An Incisive, In-depth Analysis on the Event Management Software Market
This study offers a comprehensive, 360 degree analysis on the Event Management Software market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Event Management Software market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
The digitalization in event management software companies and the use of new technologies could simplify their business processes and enable them to gather the information on their customers’ needs more effectively. The event managers use mobile applications and computer programs to, on one hand, maximize the user experience of the attendees, collect the needed data about them, communicate marketing messages, and on the other hand, to effectively plan and carry out the events through the event management software. The responsibilities of an event manager requires a great deal of work on site, mobile applications have started to be used more frequently as they appear to be convenient during the active working process in event management software. Multiple event management software companies have started to develop digital solutions for the events, creating a new market niche at the same time.
The process of new service development of an event management software company to offer digital solutions for events (such as programs or applications) has to take into consideration both the specifics of the event management software business and the customers’ needs (customer can be for example the final user or an event organizer). Thus, event management software deployment for both Business to Business and Business to Consumer markets has been segmented as end user in the report.
Event management software aids in enhancing the workflow by maintaining a record of large data volumes and supporting the organizers in planning, coordinating, sourcing and analysing data and information to ensure a successful event. Event management software automates the processes such as ticketing, venue sourcing, expense tracking, floor planning, etc., thus streamlining the overall event management process. Event management software also allows event organizers to send and track invitations of attendees from a portal, where these individuals have registered themselves, and also monitors and tracks ticket sales, all on a single platform. Event management software is pre-integrated with social media such as Facebook, LinkedIn and Twitter. Social media platforms are emerging as one of the most popular mediums for marketing and promoting events, campaigns and social causes. Event management software supports the registration process for potential attendees visiting the respective page on Facebook. Once the registration formalities are completed on the supported page, the event management software generates an e-Ticket, which is then sent to the registered individual’s smartphone. The e-Ticket can be shown at the venue to gain entry after payment formalities are completed, either online or in cash by event management software. Convenience and ease of this process is a major factor driving the adoption and usage of the event management software to a significant extent.
Email marketing and social media allow event planners to reach a large audience and can be considered as the backbone of marketing efforts made for any modern-day events. It not only helps get the word out about the event but also helps in improving the number of attendees in an event. While these efforts can bring a difference before the event is held, live streaming proceedings can help significantly increase the reach of the promotion through event management software. A large online audience in event management can cause significant engagement and increase footfall the same day or get superb reactions in form of likes, comments, and shares online by the event management software.
Cloud-based event management software enables easy and affordable access to event information from anywhere at any point of time. Furthermore, cloud-based event management software also helps to quickly fix any errors or system bugs. As cloud-based event management software can be accessed from anywhere, this offers dual advantages as along with enhancing customer experience it also enables event organizers to access the operational information in times if and when required. Cloud-based event management software also helps in cost reduction as it negates the need for on-premise IT infrastructure upgrade. Features such as convenient access, cost-effectiveness and high scalability make cloud-based event management software a relatively more preferred choice for any organization. The latest trend in live streaming is crowdsourcing in event management software. Technologies such as Periscope and Facebook Live help attendees broadcast their personal experiences easily in event management software. Define an event hashtag and encourage attendees who broadcast their experience to use it, so you can measure the results of event management software. Live streaming expands the audience beyond event capacity in event management software. The event management software companies can invite people to join Facebook Live events and tweet links to their followers. Even staffers who aren’t physically attending an event can support from afar by sharing the stream on the event management software platform.
Revenue generated by the global event management software market is estimated to reach US$ 6,804.0 Mn by 2016, witnessing an increase from US$ 6238.2 Mn in 2015. By deployment type, the on-premise segment is estimated to hold a large share among the other deployment type segments as they are secured connections. The event management software market for on-premise deployment type segment is expected to account for US$ 4,537.4 Mn by 2016, up from US$ 4,144.3 Mn in 2015. By component type, the software segment is estimated to hold a large share among the other component segments as software provides cloud-based solutions to event organizers of the event management software market. The software segment is expected to account US$ 4,597.6 Mn by 2016, up from US$ 4,201.2 Mn in 2015 in the event management software market.
By organization size, the large enterprise segment is estimated to hold a large share it has a budget to spend on employees. The large enterprise segment is expected to account US$ 4,042.3 Mn by 2016, up from US$ 3,695.9 Mn in 2015 in the event management software market.
The corporate sector segment is estimated to account for maximum revenue share by 2026 in the event management software market. The event management software market is growing due to rising demand for cloud-based event management platform, increasing usage of social media and proliferation of smartphone usage.
The event management software market in North America is expected to be the large revenue generator by 2026, and is expected to account for a revenue share of 40.2 % by 2026, owing to the fact the region being fairly advanced in terms of adoption of modern technologies and updating technologies. Europe is estimated to be the second large regional market for event management software, with revenue expected to be worth US$ 3,812.7 Mn by 2026.
The vendors such as Eventbrite, Inc., Zerista, Bizzabo Inc., Certain Inc. and Xing Events are focusing on product launch and partnerships with other key players in the market to consolidate their position in the event management software market and to expand their customer base. In March 2016, Eventbrite entered into a partnership with Queue, which is a ticketing platform provider. This partnership enabled Eventbrite to integrate its product offerings with Queue’s technology, which helps in delivering innovative products and data-driven insights to organizers.
