.3.4. Jeju
        12.3.5. Rest of Korea
    12.4. Market Attractiveness Analysis By Region
13. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Form
        13.2.2. By Nature
        13.2.3. By Flavor
        13.2.4. By Type
        13.2.5. By Base
        13.2.6. By End Use
        13.2.7. By Packaging
    13.3. Market Attractiveness Analysis
        13.3.1. By Form
        13.3.2. By Nature
        13.3.3. By Flavor
        13.3.4. By Type
        13.3.5. By Base
        13.3.6. By End Use
        13.3.7. By Packaging
    13.4. Key Takeaways
14. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Form
        14.2.2. By Nature
        14.2.3. By Flavor
        14.2.4. By Type
        14.2.5. By Base
        14.2.6. By End Use
        14.2.7. By Packaging
    14.3. Market Attractiveness Analysis
        14.3.1. By Form
        14.3.2. By Nature
        14.3.3. By Flavor
        14.3.4. By Type
        14.3.5. By Base
        14.3.6. By End Use
        14.3.7. By Packaging
    14.4. Key Takeaways
15. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    15.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Form
        15.2.2. By Nature
        15.2.3. By Flavor
        15.2.4. By Type
        15.2.5. By Base
        15.2.6. By End Use
        15.2.7. By Packaging
    15.3. Market Attractiveness Analysis
        15.3.1. By Form
        15.3.2. By Nature
        15.3.3. By Flavor
        15.3.4. By Type
        15.3.5. By Base
        15.3.6. By End Use
        15.3.7. By Packaging
    15.4. Key Takeaways
16. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    16.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Form
        16.2.2. By Nature
        16.2.3. By Flavor
        16.2.4. By Type
        16.2.5. By Base
        16.2.6. By End Use
        16.2.7. By Packaging
    16.3. Market Attractiveness Analysis
        16.3.1. By Form
        16.3.2. By Nature
        16.3.3. By Flavor
        16.3.4. By Type
        16.3.5. By Base
        16.3.6. By End Use
        16.3.7. By Packaging
    16.4. Key Takeaways
17. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    17.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    17.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        17.2.1. By Form
