The corporate event planner market is anticipated to flourish at a booming CAGR of 31.8% between 2023 and 2033. The market is expected to hold a market share of US$ 6,196.4 billion by 2033, while the market is likely to reach a value of US$ 390.7 billion in 2023.
The market is predicted to expand during the forecast period, owing to the increasing demand for automation among event management companies to simplify event functionalities. Furthermore, an increased emphasis on gaining actionable insights from events is propelling the corporate event planner to market key trends and opportunities.
The market facilitates numerous functions such as venue management, ticketing and registration management, event analytics, and lead management, which assist corporate event planners in successfully planning and managing events. Corporate event planners do not need to implement multiple software solutions because it provides multiple functions on a single platform at a lower cost.
Attributes | Details |
---|---|
Corporate Event Planner Market CAGR (2023 to 2033) | 31.8% |
Corporate Event Planner Market Size (2023) | US$ 390.7 billion |
Corporate Event Planner Market Size (2033) | US$ 6,196.4 billion |
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Customers' disposable income has boosted their interest in organizing the event with the help of various event planners and event management companies, which is expected to drive the corporate event planner market during the forecast period. Everyone wants their events to go smoothly, and with the help of an events management company, the client can reduce stress and enjoy their event.
Proper event management is essential for any successful event. With the increase in disposable income, people prefer to hire an event planner and get the event done. Consumers' rising disposable income is expected to drive the global corporate event planner market during the forecast period.
One of the most interesting and challenging jobs is event management. Today's youth are eager to pursue careers in event planning because it is a job that allows them to work and have fun at the same time. Event management allows them to meet new people and work in groups.
Due to the numerous benefits of being an event planner, most young people are drawn to this profession, which is expected to drive the market. Furthermore, companies are surging at a faster rate and investing heavily in organizing events where they can showcase products or meet employees to convey a message, which is expected to boost the market.
Social media is a robust and free online platform for event planners to support their business goals. Social media advertising and marketing enable event planners to track website traffic, gain more clients, and help shape the organization's reputation. Social media tools such as Twitter, Facebook, LinkedIn, and Instagram are used by event planners for social media outreach.
They can analyze the most successful channels and the type of content that users are sharing using tools like Hootsuite, Oktopost, or Mention. As a result, the use of social media for event marketing is expected to boost the corporate event planner market growth during the forecast period.
Integrating event management software solutions with CRM systems allows event planners to easily plan, promote, and track all activities. However, integrating this software with CRM or other business functions is difficult because it necessitates a high level of technical expertise.
Lack of technical knowledge, particularly in SMEs, may result in the software's integration with other business systems failing, resulting in the loss of critical business information. Furthermore, high initial costs, as well as a lack of expertise, are some key factors impeding the growth and opportunities.
The cost of organizing the event is very high, and this is expected to restraint the global market during the forecast period.
Most organizations and individuals are interested in organizing an event, but the high cost and the event planners' fees limit market growth. Most organizations and the general public avoid hiring an event planner due to the higher costs.
Key corporate event planner market players are adopting cloud technology because it allows end-users to store massive amounts of data and files in a remote location and access them from any internet-enabled location. Cloud-based software solutions allow corporate event planners to interact with employees, suppliers, and clients easily. Cloud-based solutions assist corporate event planners in creating and managing location lists, representing pictorial images or charts for better management, and even identifying potential custom events.
Cloud-based event management software can manage event teams from any location at any time and support and manage booking requests in a streamlined manner. Similarly, this software can handle event promotions, bookings, cancellations, and financial transactions.
Corporate event planners can use cloud-based software to prioritize and resolve event tasks in a single platform. Aside from providing all cloud-related information, this software simplifies all the day-to-day tasks associated with event planning. The cloud-based solution may automate and streamline the majority of the time-consuming and labor-intensive tasks.
