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Corporate Event Planner Market Outlook (2023 to 2033)

The corporate event planner market is anticipated to flourish at a booming CAGR of 31.8% between 2023 and 2033. The market is expected to hold a market share of US$ 6,196.4 billion by 2033, while the market is likely to reach a value of US$ 390.7 billion in 2023.

The market is predicted to expand during the forecast period, owing to the increasing demand for automation among event management companies to simplify event functionalities. Furthermore, an increased emphasis on gaining actionable insights from events is propelling the corporate event planner to market key trends and opportunities.

The market facilitates numerous functions such as venue management, ticketing and registration management, event analytics, and lead management, which assist corporate event planners in successfully planning and managing events. Corporate event planners do not need to implement multiple software solutions because it provides multiple functions on a single platform at a lower cost.

Attributes Details
Corporate Event Planner Market CAGR (2023 to 2033) 31.8%
Corporate Event Planner Market Size (2023) US$ 390.7 billion
Corporate Event Planner Market Size (2033) US$ 6,196.4 billion

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Taking the Corporate Event Planner Market by Storm

  • Consumers' Expendable Income

Customers' disposable income has boosted their interest in organizing the event with the help of various event planners and event management companies, which is expected to drive the corporate event planner market during the forecast period. Everyone wants their events to go smoothly, and with the help of an events management company, the client can reduce stress and enjoy their event.

Proper event management is essential for any successful event. With the increase in disposable income, people prefer to hire an event planner and get the event done. Consumers' rising disposable income is expected to drive the global corporate event planner market during the forecast period.

  • Growing Youth Interest in Entrepreneurship and Business Seminars are a Motivating Force in the Market.

One of the most interesting and challenging jobs is event management. Today's youth are eager to pursue careers in event planning because it is a job that allows them to work and have fun at the same time. Event management allows them to meet new people and work in groups.

Due to the numerous benefits of being an event planner, most young people are drawn to this profession, which is expected to drive the market. Furthermore, companies are surging at a faster rate and investing heavily in organizing events where they can showcase products or meet employees to convey a message, which is expected to boost the market.

  • The Emergence of Social Media Advertising and Marketing to Facilitate Gains

Social media is a robust and free online platform for event planners to support their business goals. Social media advertising and marketing enable event planners to track website traffic, gain more clients, and help shape the organization's reputation. Social media tools such as Twitter, Facebook, LinkedIn, and Instagram are used by event planners for social media outreach.

They can analyze the most successful channels and the type of content that users are sharing using tools like Hootsuite, Oktopost, or Mention. As a result, the use of social media for event marketing is expected to boost the corporate event planner market growth during the forecast period.

Curtailment in the Corporate Event Planner Market

  • High Initial Cost and Complex Integration of Event Management Software to Encumber Growth

Integrating event management software solutions with CRM systems allows event planners to easily plan, promote, and track all activities. However, integrating this software with CRM or other business functions is difficult because it necessitates a high level of technical expertise.

Lack of technical knowledge, particularly in SMEs, may result in the software's integration with other business systems failing, resulting in the loss of critical business information. Furthermore, high initial costs, as well as a lack of expertise, are some key factors impeding the growth and opportunities.

  • High Prices are Projected to Pose the Most Significant Market Restraint

The cost of organizing the event is very high, and this is expected to restraint the global market during the forecast period.

Most organizations and individuals are interested in organizing an event, but the high cost and the event planners' fees limit market growth. Most organizations and the general public avoid hiring an event planner due to the higher costs.

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Sudip Saha

Principal Consultant

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Trends in the Corporate Event Planner Market

Key corporate event planner market players are adopting cloud technology because it allows end-users to store massive amounts of data and files in a remote location and access them from any internet-enabled location. Cloud-based software solutions allow corporate event planners to interact with employees, suppliers, and clients easily. Cloud-based solutions assist corporate event planners in creating and managing location lists, representing pictorial images or charts for better management, and even identifying potential custom events.

Cloud-based event management software can manage event teams from any location at any time and support and manage booking requests in a streamlined manner. Similarly, this software can handle event promotions, bookings, cancellations, and financial transactions.

Corporate event planners can use cloud-based software to prioritize and resolve event tasks in a single platform. Aside from providing all cloud-related information, this software simplifies all the day-to-day tasks associated with event planning. The cloud-based solution may automate and streamline the majority of the time-consuming and labor-intensive tasks.

Comparative View

Corporate Event Planner Market :

Attributes Corporate Event Planner Market
CAGR (2023 to 2033) 31.8%
Market Value (2027) US$ 1,202.24 billion
Growth Factor Increasing demand for actionable event insights to fuel growth
Opportunity The exponential growth of social media advertising and marketing may aid growth.
Key Trends High demand for centralized event promotion and financial transaction management and control

Virtual Meeting Software (3D Virtual Event) Market :

Attributes Virtual Meeting Software (3D Virtual Event) Market
CAGR (2023 to 2033) 17.0%
Market Value (2027) US$ 41.58 billion
Growth Factor Rising 5G connectivity adoption to aid market growth
Opportunity Rising enterprise adoption of cloud-based solutions to aid market growth
Key Trends The desire to increase workforce productivity is likely to drive the demand for cloud-based meeting solutions.

