The Korea event management software (EMS) market encompasses platforms and solutions designed to plan, organize, and execute in-person, virtual, and hybrid events, including conferences, exhibitions, corporate meetings, cultural festivals, and community events.
These software solutions offer features such as registration and ticketing, attendee engagement, virtual venue hosting, analytics, CRM integration, and marketing automation.
In 2025, the Korea event management software market is projected to reach approximately USD 337.4 million, and is expected to grow to around USD 670.0 million by 2035, reflecting a Compound Annual Growth Rate (CAGR) of 7.1%.
| Metric | Value |
|---|---|
| Market Size in 2025 | USD 337.4 Million |
| Projected Market Size in 2035 | USD 670.0 Million |
| CAGR (2025 to 2035) | 7.1% |
The market growth is being driven by a digital transformation in event hosting, increasing popularity of hybrid formats, and government support for regional tourism and business MICE activities.
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South Gyeongsang is becoming a regional core for industry exhibitions and company conferences, centered in Changwon, Jinju, and Geoje where manufacturing, marine engineering and shipbuilding companies frequently hold events.
EMS solutions venue management, virtual plant tours and stakeholder networking tools are being welcomed in the region. Civic leadership is advocating for smart city-centered event platforms, elevating their role in tech integration at municipal expos and visitor industry fairs.
North Jeolla, a region famous for its traditional culture and food festivals, has also embraced EMS platforms for festivals such as the Jeonju International Film Festival and Bibimbap Festival to handle ticketing, scheduling, and audience engagement.
With an increasing number of international guests circulating during the summer months and exchange programs available to students, the need for customizable and multilingual interfaces is growing. The region's ambition to be a creative and media content hub means adoption of EMS will be on the rise.
The EMS market in South Jeolla is driven by eco-tourism, agricultural expos, and government-sponsored innovation events, particularly around the cities of Suncheon and Mokpo. Many local events are converting to hybrid formats in an effort to attract local and international participants.
In nature exhibitionscompanies that provide software for events are teaming with local authorities and educational institutions to create elements such as real-time feedback tools, interactive exhibits, and mobile app integrations.
Being a crucial MICE tourism, wellness retreat and international conference center, Jeju is a high-demand area for premium EMS solutions. Multi-language registration platforms, virtual breakout room capabilities, and AI-based engagement tools are being adopted by hotels, resorts, and MICE venues to facilitate large-scale hybrid events. It draws national investment into smart tourism infrastructure, including 5G-strengthened immersive event tech.
Beyond core provinces, alternative territories (Daejeon, Gangwon, Ulsan, Gwangju and Chungcheong) are emerging with increasing interest in community-based EMS solutions, particularly university events, startup expos and local trade fairs.
Such sectors favour modular and affordable technology backed by robust customer support and real-time analytics. Regional government funding for SME digitization and Public-Private Collaboration events are also driving growth.
Market Fragmentation, Cost Sensitivity, and Integration Complexity
In South Korea, the event management software (EMS) industry is dominated by fragmented adoption. SMEs and local event agencies favor manual coordination or basic tools, such as Excel, KakaoTalk, or Zoom for event management, due to key barriers to adopting dedicated software solutions: cost, lack of awareness, and lack of an integrated solution.
Full-suite platforms are too expensive for smaller organizers, while international EMS platforms do not support local languages or payment gateways, nor are they aligned to Korea’s Personal Information Protection Act (PIPA). Moreover, due to all stakeholders working on different platforms (SaaS, cloud, on premise, etc.), integration between EMS solutions with CRM, ERP, marketing automation, and venue systems, is difficult.
Hybrid Event Growth, SaaS Expansion, and Public Sector Digitization
Nonetheless, the EMS industry in Korea is experiencing robust growth due to the increasing popularity of hybrid events, cloud-native business models, as well as government-led initiatives for smart city and MICE infrastructure investments. Demand for this sort of multi-functional, scalable event software is being driven by rising volumes of international conferences, K-culture exhibitions, esports tournaments, and digital fan meets.
For EMS players that can offer localized UIs, KakaoPay integration, and real-time analytics, South Korea's Digital New Deal, which has been pushing for the adoption of cloud-based SaaS across industries, gives them momentum. Finally, academic symposiums, policy forums, and citizen engagement events in schools, universities, and public institutions are also utilizing EMS tools.
From 2020 to 2024 accelerated the adoption of the market with the required virtual and contactless formats of event executions. Adoption of its other QSR proprietary brands, as well as EMSs by the company hosting webinars by corporate L&D teams and entertainment companies (primarily for registration, ticketing, and virtual hosting capabilities), accelerated.