        17.2.2. By Nature
        17.2.3. By Flavor
        17.2.4. By Type
        17.2.5. By Base
        17.2.6. By End Use
        17.2.7. By Packaging
    17.3. Market Attractiveness Analysis
        17.3.1. By Form
        17.3.2. By Nature
        17.3.3. By Flavor
        17.3.4. By Type
        17.3.5. By Base
        17.3.6. By End Use
        17.3.7. By Packaging
    17.4. Key Takeaways
18. Market Structure Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Market Share Analysis of Top Players
        18.3.1. By Regional
        18.3.2. By Form
        18.3.3. By Nature
        18.3.4. By Flavor
        18.3.5. By Type
        18.3.6. By Base
        18.3.7. By End Use
        18.3.8. By Packaging
19. Competition Analysis
    19.1. Competition Deep Dive
        19.1.1. Hee Chang Dairy & Food Co., Ltd
            19.1.1.1. Overview
            19.1.1.2. Product Portfolio
            19.1.1.3. Profitability by Market Segments
            19.1.1.4. Sales Footprint
            19.1.1.5. Strategy Overview
                19.1.1.5.1. Marketing Strategy
                19.1.1.5.2. Product Strategy
                19.1.1.5.3. Channel Strategy
        19.1.2. Dong Suh Co., Ltd
            19.1.2.1. Overview
            19.1.2.2. Product Portfolio
            19.1.2.3. Profitability by Market Segments
            19.1.2.4. Sales Footprint
            19.1.2.5. Strategy Overview
                19.1.2.5.1. Marketing Strategy
                19.1.2.5.2. Product Strategy
                19.1.2.5.3. Channel Strategy
        19.1.3. Alpha Food
            19.1.3.1. Overview
            19.1.3.2. Product Portfolio
            19.1.3.3. Profitability by Market Segments
            19.1.3.4. Sales Footprint
            19.1.3.5. Strategy Overview
                19.1.3.5.1. Marketing Strategy
                19.1.3.5.2. Product Strategy
                19.1.3.5.3. Channel Strategy
        19.1.4. Viceroy Holland B.V.
            19.1.4.1. Overview
            19.1.4.2. Product Portfolio
            19.1.4.3. Profitability by Market Segments
            19.1.4.4. Sales Footprint
            19.1.4.5. Strategy Overview
                19.1.4.5.1. Marketing Strategy
                19.1.4.5.2. Product Strategy
                19.1.4.5.3. Channel Strategy
        19.1.5. Super Group Ltd.
            19.1.5.1. Overview
            19.1.5.2. Product Portfolio
            19.1.5.3. Profitability by Market Segments
            19.1.5.4. Sales Footprint
            19.1.5.5. Strategy Overview
                19.1.5.5.1. Marketing Strategy
                19.1.5.5.2. Product Strategy
                19.1.5.5.3. Channel Strategy
        19.1.6. Shandong Tianjiao Biotech Co. Ltd.
            19.1.6.1. Overview
            19.1.6.2. Product Portfolio
            19.1.6.3. Profitability by Market Segments
            19.1.6.4. Sales Footprint
            19.1.6.5. Strategy Overview
                19.1.6.5.1. Marketing Strategy
                19.1.6.5.2. Product Strategy
                19.1.6.5.3. Channel Strategy
        19.1.7. Preserved Food Specialty Co. Ltd.
            19.1.7.1. Overview
            19.1.7.2. Product Portfolio
            19.1.7.3. Profitability by Market Segments
            19.1.7.4. Sales Footprint
            19.1.7.5. Strategy Overview
                19.1.7.5.1. Marketing Strategy
                19.1.7.5.2. Product Strategy
                19.1.7.5.3. Channel Strategy
        19.1.8. Rich Products Corporation
            19.1.8.1. Overview
            19.1.8.2. Product Portfolio
            19.1.8.3. Profitability by Market Segments
            19.1.8.4. Sales Footprint
            19.1.8.5. Strategy Overview
                19.1.8.5.1. Marketing Strategy
                19.1.8.5.2. Product Strategy
                19.1.8.5.3. Channel Strategy
        19.1.9. PT Santos Premium Krimer
            19.1.9.1. Overview
            19.1.9.2. Product Portfolio
            19.1.9.3. Profitability by Market Segments
            19.1.9.4. Sales Footprint
            19.1.9.5. Strategy Overview
                19.1.9.5.1. Marketing Strategy
                19.1.9.5.2. Product Strategy
                19.1.9.5.3. Channel Strategy
        19.1.10. Custom Food Group
            19.1.10.1. Overview
            19.1.10.2. Product Portfolio
            19.1.10.3. Profitability by Market Segments
            19.1.10.4. Sales Footprint
            19.1.10.5. Strategy Overview
                19.1.10.5.1. Marketing Strategy
                19.1.10.5.2. Product Strategy
                19.1.10.5.3. Channel Strategy
        19.1.11. Danone S.A.
            19.1.11.1. Overview
            19.1.11.2. Product Portfolio
            19.1.11.3. Profitability by Market Segments
            19.1.11.4. Sales Footprint
            19.1.11.5. Strategy Overview
                19.1.11.5.1. Marketing Strategy
                19.1.11.5.2. Product Strategy
                19.1.11.5.3. Channel Strategy
        19.1.12. Friesland Campina Kievit BV
            19.1.12.1. Overview
            19.1.12.2. Product Portfolio
            19.1.12.3. Profitability by Market Segments
            19.1.12.4. Sales Footprint
            19.1.12.5. Strategy Overview
                19.1.12.5.1. Marketing Strategy
                19.1.12.5.2. Product Strategy
                19.1.12.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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