E-Learning Compliance Corporate Training Market :

Attributes E-Learning Compliance Corporate Training Market
CAGR (2023 to 2033) 13%
Market Value (2027) US$ 11.03 billion
Growth Factor Increased investments in employee training and development have boosted market growth.
Opportunity E-learning solutions are becoming more popular as social, mobile, analytics, and cloud (SMAC) technology advances.
Key Trends The growing preference for custom-built compliance training solutions may drive market growth.

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Country-wise Insights

Countries Revenue Share % (2022)
United States 18.7%
Germany 9.8%
Japan 7.9%
Australia 2.8%
North America 29.1%
Europe 21.8
Countries CAGR % (2023 to 2033)
China 35.7%
India 33.4%
United Kingdom 32.2%

The North American region in the corporate event planner market is expected to provide corporate event planner market growth and opportunities for the regional market during the forecast period.

During the forecast period, the North American market held a market share of 29.1% in 2022. The presence of many companies throughout the region and companies investing heavily in event organization is expected to be a key driving factor for the market in the estimated timeframe.

North America's corporate event planner market is so large that it employs many people. Such factors are expected to drive the regional market during the forecast.

Category Analysis

Category By Event Type
Leading Segment Trade Shows/Exhibitions
Market Share (2022) 36.8%
Category By Industry Type
Leading Segment Information Technology (IT)
Market Share (2022) 33.5%

According to the forecast, company meetings segment is expected to have a substantial CAGR in the corporate event market over the forecast period.

This is due to the growth of the travel and tourism industry, an increase in international business travel, and the expansion of the information technology sector. The conference/seminar segment dominated the corporate event planner market and is expected to continue throughout the forecast period. This is due to increased meeting activities in various industries, including information technology, banking and finance, food and beverage, real estate and infrastructure, and automotive.

Competitive Analysis

Players in the market have used diverse development strategies to increase their market share, capitalize on the corporate event planner market opportunity, and increase profitability. Large initial investments are required to launch a new event organization. However, new entrants in the market pose a moderate threat.

Bassett Events, Inc., MKG, Colin Cowie, David Tutera, JR Global Events, Rafanelli Events, Oren Co, Wonderland, Event Solutions, MGM Resorts, and AJ Williams Events are among the key players profiled.

Recent Developments:

  • Eventbrite, a ticketing and EMS platform provider, announced a multi-year partnership with Elrow Family to handle and manage ticket demand for Elrow's more than 100 shows and festivals.
  • Aventri and Meetingmax have partnered to provide event planners with a fully automated and user-friendly registration and housing platform. The new platform integrates Meetingmax's room block management and Aventri's event registration, allowing event planners to streamline event planning and easy ticketing registration while increasing attendee satisfaction.
  • Ticketmaster may launch 'Smartevent' solutions to assist events in welcoming back fans. SmartEvent is a new technology suite that enables fans to return to live events safely.

Highlights of Market Players Aventri, Active Network, LLC, Bizzabo, Cvent Inc. and Eventbank

MKG collaborated with creative director Willo Perron to design and produce a larger-than-life launch event for press and influencers in Los Angeles to build excitement around the new Razr and re-establish Motorola as a key player in the corporate event planner market.

MKG produced a short film and projected it onto the iconic Griffith Observatory using the actual cityscape of Los Angeles to showcase Delta and the LA28 Olympic Committee's future vision for the games to announce Delta Air Lines as the founding partner of the 2028 Olympic and Paralympic Games.

Bassett Events has experienced tremendous corporate event planner market growth and continues to do so year after year. Bassett Events is always looking for new clients who may challenge us and allow us to stretch our creative muscles. Creating one-of-a-kind and never-before-seen experiences for event guests is always a goal and necessary in this industry to stay relevant. Maintaining international clients and events is a top priority.

JR Global Events is a unique full-service international meeting and corporate event planning company. Their inventiveness and can-do attitude combine to offer their clients one-of-a-kind solutions. The revenue of JR Global Events is US$ 5 million. JR Global Events employs the following technologies: HubSpot Sales, HubSpot CRM, HubSpot Calls-to-Action, and Google Cloud Platform.

With the launch of their revamped website and registration solution, Cvent, the market-leading provider of meetings, events, and hospitality technology, has revolutionized event website design. The new interface, dubbed registration reimagined, gives the user complete design control and combines flexible design capabilities with drag-and-drop usability.

Event professionals and marketers in Australia can now create customizable registration pages and interactive websites that are easy to use, mobile-responsive, flexible, and consistent with their event branding.