The era of the EMS industry in South Korea integrating AR/VR event environments, AI-based matchmaking, blockchain ticketing, automated logistics, and more will be established between 2025 and 2035. K-Ecosystem players will gain ground by offering economical SaaS-based EMS customized to Korean business culture while global brands will enter through partnerships with domestic fintech, e-commerce, and communication startups.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Compliance with PIPA, basic e-ticketing and privacy regulations |
| Technology Innovations | Focus on virtual event hosting, e-ticketing, and attendee tracking |
| Market Adoption | Dominant in education, K-pop events, corporate conferences |
| Sustainability Trends | Limited to paperless ticketing and digital brochures |
| Market Competition | Led by ONOFFMIX, EventUs, and Eventbrite Korea |
| Consumer Trends | Focused on cost, ease of setup, and mobile accessibility |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Integration with Korean digital ID systems, e-invoicing, and GDPR-equivalent safeguards |
| Technology Innovations | Rise of AI-powered networking, AR/VR venue mapping, blockchain credentials, and auto-translation UX |
| Market Adoption | Expansion into municipal events, AI conferences, metaverse expos, and global K-culture streaming |
| Sustainability Trends | Shift toward carbon offset calculators, zero-waste logistics planning, and green event scoring modules |
| Market Competition | Entry of SaaS-native Korean startups, UC-integrated EMS firms, and superapp plug-in solutions (Kakao, Naver) |
| Consumer Trends | Shift toward experiential design, hyper-personalized engagement, and cross-platform event analytics |
Changwon, whose industrial expos, supplier rack-up and corporate town halls have turned the city into an event hub, is starting to embrace end-to-end event management platforms to coordinate logistics and vendors.
Companies and manufacturing consortiums are leveraging software for registering digitally, printing badges, and providing analytics in real-time, and gathering feedback seamlessly. As Changwon grows its connectivity with global trade partners, the demand for scalable event tech to manage hybrid trade fairs and industrial showcase are increasing steadily.
| City | CAGR (2025 to 2035) |
|---|---|
| Changwon | 7.0% |
Jeonju’s cultural agencies, government bodies, and higher education hubs are upgrading their event processes using cloud-based scheduling systems, attendee management software, and multilingual support tools.
Public sector forums, educational symposiums, and healthcare conferences are being run more and more on software allowing for QR code check-ins, AI translation and mobile app integration. As more realms in civic and education embrace digital transformation, strong adoption of event tech for smart governance and inclusive civic engagement can be observed in Jeonju.
| City | CAGR (2025 to 2035) |
|---|---|
| Jeonju | 7.2% |
The solid growth in maritime, logistics and regional tourism events throughout Mokpo has generated additional need for flexible, mobile-friendly event management solutions. From port authority meetings and trade briefings to eco-tourism promotion events, local organizers are implementing digital tools for venue mapping, stakeholder registration and real-time coordination.
With the own smart transport and regional development expo infrastructure, the city is placed for the demand (which will also grow) of dynamic, multilingual event-software.
| City | CAGR (2025 to 2035) |
|---|---|
| Mokpo | 7.0% |
This is a key reason to be the largest event management software adopter in Jeju City, a fast-growing hotspot for international conferences, tourism forums and destination weddings. From AI-driven scheduling and digital engagement of attendees, to hybrid hosting and real-time translation capabilities that can facilitate both domestic and global attendance, hotels, resorts and government event bureaus are putting platforms in place to serve their respective constituents. With Jeju asserting itself further in the MICE realm, the need for event management systems that can scale to cohere with cloud will grow at an above-national rate.
| City | CAGR (2025 to 2035) |
|---|---|
| Jeju City | 7.4% |
It has the highly connected business environment and advanced digital infrastructure propelled most event management software into on-demand cloud deployment in South Korea. Cloud-based solutions are preferred by enterprises and institutions alike as they provide access from anywhere, real-time updates of processes and activities and seamless collaboration with team members - all key factors in a region where digital-first practices are rapidly transforming the landscape.
Whether it’s for university convocations, trade expos in Busan, or international conferences in Seoul, event organizers have turned to cloud platforms for their ability to centralize communication, ticketing, registration, and analytics in a mobile-optimized, always-on interface. Such flexibility is particularly useful in a country where business and consumer events commonly take place over several days and locations.
The cloud’s role became even more critical with the normalization of hybrid events, which integrate in-person and virtual elements. South Korean tech firms, cultural organizations and business associations are staging more events that combine live stage activity with interactive digital streams, panel broadcasts and virtual booths.
These hybrid setups are detailed by cloud-based providers that nest video hosting, audience engagement tools, and real-time feedback under one aggregated interface. Domestic software vendors rapidly localized these solutions with Korean-language UX, regional customer support and integrations with popular communication tools including KakaoTalk and Naver services. Localized versions of these programs have driven adoption in sectors from entertainment to public administration.