Corporate Event Planner Market :
Attributes | Corporate Event Planner Market |
---|---|
CAGR (2023 to 2033) | 31.8% |
Market Value (2027) | US$ 1,202.24 billion |
Growth Factor | Increasing demand for actionable event insights to fuel growth |
Opportunity | The exponential growth of social media advertising and marketing may aid growth. |
Key Trends | High demand for centralized event promotion and financial transaction management and control |
Virtual Meeting Software (3D Virtual Event) Market :
Attributes | Virtual Meeting Software (3D Virtual Event) Market |
---|---|
CAGR (2023 to 2033) | 17.0% |
Market Value (2027) | US$ 41.58 billion |
Growth Factor | Rising 5G connectivity adoption to aid market growth |
Opportunity | Rising enterprise adoption of cloud-based solutions to aid market growth |
Key Trends | The desire to increase workforce productivity is likely to drive the demand for cloud-based meeting solutions. |
E-Learning Compliance Corporate Training Market :
Attributes | E-Learning Compliance Corporate Training Market |
---|---|
CAGR (2023 to 2033) | 13% |
Market Value (2027) | US$ 11.03 billion |
Growth Factor | Increased investments in employee training and development have boosted market growth. |
Opportunity | E-learning solutions are becoming more popular as social, mobile, analytics, and cloud (SMAC) technology advances. |
Key Trends | The growing preference for custom-built compliance training solutions may drive market growth. |
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Countries | Revenue Share % (2022) |
---|---|
United States | 18.7% |
Germany | 9.8% |
Japan | 7.9% |
Australia | 2.8% |
North America | 29.1% |
Europe | 21.8 |
Countries | CAGR % (2023 to 2033) |
---|---|
China | 35.7% |
India | 33.4% |
United Kingdom | 32.2% |
The North American region in the corporate event planner market is expected to provide corporate event planner market growth and opportunities for the regional market during the forecast period.
During the forecast period, the North American market held a market share of 29.1% in 2022. The presence of many companies throughout the region and companies investing heavily in event organization is expected to be a key driving factor for the market in the estimated timeframe.
North America's corporate event planner market is so large that it employs many people. Such factors are expected to drive the regional market during the forecast.
Category | By Event Type |
---|---|
Leading Segment | Trade Shows/Exhibitions |
Market Share (2022) | 36.8% |
Category | By Industry Type |
---|---|
Leading Segment | Information Technology (IT) |
Market Share (2022) | 33.5% |
According to the forecast, company meetings segment is expected to have a substantial CAGR in the corporate event market over the forecast period.
This is due to the growth of the travel and tourism industry, an increase in international business travel, and the expansion of the information technology sector. The conference/seminar segment dominated the corporate event planner market and is expected to continue throughout the forecast period. This is due to increased meeting activities in various industries, including information technology, banking and finance, food and beverage, real estate and infrastructure, and automotive.
Players in the market have used diverse development strategies to increase their market share, capitalize on the corporate event planner market opportunity, and increase profitability. Large initial investments are required to launch a new event organization. However, new entrants in the market pose a moderate threat.
Bassett Events, Inc., MKG, Colin Cowie, David Tutera, JR Global Events, Rafanelli Events, Oren Co, Wonderland, Event Solutions, MGM Resorts, and AJ Williams Events are among the key players profiled.
Recent Developments:
MKG collaborated with creative director Willo Perron to design and produce a larger-than-life launch event for press and influencers in Los Angeles to build excitement around the new Razr and re-establish Motorola as a key player in the corporate event planner market.
MKG produced a short film and projected it onto the iconic Griffith Observatory using the actual cityscape of Los Angeles to showcase Delta and the LA28 Olympic Committee's future vision for the games to announce Delta Air Lines as the founding partner of the 2028 Olympic and Paralympic Games.
Bassett Events has experienced tremendous corporate event planner market growth and continues to do so year after year. Bassett Events is always looking for new clients who may challenge us and allow us to stretch our creative muscles. Creating one-of-a-kind and never-before-seen experiences for event guests is always a goal and necessary in this industry to stay relevant. Maintaining international clients and events is a top priority.
JR Global Events is a unique full-service international meeting and corporate event planning company. Their inventiveness and can-do attitude combine to offer their clients one-of-a-kind solutions. The revenue of JR Global Events is US$ 5 million. JR Global Events employs the following technologies: HubSpot Sales, HubSpot CRM, HubSpot Calls-to-Action, and Google Cloud Platform.
With the launch of their revamped website and registration solution, Cvent, the market-leading provider of meetings, events, and hospitality technology, has revolutionized event website design. The new interface, dubbed registration reimagined, gives the user complete design control and combines flexible design capabilities with drag-and-drop usability.
