Event Management Software Market

Event Management Software Market: Services Segment by Component Type Projected to Register High Y-o-Y Growth Rates Throughout the Forecast Period: Global Industry Analysis and Opportunity Assessment 2016-2026

Software segment by component type is anticipated to register significant revenue growth over the forecast period

In terms of revenue, the software segment is the most attractive segment in the global event management software market and is expected to reach a market value of more than US$ 5,000 Mn in 2017. This segment was estimated to account for more than 60% revenue share in 2016, and is projected to be valued at more than US$ 10 Bn by 2026 end, accounting for a revenue share close to 70% and registering a CAGR of 12.4% over the assessed period. The segment is expected to create an incremental opportunity of a little more than US$ 10 Bn. Companies are adopting event management software solutions for event marketing, venue management, catering management and others. The software segment is anticipated to register significant revenue growth due to high adoption of professional services by corporate companies.

Rising adoption of event management software solutions by enterprises for event marketing and event planning expected to drive revenue growth of the software segment

Event management software aids in enhancing workflows by maintaining a record of large data volumes and supporting organisers in planning, coordinating, sourcing and analysing data and information to ensure a successful event. Event management software automates processes such as ticketing, venue sourcing, expense tracking, floor planning, etc., thus streamlining the overall event management process. Event management software also allows event organisers to send and track invitations of attendees from a portal where these individuals have registered themselves, and also monitors and tracks ticket sales, all on a single platform. The enhanced benefits of event management software is the main factor boosting the adoption and growth of the software segment over the projected period.

Social media platforms are emerging as one of the most popular mediums for marketing and promoting events, campaigns and social causes etc. The software segment supports the registration process for potential attendees visiting the respective page on Facebook. Once the registration formalities are completed on the supported page, the event management software generates an e-Ticket, which is then sent to the registered individual’s smartphone. The e-Ticket can be shown at the venue, and entry can be obtained after payment formalities are completed, either online or in cash. Convenience and ease of this process is a major factor driving adoption of the software segment.

Rising adoption of cloud-based solutions owing to easy accessibility and cost-effectiveness is contributing to the growth of the software segment. Cloud-based event management software enables easy and affordable access to event information from anywhere at any point of time. Furthermore, cloud-based event management software also helps to quickly fix any errors or system bugs. As cloud-based event management software can be accessed from anywhere, this offers dual advantages as along with enhancing customer experience it also enables event organisers to access the operational information if and when required. Cloud-based event management software also helps in cost reduction as it negates the need for on-premise IT infrastructure upgrade. These factors are creating robust development in the software segment of the global event management software market.

event management software market

Software segment predicted to grow at a relatively high CAGR in most of the regional markets during the period of assessment

Revenue from the software segment in the North America event management software market is expected to increase at a relatively high CAGR over the forecast period. In this segment, the event planning sub-segment is expected to increase at a high revenue CAGR over the projected period. On the other hand, the professional services sub-segment is anticipated to grow at a high revenue CAGR over the forecasted period in Latin America. In the APEJ region, revenue from the software segment is expected to increase at a high CAGR owing to growing adoption of venue management and event marketing solutions in the region. The software segment in the MEA event management software market is expected to increase at a relatively high CAGR due to high adoption of software for event planning, online registration, online event organising and others.

An increasing usage of event management software among event planners and corporates is creating new growth opportunities in the global event management software market according to a new publication by Future Market Insights titled “Event Management Software Market: Global Industry Analysis and Opportunity Assessment, 2016–2026.” This study demonstrates the market dynamics and trends globally across seven regions which influence the current nature and future status of the global event management software market over the forecast period. This research report provides a detailed analysis of the global event management software market and offers insights on the various factors driving the popularity of event management platforms and their features. The report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. It also provides a comprehensive assessment of key stakeholder strategies and imperatives for succeeding in the business. The report segregates the global event management software market based on deployment type, enterprise type, industry type and component type across different regions globally. 

We have noticed that companies have started promoting event management software to improve the efficiency of their events business. These event management platforms help organisers increase the number of attendees through social media such as Facebook, Twitter, and LinkedIn; and also help in increasing ticket sales. The report provides a detailed analysis of the global event management software market across various countries in the assessed regions. It provides a market outlook for 2016–2026 and sets the forecast within the context of the global event management software market, including latest technological developments as well as offerings in the market. This study discusses key trends within countries contributing to the growth of the global event management software market, as well as analyses the degree to which drivers are influencing this market in each region.

Structure of the report

The report starts with an overview of the global event management software market and forecast in terms of value. In addition, this section includes our analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the global event management software market. Impact analysis of key growth drivers and restraints, based on the weighted average model is included to facilitate clients with crystal clear decision-making insights. A detailed market forecast has been provided for every segment across the different assessed regions and covers absolute dollar opportunity analysis, incremental dollar opportunity analysis and BPS analysis.

In the final section of the report, we include a competitive landscape to provide clients with a dashboard view based on categories of providers in the value chain, presence in the global event management software portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the event management software supply chain and potential players in the global event management software market. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the global event management software market.

The key segments covered in this report are:

By Enterprise Type

By Deployment Type

By Component Type

By Industry Type

By Region

  • Small Enterprise

  • Medium Enterprise

  • Large Enterprise

  • On-premise

  • Cloud

  • Software

    • Event Planning

    • Event Marketing

    • Venue Management

    • Analytics and Reporting

    • Others

  • Services

    • Professional Services

    • Managed Services

  • Corporate

  • Event Planner

  • Government

  • Education

  • Travel and Hospitality

  • Others

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • APEJ

  • Japan

  • MEA

Our tested and proven research methodology

In order to offer an accurate forecast of the global event management software market, we have started by sizing the current market, which forms the basis of how the global event management software market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analyses based on the technology trends. Given the ever-fluctuating nature of the global economy, we have not only conducted our forecasts in terms of CAGR but have also analysed the global event management software market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right market opportunities.

As previously highlighted, the global event management software market is split into a number of segments. All segments in terms of deployment type, enterprise type, component and industry type; and based on different regions are analysed in terms of basis point share to understand individual segments’ relative contribution to market growth. This detailed level of information is important for identification of various key trends likely to govern the global event management software market. Another key feature of our report is the analysis of all market segments in terms of absolute dollar opportunity, critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global event management software market.