In addition, the South Korean government invested heavily in smart city infrastructure and promoted paperless business practices, making cloud-based event software more sustainable. Public sector organizations are increasingly using cloud platforms to host forums, procurement expos, and cross-border business summits. The systems ensure data consistency, offer transparent tracking of attendees, and comply with changing compliance frameworks related to digital identity verification and information security. With cities such as Incheon and Daejeon growing into their roles as regional MICE (Meetings, Incentives, Conferences and Exhibitions) centers, cloud-based solutions that are scalable, low in maintenance and capable of communicating with thousands of stakeholders have become mandatory, cutting out much of the friction usually involved with on premise systems that tend to work very slowly due to hardware dependencies. For Korea’s fast, tech-savvy, event management infrastructure, Cloud is still the solution of choice.
In South Korea, large enterprises drive the demand for event management software since they maintain various event portfolios to create brand equity, engage their clients, and cater to their stakeholders. Large conglomerates like Samsung and Hyundai and LG regularly hold product launches, supplier meetings, training seminars and even investor meetings at home and across Asia.
These companies need strong, scalable platforms to handle event logistics across departments and time zones. Event software platforms are essential software tools that allow organizations to plan complex event workflows, ensure a standardized experience for guests, and pull performance data that can inform overall customer engagement strategy.
Corporate events in South Korea tend to be more focused on precision, design aesthetics, and real-time responsiveness. Typically, large enterprises will operate with tightly controlled event calendars on things such as internal communication events, client networking opportunities and CSR (Corporate Social Responsibility) initiatives.
These firms leverage event management software to automate sending out invitations and managing registration and venue logistics, but also to sync marketing assets, conduct live audience polls, and produce detailed post-event analytics.
In industries like technology and pharmaceuticals, where compliance with legal requirements and transparency to stakeholders are imperative, these platforms manage speaker approvals, share sensitive documents and capture digital consent for participants to use their data. Especially for multi-touch marketing events, understanding ROI and customer activity from virtual events through to elite summits, these systems are essential.
Apart from their domestic presence, large South Korean firms are taking advantage of event management software to have smooth participation in global events and virtual exhibitions. Many companies still operate with a regional headquarters model, with satellite plants across China, Southeast Asia and Europe.
These entities leverage unified event software to unify messaging, maintain branding consistency, and gather participant feedback in a timely manner. A Seoul-based electronics company, for instance, launching a new device could hold simultaneous events in Tokyo, Singapore and Frankfurt, with a centralized system to manage RSVPs, media kits and livestreams.
The software allows local teams to operate freely while ensuring that global stakeholders are kept in the loop and aligned. As they work to consolidate their power on international markets, digital event components are a must-have element of global communication initiatives built on data and digital precision.
The event management software (EMS) industry in South Korea is witnessing significant growth, driven by the country's vibrant cultural landscape, technological innovations, and a rising need for effective event planning solutions. It is a market of both global and local players battling for market share in set event types, including K-pop concerts and overseas conferences.
Market Share Analysis by Key Players
| Company/Organization Name | Estimated Market Share (%) |
|---|---|
| Eventus | 18-22% |
| Eventbrite | 14-18% |
| Cvent | 12-16% |
| Bizzabo | 10-14% |
| ON24 | 8-12% |
| Others | 26-32% |
| Company/Organization Name | Key Offerings/Activities |
|---|---|
| Eventus | As a homegrown platform, Eventus has rapidly gained prominence by offering solutions that resonate with local event organizers. Its focus on immersive experiences and real-time analytics positions it as a leader in the South Korean EMS market. |
| Eventbrite | Eventbrite's global reputation for simplicity and reliability makes it a preferred choice for small to medium-sized events, including local festivals and workshops . |
| Cvent | Cvent's robust suite of tools caters to the complex needs of large-scale corporate events, providing end-to-end solutions from planning to execution . |
| Bizzabo | Bizzabo's emphasis on hybrid events aligns with the growing trend of combining physical and virtual experiences, appealing to tech-savvy audiences . |
| ON24 | ON24's expertise in virtual events has become increasingly relevant, especially in the context of global uncertainties affecting in-person gatherings . |
The overall market size for event management software industry analysis in Korea was USD 337.4 million in 2025.
The event management software industry analysis in Korea is expected to reach USD 670.0 million in 2035.
Increasing digitalization of event planning, growing demand for virtual and hybrid event solutions, and rising adoption of cloud-based management platforms will drive market growth in Korea.
The top 5 cities which drives the development of event management software Industry Analysis in Korea are South Gyeongsang, North Jeolla, South Jeolla, Jeju, and rest of Korea.
Cloud deployment expected to grow to command significant share over the assessment period.
Korea Event Management Software Market
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