In January 2017, Bizzabo an event management software company focuses on updating its product offerings with advanced features in order to enhance customer base updated its ticket boost feature, which includes tracking pixels and zapier integration that offers campaigns customization, measurement of data such as revenue and engagement levels of the event management software market. This feature offers help in increasing customers for registration of events on social platform event management software market.
Future Market Insights offers a 10-year forecast for the global event management software market between 2016 and 2026. In terms of value, the global event management software market is expected to register a CAGR of 12.1 % during forecast period. The event management software market study demonstrates the market dynamics and trends globally across seven regions, namely North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan and MEA, which influence the current nature and future status of the event management software market over the forecast period.
The report provides a detailed analysis of the event management software market and offers insights on various factors driving the popularity of the event management software platforms and their features. The report includes an extensive analysis of the key industry drivers, restraints, market trends and market structure. The event management software market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the global event management software market based on deployment type, enterprise type, industry type and component type using even management platform across different regions globally.
The event management software market is anticipated to witness significant growth during the forecast period, owing to increasing use of social media and proliferation of smartphone usage and rising usage of event management software platforms.
The companies have started promoting event management software to improve the efficiency of their events business. These event management software platforms help organisers to increase the number of attendees through social media such as Facebook, Twitter and LinkedIn as well as they help in increasing the sale of tickets by the event management software market.
The report starts with an overview of the event management software in terms of value. In addition, this section includes analysis of the key trends, drivers and restraints from the supply, demand and economy side, which are influencing the event management software market. Impact analysis of the key growth drivers and restraints, based on the weighted average model is included in this report to facilitate clients with crystal clear decision-making insights event management software.
The event management software market is classified on the basis of component type, deployment type, organization size, end users and region. On the basis of deployment type, the global event management software market is segmented into cloud deployment type and on-premise deployment type of the event management software market. On the basis of organization size the global event management software market is segmented into small enterprise, medium enterprise and large enterprise.
On the basis of component type, the global event management software market is segmented into software and services. By software, the event management software market is further sub-segmented into event registration software, event ticketing software, event marketing, venue management, analytics and reports and others. By services, the event management software market is further sub-segmented into professional services and managed services.
On the basis of end users, the global event management software market is segmented into corporate, event planner, government, education, travel & hospitality and others.
A detailed analysis has been provided for every segment in terms of market size analysis for the event management software market across different regions. The section provides a detailed analysis covering the key trends, absolute dollar opportunity and BPS analysis in the global event management software market.
The next section highlights a detailed analysis of the event management software market across various countries in the region. It provides a market outlook for 2016–2026 and sets the forecast within the context of the event management software market, including latest technological developments as well as offerings in the market. The event management software market study discusses the key trends within countries contributing to growth of the market, as well as analyses degree at which drivers are influencing the market in each region. The key regions and countries assessed in the event management software market report include North America (U.S., Canada), Latin America (Mexico, Brazil and Rest of Latin America), Western Europe (Germany, UK, France, Spain, Italy, , Nordic, Benelux and Rest of Western Europe) Eastern Europe (Russia, Poland and Eastern Europe) APEJ (China, India, ASEAN, A & NZ, and Rest of APAC), Japan and MEA (North Africa, South Africa, GCC, and Rest of MEA) in the global event management software market report.
The report evaluates the present scenario and the growth prospects of the event management software market across various regions globally for the period 2016 –2026. We have considered 2015 as the base year and provided data for the trailing 12 months. Event management software has ability to provide new applications to corporate, event planners, government, education, travel & hospitality and other sectors to grow. Corporate and event planners use event management software to automate processes such as ticketing, venue sourcing, expense tracking, floor planning, etc., thus streamlining the whole event management software market process.
In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the event management software market will grow in the future. Given the characteristics of the market, we triangulated the outcome of different types of analyses, based on the technology trends of the event management software market.
In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the event management software market.
As previously highlighted, the global event management software market is split into a number of segments. All the segments are analysed in terms of basis points to understand the individual segment’s relative contribution to the market growth. This detailed level of information is important for identification of various key trends of the global event management software market.
Also, another key feature of the event management software market report is the analysis of all the key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the event management software market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global event management software market.
In the final section, the event management software market report includes a competitive landscape to provide clients with a dashboard view, based on categories of provider in the value chain, presence in event management software portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of the key providers specific to a market segment in the event management software supply chain and the potential players for the same. The event management software market report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the event management software market space. The key competitors covered are Zoho Corporation Pvt. Ltd., Cvent, Inc., Bizzabo Inc., Eventbrite, Inc., Eventzilla, etouches Inc., Zerista, Certain Inc., Ungerboeck Software International, Social Tables, Gather Technologies, Inc. and Xing Events.
Key Segments Covered
By Deployment Type
By Enterprise Type
- Small & Medium Enterprise
- Large Enterprise
- Event Planner
- Travel & Hospitality
- Event planning
- Event marketing
- Venue management
- Analytics & Reporting
- Professional Services
- Managed Services
Key Regions Covered
- Rest of Latin America
- Australia & New Zealand
- Rest of APAC
- Rest of Western Europe
- Rest of Eastern Europe
Middle East & Africa
- North Africa
- South Africa
- Rest of Africa
Key companies profiled are
- Zoho Corporation Pvt. Ltd.
- Cvent, Inc.
- Bizzabo Inc.
- Social Tables
- Eventbrite, Inc.
- Xing Events
- Certain, Inc.
- etouches Inc.
- Ungerboeck Software International
- Gather Technologies, Inc.