Active Network, LLC has emerged as a corporate event planner market leader. The SaaS-based EMS solution from the company provides smart registration, secure payment processing, and data-driven tools that assist event organizers in driving participation and increasing revenue while improving administration.

Key players are proactively fortifying their market position by collaborating with other small players and introducing new technologies to the corporate event planner market.

Aventri collaborated with Plannernet to offer customers access to a network of 1,500 specialists in 70 countries. It may assist meeting and event planners in locating Aventri-experienced meeting and event professionals.

However, regional and domestic players with innovative solutions, such as Active Network, LLC, Bizzabo, Cvent Inc., and Eventbank, have entered the corporate event planner market. This is expected to benefit the global market because these companies are expected to gain significant corporate event planner market share during the forecast period.

Key Players

  • Bassett Events, Inc.
  • MKG
  • Colin Cowie
  • David Tutera
  • JR Global Events
  • Rafanelli Events
  • Oren Co
  • Wonderland
  • Event Solutions
  • MGM Resorts
  • AJ Williams Events

Key Segments Covered

By Event Type:

  • Conference/Seminar
  • Trade Shows/Exhibitions
  • Incentive Programs
  • Company Meetings
  • Others

By Industry Type:

  • Banking and Financial Sector
  • Information Technology
  • Real Estate and Infrastructure
  • Automotive
  • Insurance
  • Others

Key Regions Covered:

  • North America
    • United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Corporate Event Planner Market?

The market is valued at US$ 390.7 million in 2023.

Who are the Key Players in the Corporate Event Planner Market?

Wonderland and Event Solutions are the key market players.

Which is a Highly Preferred Corporate Event Type Segment?

The trade shows segment is likely to remain preferred through 2033.

What is the Go-to-Market Strategy?

Players opt for mergers, partnerships, and acquisitions.

Which are the Key Countries in the Corporate Event Planner Market?

The United States, Germany, and Japan dominate the global market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Event Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Event Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Event Type, 2023 to 2033

        5.3.1. Conference/Seminar

        5.3.2. Trade Shows/Exhibitions

        5.3.3. Incentive Programs

        5.3.4. Company Meetings

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Event Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Event Type, 2023 to 2033

6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033

        6.3.1. Banking and Financial Sector

        6.3.2. Information Technology

        6.3.3. Real Estate and Infrastructure

        6.3.4. Automotive

        6.3.5. Insurance

        6.3.6. Others

    6.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033

7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Event Type

        8.2.3. By Industry

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Event Type

        8.3.3. By Industry

    8.4. Key Takeaways

9. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Event Type

        9.2.3. By Industry

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Event Type

        9.3.3. By Industry

    9.4. Key Takeaways

10. Western Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Event Type

        10.2.3. By Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Event Type

        10.3.3. By Industry

    10.4. Key Takeaways

11. Eastern Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Event Type

        11.2.3. By Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Event Type

        11.3.3. By Industry

    11.4. Key Takeaways

12. South Asia and Pacific Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Event Type

        12.2.3. By Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Event Type

        12.3.3. By Industry

    12.4. Key Takeaways

13. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Event Type

        13.2.3. By Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Event Type

        13.3.3. By Industry

    13.4. Key Takeaways

14. Middle East and Africa Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Event Type

        14.2.3. By Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Event Type

        14.3.3. By Industry

    14.4. Key Takeaways

15. Key Countries Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Event Type

            15.1.2.2. By Industry

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Event Type

            15.2.2.2. By Industry

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Event Type

            15.3.2.2. By Industry

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Event Type

            15.4.2.2. By Industry

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Event Type

            15.5.2.2. By Industry

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Event Type

            15.6.2.2. By Industry

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Event Type

            15.7.2.2. By Industry

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Event Type

            15.8.2.2. By Industry

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Event Type

            15.9.2.2. By Industry

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Event Type

            15.10.2.2. By Industry

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Event Type

            15.11.2.2. By Industry

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Event Type

            15.12.2.2. By Industry

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Event Type

            15.13.2.2. By Industry

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Event Type

            15.14.2.2. By Industry

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Event Type

            15.15.2.2. By Industry

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Event Type

            15.16.2.2. By Industry

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Event Type

            15.17.2.2. By Industry

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Event Type

            15.18.2.2. By Industry

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Event Type

            15.19.2.2. By Industry

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Event Type

            15.20.2.2. By Industry

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Event Type

            15.21.2.2. By Industry

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Event Type

            15.22.2.2. By Industry

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Event Type

            15.23.2.2. By Industry

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Event Type

        16.3.3. By Industry

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Bassett Events, Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. MKG

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Colin Cowie

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. David Tutera

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. JR Global Events

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Rafanelli Events

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Oren Co

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Wonderland

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Event Solutions

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. MGM Resorts

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

        17.1.11. AJ Williams Events

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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