Event professionals and marketers in Australia can now create customizable registration pages and interactive websites that are easy to use, mobile-responsive, flexible, and consistent with their event branding.
Active Network, LLC has emerged as a corporate event planner market leader. The SaaS-based EMS solution from the company provides smart registration, secure payment processing, and data-driven tools that assist event organizers in driving participation and increasing revenue while improving administration.
Key players are proactively fortifying their market position by collaborating with other small players and introducing new technologies to the corporate event planner market.
Aventri collaborated with Plannernet to offer customers access to a network of 1,500 specialists in 70 countries. It may assist meeting and event planners in locating Aventri-experienced meeting and event professionals.
However, regional and domestic players with innovative solutions, such as Active Network, LLC, Bizzabo, Cvent Inc., and Eventbank, have entered the corporate event planner market. This is expected to benefit the global market because these companies are expected to gain significant corporate event planner market share during the forecast period.
The market is valued at US$ 390.7 million in 2023.
Wonderland and Event Solutions are the key market players.
The trade shows segment is likely to remain preferred through 2033.
Players opt for mergers, partnerships, and acquisitions.
The United States, Germany, and Japan dominate the global market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Event Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Event Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Event Type, 2023 to 2033 5.3.1. Conference/Seminar 5.3.2. Trade Shows/Exhibitions 5.3.3. Incentive Programs 5.3.4. Company Meetings 5.3.5. Others 5.4. Y-o-Y Growth Trend Analysis By Event Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Event Type, 2023 to 2033 6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033 6.3.1. Banking and Financial Sector 6.3.2. Information Technology 6.3.3. Real Estate and Infrastructure 6.3.4. Automotive 6.3.5. Insurance 6.3.6. Others 6.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033 7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. U.S. 8.2.1.2. Canada 8.2.2. By Event Type 8.2.3. By Industry 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Event Type 8.3.3. By Industry 8.4. Key Takeaways 9. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Event Type 9.2.3. By Industry 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Event Type 9.3.3. By Industry 9.4. Key Takeaways 10. Western Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. U.K. 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Event Type 10.2.3. By Industry 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Event Type 10.3.3. By Industry 10.4. Key Takeaways 11. Eastern Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Event Type 11.2.3. By Industry 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Event Type 11.3.3. By Industry 11.4. Key Takeaways 12. South Asia and Pacific Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Event Type 12.2.3. By Industry 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Event Type 12.3.3. By Industry 12.4. Key Takeaways 13. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Event Type 13.2.3. By Industry 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Event Type 13.3.3. By Industry 13.4. Key Takeaways 14. Middle East and Africa Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Event Type 14.2.3. By Industry 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Event Type 14.3.3. By Industry 14.4. Key Takeaways 15. Key Countries Analysis 15.1. U.S. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Event Type 15.1.2.2. By Industry 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Event Type 15.2.2.2. By Industry 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Event Type 15.3.2.2. By Industry 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Event Type 15.4.2.2. By Industry 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Event Type 15.5.2.2. By Industry 15.6. U.K. 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Event Type 15.6.2.2. By Industry 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Event Type 15.7.2.2. By Industry 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Event Type 15.8.2.2. By Industry 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Event Type 15.9.2.2. By Industry 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Event Type 15.10.2.2. By Industry 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Event Type 15.11.2.2. By Industry 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Event Type 15.12.2.2. By Industry 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Event Type 15.13.2.2. By Industry 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Event Type 15.14.2.2. By Industry 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Event Type 15.15.2.2. By Industry 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Event Type 15.16.2.2. By Industry 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Event Type 15.17.2.2. By Industry 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Event Type 15.18.2.2. By Industry 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Event Type 15.19.2.2. By Industry 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Event Type 15.20.2.2. By Industry 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Event Type 15.21.2.2. By Industry 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Event Type 15.22.2.2. By Industry 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Event Type 15.23.2.2. By Industry 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Event Type 16.3.3. By Industry 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Bassett Events, Inc. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. MKG 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Colin Cowie 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. David Tutera 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. JR Global Events 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. Rafanelli Events 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. Oren Co 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Wonderland 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Event Solutions 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. MGM Resorts 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.11. AJ Williams Events 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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